ROUND – 2: TASKS

Instructions:
Please reach out to the respective cell managers if you require more information on the tasks or
even a detailed view into the functioning of the cells. Please refer to Niche’s presentation for
contact details!
Optional: For brownie points, along with the task for your most preferred cell you could also
submit two original posts of marketing campaigns (similar to what mad over marketing
(M.O.M.) posts) which you think Niche can put up on its social media page. We might even post
these on the Niche social media pages! Plagiarism of any kind will lead to immediate
disqualification.
Here are the tasks associated with the cell of your most preferred choice. Even if you are
applying to multiple cells, it is mandatory to submit one and only one task.
Placement Cell :
Prepare a KYC document for any of the following firms:
 AbInbev
 General Mills
 Drum Foods
OR
Prepare a 5/6 slide deck on any one the following topics, to be used as placement preparation
material:
 Digital Marketing for FMCG Companies
 Marketing in Indian E-commerce
 Marketing Strategy (end to end steps)
Note:
 A KYC is a Know Your Company, one page document. A good KYC would give general
information about a company and highlight their marketing campaigns, iconic and recent
alike.
 A slide deck is supposed to be detailed: think of it as the document that would help you
understand the concept along with short examples.

Design and Publications

a. Design
Design a poster for a Niche Speaker session, highlighting the speaker and the tangible benefits
the session would offer. Please deploy subtlety instead of blatantly listing down points on a
colorful background.
 ROUND – 2: TASKS
b. Publications
Write a 400-500 word article on a relevant marketing topic. Plagiarism (of any kind) will lead to
disqualification.

Speaker Sessions and Workshops

Create a deck with no more than 5 slides on ways to amplify the impact (for inside and outside
IIMA community) of the Speaker Series that Niché plans to conduct without a significant
expenditure in budget.
AND
Research 2 of the following list of alumni and write a targeted mail to the chosen 2, inviting
them to be a part of the Speaker Series. Please use your discretion to identify the right target
audience for the sessions (PGP1s and/or PGP2s and/or FABM and/or PGPX). The mail should
be drafted professionally and highlight the contribution they can make to the young minds
through their talk.

Salil Murthy Mainak Dhar Salil Siddin V. Kasturi Rangan

Shetty Vadukut
Falguni Nayar Simone Tata Baba Shiv Abeek Singhi Prashant Kishor

Please note that the most speakers mentioned above would not be invited for their knowledge of
marketing in the traditional sense, please use your discretion to identify a broad topic of their
expertise that might add value to the IIMA student community.

Events and Competitions Cell

Design an event/competition for Niche that targets all on-campus entities, i.e. PGP1s, PGP2s,
and PGPX students. (also specify approximately when in the year you would hold the event)
AND
Define specific strategies you will implement as a member of Niche to ensure maximum
attendance/participation. You are expected to be aware of the constraints that PGP1s and PGP2s
have in terms of time.
Rules:
 ROUND – 2: TASKS
1. The event should not be a quiz/case competition/treasure hunt.
2. You are to submit an idea for an event along with the plan of implementation. Please do
not design the event in vague terms, specify exactly how you would implement it.
3. Bonus points will be for those that go beyond involving the IIMA audience in the event.
4. The event/competition can be a single-round or multiple-round-competition.

PR and Marketing:
Design a marketing campaign that aims at increasing the overall interaction between Niche, its
activities and the IIM-A community. Tell us how you would amplify the reach of Niche’s
activities, ensure participation and promote the club, offline and online. (Note: Please be specific
in your response)