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Student name:
Marks: %: Grade:
Instructions
NorthTec Auckland Campus wants to know whether the students’ expectations are met and how
are learners guided and supported. The purpose of this research is to identify and solve problems
1
using student feedback data. This will be used as a basis for managerial decisions in designing
and marketing of education programmes at NorthTec Auckland.
You are to write a formal proposal (word count, approximately 2000) for a research project. This
proposal demonstrates and applies the quantitative methods of research to identify and solve a
problem. It also integrates learning knowledge to develop applications to the solution of business
problem.
Research Proposal
Marks
Title Page Gives the title of the report, the student name/number 1
and the completion date.
Table of Contents Shows the sections of the report. 1.5
Gives the headings, subheadings and page numbers.
Introduction and Background information, gives a strong foundation for 5
Background the project.
(word count Defines terms and sets the scope of the investigation. 5
guideline – 100- The reader/audience can easily identify what the
150) report is about and why the report is needed.
Research The aim is specific so that the scope of the project is 10
Question and clear. It should also be clear that this has been
Aims discussed with an academic supervisor.
(word count (What will it achieve for the host organisation?)
guideline – 200-
300)
Literature The literature overview is appropriate and conveys an 25
Searching and understanding of academic literature that will inform
Critique the proposed project.
(word count
guideline – 800- Search academic sources which are relevant in
1000) preparing your research report. Summarise and
critique each source. Choose sources that contain
materials that could be useful as you integrate learned
knowledge in developing solutions to the business
problems.
The literature review consists of at least 5 topics with a
minimum of 5 sources. (5 Marks for each of the 5
topics)
2
(word count progress dates and the completion date in a clear
guideline – 100- format such as a Gantt chart or a table.
200) Resource requirements are realistic and fair
The student’s ability and commitment to complete the
project are justified.
Presentation Includes appropriate in-text citation and reference, 2.5
accurately presented in the APA format
Your writing is clear, concise, courteous and mistake 2.5
free
Overall the proposal is professional: well-writte, well- 2.5
presented business research proposal
Total Marks 90