Grading Rubric for Business Plan
Grading Excellent
Criteria 4 points
Summary generated
excitement, was brief,
Executive
provided an overview of the
Summary
business, and outlined main
points.
Description of the product
Product or or service and its unique
Service Plan features was highly
effective and detailed.
Member(s) of management
team were identified, and
Management their qualifications and
Team Plan experiences described in a
way that led credibility to
the business.
Analysis identified and
described target consumer
and competitors, as well as
Industry and
industry and/or product
Market Analysis
outlook. Characteristics of a
desirable business location
were also identified.
Section contained detailed
Operational
information regarding all
Plan
requested information.
Good Fair Inadequate
3 points 2 points 1 point
Summary was brief and
Summary was brief, Summary was brief,
provided only an
provided an overview of the provided an overview of the
overview of the business
business, and outlined main business, and outlined
OR an outline of main
points. some main points.
points.
Description of the product Description of product or
Description of product or
or service and its unique service and features were
service was provided, but
features was effective and provided, but without
unique features were not.
detailed. sufficient detail.
Member(s) of management Members of management
Member(s) of management
team were identified, and team were identified, but
team were identified, and
some their qualifications their qualifications and
their qualifications and
and experiences listed, but experiences were not
experiences described.
not described. included.
Analysis identified and
Analysis identified target
described target consumer
consumer and competitors. Analysis failed to provide
and competitors.
Characteristics of a at least one aspect of
Characteristics of a
desirable business location required information.
desirable business location
were also identified.
were also identified.
Section contained Section contained Section contained
information regarding at information regarding at information regarding
least four aspects of least three aspects of less than three aspects of
requested information, with requested information, with requested information,
some degree of detail. some degree of detail. with little or no detail.
 Legal description
corresponded with lesson
Organizational on entrepreneurship.
Plan Philosophies and policies
were well thought out and
described in detail.
Desired company and/or
product image was
Marketing Plan described. Advertisement
methods were described
and appropriate for product.
Possible financing sources
were identified and
Financial Plan
business financial outlook
was described in detail.
Business plan outlined
Growth Plan practical, yet ambitious,
plans for expansion.
Plan was presented in great
detail and it was
Detail
consistently obvious there
was great thought behind it.
Plan was presented in
paragraph format and had
Professionalism
no spelling or grammatical
errors.
Plan was highly effective in
describing the business and
Effectiveness
its operations, as well as
eliciting support.
Teacher Notes or Comments:
Legal description Legal description presented
corresponded with lesson didn’t correspond with
Section failed to identify
on entrepreneurship. lesson on entrepreneurship
at least one aspect of
Philosophies and policies and/or philosophies and
required information.
were well thought out and policies were presented but
presented. lacked thought or detail.
Desired image was Some advertisement Advertisement methods
described. Some methods were described provided weren’t
advertisement methods and appropriate for product. described and/or were
were described and Desired image was not inappropriate for product.
appropriate for product. discussed. Image wasn’t discussed.
Possible financing sources Possible financing sources
Section failed to identify
were identified and were identified and
at least one aspect of
business financial outlook business financial outlook
required information.
was described. was mentioned.
Business plan outlined Expansion plans were Business plan didn’t
practical plans for outlined, but not very adequately describe
expansion. practical or well thought out. plans for expansion.
Plan was generally Business plan was
Business plan was
presented in great detail somewhat lacking in
presented in some detail
and appeared to have great detail and seemed to lack
with some thought behind it.
thought behind it. much thought behind it.
Plan was presented in Plan was presented in Plan wasn’t presented in
paragraph format and had sentence format and had sentence format and/or
few spelling or grammatical few spelling or grammatical had many spelling or
errors. errors. grammatical errors.
Plan was effective in Plan described the Plan lacked overall
describing the business and business and its operations, effectiveness, as it failed
its operations, as well as but didn’t garner much to describe business or
garnering some support. support. garner support.
Student Name(s): _______________________________________________
Total Points: ___________ Percentage Grade: _________