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1.1 Executive Summary
This report has been prepared with a specific purpose in mind. It outlines the history
and current scenario of the Intent Technology Company to become globally and
locally recognized IT partner well known for technologically-driven and innovative
client-centric approach. The first part of the study takes us through the present state
of affairs of the beverage industry and Intent Technologies Company globally.
The new millennium has brought us on the brink of the IT Revolution. This
revolution has been aided by the advent of various software's in a big way. Fitness +
gym management software is a gym and health club management software with
which you can keep records of your members; it is designed for a several of
industries like gyms, health clubs, fitness centre and clubs.
A study is carried out in a manner to bias and establish maximum clarity. To come to
conclusion, around 200 different fitness clubs and gyms were given the
questionnaire to fill. The field work was carried out by personally visiting 200
fitness clubs and gyms. The data collect from the field work is analysed by using the
data tabulation and pie charts.
As part of the course curriculum of the marketing specialisation, the topic given to
me was a study of gym management with refers to fitness + software in selective
cities for Intent Technologies.
The research methodology used was Descriptive research. The data collected was
primary data through survey. The sampling technique used was Area sampling
technique. The sample size was 200.
The survey has been carried out for the period 1st June 2018 to 1st August 2018 for
the Pune City.
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From the study it was found that only 25% of gym owners were ready to invest
above 30,000 Rs. for gym management software. On the other hand many of the
gym owners that is 63% were ready to invest only up to 10,000 Rs. for gym
management software.
From the study it was suggested to the company that to increase the sales and market
share the company should either decrease the price or it can give software on rental
basis by charging lesser price per month.
Consumer behaviour includes the activities people under look when obtaining,
consuming, and disposing of products and services. Obtaining refers to the activities
leading up to and including the purchase or receipt of product .consuming means
how, where, when, and what circumstances consumers are products. Disposing
refers to how consumers get rid of products and packaging
(1)Observation,
(3) Experimentation
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she now has a transportation problem and wants to fulfil that need with the
purchase of a car.
4. Purchase - At this stage, the consumer will make a purchasing decision. The
ultimate decision may be based on factors such as price or availability. For
example, our consumer has decided to purchase a particular model of car
because its price was the best she could negotiate and the car was
available immediately.
5. Post purchase behaviour – At this stage, the consumer will decide whether
the purchase actually satisfies their needs and wants. If the consumer is not
satisfied then what is the reason.
The project was conducted in Pune city to know what is perception and
awareness of the gym owner about gym management software.
1. Cultural Factors-
Consumer behaviour is deeply influenced by cultural factors such as: buyer culture,
subculture, and social class.
Culture:- Basically, culture is the part of every society and is the important cause of
person wants and behaviour. The influence of culture on buying behaviour varies
from country to country therefore marketers have to be very careful in analysing the
culture of different groups, regions or even countries.
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groups by segmenting the market into various small portions. For example marketers
can design products according to the needs of a particular geographic group.
Social Class:- Every society possesses some form of social class which is important
to the marketers because the buying behaviour of people in a given social class is
similar. In this way marketing activities could be tailored according to different
social classes. Social class is not only determined by income but there are various
other factors as well such as: wealth, education, occupation etc.
2. Social Factors- Social factors also impact the buying behaviour of consumers.
The important social factors are: reference groups, family, role and status.
3. Personal Factors
Personal factors can also affect the consumer behaviour. Some of the important
personal factors that influence the buying behaviour are: lifestyle, economic
situation, occupation, age, personality and self-concept.
Age:- Age and life-cycle have potential impact on the consumer buying behaviour. It
is obvious that the consumers change the purchase of goods and services with the
passage of time. Family life-cycle consists of different stages such young singles,
married couples, unmarried couples etc. which help marketers to develop appropriate
products for each stage.
Need of study
There are different national & international products present in India. So to identify
the customer & their buying behaviour have been the focus of a number of
international and national product. The result of these studies have been useful to
the provide solution to various marketing problem. Understanding buying behaviour
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pattern is not enough without understanding the composition and origin of the
customer. Today most of the Indian customers are attracted by the imported
goods because of their high quality. So that most of the Indian company product
loses their credibility and loyalty in domestic customers.
So it is important to know –
1. How can we stand out in a highly competitive market where consumer have
so many choice?
2. How we can provide best loyalty to our customer while earning a fair profit?
3. How can we grow our business while retaining a core of the loyal customer?
Market Research
Odds are that you have already conducted at least some basic forms of market
research. For example, you have listened (a research technique) to others complain
about not having enough of something -- that should suggest providing what they
need in the form of a product or service.
Market research has a variety of purposes and a variety of data collection methods
might be used for each purpose. The particular data collection method that you use
during your market research depends very much on the particular information that you
are seeking to understand.
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Importance of market research
For marketers, research is not only used for the purpose of learning, it is also a critical
component needed to make good decisions. Market research does this by giving
marketers a picture of what is occurring (or likely to occur) and, when done well,
offers alternative choices that can be made. For instance, good research may suggest
multiple options for introducing new products or entering new markets. In most cases
marketing decisions prove less risky (though they are never risk free) when the
marketer can select from more than one option.
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CHAPTER NO. II
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2.1. Organisational Profile
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Intent Technologies Software is a global provider of system firmware and software
engineering services for companies in the mobile, desktop, server, and embedded
systems industries. A team of people that aren’t afraid to get creative when it comes to
finding a flexible business model or roll up our sleeves when it comes to debugging
that important new product being readied for the production line. Intent Technologies
is committed to helping its customers bring their products to market faster while
reducing overall system development costs. Intent Technologies is committed to
implement, maintain and continually improve its Quality Management System to live
better and serve our customers better. Quality is in our pulse. We live with it!
Software quality measures whether software satisfies its requirements. Software
requirements are classified as either functional or non-functional.
Non-functional requirements specify how the system should work. Also known as
“quality attributes” non-functional requirements include things like disaster recovery,
portability, privacy, security, supportability, and usability. Several factors contribute
to software quality. We’ll look at the important aspects of software quality and some
practical ways of measuring them so that you can ensure every piece of code you
deploy into production satisfies its requirements.
Note that most factors indicating software quality fit into the non-functional
requirements category. And, while it’s obviously important that software does what
it’s built to do, this is the bare minimum you would expect from any application. Let’s
see what it takes to aim higher.
Mission of company-
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Web solutions that transform data into knowledge, enabling them to solve their
problems.
Vision of company
Easy gym management software is a gym and health club management software with
which you can keep records of your members; it is design for verity of industries like
gym health club, fitness club and any membership club
Features:
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- enquiry follow up details
- member physical measurement details
- design own diet plane, workout plan
- advance see membership end date
2. E-Billing Software Solution
Customer detail
Purchase detail
Sale detail
Product detail
Stock detail
Product report
Customer report
Employee report
Tax report
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Discount report
Features:
Reports:
Notifications:
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3. Smart Mobile Shoppe-
Android OS is the most widely used mobile platform and the skilled up-to-date
android developers the Force Close team allow us to deliver elegant android
applications which are developed using advanced cutting edge APIs
4. Website Development-
5. Software Development
6. Application Development
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2.6 Conceptual Background
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Why do it?
It is impossible to sell the product and services that customer don’t want.
Learning about what customer want and how to present it attractively.
Drives and need for marketing research. Small business has an edge over business
in this regards large business have to hire experts to study mass market while
small scale business are in the customers and know very well what the needs of
the customers are this small information may not always prove to be effective .
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CHAPTER NO. III
RESEARCH METHODOLOGY
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3.1 Objectives of Project-
Every market research has been conducted of specific objectives. It is very necessary
to clearly defined problem or objectives of the study that researcher gets a clear idea
about their task .this project has been conducted to know the buying behaviour of the
gym manager for gym management software.
“Research Methodology” implies more than simply the methods you intend to use to
collect data. It is often necessary to include a consideration of the concepts and
theories which underlie the methods. For instance, if you intend to highlight a
specific feature of a sociological theory or test an algorithm for some aspect of
information retrieval, or test the validity of a particular system, you have to show
that you understand the underlying concepts of the methodology.
When you describe your methods it is necessary to state how you have addressed the
research questions and/or hypotheses. The methods should be described in enough
detail for the study to be replicated, or at least repeated in a similar way in another
situation. Every stage should be explained and justified with clear reasons for the
choice of your particular methods and materials.
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Types Of Research:
Descriptive Research
The convenience sampling is a non -probability methods this means that subject are
chosen is non- random manner and some member of population have no chance to
be included.
This is one of the most important steps of a research design procedure. Generally in
most of the marketing studies on sample or most of the sub group of the total
population pertaining to the subject is include on the place of the universe.
Sample Size: The sample size of the population was 200 fitness club and gyms.
The sample size of a statistical sample is the number of observations that constitute
it. The sample size is typically denoted by n and it is always a positive integer. No
exact sample size can be mentioned here and it can vary in different research
settings. However, all else being equal, large sized sample leads to increased
precision in estimates of various properties of the population.
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Source of data collections
The data for the study has been gathered from the primary sources viz. Field
research as the secondary data collected through the desk research was insufficient to
carry out an accurate analysis.
The nature of the project research that it is not possible to make a complete and
correct analysis of study without going in for primary data collection.
On internet
Direct selling
By other gyms
Newspaper
Primary Data
The data which is collected fresh and for the first time and thus happen to be the
original one characteristic is called as the primary data.
Secondary Data
The data which is already collected by someone else and which have been passed
through the statistical process is known as the secondary data.
Questionnaire Method:
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require as much effort from the questioner as verbal or telephone surveys, and often
have standardized answers that make it simple to compile data. Questionnaires are
also sharply limited by the fact that respondents must be able to read the questions
and respond to them. Thus, for some demographic groups conducting a survey by
questionnaire may not be concrete.
In this project I have taken the questionnaire method for collecting necessary
information, in this method a questionnaire is given to the concerned person with
questions to answer and return the questionnaire. A questionnaire consists of number
of questions printed in a definite order on a form or set of form.
3.3 LIMITATIONS
Within the field of consumer behaviour there are many theories and
models that identify the consumer. This research will limit itself to
identifying the consumer through the consumer.
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3.4 VARIOUS GYM MANAGEMENT SOFTWARE IN INDIA
Gym ERP packed with powerful features makes it easy for you to manage your daily
operations while improving your overall gym services. Designed and developed under
the guidance of gym experts, the gym management software can accommodate the
most stringent operational requirement regardless what type of gym you manage.
Time is of the essence in the industry and a good gym management software not only
saves your time but helps you complete the operations efficiently and increase
productivity.
CLIENT MANAGEMENT-
Manage clients as well as product sales, software allows to keep track of movements
and amount get posted directly to clients account.
Know who accesses your Gym. Restrict entry of un-authorized members, entry of
members with expired membership and much more.
Send sms & emails to your clients, staffs, etc with dedicated module. All in solution
for Gyms
Book, edit or cancel appointments from anywhere, anytime. Set automated reminder
SMS/Emails for clients
ANDROID APP
Prompt for commission free booking from your android app: personal trainer,
packages, and up-sell services.
WEBSITE MANAGEMENT
Manage your website in easy and simple steps. Attract your clients with awesome
website and offers on your site.
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CLASSES & GROUPS MANAGEMENT
Classes & Groups module made so easy. Manage classes & groups with one click
from the classes & groups dashboard.
Know your clients by our enquiry & feedback system in easy and simple steps, attract
your clients with awesome customer services.
PAYROLL
Payroll module made so easy. Manage employees with one click from the payroll
dashboard.
Study & Training Material lists made easy. Manage workout materials with one click
from the dashboard.
MEMBERSHIP MANAGEMENT
Keeping track of memberships, payments and point of sale becomes a simple task.
Add, edit, delete, etc made so easily.
MARKETING
Manage all your marketing campaign in easy and simple steps, help to increase sales
and customer relationship.
Looking at the software’s System Requirements can help you identify what platforms
can be used to access the software.
How the software is accessed on the operating system is another consideration. Here
are some common terms you will hear when speaking with solution providers:
Desktop-only access – This may limit where you access your data if it can only be
accessed from the computer where the CRM was installed.
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Hosted – SaaS software (‘Software as a Service’) – This solution is hosted in a
“Cloud” environment and is Web-based only.
Web-only – This gives you access from anywhere you have internet access. It could
be hosted in the cloud or on your PC.
Ease of Use
This is often overlooked because everyone gets sold on price or feature-rich products.
More important for a company than rich features, is knowing how to properly use
the software to meet your needs and end-user adoption.
At first I tried to stray away from this aspect, because cost should not be the final
deciding factor when looking at different CRM softwares. In fact if I were to place my
top 10 essential factors in order of consideration, this would be last on my list. The
other 9 factors should help direct you to finding the best CRM for your business.
You should also ask the vendor to discuss any hidden costs you may encounter to
avoid any unpleasant surprises.
It seems like every other day new CRM software is made available for consumers.
With so many options, choosing a CRM can become overwhelming. Consumers have
learned that ‘biggest’ is not always ‘best’. However, biggest usually complements
stability, which can be invaluable for your investment.
Support
It is inevitable that at some point you will need some type of support for your CRM. It
is not a matter of ‘if’, but ‘when’. Some systems include support with their license.
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Having good support for your CRM will give you peace of mind and keep you up and
functioning when things may go sour.
This is where we finally talk about features in a CRM software. You ultimately want
to find software that will meet your needs and be able to provide you with the
reporting you find necessary to run your business.
Trials or Demos
If you explore these factors, you will be able to find the right CRM system for your
gym. DO take a look at GYMDAY (Software for fitness clubs)
Thoughtfully designed
With an industry experience of 18 years, we know the nuts and bolts of gym
management software. There’s nothing you will find missing in FM Pro with our
smooth interface.
Management App
Remotely manage your centers, revenue summary, conversions and member footfalls.
Android or iPhone – carry your gym wherever you go!
Exception Reporting
Get an alert on Follow Ups missed by your sales team. SMS alert when a member
jumps the access system or when a PT drags even after expiry.
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Increase In Revenue
With your gym empowered with FM Pro, the increase in business is sharp. The
follow-up mechanism, SMS and email utilities, App for members and a host of other
services, make your clients stick to you. You can focus on your business, while we
take care of you.
Instant Support
FM Pro has been known as a strong and robust software solution since 18 years. But
training and support is always needed when you are a new gym or an existing setup
with a new team. We are always a phone call away for instant support and it’s
unlimited!
Member Advantage
A mobile app designed exclusively for members help them track their progress, view
their attendance & payment history, Diet Plan, BCA and Workout Schedule. Booking
appointments and posting a feedback had never been this easy and private.
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CHAPTER NO. IV
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4.1 DATA ANALYSIS AND INTERPRETATION
Analysis and interpretation is one of the most important steps in the research
procedure. The success or failure of research largely depends on how successfully
the analysis and interpretation is done.
Make data meaningful we classify the data according variables to make it tabulation
is done of the classified data main purpose done of the classified data main purpose
of tabulation is to knowing the frequency of response. It helps to develop
relationship between the data & also to compare the data. This whole thing is called
analysis of data.
Next stage of analysis to how to interpret the analysed data. Interpretation means
what does the analysis means & on the basis of that to determine cause and effect
relationship. In short, Interpretation means to give meaning to overall analysis.
The extensive data collected through the questionnaires was evaluated to arrive at
the market size, market potential of the kitchen trolleys.
Percentage method
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1. How do you manage data?
Table no.1
Interpretation:
From above 200 respondent 20% people are manage data manually and 80% people
are manage data by computerised.
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2. Which software do you use?
Table no.2
Respondent 40 30 20 50 20 160
Interpretation:
From above 160 respondent 13% people are does not used any kind of software also
only 25% people are used SAS and remaining 18% are used ORACLE software also
remaining 13% of people are used Tally and remaining 31% of people are used MS
OFFICE EXEL SHEET.
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3. Have you heard about Gym Management Software?
Table no.3
Interpretation:
From above 160 respondent 75% people are heard about Gym management Software
but remaining 25% people are does not heard about Any Gym management
Software.
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4. How much are you aware of Gym management Software?
Table no.4
Responden 40 20 60 10 30 160
t
Interpretation:
From above 160 respondent 25% people are not at all aware about Gym
management Software also only 12% people slightly aware about software and 38%
of people are somewhat aware about the software and 6% of people are moderately
aware about software and remaining 19% people are extremely aware about the Gym
management Software.
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5. How much money are you ready to invest for Gym management
Software?
Table no.5
Interpretation:
From above 160 respondent 62% people are ready to invest Rs.10000 for the
software, remaining 13% people are ready to invest Rs.20000 also 16% people are
ready to invest Rs.30000 and remaining only 9% people are ready to invest
Rs.40000 for the Gym Management Software.
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6. How many members do you have?
Table no.6
Respondent 90 40 20 10 160
Interpretation:
From above 160 respondent <50 members in Gym are 56% also 50-100 members are
25% and from 100-300 members are 13% in Gym and also >300 members are 6% in
Gym.
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7. How many staff members do you have?
Table no.7
Interpretation:
From above 160 respondent <10 staff members in Gym are 62% also 10-20 staff
members are 19% and from 20-30 staff members are 13% in Gym and also >30 staff
members are 6% in Gym.
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8. According to you rate the criteria which will be considered for selection
of Gym Management Software?
Table no.8
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Interpretation:
From above 160 respondent price of software is very important for 56% people and
not important for 9% also the content clarity is important for 50% people and 9%
people says not important for us, then member capacity is neutral for 53% people,
also the service of software is very important for 68% people and 6% people says
not important also the functions of software is very important for 65% people and
not important for 3% people and the renew features is all over neutral for 66%
people and remaining people says that friendliness of usage is important for 56%
people and 6% people says not important for us.
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CHAPTER NO.V
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5.1 FINDINGS
1. Intent Technologies have to make different segment of clients, so they can reach
up to maximum clients.
2. According to 68% of respondent are more conscious about the service of software.
4. As per the survey 13% of respondent are not aware about the software.
5.2 SUGGESTIONS
1. As per the segmentation of clients, there should be different price for different
cities.
2. The company should provide scheme wherein they would provide discount if the
software is purchased in quantity.
3. In order to reap the benefits of this market potential the company should
concentrate on its promotional activity comparing to competitors.
4. The pricing policies should be reconsidered because most of the respondent was
ready to purchase the software at a reduced price.
5. The company should make a policy on providing value added services to the
customer like if software has some update that will provided free of cost.
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6.3 CONCLUSION
1. After taking a demo Fitness+ software the client likes the software and its features
which will help them to manage their work more efficiently.
2. Good number of respondent was aware about company which source shows
satisfactory awareness level in market.
1. The summer project helped to take a overview of how customers behave while
buying product.
3. It helped to know how people react while buying a new product and how the
buying process is carried out.
4. The summer project helped organization to know the reviews and feedbacks of
“Fitness +” gym management software from existing clients.
5. It also helped organization to know the reviews, feedbacks and needs of “Fitness
+” software from new clients so they can make changes and work as per customers
requirement.
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BIBLIOGRAPHY
Books:-
Magazines:-
Business Today
Economic Times
Websites:-
www.intent-tech.com
www.QNTSPORT.in
http://www.success.com/articles/1481-from-the-corner-office-24-
hours-fitness-s-mark-mastrov.
www.justdial.com
www.sulekha.com
www.maketwatch.com
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ANNEXURE
Questionnaire:-
A) Manually □ b) Computerised □
A) Yes □ b) No □
Q6) How much money are you ready to invest for Gym Management Software?
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Q7) How many members do you have?
Q9) According to you rate the criteria which will be considered for selection of Gym
Management Software?
Price of
Software
Content
Clarity
Member
capacity of
Gym
Services of
Software
Functions of
Software
Renew
Features
Friendliness
of usage
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