Job title : MARKETING AND MEDIA AFFAIRS

Department/School :

Job Description :

Participates in the conceptualization and development of short- and long-term plans, campaign
themes, implementing activities, and budgets for the marketing communications and promotions
programs; monitors progress and participation of the different departments and work units to such
plans; evaluates actual performance against plans.

Participates in the conduct of market research, surveys , and analysis regarding the business
component of running an educational institution and the competitiveness and effectiveness of the
Institution against its counterparts I competitors .

Assists in the preparation of business development plans by undertaking market research studies
related to market share, competitive strategies, pricing, and promotions of Institutional offerings.

Conducts comprehensive information campaign about the programs, activities, and achievements
of the Institution; promotes the Institution through traditional marketing approaches and by
way of the Internet, social networking sites, and generally used contemporary electronic media.

Undertakes marketing activities such as:

Designing and producing multi-media informational materials on the various aspects of operations
and activities of the Institution.

Developing marketing collaterals , e.g., brochures, flyers, prospectus, information booklets, and
promotional giveaways'; ensures the maintenance of adequate stock levels of these materials to
meet requirements.

Coordinating with other departments of the Institution on the development of promotional

materials in support of their respective programs and activities.

Preparing, reviewing, and recommending final advertising and promotional materials before
actual production and placement.
Participates in focused student enrollment campaign and undertakes recruitment of students
across the Institution's portfolio of academic programs through distribution of informational
materials and talks during actual visitp'tion of feeder schools together with other academic
administrators and selected" faculty members and other institutional constituents.

Entertains and attends to inquiries of prospective students and their parents during their
exploratory campus visits I inspection .

Assists in the organization and implementation of special events and projects designed to project
positive institutional image and generate patronage of the school's products and services.

Provides event management support, marketing, and promotional collaterals for both internal
and external events including exhibits, open houses, and school celebrations with attendance of
external publics; provides, as well, technical and administrative support in the execution of such
programs.

Writes and arranges for the publication or airing of press releases of the Institution in mass media
channels; arranges for press conferences and media presentations as necessary.

Evaluates the effectiveness of the promotional campaigns vis-a-vis enhanced public awareness,
positive image of the Institution, and increased level of business.

Undertakes the editing and management of the publication of the house organ or internal
newsletter.

Receives, entertains , and conducts briefings I orientation sessions on the Institution for visitors and
organized groups requiring such.

Support in raising the visibility of the School of Management by carrying out an effective marketing
and communications plan in order to. Attract new students across the School’s portfolio of
programmes publicise the strengths of the academic faculty promote the profile of the School as
a whole to external audiences.
Main duties and responsibilities

Marketing Communications: a) Website and other e-marketing communications

Collating material and editing copy for the Dean’s monthly enewsletter, circuited to internal and
external audiences

Updating the School’s Facebook and Twitter accounts

Updating information about the School on external websites and directories iv) Creating fresh and
up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary

Providing ideas and input into the development of new emarketing materials

Marketing collateral and publicity material

Writing and producing marketing material (brochures, posters, flyers etc) for the School’s
programmes, liaising with the relevant academic staff including Directors of Studies and
Admissions to update content as necessary; sourcing student and alumni testimonials; liaising with
in-house and external designers for all production issues

Preparing marketing collateral for the School’s corporate relations activities.

Preparing PowerPoint presentations for senior academics at recruitment events and conferences

Coordinating and writing the School’s entries into University prospectuses- both hard copy and
online, with Postgraduate and Undergraduate Admissions

Responsible for the School’s publicity stands and other event support material- ordering new stock
as required and ensuring the supply of stock to events

Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts

Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when
stock needs to be replenished
Public Relations

Liaison with academic and administrative staff to request and collate information for in-house
publications

Proactively searching out information for PR purposes and writing press releases

Liaison with, and providing information to, the media and arranging interviews with members of
staff where necessary

Maintaining a photo library and arranging external photo shoots and filming with placement
students and alumni as well as in-house photo shoots with School staff and students

Updating the School’s PR notice boards

Advertising (printed media, outdoor and new media)

Supporting the Marketing Manager in booking, designing and tracking advertising for the School
as required

Creative input into new advertising campaigns iii) Liaison with the School’s advertising agency,
designers and printers (in-house and external)

Assistance with proofreading, copy writing, editing copy and information collection

Exhibitions and recruitment visits

Coordinating the School’s presence at exhibitions both nationally and internationally

Representing and promoting the School at national and international exhibitions and providing
market analysis post event

Managing the supply of literature to the International Office and collating and dispatching literature
and other display material to exhibition venues worldwide

Ensuring prompt follow-up by academics/ programme managers of exhibition enquiries/ leads

Market analysis & planning and new programme development: Input into the School’s marketing
plans: gathering market intelligence and working with the Marketing Manager to analyse results in
relation to the School’s marketing plans. Supporting the Marketing Manager in planning,
researching and coordinating the school’s overseas recruitment, liaising with relevant parties both
internal to the University and externally.

Market Intelligence: Gathering information on competitor schools and programmes. Also

gathering information on our programmes for use in rankings and other forms of market analysis.

Develops, implements, and manages a comprehensive annual communications / marketing plan

and calendar;

Develops, implements and evaluates activities in support of the College’s marketing and external
communication plan, as well as the internal communication plan;

Coordinates all College advertising and promotion;

Serves as a key spokesperson with the media, providing timely release of information, while
anticipating and responding to inquiries;

Works with numerous community and business groups to assure the College’s representation at
community events;

Represents the College in the community, at public events and on campus, speaking to groups as
requested;

Represents the College’s regional marketing strategies through the Gulf Coast Consortium;

Works closely with the President and Vice presidents on all activities and events necessary to
maintain a positive public image for the College;

Informs College President and Vice Presidents of public opinion regarding the College;

Coordinates the development, editing, printing, and web publication of all College publications;
Oversees the content of the College’s website, webpages, and social media tools on behalf of the
College. Makes regular posts to various social media outlets (Facebook, twitter, YouTube, etc.);

Reviews every College publication, advertisement, and photo to ensure brand compatibility and
standards conformity;

Works closely with the Vice Presidents to devise strategies to promote recruitment, retention,
programs, and achievements;

Develops strategies to regularly inform and promote the College’s athletic programs to the student
body, faculty, staff and the general public;

Develops and monitors the department’s budget;

Coordinates general advertising (print, broadcast, electronic message board, and outdoor
advertising) for the College;

Coordinates special events for the College, i.e. annual employee awards banquet, employee
holiday celebration and dinner, etc;

Serves on College committees as assigned; • Maintains confidentiality of information exposed to

in the course of business regarding students, supervisors or other employees;

Demonstrated computer skills, especially web design and maintenance as well as Microsoft Office
applications;

Ability to work collegially and collaboratively;

Demonstrated excellent written and verbal communication skills;

Demonstrated technical writing skills;

Demonstrated strong interpersonal skills;