UNIT-3

Art Deco
And
Industrial Design

Sub Topic :
Art Deco & Expressionism
Industrial design
Lecture :11
LOVELY SCHOOL OF
Mehak Vij
ARCHITECTURE AND DESIGN
LEARNING OUTCOME
Student will be able to identify typical
features and elements of Art Deco
movement and to develop concepts based
upon them.
 Introduction

• Art Deco or Deco, is an influential visual arts design style

that first appeared in France after World War I and
began flourishing internationally in the 1920s, 1930s and
1940s.
• It is an eclectic style that combines traditional craft
motifs with Machine Age and materials.
• The style is often characterized by rich colors,
bold geometric shapes and lavish ornamentation.
Introduction
 The style influenced all areas of design, including architecture
and interior design, industrial design, fashion and jewelry, as
well as the visual arts such as painting, graphic arts and film.
 Bold and bright color, geometric shapes influenced
architecture, furniture, and fashion worldwide. Everything
was geometric and cubic.

Mirror
 At its best, art deco represented elegance, glamour,
functionality and modernity.
 Art deco was purely decorative.
Art Deco had its origins in
displays in Paris in the 1920s,
notably the Exposition des
Arts Decorative and
Industrials in 1925.
In this room, the stepped
forms of the dressing table.
the African themes of the
folding screen, the carpet
pattern, the light fixtures, and
the use of mirrors are typical
of Art Deco.
The design of furniture became a readily available field in
which the ideas of the French modern style could develop.
Art Deco Furniture made extensive use of such rich
materials as Macassar ebony, zebrawood with inlays of
ivory, tortoise- shell, and leather. Polished metal, glass, and
mirrors appear in many designs.
Glass was a favorite medium for decorative vases, bowls,
and lamps.
Example :
Zebrawood

Example:
Macassar ebony
Flooring
 Emile-Jacques Ruhlmann

The furniture of Emile-Jacques

Ruhlmann (1879–1933) made use of
rich materials and fine craftsmanship
similar to those of traditional design.
Designs on a commercial basis, but
with emphasis on rich materials in
simplified forms.
 The most celebrated French
furniture maker of the Art Deco
era, Ruhlmann used exotic
woods and often ornamented
his designs with ivory inlays
along the edges and on the legs.
 This piece, one of his most-
published designs, was made in
several variations, with different
base woods and either black-
on-white or white-on black
floral marquetry.
Maurice Dufrène (1876–1955) made a similar transition from
Art Nouveau to Art Deco style.
He was well known and widely influential as a result of his
writings and teaching as well as his actual work as a designer
of furniture, textiles, glass, metalwork, and complete interiors.

Furniture Design
 MAURICE DUFRENE, HALL, LA MAITRISE
PAVILION , PARIS 1925

 To the architectural space,

Dufrène added a decorative
overlay of painting on walls
and ceiling, slim metal
railings, hanging lights, and
decorative objects.
 The Art Deco effort to find a
new style is apparent in every
detail.
INDUSTRAIL DESIGN
 Introduction

• In The Late 1920s And Early 1930s, A Number Of Designers,

Some Of Whom Had Been Proponents (a person who advocates a
theory, proposal, or course of action) Of Art Deco And Others More
Oriented Toward The International Style, Developed An
Interest In Design For Industrial Production.
• The Term ―Industrial Design Came Into Use To Describe A
New Profession That Would Focus On Products For Industry.
 RAYMOND LOEWY, MOCKUP
OFFICE, NEW YORK, 1934.
• Loewy Created This Office Interior As A Display For A
Design Exhibition.
• The Designer Is Surrounded By Examples Of His Work
In Furniture, Lighting, Drawings, A Clock, And An
Automobile Model.
• The Circular Forms Testify To The Industrial Designers’
Adoption Of Streamlining As A Decorative Theme.
• In Addition To The Increasingly Popular Forms Of Trains,
Buses, Automobiles, And Ships, Streamlining Became Well
Known To Americans In The Form Of A Curious Vernacular
Type, The Diner, A Short- Order Restaurant In The Form Of
A Railroad Dining Car.
• The First Diners Were Actually Street Or Railroad Cars
Blocked Up On Fixed Foundations.
• As Streamlined Trains Became Well Known, The Building Of
Diners To Imitate The Cars Of Luxury Trains Became Popular.
Often At A Roadside Location
 Supreme Diner, Boston, 1946.

• The Diner, A Short- Order Restaurant Intended To

Simulate The Dining Car Of A Railroad Train, Became A
Popular Feature Of Roadside America. As Real Railroad
Cars Took On The Qualities Of Streamlined And Deco
Design.
• The Diner Followed, Adopting Rounded Forms,
Chrome Trim, And Harsh Lighting That Created The
Atmosphere For A Quick Meal.