Online Advertising Landscape 2019

INDUSTRY REPORT
The Online Advertising

Landscape in 2019 [Data]
Introduction
Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the
biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How
are my peers and competitors structuring their accounts? In which channels are they allocating spend? Do
they have similar goals, and are they experiencing similar roadblocks? Or am I in this alone?
So to give our customers, and to give our broader readership a better idea about where they fit into the big
world of online advertising, we decided to put together a report that nailed down the Online Advertising
Landscape in 2019. We polled hundreds of WordStream customers about their strategies, the makeup of
their businesses and marketing teams, and the unique challenges they face on a day-to-day basis. In this
report, we ask questions like:
• What is your biggest roadblock to growing your business?
• In which channels are you spending your advertising budget?
• Which campaign types are you using on Facebook?
• Which ad formats are you using on Facebook?
• What’s your biggest roadblock to optimizing for mobile?
• Do you incorporate video into your advertising strategy?
• And much, much more!
This is your definitive look at the Online Advertising Landscape in 2019. Let’s dive in!
THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 2
#1 How large is your business?
Context: it’s extremely important! Especially when you’re

looking at data. Wondering how relevant the results of
our poll are to your unique business? Well, if you’re an
Self-employed 6% advertiser in a company of more than 50 employees,
you can safely take much of the data here to heart. 27%
2-5 Employees 25% of advertisers polled work for businesses with more
than 50 employees. That said, the classic WordStream
6-10 Employees 19% customer—the small to mid-sized business—was also
well represented here. 66% of advertisers polled
11-50 Employees 23% work for businesses with employee numbers ranging
between 2 and 50—what we might call the “small
More than 50 enterprise level.”
Employees 27%
Prefer not to say 1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#2 What size is your marketing team?
Let’s get more granular! Business size is one thing—

but the size of a given marketing team can make all
I don’t have a the difference when you start talking about workflow
marketing team 21% processes, strategies, and the like. A full 21% of
advertisers do not have a dedicated marketing
1 Person 35% team. That is remarkable when you think about the
time and effort that goes into creating sustainable,
2-5 People 33% multi-channel results. Many online advertisers are
small business owners that, rather than outsourcing
their advertising efforts, have decided to take on the
6-10 People 6%
responsibility themselves—an admirable task, but a
difficult one given the myriad other tasks business
More than 10
People 4% owners face in a given day. The majority of the
other advertisers polled (69%) also worked on small
Perfer not to say 0% teams—teams no larger than 5 people strong.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#3 What is your biggest roadblock to
growing your business?
There’s only so much time in the day! 39% of
advertisers cite limited time as their biggest obstacle
to growing their businesses. That’s still 1% less than
the amount of advertisers (40%) who say they don’t
Limited
Budget 39% have the budget to grow their business the way
they want to. It’s not too much of a shock, really.
Most of the advertisers we talk to feel they have the
Limited 40% chops to get the job done; there just simply aren’t
Time
enough hours in the day, or enough dollar signs
in their budgets. A fact which really highlights the
importance of maximizing every dollar of ad spend
Limited
Expertise 12% you have at your disposal.
Other 9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#4 What is your monthly
advertising budget?
29% of advertisers spend between $750 and
$2,499 per month on advertising (digital and non-
$0-$749 10%
digital channels). That is an encouraging number—to
accrue the kind of data you need for remarketing
$750-$2,499 29%
and conversion rate optimization, we typically don’t
$2,500-$4,999 20% recommend spending less than $750 per month.
Channels like Facebook allow you to generate massive
$5,000-$9,999 11% amount of impressions and clicks on the cheap;
and channels like the search network typically allow
$10,000-$19,999 12% advertisers to make their money back with plenty of
interest. So the incentive to spend anything less than
$20,000-$49,999 7% $750 per month is pretty low!
$50,000-$99,999 5%
More than $100,000 4%
Perfer not to say 2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

tising investment is increasing, decreasing, or staying the
same in 2019, as compared to 2018. Google Search
For each of the following, please share whether your
#5 advertising investment is increasing, decreasing, or
staying the same in 2019, as compared to 2018.
Google Search Network
My investment will
INCREASE in 2019 46% Just 8% of advertisers are decreasing their advertising
investments on Search this year; this compared to a
My investment will whopping 46% that are increasing them. The point has
DECREASE in 2019 7%
been made, but you have to spend money to make
money. Advertisers may struggle to get ramped up,
My investment will
STAY THE SAME in 2019 15-20% 44% but once they are spending enough money on the
search network to accrue actionable data sets and
I plan to start advertising on start optimizing their accounts, they rarely get more
Google Search in 2019 2%
conservative with their spend. The upside is, flat out,
I do not advertise on Google
too huge!
Search
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Google Display Network
My investment will 25%
INCREASE in 2019 Spending trends are similar on the display network as
they are the search network—most advertisers (57%)
My investment will 11% are either increasing their investment in display or
DECREASE in 2019
keeping it the same year over year. Still, about a quarter
of advertisers polled (26%) don’t advertise on Display
My investment will
32%
STAY THE SAME in 2019 at all. It’s not vitally important that you break into
Display—especially if you’re just getting started. I always
I plan to start advertising on 7% recommend maximizing your Search budget first if
Google Display in 2019
you’re looking to get the biggest return for your spend.
I do not advertise on Google But Display does represent an awesome opportunity
Display
25%
to build brand awareness at an impressive and cost
effective scale—so if you have the budget, and you’re
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
looking to build top-of-funnel awareness, by all means,
diversify!

Stop Wasting Money in Google Ads
Get actionable advice on how to improve your account now with
WordStream’s FREE Google Ads Performance Grader.
GRADE YOUR ACCOUNT
THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data]

www.wordstream.com/google-adwords | 9
Google Shopping
My investment will
INCREASE in 2019
7%
Network
Not all customers polled here work for e-commerce
DECREASE in 2019 businesses; for those that do, know that Shopping is
one of the best ways to get qualified traffic to your
My investment will site. That means attracting visitors that 1. Know exactly
STAY THE SAME in 2019 10%
what your product looks like (because they’ve seen it
I plan to start advertising on in the ad) and 2. Know exactly how much your product
Google Shopping in 2019
5%
costs (because they’ve seen it in the ad)! Note that
we’re introducing some exciting new Shopping-related
I do not advertise on Google 76%
Shopping features soon—watch this space.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bing
INCREASE in 2019 Bing doesn’t get a bad rap so much as it doesn’t have
one. Well, that’s not entirely true—48% of advertisers
My investment will 3% polled are advertising on Bing, and plan to either
DECREASE in 2019
increase their investment next year or keep it the same.
My investment will
44% do not advertise on Bing and have no plans to do
26%
STAY THE SAME in 2019 so any time soon. Advertisers in that 44% who exist in
competitive niches might want to change their tunes,
I plan to start advertising on 6% though—there is, generally speaking, less competition
Bing in 2019
on Bing than there is on Google, and as a result, CPCs
I do not advertise are typically cheaper.
on Bing
44%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Yahoo! Gemini
INCREASE in 2019 Yahoo! Gemini is Yahoo’s self-serve, native ad platform.
Not an integral part of your strategy? You’re not
My investment will 0% alone—91% of advertisers don’t devote, or plan to
DECREASE in 2019
devote ad spend to this channel. Still: the platform
enjoys about 1 billion monthly active users, which puts it
My investment will
6%
STAY THE SAME in 2019 on par (for now, at least) with the likes of Instagram—so
it’s not exactly a dead zone!
I plan to start advertising on 1%
Yahoo! Gemini in 2019
I do not advertise 90%

on Yahoo! Gemini
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Instagram
INCREASE in 2019 Speaking of everyone’s favorite monster social sharing
app—it looks like advertisers are finally coming around
My investment will 1% on Instagram. Of those polled, 27% of advertisers said
DECREASE in 2019
they were planning on increasing their Instagram
My investment will investments in 2019. With new placements like Stories,
and with the advent of Instagram shopping, the
platform is really ramping up its ad capabilities to match
Instagram in 2019 the influx of monthly advertisers flocking to it (2 million
is the admittedly out-of-date number floating around).
I do not advertise 50% That’s still a tiny percentage of the overall users that are
on Instagram
on the platform, so opportunities abound!
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Facebook
INCREASE in 2019 What about Instagram’s parent company? What kind
of investment are advertisers making in Facebook
My investment will 4% Ads? A fairly sizeable one, according to our data.
DECREASE in 2019
More advertisers (24%) are leaving Facebook out of
My investment will their strategies than those leaving out, say, the search
network; but 28% percent say they will maintain their
2018 investment in 2019; and a good chunk (38%) say
Facebook in 2019 they plan on increasing their budgets in 2019. And why
wouldn’t they? With a sophisticated suite of targeting
I do not advertise 24% options, and myriad placements, Facebook makes the
on Facebook
perfect complement to Google.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Amazon
INCREASE in 2019 With Amazon seemingly hell bent on taking over…
everything, it comes as somewhat of a surprise that
My investment will 0% more advertisers haven’t adopted Amazon advertising
DECREASE in 2019
as one of their more prominent strategies. 84% of
My investment will advertisers don’t currently advertise on Amazon, and
have no plans to do so this year. That’s quite a bit of
missed opportunity for sellers of tangible products.
Amazon in 2019 Amazon enjoys 300 million users, and it’s estimated that
80 million(!) Americans are Amazon Prime members.
on Amazon
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

YouTube
INCREASE in 2019 17% of advertisers plan on increasing their investment
in YouTube advertising next year—a smart move. With
My investment will 1% over 1 billion views per day, and with the recent release
DECREASE in 2019
of TrueView for Shopping, YouTube is a valuable
My investment will network to showcase your products, reach new
prospects, and build new audiences.

YouTube in 2019

on YouTube
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Twitter
INCREASE in 2019 19% of businesses already advertise on Twitter and
plan on either maintaining or increasing their Twitter
My investment will 1% budget this year. If you’re looking to drive profit,
DECREASE in 2019
Twitter ads aren’t exactly the bee’s knees—but they
My investment will do represent the potential to generate relatively cost-
effective engagement.

Twitter in 2019

on Twitter
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

GRADE YOUR ACCOUNT

Snapchat
INCREASE in 2019 Just 9% of advertisers currently devote, or plan to
devote budget to Snapchat—which, despite enjoying
My investment will 1% just 0.6% of the US digital ad market, can be a
DECREASE in 2019
useful channel for advertisers trying to target a
My investment will younger demographic.

Snapchat in 2019

on Snapchat
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Quora
INCREASE in 2019 Quora, which can be a solid channel for growing brand
credibility, is one of the least used platforms on this
My investment will 1% list—95% of advertisers don’t currently leverage, or plan
DECREASE in 2019
on leveraging it.
My investment will

Quora in 2019

on Quora
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#17 Are you advertising on any
other networks? Which ones?
The most common answer here was “no,” but among
LINKEDIN
the other platforms advertisers said they were

leveraging, LinkedIn and Pinterest were far and away the
most common.
ZOCDOC
PUBLICATIONS CRAIGSLIST
INDUSTRY SPECIFIC NETWORKS
PINTEREST EXHIBITIONS REDDIT TABOOLA
HOME DEPOT
CAPTERRA PANDORA WAYFAIR ESPN

AMAZON YELP
SPOTIFY
KIJI

#18 Which campaign types are you
using on Facebook?
If you’re among the 76% of advertisers who make or
plan to make Facebook a part of their strategies, you’ve
I do not advertise used Facebook objectives to select campaign types that
on Facebook 8%
allow you to optimize for your marketing goal. There are
Brand Awareness 55% three objectives total—Awareness, Consideration, and
Conversion—and all Facebook campaigns exist within
Reach 43%
these objectives. Accordingly, these allow advertisers to
Traffic 47% create campaigns specifically designed to maximize their
performance in a given part of their marketing funnel.
App Installs 3%
Post Engagement
(Boosted Posts) 54% Which campaigns types are advertisers using the most?
The most-used campaign type among all Facebook
Page Likes 35%
campaigns is Brand Awareness—55% of advertisers
Event Responses 13% leverage Brand Awareness campaigns to drive impressions
at a widespread and cost-efficient clip. Post Engagement
Messages 9%
(54%), Conversions (48%), Traffic (47%), and Reach (43%)
Conversions 48% are not far behind, though; which suggests that, smartly,
advertisers are using Facebook to not only complement
Catalog Sales 2%
Google, but as a full-funnel channel in its own right.
Store Visits 5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#19 Which ad formats do you use on Facebook?
As might be expected, image ads reign supreme on

Facebook. 88% of Facebook advertisers use image ads in
Image Ads 88%
some capacity. 55% of Facebook advertisers use Video
ads (nothing to sneeze at), while just 4% of advertisers use
Video Ads 55% Canvas ads. This is not overly surprising, given the time
and effort it takes to create Facebook canvases; and we
Carousel Ads 54%
were fairly impressed that more than half of advertisers
Collection Ads 3% are leveraging video in some capacity in their Facebook
strategies. Animated creative is super important! What did
Slideshow Ads 17%
surprise us was that only 33% of Facebook advertisers use
Instant Experience
4%
Facebook lead ads. Again, this survey was not limited to
(Canvas) Ads
lead gen-specific businesses, but lead ads are an extremely
Lead
Generation Ads
33% useful ad format, and we believe they’ll enjoy more ubiquity
in the near future.
Offer Ads 13%
Event 13%
Response Ads
Page Like Ads 22%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#20 Please rank the following marketing strategies in
order of importance to your business.
Unsurprisingly, advertisers ranked paid search as their
single most important marketing strategy, giving it an
average position of 1.58 out of six strategies—paid
search, content marketing, paid social, email marketing,
display, and shopping cart/data feed management.
1 Paid Search
4 Email Marketing Content marketing (3.12) somewhat surprisingly beat
out paid social (3.13) and email marketing (3.66), both
of which are typically more associated with revenue.
2 Content Marketing
5 Display Advertising But content marketing can pay serious dividends in the
long-term, so we’re glad to see marketers investing in it!
3 Paid Social
6 Shopping Cart / Data Feed Management

#21 Which of the following attribution
models do you use.
Last-click attribution, a model which gives credit to the very
last click that drove someone to your website before they
Last Click 30%
converted, is Google’s default attribution model. It’s also
First Click 13% the model most used among advertisers who are “sure”
which model they’re using (31%). We’d be willing the guess
Time Decay 1%
that many among the 38% who aren’t sure are also using
Position Based 6% last-click attribution. If you are using last-click attribution,
and you find that you’re seeing a lot of value in branded
Linear 3% campaigns and less value elsewhere, there are several
worthwhile alternative models you might want to consider.
Not Sure 39%
I don’t track
4%
conversions
Other 4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#22 Rank the following advertising objectives in
order of importance to your business?
No surprise here—cash is king! Advertisers named
increasing ROI/ROAS as the most important advertising
objective to their business, followed closely by three
more profit/revenue-centric objectives—conversion
rate optimization (CRO), increasing conversion volume,
and conversion tracking. The further up the funnel the
objective, generally
I don’t speaking, the less important that
1 Increasing ROI/ROAS
5 Website traffic
know how.
object is for advertisers.
2 Conversion rate optimization

6 Brand awareness
3 Increasing conversion volume

7 Attribution modeling
4 Conversion tracking
8 Optimizing for mobile

GRADE YOUR ACCOUNT

#23 What’s your biggest roadblock for
optimizing for mobile?
31% of advertisers said they don’t have time to optimize
for mobile. Given the importance of optimizing for an
increasingly mobile-centric universe, that’s a huge
I don’t 27%
know how. number! Not only is mobile speed now a ranking factor,
but 52.2% of all traffic globally comes from mobile.
It’s too 9%
expensive.
I don’t have
the time. 30%
I don’t think it’s necessary. 9%
Other 25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#24 Do you incorporate video into your
advertising strategy?
60% of advertisers are actively working video into
their advertising strategies. If we ran this poll two
years ago, we’d be willing to wager that number would
I don’t
be markedly lower. Video
know is becoming an ever-more
how.
Yes 59% prominent part of marketing—mostly by necessity. More
and more competitors are leveraging video across
channels, so brands can no longer afford to work
exclusively with static creative and expect to keep up.
No 38%
Don’t Know 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#25 What is your biggest roadblock keeping you
from video advertising?
Time and expertise are the two biggest factors keeping
advertisers from working video into their advertising
I don’t strategies. 38% of advertisers said they simply don’t
28%
know how. have the time to invest in video, while 28% said that
they simply don’t know how. With plenty of solutions
It’s too
expensive.
17% now available to make video ad production easier than
ever, however—take WordStream’s Smart Ads, for
I don’t have
39%
example—we should see these numbers continue to
the time.
decrease in the coming years.
I don’t think it’s necessary. 13%
Other 4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Does your company outsource any of your
#26 marketing activities to a consultant, agency, or
third party?
Even split here! Hiring a knowledgeable consultant can
work wonders for your bottom line. It can also save you
a boatload of implementation time. Interestingly, slightly
more advertisers prefer to go the DIY route (50%)
We outsource ALL of than outsource work to consultants and agencies.
our marketing activities 1%
We outsource SOME of
our marketing activities 49%
We do everything in-house 50%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#27 What is your main reason for
outsourcing work to a third party?
Of the advertisers outsourcing work to third party
agencies and consultants, 31% did so to save time, while
55% did so because they felt they could get better
Time Savings
31% expertise out-of-house.
Better Expertise 56%
Better Results 9%
Cost Savings 0%
Adopting
New Channels 3%
Other 1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Outside of digital advertising, what other marketing
#28 channels are you using to grow your business
in 2019?
79% of advertisers also plan on investing in SEO to
grow their businesses in 2019. Like content marketing,
SEO can be an extremely valuable long-term strategy
Email marketing 66% when done effectively. A lot of advertisers prioritize paid
search over organic search because of the potential
Content marketing 60% for immediate profit. Kudos to those surveyed for
recognizing the importance of balancing short-term
SEO 79%
results with a long-term strategy for sustainable growth!
Event marketing 26%
Direct mail 32%
Guerrilla marketing 9%
Word of mouth 47%

marketing
Telemarketing 4%
Affinity marketing 6%
Other 1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#29 What other tools are in your
marketing stack?
Tracking is vital! Nearly all (95%) of advertisers use
Google Analytics in some capacity to collect and sift
HubSpot 11%
through data. SEO tools like Moz (16%) and SEMrush
Marketo 2% (24%) also enjoyed decent usage, while a solid third
of advertisers (33%) said Mailchimp was a part of their
Salesforce 18%
marketing stack.
Mailchimp 33%
Moz 16%
Wishpond 1%
SEMrush 24%
Hootsuite 19%
Google Analytics 95%
Constant Contact 11%
Other 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

#30 What are you favorites resources for learning
about marketing and advertising?
Shout out to those surveyed for giving the WordStream
blog a lot of love in this section. HubSpot, Social Media
ENGINE LAND
Examiner, and Search Engine Journal were also named
frequently here; and in terms of format, those surveyed
FALCON.IO CPC STRATAGY

frequently named video as their preferred way of
VIDEOS
consuming educational marketing content.
WHITE PAPERS
UDEMY
BIG COMMERCE
MOLLY PITMAN
KIETH KRANCE
PARDOT
MOZ
LINKEDIN
PPC HERO
HOBSONS
ADFED THE HOTH
PODCASTS
HUBSPOT
FORUMS
TWITTER BOOKS CLICKZ
EVENTS ADSTAGEYOAST
SEARCH
BLOGS BUSINESS OF APPS
CARNEGIE DARTLETT
EZRA FIRESTONE MARKETING PROFS
BRAFTON
SEJOURNAL HARVARD BUSINESS REVIEW
WORDSTREAM
YOUTUBE
REDDIT AMA THINK WITH GOOGLE
WEBINARS
RYAN DEIS
EMARKETER
DDA
DRIFT
SEM RUSH
MARKETING TERMS
UNBOUNCE
TUTORIALS WORD OF MOUTH NEWSLETTERS
SLEEKNOTE SOCIAL MEDIA EXAMINAR MAKERTING LAND
TARGET MARKETING THE CONTENT MARKETER PERRY MARSHALL
GOOGLE SEARCH NEIL PATEL BLOG

CONDUCTOR
ACADEMY
AHREFS

The Online Advertising
Landscape in 2019
Actionable takeaways
• Time limitations are the number one challenge for all types of advertisers
• Almost half of advertisers are increasing their investment in Google search ads this year
• A quarter of advertisers don’t use display at all – a huge missed opportunity!
• Almost a third of advertisers are increasing their investment in Instagram this year
• Half of advertisers do everything in house – no wonder you’re so busy!
• Tons of advertisers are experimenting with LinkedIn as an advertising channel www.wordstream.com

• Facebook advertisers are leveraging several campaign objectives as part of a full-funnel strategy
• Returning a profit is far and away the most important goal for advertisers
© 2019 WordStream. All Rights Reserved. THE ONLINE ADVERTISING LANDSCAPE IN 2019
© 2019[Data] | 36
WordStream. All Rights Reser

Online Advertising Landscape 2019

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Online Advertising Landscape 2019

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INDUSTRY REPORT

The Online Advertising

• What is your biggest roadblock to growing your business?

• In which channels are you spending your advertising budget?

• Which campaign types are you using on Facebook?

• Which ad formats are you using on Facebook?

• What’s your biggest roadblock to optimizing for mobile?

• Do you incorporate video into your advertising strategy?

• And much, much more!

Context: it’s extremely important! Especially when you’re

Prefer not to say 1%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 3

Let’s get more granular! Business size is one thing—

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 4

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 5

More than $100,000 4%

Perfer not to say 2%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 6

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 7

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 8

GRADE YOUR ACCOUNT

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data]

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 10

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 11

I do not advertise 90%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 12

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 13

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 14

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 15

I plan to start advertising on 11%

I do not advertise 61%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 16

I plan to start advertising on 4%

I do not advertise 76%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 17

GRADE YOUR ACCOUNT

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data]

I plan to start advertising on 1%

I do not advertise 91%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 19

I plan to start advertising on 1%

I do not advertise 95%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 20

the other platforms advertisers said they were

CAPTERRA PANDORA WAYFAIR ESPN

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 21

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 22

As might be expected, image ads reign supreme on

Page Like Ads 22%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 23

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 24

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 25

2 Conversion rate optimization

3 Increasing conversion volume

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 26

GRADE YOUR ACCOUNT

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data]

I don’t think it’s necessary. 9%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 28

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 29

I don’t think it’s necessary. 13%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 30

We do everything in-house 50%

THE ONLINE ADVERTISING LANDSCAPE IN 2019 [Data] | 31