I.

MEDIA AND INFORMATION LITERATE INDIVIDUAL

A media literate person can decode, evaluate, analyze and produce both print and electronic
media. The fundamental objective of media literacy is critical autonomy relationship to all
media. Emphases in media literacy training range widely, including (a) informed citizenship, (b)
aesthetic appreciation and expression, (c) social advocacy, (d) self-esteem, and (e) consumer
competence. (Aufderheide, 1992 as cited in Koltay, 2011)

Benefits of being a media and information literate individual:

a. Improved quality of life
b. Greater political participation
c. Better economic opportunities
d. Improved learning environment
e. More cohesive social units

Task 1
Watch the 3-minute video clip about senior citizens who are technology savvy.
Source: GMA News and Public Affairs (2013, June 28). SONA: Lola Techie, hinikayat ang
ibang may edad na tulad niya na maging tech savvy.
Retrieved from: https://www.youtube.com/watch?v=e7iUOIiB3Zo
In a separate sheet of paper answer the following guide questions:
1. How did the senior citizens in the video use technology and the Internet in their daily
lives?
2. How did the government help the senior citizens become more media and information
literate?
3. What makes senior citizens or people in general, media and information literate?
4. How about your grandparents, or any senior citizens you know personally, are they as
Lola Techie? Explain how.

Task 2
Read the article: “Social Media in the Philippines is Widespread, but what is its Impact?”.
It can be accessed here: https://asiafoundation.org/in-asia/2011/10/12/social-media-inthe-
philippines-is-widespread-but-what-is-its-impact/
In a separate sheet of paper answer the following guide questions:
1. How did social networking help in the Philippine elections?
2. How did the Asia Foundation help the advocacies of some human rights-based
organizations?
3. How did USAID and the authors help non-government organizations help in their
advocacies and objectives?
4. How did Ardan Sali of the Bangsamoro Center for Just Peace in the Philippines use
social networking in its advocacies?
5. What was the purpose of hashtag #WeWantPnoyTo? Do you think it was an effective
tool for awareness and change?
Task 3: EXAMINING SOCIAL MEDIA
Complete the Graphic Organizer below:

Directions:
 Choose a social media network such as Facebook, Twitter, Instagram, etc.
 Choose any of the following sectors/communities: education, tourism, business, fisher
folk, farmers, barangay level, student council, News Company, etc.
 Use key words only. Limit your answers to 3 for the benefits and 3 for the
issues/challenges.

USE OF _______________
IN THE SECTOR
_____________

BENEFITS ISSUES OR
CHALLENGES