Big Data

Start Date: August 4, 2019

Apply by: May 27, 2019
Analytics
(Batch 4)
(Classes Conducted On-Campus)
 collect data from different functions, and utilize versatile
forms of storage to query the data in real time. Finally, the
company must have professionals on board, who can
work with as well as enhance software that helps them
make sense of the results.

In an article1 based on a survey of nearly 3000 executives, Program Objectives

MIT Sloan Management Review has reported that there
is a striking correlation between a firm’s analytical
sophistication and its competitive performance. The
biggest obstacle to adopting big data analytics is the
lack of knowhow among key personnel, whose decisions
will impact outcomes. The Big Data Analytics program
draws from a diverse mix of statistics and operations
research, machine learning, deep learning, algorithm
design, and systems engineering. It provides an in-depth
knowledge of big data techniques, and their applications
in improving business processes and decision-making.
This program is designed to equip its participants
with an in-depth knowledge of Big Data Analytics
(BDA). We will use real case studies and hands-
on demonstrations to illustrate the applications
of key concepts. At the end of the course, the
participants will be able to:
1. Appreciate the emergence of business
analytics and big data as a competitive
strategy.
2. Analyze datasets by applying techniques

Big Data Analytics from statistics, operations research,

Certificate Programme A triad of terms captures the essence of “big data”:

machine learning, deep learning, network
analysis and data mining.

on Big Data Analytics volume, velocity and variety. The volume and pace at
which data is created can challenge existing computing
BATCH 4 (2019-20) infrastructure. For example, every flight of a Boeing 777
can generate up to 1 terabyte (~1000 gigabytes) of data.
3. Process unstructured data such as social
media messages and machine generated
clickstream logs.
4. Have a working knowledge of languages,

The
discipline and practice of
management is rapidly becoming
evidence-based. Consider the
area of marketing, which once idolized freewheeling
thinkers, elevating them to the status of visionaries
for their wild, imaginative inputs. Although these
inputs were helpful at the time, functions such as
advertising and sales today have become software-
assisted. Cold, calculative reasoning is required to
justify any business decision. In this digital world,
there is little utility in seeking validation via sound
bytes from the person on the street. Want to know
how well a disruptive ad campaign is faring? Gather
what thousands of fans say about it on Twitter and
Facebook, and apply a host of analytical techniques.
The role of analytics in solving business problems has
increased manifold in recent years, causing a spike
In God We Trust, in the demand for trained professionals. In his book
titled, “Competing on Analytics: The new science of
winning”, Thomas Davenport claims that a significant
All Others Must proportion of high-performance companies employ
personnel with high analytical skills. Another study
Making sense of this data is imperative for decision-
platforms and tools that support statistical
making and troubleshooting.
analysis and visualization (R/Python),
Organizations large and small are forced to grapple distributed computing (Hadoop/Spark) and
with problems of big data, which challenge the existing network analysis (Gephi).
tenets of data science and computing technologies. 5. Apply the theories, techniques and tools
Straightforward tasks such as interpreting descriptive to solve problems from industry sectors
statistics have their share of issues. We begin to question such as manufacturing, services, retail,
the utility of summary measures and diagrams. software, banking and finance, sports,
Algorithms that work well on “small” datasets crumble pharmaceuticals, and aerospace.
when the size of the data extends into the terabytes.
Time series techniques must be revamped to handle
streaming data in continuous time. Social media
messages are unstructured, and have data formats that
are unfit to be represented by traditional databases.
While these may appear to be difficult problems, there
has been tremendous progress in analyzing such data.
Columnar databases have significantly boosted query
speeds. File systems can seamlessly distribute datasets
on multiple hard drives, and facilitate analytics on them
in real time. Finally, the free and open source nature
of big data platforms promotes their rapid adoption.

Bring Data reveals that close to 60% of organizations do not

have the requisite information for decision-making.
W Edwards Deming Tackling this issue warrants a company-wide effort to
1 M S Hopkins, S LaValle, F Balboni, N Kruschwitz and R
Shockley, “10 Insights: A First look at The New Intelligence En-
terprise Survey on Winning with Data”, MIT Sloan Management
Review, Vol. 52, No. 1, 21–31, 2010.

Prior Preparation
Make no mistake: the program will be relatively fast
paced to help us achieve the goals that we have set.
To help BDA participants understand and assimilate
pre-requisite material, we recommend they go through
IIMB’s MOOCs on edX.org titled Statistics for Business
– I & II.2 These MOOCs cover topics in single variable
statistics having to do with data analysis, visualization,
probability, Bayes rule, decision making with conditional
probability, random variables, Binomial, Poisson and
Normal distributions, and Monte Carlo simulation. The
courses supply abundant examples from industry, and
also provide illustrative tutorials to some of the tools we
shall be using: spreadsheets and R.
We shall skip covering the above material in the
classroom. Instead, the forums on the MOOCs will help
address any concern you may have.
Program Design
The course consists of ten modules and a project. All
modules are application-oriented, without compromising
on theoretical aspects. The following sections go over
the individual modules and their contents.
Case-based teaching shall be employed wherever
possible, across all modules, with cases studies sourced
from IIMB, Harvard Business School (HBS), Darden,
Ivey, and Kellogg.
The program shall have a special focus on business
analytics as practiced in India. A significant proportion
of the cases that we use in the program have been
published by IIMB faculty on the Harvard Business
Publishing site. A few of them are published by the alumni
of other business analytics programs at IIMB, based on
their project work.
2 https://www.edx.org/course/statistics-business-i-iimbx-
qm101-1x
Module 1:
Foundations of Data
Science (6 days)
The process of fact-based decision-making requires
managers to know how to summarize, analyze, and
interpret data, as well as to communicate the results
using data visualization. Some of the techniques that we
introduce here apply to “small” datasets: they will have
to be suitably modified to handle large data volumes.
Along the way, we shall introduce the participants to two
platforms for machine learning: R and Python.
Contents
• Foundations of Data Science: Probability and
Random variables
• Exploratory data analysis with R and Python.
• Data visualization – techniques and principles. The
grammar of ggplot2
• Handling geospatial datasets
• Normality. Sampling and central limit theorem.
Estimation and hypothesis testing., maximum
likelihood estimation
• Matrix algebra. Eigenvalues and diagonalisation.
Singular value decomposition.
• Bayes theorem
• Concepts of multivariate calculus
Case Studies:
1. Central Parking Solutions Private Limited (IIMB Case);
2. A Dean’s Dilemma: To Admit or Not to Admit (IIMB
Case) 3. Analytics in HR – Predicting Job Acceptance
(IIMB Case)
Module 2:
Predictive Analytics
(6 days)
Predictive analytics models predict the occurrence of future events
such as customer churn, default in loan repayment etc. based on
historical data. In many business problems, we deal with data on
several variables, sometime more than the number of observations.
Regression models help us understand the relationships among
these variables, and how these relationships can be exploited
to make decisions. The primary objective of this module is to
understand how regression and causal forecasting models can
be used to analyse real-life business problems such as prediction,
classification and discrete choice problems.
The focus will be on case-based practical problem-solving using
predictive analytics techniques to interpret model outputs. The
participants will be exposed to software tools such as MS Excel,
R, SPSS, and SAS and how to use these software tools to perform
regression, logistic regression and forecasting.
Contents
• Regression model building framework: Problem definition, Data
Pre-Processing; Model Building; Diagnostics and Validation
• Simple linear regression: Coefficient of determination,
Significance tests, Residual analysis, Confidence and
Prediction intervals
• Multiple linear regression: Coefficient of multiple coefficient
of determination, Interpretation of regression coefficients,
Categorical variables, heteroscedasticity, Multi-collinearity,
outliers, Autoregression and Transformation of variables,
Regression Model Building
• Logistic and Multinomial Regression: Logistic function,
Estimation of probability using logistic regression, Deviance,
Wald Test, Hosmer Lemshow Test, Classification table, Gini
co-efficient.
• Forecasting: Moving average, Exponential smoothing, Casual
Models, ARIMA
• Application of predictive analytics in retail, direct marketing,
health care, financial services, insurance, supply chain, etc.
Case Studies:
Pricing of players in the Indian Premier League (IIMB Case), Package
Pricing at Mission Hospital (IIMB Case), Colonial Broadcasting
Company (HBS Case), Pedigree vs Grit: Predicting Mutual Fund
Manager Performance (Kellogg Case), Breaking Barriers – Micro-
Mortgage Analytics (IIMB Case), A game of Two Halves: In-Play
betting in Football (IIMB Case); HR Analytics – Predicting Probability
of Renege (IIMB Case), Predicting Demand for Food at Apollo
Hospital (IIMB Case);
Module 3:
Machine Learning
(Module 1)
(3 days)
Contents
• Overview of supervised and unsupervised
methods
• Evaluating models with RMSE, precision,
recall, sensitivity and specificity.
• Validating models, problem of overfitting,
regularization
• Decision trees, k-nearest neighbor (KNN)
method, Naïve Bayes classifier
• Unsupervised methods: cluster analysis,
association rule mining
Module 4:
Prescriptive
Analytics –
Optimization
(3 days)
Optimization models are core tools used in
prescriptive analytics and are used in arriving at
optimal or near optimal decisions for a given set of
managerial objectives under various constraints.
Optimization techniques such as gradient decent
plays an important role in many machine learning
algorithms. The objective of the module is to
acquaint participants with the construction of
mathematical models for managerial decision
situations and use freely available Excel Solver
and OPL to obtain solutions and interpret the
results.
Contents
• Introduction to Operations Research
(OR), linear programming (LP), formulating
decision problems using linear programming,
interpreting the results and sensitivity analysis.
Concepts of shadow price and reduced cost.
• Multi-period LP models. Applications of linear
programming in marketing and financial
planning
• Non-linear programming – Gradient descent
method

Module 5:
Big Data Eco-System
(3 days)
We are now ready to scale up the solution techniques
with the help of big data platforms. In this module, we
shall use Spark extensively to set up and solve problems
involving large datasets.
Contents
• Big data: changes in approach and analysis
• The Hadoop ecosystem: Storing and managing
large scale structured and unstructured data
• Large scale data ingestion using Sqoop, Flume,
NoSQL and Kafka
• Apache Spark with interfaces in Python and R
• Computing platforms for big data, which include
Google Cloud, BigQuery, Amazon AWS, Microsoft
Azure and MongoDB
Module 6:
Machine Learning
(Module 2)
(3 days)
This module introduces the participant to machine
learning algorithms such as bagging and boosting,
recommender systems, clustering, text analytics, spatio-
temporal analysis, association rule mining and Neural
Networks.
Contents
• Introduction to machine learning, different types of
machine learning algorithms.
• Recommender Systems, Collaborative Filtering:
Cosine Similarity, Jaccard Coefficient. Advanced
recommender system.
• Bootstrap Aggregating (Bagging), Random forest,
Adaptive boosting, gradient boosting
• Support vector machine and Neural Network
regression, Dynamic regression, Multinomial logistic
Module 7: regression, quantile regression
Deep Learning and AI • Dimension Reduction – Ridge, LASSO, Elastic Net Why IIMB?
(3 days) IIMB is one of the first Institutes in the world to offer
Module 10:
This model focuses on Introduction to Artificial Intelligence Business Analytics certificate course since 2010. IIMB
Contents
Advanced Big Data faculty members have published more than 20 analytics
• Introduction to neural networks, rule based expert Analytics-II (2 days) case studies at the Harvard Business Publishing a
record for any Indian Institute. Students admitted to this
systems In this module, we introduce the participant to advanced group come from different organizations and different
• Introduction to artificial neural networks (ANN), big data technologies and algorithms and their geographical locations across the world making it a great
neuron as computing element, perceptron, applications in business domains.  learning experience for students. Students get a chance
McCullogh-Pitts model, back propagation algorithm, Contents to work on real world problems as part of the course.
multi layer neural networks
• Bayesian regression; Bayesian optimization IIM Bangalore has invested heavily in building big data
• Deep learning algorithms, Convolutional networks,
• Text Mining, Topic Modelling processing capabilities. Participants shall be working
Recurrent nets, auto encoders
• Deep learning platform: H20.ai, GraphLab, Tensor • Model averaging with a powerful cluster of 12 nodes on the campus. While
Flow • Blockchains and Fintech we shall explore the cloud route to big data analysis, we
• Introduction to Big data for Policy shall be able to explain to the participants aspects of the
technologies required to run big data computations.
Module 8:
Advanced Machine Course Evaluation:
Learning (3 days) Eligibility Criteria
The participants will be evaluated through take-home
This module introduces the participant to machine
learning algorithms such ensemble methods and
assignments and a project work. At the end of each
module, the participants will be given a take-home
and Selection Process:
penalised regression, clustering, text analytics, spatio-
temporal analysis, association rule mining and Monte
assignment that should be completed and submitted The participants should have a Bachelor degree in
within 4 weeks. engineering/science/commerce or arts with mathematics
Carlo simulation.
as one of the subjects during their Bachelor’s program.
Contents Preferable work experience is 3 years, in exceptional
• Tree-based methods—Decision tree, Bagging, cases applicants with less than 3 years are admitted
Random forest, boosting, stochastic gradient into the program. It is essential that the applicants have
boosting
Course Project: programming knowledge.
• Support vector machine Each participant should carry out an individual
• Neural Network project for 4 months based on a real-life problem/
• Deep Learning dataset. IIMB encourages students to publish
• Survival Analysis cases studies based on their course project. Selection Process:
Module 9: After submitting their applications online, candidates shall
be short-listed for an online test. Questions on the test
Advanced Big Data will examine the candidate’s grasp of basic quantitative
Analytics-I (3 days) Who should attend? concepts. As prior preparation, the candidates are
This certificate program will equip the participants suggested to enrol in a beginner edX course dedicated
Big-data is defined using the volume of the data, the
with a large suite of analytical tools, as well as prepare to Statistics and complete the exercises:
velocity at which the data is created, and the variety in
the data. Sources of big-data include social networks, them for corporate roles in analytics based consulting https://www.edx.org/course/statistics-business-i-iimbx-
telecom and mobile services, healthcare and public in marketing, operations, supply chain management, qm101-1x-0
systems and machine generated data. In this module, finance, insurance and general management in various
we introduce the participant to big data technologies, Based on a combination of test score, past academic
industries. The course is suitable for those who are
and explore the challenges.  performance, quality of work experience and fit for an
already working in analytics, and wish to enhance their
analytics career, candidates will be called in for a face-
Contents knowledge. We also welcome participants with a strong
to-face interview.  The online test and interviews will be
analytical aptitude, who would like to start their career in
• Advanced regression methods, Zero-inflated conducted in succession during June 2019.
analytics.
Tentative Course schedule:
Program Schedule
Module
1 Foundations of Data Science
Project:
Students are expected to do a live project as part of this
course. The project report should be submitted by 15
May 2020. The participants have to submit the project
Dates Venue proposal by 31 January 2020. The projects will be
supervised by an IIMB faculty member.
August 4 - 9 IIM Bangalore

2 Predictive Analytics September 8 - 13 IIM Bangalore

Program Directors:
3 Machine Learning (Module 1) October 4 - 6 IIM Bangalore
Professors U Dinesh Kumar,
4 Prescriptive Analytics - Optimization November 15 - 17 IIM Bangalore Shankar Venkatagiri and
Pulak Ghosh
5 Big Data Ecosystem November 29 - December 1 IIM Bangalore
For any queries contact: Professor Shankar Venkatagiri (Email: shankar@iimb.ernet.in)
6 Machine Learning (Module 2) December 13 - 15 IIM Bangalore

7 Deep Learning and AI January 17 - 19 IIM Bangalore Program Delivery:

8 Advanced Machine Learning February 7 - 9 IIM Bangalore The program will be conducted live in the
classroom at IIMB.
9 Advanced Big Data Analytics - I February 28 - March 1 IIM Bangalore

10 Advanced Big Data Analytics - II March 14- 15 IIM Bangalore

Program Fee:
Class timings: 9 am to 5.15 pm (IST) The programme fee is Rs. 6,25,000/-+ GST
(applicable rates) per participant, payable in three
installments as per the following schedule.

Rs. 2,50,000/- + Applicable GST : I installment on

admission

Rs. 2,50,000/- + Applicable GST : II installment on

or before 04 November 2019

Rs. 1,25,000/- + Applicable GST : III installment

on or before 02 January 2020

Award of Certificate:
A certificate of completion will be awarded by IIMB
to the participants at the end of the program, upon
successful completion of the programme satisfying IMPORTANT DATES
the program requirements.
Application Deadline: 27 May 2019
Online Test: 15 - 16 June 2019
Alumni: Face-to-Face Interview: 29 - 30 June 2019
Successful completion of the programme also entitles Announcement of Decision: First week of July 2019
participants to be admitted to IIM Bangalore Alumni
Association Course Commencement: 4 August 2019
The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia.
Established in 1973, IIMB today offers a range of post-graduate and doctoral level courses as well as executive education
programmes. With a faculty body from amongst the best universities worldwide, IIMB has emerged as a leader in the
area of management research, education and consulting. IIMB’s distinctive feature is its strong focus
on leadership and entrepreneurial skills that are necessary to succeed in today’s dynamic business
environment. VISION
The Post Graduate and Doctoral Programmes offered by IIMB: To be a global,
renowned academic
• 2-year Post Graduate Programme in Management (PGP) institution fostering
• 1-year Executive Post Graduate Programme in Management (EPGP) excellence in management,
• 2-year weekend Post Graduate Programme in Enterprise Management (PGPEM) innovation and
• 1-year Post Graduate Programme in Public Policy & Management (PGPPM) entrepreneurship for
• Fellow Programme in Management (FPM, doctoral programme) business, government
and society
IIMB has obtained the European Quality Improvement System (EQUIS) accreditation awarded
by the European Foundation for Management Development (EFMD). IIMB has been ranked No.
2 in the India Rankings 2018 in the Management Education category under the National Institutional
Ranking Framework (NIRF) by the MHRD. IIMB has been ranked among the Top-60 global schools by
the Financial Times Executive Education Rankings 2018.

REGISTRATION
The organizations interested in nominating their
employees and individuals interested in the
programme may apply online.

Arun KR
Executive Education Programmes
Indian Institute of Management Bangalore
Bannerghatta Road, Bengaluru 560 076
Phone: +91 - 80 - 26993381, 26993660
Fax: +91 - 80 - 2658 4004
Email: arun.eep@iimb.ac.in
Web: www.iimb.ac.in/eep

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