ADAMSON University

College of Engineering
Civil Engineering Department
CE 431- Elective 3: Entrepreneurship for Civil Engineers

Proposed Business Plan

STARK
CONSTRUCTION
AND DEVELOPMENT SUBMITTED BY:

CORPORATION ECIJA, BERNNA MAE

SUBMITTED TO:
DR. TOMAS U. GANIRON
 TABLE OF CONTENTS

01 EXECUTIVE
SUMMARY 02 COMPANY
DESCRIPTION 03 SERVICES
MARKET MARKET ORGANIZATION
04 ANALYSIS 05 STRATEGIES 06 AND
MANAGEMENT

2
 STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION

STARK IS A BUILDING MATERIALS AND SOLUTIONS COMPANY SERVING

MASONS, BUILDERS, ARCHITECTS AND ENGINEERS IN SELECTED AREAS. OUR
OPERATIONS PRODUCE CEMENT, AGGREGATES AND READY-MIX CONCRETE
WHICH ARE USED IN BUILDING PROJECTS RANGING FROM AFFORDABLE
HOUSING AND SMALL, LOCAL PROJECTS TO THE BIGGEST, MOST
CONCEPT
TECHNICALLY AND ARCHITECTURALLY CHALLENGING INFRASTRUCTURE
PROJECTS. AS URBANIZATION INCREASINGLY IMPACTS PEOPLE AND THE
PLANET, WE PROVIDE INNOVATIVE PRODUCTS AND BUILDING SOLUTIONS
WITH A CLEAR COMMITMENT TO SOCIAL AND ENVIRO N M E N TA L
SUSTAINABILITY.
 STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION EXPERTS SOLVE

THE CHALLENGES THAT CUSTOMERS FACE AROUND THE COUNTRY,
WHETHER THEY ARE BUILDING INDIVIDUAL HOMES OR MAJOR
EXECUTION
INFRASTRUCTURE PROJECTS. DEMAND FOR OUR MATERIALS AND
SOLUTIONS IS DRIVEN BY POPULATION GROWTH, URBANIZATION,
IMPROVED LIVING STANDARDS AND SUSTAINABLE CONSTRUCTION. 
 
STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION
STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION
EXECUTIVE SUMMARY STARK CONSTRUCTION AND
DEVELOPMENT CORPORATION
WILL BE OWNED BY BERNNA
BUSINESS OWNER CO-OWNER
MAE A. ECIJA, A LICENSED
CIVIL ENGINEER BY 2021 AND
NICOLE JEAN MERCADO, A
LICENSED GEOLOGIST BY 2021.

THE COMPANY EYES FOR A

LOCATION AT FORT
BONIFACIO, TAGUIG CITY.

BERNNA MAE A. ECIJA NICOLE JEAN MERCADO

STARK CONSTRUCTION AND DEVELOPMENT

CORPORATION WILL OFFER EXPERTISE ON:
q THE LATEST CONCRETE AND CEMENT SOLUTIONS
q MIX DESIGN MANAGEMENT
q TECHNICAL LIAISON AND SUPERVISION
q KNOWLEDGE OF LOCAL CONSTRUCTION PRACTICES
7
q ADDING VALUE TO THE ENTIRE PROCESS: SUSTAINABILITY,
 GUIDING PRINCIPLES
HEALTH AND SAFETY IS THE CORE VALUE OF STARK
01 PHILIPPINES. WE CONDUCT OUR BUSINESS IN A
MANNER THAT CREATES A HEALTHY AND SAFE
ENVIRONMENT FOR ALL STAKEHOLDERS - OUR
EMPLOYEES, CONTRACTORS, COMMUNITIES AND
CUSTOMERS - BUILT ON A SOUND HEALTHY AND
SAFETY CULTURE.

THAT FAIR COMPETITION IS ESSENTIAL TO THE

02 GROWTH AND STABILITY OF THE CONSTRUCTION
INDUSTRY.

THAT A CONTRACTOR'S PRIMARY RESPONSIBILITY

03 TO HIS CLIENT IS TO GIVE HIS BEST IN FAITHFUL
COMPLIANCE WITH THEIR AGREEMENT.

8
 GUIDING PRINCIPLES
THAT LABOR AND CAPITAL SHOULD COOPERATE WITH
04 ONE ANOTHER SO THAT LABOR MAY LIVE WITH
DIGNITY AND CAPITAL MAY FIND ITS JUST REWARDS.

WE BRING TO EVERY PROJECT EXPERTISE, WITH A FOCUS

05 ON COST-EFFECTIVENESS AND SUSTAINABILITY. TO HELP

YOU REALIZE YOUR PROJECTS, OUR EXPERTS WILL ADVISE
YOU ON THE LATEST CONCRETE AND CEMENT SOLUTIONS,
ALSO IN THE CONTEXT OF WHAT IS POSSIBLE UNDER
LOCAL CONSTRUCTION PRACTICES. OUR STATE OF THE
ART FACILITIES WILL DELIVER THE MATERIALS YOU SPECIFY
TO THE HIGHEST STANDARDS, MAKING USE OF SOME OF
THE BEST AVAILABLE TECHNOLOGIES.

THAT THE ULTIMATE OBJECTIVES ARE TO SERVE NOT ONLY

06 MAN BUT HUMANKIND; AND TO BUILD NOT ONLY AN

ENTERPRISE BUT AN INSTITUTION THAT WILL SERVE
SOCIETY. 9
 GUIDING PRINCIPLES

07 SUSTAINABILITY IS AMONG OUR CORE VALUES AT STARK

C.D. CORPORATION. WE BELIEVE IT IS A KEY DRIVER OF
OUR BUSINESS SUCCESS AND WE STRIVE TO PRACTICE
THIS EVERY DAY IN OUR OPERATIONS. WITH THIS, WE
LOOK TO MAKE A LASTING POSITIVE IMPACT AND
CONTRIBUTE MORE THAN BUILDING MATERIALS TO THE
DEVELOPMENT OF OUR COUNTRY. THIS CAN BE SEEN IN
OUR EFFORTS TO BE RESPECTFUL OF THE ENVIRONMENT,
ENSURE THE HEALTH AND SAFETY OF OUR PEOPLE AND
PARTNERS AND HELP UPLIFT THE COMMUNITIES THAT
HOST US.

10
COMPANY DESCRIPTION
DAY WORKING HOURS

MONDAY 8AM – 5PM

TUESDAY 8AM – 5PM

WEDNESDAY 8AM – 5PM

THURSDAY 8AM – 5PM

FRIDAY 8AM – 5PM

SATURDAY 8AM – 5PM

 PRODUCTS
HIGH PERFORMANCE PORTLAND CEMENT
01 • MAINLY USED FOR HIGH-RISE BUILDINGS AND
VERTICAL STRUCTURES THAT REQUIRE HIGH-
STRENGTH CEMENT.

CLINKER
02 • CLINKER IS AN INTERMEDIATE PRODUCT IN CEMENT
PRODUCTION. IT IS PRODUCED BY GRINDING AND
BURNING A PROPORTIONED MIXTURE OF LIMESTONE,
SHALE AND SILICA. WHEN CLINKER IS FURTHER
SUBJECTED TO GRINDING AND ADDED WITH GYPSUM,
PORTLAND CEMENT IS PRODUCED.

READY MIX CONCRETE

• READY MIX CONCRETE (RMX) IS AN ENGINEERED
03 CONSTRUCTION MATERIAL PRODUCED BY MIXING CEMENT,
ADMIXTURES, WATER, COARSE AGGREGATES AND FINE
AGGREGATES. 12
 PRODUCTS
TILE ADHESIVE

04 • TILE ADHESIVE IS A PREMIUM CEMENT-BASED ADHESIVE FOR

TILES SPECIALLY FORMULATED FOR THIN-BED VERTICAL AND
HORIZONTAL APPLICATION.

AGGREGATES
• AGGREGATES ARE GRANULAR MATERIALS OF MINERAL
05 COMPOSITIONS USED FOR VARIOUS CONSTRUCTION
APPLICATIONS. IT IS USED WITH A BINDING MEDIUM TO FORM
CONCRETE, BITUMOUS CONCRETE, PRECAST CONCRETE, MORTAR,
PLASTER AND OTHER CONCRETE AND ASPHALT APPLICATIONS. IT
CAN BE USED ALONE FOR ROAD BASES, STRUCTURAL BEDDINGS,
RAILROAD BALLAST, FILTER BEDS, BACKFILLS, ETC.

SKIM COAT
• SKIM COAT IS A CEMENTITIOUS PLASTER SPECIALLY DESIGNED TO
SMOOTHEN VERTICAL STRUCTURES SUITABLE FOR BOTH INDOOR
06 AND OUTDOOR USE. SKIM COAT IS USED FOR RENDERING AND
SMOOTHENING SURFACES PRIOR TO APPLICATION OF SEALANTS
OR DECORATIVE PAINTS 13
START UP SUMMARY
ALLOCATION PRICE

LAND AND LAND IMPROVEMENTS 15 MILLION

MACHINERY AND EQUIPMENT 20 MILLION

INSTALLATIONS 10 MILLION

FURNITURE, VEHICLES AND TOOLS 10 MILLION

OFFICE 5 MILLION

TOTAL 60 MILLION
COMPETITION
THERE ARE EIGHT CEMENT MANUFACTURERS IN
THE PHILIPPINES, INCLUDING: LAFARGE-HOLCIM,
REPUBLIC, CEMEX, TAIHEIYO, NORTHERN, EAGLE,
GOODFOUND AND MABUHAY. ACCORDING TO
DATA FROM THE CEMENT MANUFACTURERS
ASSOCIATION OF THE PHILIPPINES (CEMAP),
THESE MANUFACTURERS OPERATE A TOTAL OF 19
PLANTS ALL OVER THE COUNTRY, GRINDING
STATIONS INCLUDED.
 MARKET ANALYSIS
BUSINESS GROWTH BRANCHING

2021 2024 2025 2026 2028

BRAND POPULARITY
EXPANSION
PROMOTION/ADVERTISING
STRATEGIES
MAGAZINES/ EVENT
WORD OF MOUTH
NEWSPAPER SECTIONS MARKETING

01 02 03 04 05 06
SOCIAL MEDIA LOCATION DIRECT MAILING
 SWOT
A N A LY S I S

STRENGTH WEAKNESS OPPORTUNITY THREAT

• . FINANCES • .LOCATION • LARGE

. COMPETITORS
• INTERDEPENDENCE
• NETWORK
• CUSTOMER ORIENTATION
• EXCELLENCE
• INTEGRITY
 ORGANIZATIONAL CHART
BERNNA MAE A. ECIJA NICOLE JEAN L. MERCADO
CHIEF EXECUTIVE OFFICER PRESIDENT

IVEE CLAIRE A. ECIJA CIELO B. DUMO

CHIEF FINANCIAL TREASURER/ GENERAL COUNSEL/ CORPORATE
OFFICER SECRETARY/ COMPLIANCE OFFICER

NICOLE JEAN L. MERCADO IVAN CLAUDE M. ICALLA

CHRISTIAN KERVIN S. UMALI KATRIN MAE G.
HEAD – CEMENT HEAD – ORGANIZATIONAL
HEAD – SALES AND DECEMBRANO
INDUSTRIAL HUMAN RESOURCES
MARKETING HEAD - COMMUNICATION
PERFORMANCE

EUGENIE MHEL S. CHAVEZ GUILBERTEE M. MELANO VINCE MERWIN C. YSULAT

ADDA MARIE L. ZAFE
HEAD – HEALTH AND HEAD – AGGREGATES AND HEAD – PROCUREMENT AND
HEAD – STRATEGY AND
SAFETY CONSTRUCTION MATERIALS LOGISTICS
RESEARCH DEVEOPMENT
THANK YOU