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TABLE OF CONTENTS
4 From the Chair

5 About the Alliance

BUSINESS DEVELOPMENT
6 Activity Report

8 2018 Timeline of Activities

BUSINESS INTELLIGENCE
10 Competitiveness

11 Key Industries

12 Timeline of IBM-PLI Study

GOVERNANCE
14 2018 Leadership

15 Investors

16 Financials

17 2019 Leadership

LOOKING AHEAD
18 New in 2019

19 2019 Staff

3
 FROM THE CHAIR

STRONGER TOGETHER
Throughout 2018 and the first four months of 2019, much progress has
been made on transforming the Alliance into a robust, multi-faceted
regional economic development organization. This progress has been
accomplished through the efforts of many individuals. The list is long, but
at the risk of overlooking key contributors it includes: the Alliance team
and my colleagues on the Alliance Executive Committee and Board of
Directors (these individuals are identified elsewhere in this Report); the
members of the CAO committee that worked on the Master Agreement —
Jim Baker, Doug Smith, Cynthia Rohlf, Dave Hansen and Mary Bunting; Bob
Crum and the staff at the Hampton Roads Planning District Commission
(HRPDC); and Dubby Wynne, Harry Lester and Jim Spore. To each of you,
thank you for your hard work and your commitment to growing high wage
jobs, capital investment and tax base in our region.
By the time you read this report, I expect that the Master Agreement for
Economic Development in Hampton Roads between the Alliance and the
11 cities and counties that invest in the Alliance will have been approved
by each city council and board of supervisors, and requisite funding will
have been included in their 2019-2020 budgets. This is the foundation for
moving from what historically has been a local economic development
model to a regional economic development approach. To continue this
momentum, the Alliance also has begun discussions with the Upper
Peninsula cities and counties to find ways to collaborate on economic The Alliance team has moved quickly in 2019 to develop new operating
development efforts. alignments and protocols with our public partners to facilitate the shift
The Alliance’s Propel Hampton Roads private sector capital campaign is from a local to a regional economic development model. In the course
well underway. Whether from CEOs on the Business Roundtable or from of these conversations the Alliance staff has reconvened the Regional
management of other companies, initial commitments towards our goal Economic Development (RED) Team with a new participatory format which
of $2 million in annual funding ($10 million over 5 years) from the private has contributed to excellent engagement and participation at the 2019
sector have been encouraging. As I write this letter, the Alliance has $1.45 monthly meetings. Similarly, Alliance management has engaged with the
million in commitments and another $1.75 million in pending pledges from Virginia Economic Development Partnership (VEDP) on a variety of fronts
businesses who have been asked to invest in the Alliance. to align the regional approach with VEDP’s strategies.

Formalized in our 2019 Business Plan, the Alliance now has a strategically In closing, I want to personally thank each stakeholder for your support and
focused Go-To-Market and business retention and expansion plan targeted encouragement as the Alliance has worked through the past two years
on the following industries: of transition and opportunity, and to encourage your future support
as the Alliance and the region forge a new path for regional economic
• Business & Shared Services development. Hampton Roads is an economic region and we are stronger
working together. Joint collaboration and engagement among government
• Information Technology and business will enable the Alliance to play a vital role in enhancing
• Advanced Manufacturing organic business growth and bringing high-wage jobs, greater investment
and a stronger tax base to our region.
• Food & Beverage Processing
• Distribution & Logistics
The Alliance team also has developed a detailed dashboard of Key
Performance Indicators that tie to the 2019 Business Plan. This will
enable management and investors to better measure performance and to C. Grigsby Scifres
develop strategies and action items to achieve goals. 2018 Alliance Chair
4
 ABOUT THE ALLIANCE

ABOUT US
The Hampton Roads Economic Development Alliance (“the Alliance”) is
a nonprofit, public-private partnership supported and led by the region’s
OUR SERVICES:
Marketing Hampton Roads, Virginia as a globally
most influential business leaders, local governments, and top academic competitive location for business and talent.
institutions. Working together, we are dedicated to the creation of a
more diverse, growing and prosperous economy.
Facilitating the decision process for companies
The Alliance serves as a catalyst for new business attraction and long- who are considering Hampton Roads for new
term business environment improvements in the Hampton Roads business investments and expansions.
region. Private sector investors partner with the cities of: Chesapeake,
Franklin, Hampton, Newport News, Norfolk, Poquoson, Portsmouth,
Leading collaborative processes across peer
Suffolk, and Virginia Beach, and the counties of: Isle of Wight and organizations to leverage complementary
Southampton to govern and resource the Alliance. Beginning in 2019, assets and strengthen coordinated action.
the economic development offices of James City County, York County
and the City of Williamsburg are members of the Alliance’s Regional
Economic Development (RED) Team. Engaging the region’s top business, academic,
and elected leaders to understand key trends
impacting the region’s economic competitiveness.

Assisting existing businesses to remain and grow in

Hampton Roads through a Business Retention and
Expansion program in partnership with the VEDP.

POSITIVE REGIONAL IDENTITY

STRONG DISTINCTIVE COMMUNITY BRANDS

5
 BUSINESS DEVELOPMENT

ACTIVITY REPORT
Each year, the Alliance’s Business Development team travels the globe to promote
Hampton Roads as a premier location for business investment and expansion.
These activities consist of marketing missions, trade shows and special events
which result in face-to-face meetings with corporate decision makers, site selection
consultants and other key business leaders. The team also hosts prospect visits
to Hampton Roads with companies considering a location in our region.

Compared to 2017, in 2018, the Alliance saw a 22% increase in new prospect files
opened, a 15% increase in face-to-face meetings and an impressive 53% increase
in prospect visits to the region.

5853PROSPECT
New Visits
VISITS
5 Repeat Visits

360 FACE-TO-FACE MEETINGS
287 Corporate Appointments
73 Site Selection Consultants

44 NEW PROJECTS
Geography Source
29Domestic
MARKETING ACTIVITIES
International
24 International
22 VEDP Arizona New Mexico Canada Additionally, PM&P
represented the
16 Domestic 22 Alliance California North Carolina France Alliance at 11 trade
4 Undisclosed Florida Ohio Germany shows across
Europe and held
Industry Georgia South Carolina Italy 99 appointments
7% Aerospace & Aviation Illinois Texas Switzerland with corporate
decision makers
14% Corporate & Professional Nevada Washington Sweden looking to expand
18% Maritime & Logistics their operations to
Washington D.C. the United States.
27% Food Processing
34% Advanced Manufacturing

6
7
 EVENT HIGHLIGHT
2018 TIMELINE OF ACTIVITIES On May 3-4, 38 members of the Newmark Knight Frank
Global Corporate Services team visited Hampton Roads
for internal team-building work sessions and to become
better acquainted with the assets of the region. Their visit
included a presentation from the Port of Virginia staff at
Virginia International Gateway and a joint presentation
from VEDP and the Alliance. A reception and dinner at the
Cavalier Hotel was hosted by the Port of Virginia, VEDP, the

3 New Prospect Alliance and Virginia Beach Economic Development.

Files Opened

May 6 - 9 May 16 - 18
January 24
March 18 - 21 IAMC Spring NextGen Talks
Consultant Event
Site Selectors Guild March 19 - 23 Conference Conference
with VEDP
Annual Conference Marketing Mission Savannah, GA Asheville, NC
Chicago, IL
Cincinnati, OH Germany with EAIC
January 16
May 14 - 18 May 21-25
3 17
Project Drip Visit New Prospect Total
Files Opened Meetings Marketing Mission Marketing Mission
Germany, Italy & Atlanta, GA &
January 25 Switzerland with EAIC Greenville, SC
2018 Annual Meeting March 19 March 29
8 Total Consultant Event
Guest speakers: Consultant Event Project Crescent Meetings at Canoe in Atlanta
• Dennis Donovan with VEDP Repeat Visit
• Jay Garner Cleveland, OH
3 New Prospect
Files Opened 7 Total
Meetings
• Michael Bennett
2 Total
Meetings

JANUARY FEBRUARY MARCH APRIL MAY JUNE

April 16 - 20 April 23 - 27 4 New Prospect

Files Opened
3 New Prospect
Files Opened April 2 - 6
Marketing Mission
Marketing Mission
Seattle, WA &
Hannover Messe
in Germany June 11 - 15
Dallas & Houston, TX Portland, OR with EAIC Marketing Mission
February 23

17 Total
Seattle, WA &
Project Crescent Visit
9 Total
Meetings 9 Total
Meetings Meetings Vancouver, BC
February 19 - 23
Marketing Mission 9 Total
Meetings
Dallas, TX EVENT HIGHLIGHT
On April 9-10, the Alliance hosted Antje
April 18 - 20
SEDC Meet the
April 24
Project Beef Visit

2 Total Abshoff, Managing Director of VEDP’s Consultants Event June 20 - 22

2
Meetings European office for a familiarization tour Dallas, TX New Prospect SelectUSA Summit
of Hampton Roads. The tour helped to Files Opened Washington, D.C.
introduce Abshoff to the region’s assets April 23 - 27
February 25 - 28 to support her interactions with European Marketing Mission
RILA Conference companies considering locations in San Francisco & June 4 & 11
Phoenix, AZ Virginia. Key sites and industrial parks Los Angeles, CA Project Razor and
were visited and interviews were held with
Project Kingston Visits
5 Total
Meetings
European headquartered manufacturers.
8 Total
Meetings June 22 & 27
Project Beef and Project
Ventower Repeat Visits
8
 EVENT HIGHLIGHT
November 26-29, the Alliance conducted a

3 New Prospect marketing mission to Switzerland and Italy

Files Opened with European American Investment Council
(EAIC). EAIC is a membership organization
that helps economic developers market
September 10 - 14 their communities to potential European
Hannover Messe USA investors. The mission included meetings
Chicago, IL with six corporate decision makers and two
consultants. In addition, a seminar entitled
6 Total
Meetings
“Entering the U.S. Market” was arranged
by a non-profit entrepreneurial association
that works with its members in all matters
related to international trade and investment.
September 23 - 27
The Alliance presented information about
3 New Prospect
Files Opened
Global Security
Exchange Conference
Hampton Roads to 12 local companies. At the
conclusion of the mission, the Alliance met
November 12 - 16
Marketing Mission
Las Vegas, NV with Negroni, an active project considering a Tampa and Miami, FL

8 Total
July 20 site in Suffolk. The day-long meeting included
Project Tank Visit 12 Total
Meetings
a tour of two of Negroni’s production plants. Meetings

July 31 - August 1 September 26 November 15 November 20

Hosted John Loftus of Project Branopac Visit Project Negroni Project Clean
VEDP for familiarization Repeat Visit Repeat Visit
tour of available September 27
Project Big Belly Visit
4 New
properties in region Prospect
Files Opened

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

October 25 - 26
October 8 - 12
6 New Prospect Scandinavian Automotive December 3 - 5
Files Opened Marketing Mission Supplier Conference Area Developers Site
Phoenix, AZ in Sweden with VEDP Consultants Forum
Miami, FL
August 29 - 31
Project Negroni Visit 5 Total
Meetings 7 Total
Meetings
December 2 - 6
October 15 Marketing Mission to
October 24 - 26
Project Citrine Visit Germany with EAIC
Women in Economic

7 Total
Development Conference
October 21 - 24
Santa Fe, NM Meetings
SIAL International Food
Exhibition in France with VEDP October 29 - 31
EAIC Annual Meeting
60 Total
Meetings
and Conference
Ft. Wayne, IN
4 New Prospect
Files Opened

6 New Prospect
Files Opened
October 29
The Delong Company Visit

9
 BUSINESS INTELLIGENCE

COMPETITIVENESS
Regional economic competitiveness is the ability of a region to compete and prosper in the global
economy. Indeed, a competitive economy is a productive economy ­— building on its embedded assets
and fueled by a set of institutions, policies and business environment factors which lead to growth.

In addition to productivity, competitive regions foster an environment that

supports both a high and a rising standard of living for its citizens driven by a
business environment that enables innovation, entrepreneurship and growth.

BUSINESS INTELLIGENCE
The Alliance’s Business Intelligence department is a key component of the organization’s success and a
vital part of the regional economic development ecosystem in Hampton Roads. In addition to supporting
various internal business development and marketing initiatives, the department consistently provides
external stakeholders with relevant comprehensive data and research. The department partners with
the Hampton Roads Workforce Council to provide labor statistics for the quarterly Labor Market Digest.
The Alliance also works with its 11 localities and the general business community to provide regional data,
demographic information and various reports including cost comparisons, occupation density analysis
and site inventories.

HAMPTON ROADS
The Hampton Roads region aspires to become a globally competitive market for private industry growth and
investment. To develop this position, Hampton Roads must create and implement economic development
strategies at a scale that will shift current forecasts.
With deep executive insight into regional competitiveness, in early 2018 the Alliance contracted IBM’s
Plant Location International (IBM-PLI) division to perform comprehensive site location analysis, assess
the region’s current economic landscape and provide best practice recommendations for improvements
within the region’s business environment.

INVESTMENT PROMOTION
As a background to the initiative, VEDP worked in partnership with IBM-PLI and McKinsey & Company to
complete an economic development strategy that provided insight and recommendations for VEDP’s key
industries and marketing efforts. Leveraging these insights and an understanding that success requires
strategic, coordinated alignment and effective execution, the Alliance worked to develop a regional
investment promotion strategy for Hampton Roads. Developing this strategy included conducting a
detailed competitiveness analysis of Hampton Roads within key sectors.
Overall, the objective of the analysis was to improve the effectiveness of regional economic development.
A key input into this process was stakeholder engagement. Through a robust set of facilitated sessions,
the Alliance, alongside the region’s leadership and key stakeholders, identified key improvement needs
within the region. They assessed the relative importance of different types of improvements and developed
recommendations on the most appropriate actions and interventions for enhancing the competitiveness
of Hampton Roads and its individual communities.
10
 RESULTS
KEY INDUSTRIES
Industries in which Hampton Roads, Virginia hosts a competitive advantage
and regional value proposition that can be taken to market, as seen by
With a refreshed understanding that business location these companies who have already established operations in the region.
strategies, both domestic and international, involve
deep evaluation across several weighted criteria,
the Alliance and IBM-PLI identified aggressive and
necessary actions to get the region back on track for
private industry job growth and economic well-being.
Through focused and collaborative development
BUSINESS & SHARED SERVICES
initiatives targeting talent, infrastructure & logistics,
site development, cluster & innovation, and with an
enhanced go-to-market strategy, 82,500 new jobs
could realistically be created over current projections
within the next ten years.
In the short-term, improvement initiatives related to
talent, infrastructure & logistics, site development,
cluster development, and innovation are tactical
INFORMATION TECHNOLOGY
improvement requirements where the economic
value of implementation will redefine the baseline for
economic growth.
In the long-term, by focusing on a collaborative growth
model that strengthens the regional ecosystem,
economic development efforts have the potential to
yield lasting impacts that will strengthen the region’s ADVANCED MANUFACTURING
industrial base and move Hampton Roads into a Focus on Transport Technologies
more favorable competitive position within both the
domestic and international markets.
Specifically related to the Alliance’s plan of action,
outreach initiatives will be prioritized among and
within five newly identified near-term opportunity
sectors for which the region currently hosts a distinct
and unique competitive advantage against other
markets. These sectors include: FOOD & BEVERAGE PROCESSING
• Business & Shared Services
• Information Technology
• Advanced Manufacturing/
Transportation Technologies
• Food & Beverage Processing
DISTRIBUTION & LOGISTICS
• Distribution & Logistics

11
 TIMELINE OF IBM-PLI STUDY

PRIOR TO 2018...
In late 2017, the Alliance engaged Gene DePrez of Global Innovation Partners to discuss VEDP’s economic development strategy project and how this
work could be expanded on a regional level for Hampton Roads. Soon after, the Alliance began an initiative to improve the regional economic development
ecosystem that was based on competitiveness and inward investment promotion. Collaboration and working together for a stronger economy was
fundamental to this initiative and the Alliance extends its sincerest thanks to everyone who participated in the development and socialization of the IBM
Study and recommendations. This timeline highlights some of the key events and milestones throughout the process.

January 9 JANUARY February 6 - 8 FEBRUARY March 1 MARCH April 4 APRIL

The Alliance’s Investment Promotion
Strategy kicks off with a conference
call between the Alliance and IBM-PLI
consultants, Gene DePrez, Jacob
Dencik and Koen Gijpers. This call
served to both identify the initiative’s
objectives and deliverables and
develop a timeline, approach and
structure.
January 23
To keep stakeholders informed of this
process and capture their thoughts,
input and guidance, the Alliance
invited key stakeholders to participate
in weekly steering committee
conference calls with the IBM
team. These stakeholders included
localities, regional partners, higher
education institutions and Alliance
officers.
To fully understand the local
economy, key industries and assets,
the Alliance hosted a series of
workshops across the region. These
included sessions on:
• Distribution & Logistics
• Workforce & Talent
• Transport Technologies
• Life Sciences & Data Centers
• Infrastructure, Sites & Facilities
February 15
Alliance’s Executive Committee
Meeting during which Jacob Dencik
calls in to review the project and
answer questions.
Conference call with IBM to deliver
improvement recommendations.
March 5
Alliance meets with HRPDC to
discuss recommendations and how
to best present them at the upcoming
Chief Administrative Officers meeting
on April 4.
March 22
The Alliance and IBM team present
the final IBM Study to more than 60
stakeholders and business leaders.
March 29
The Alliance presents the IBM Study
at its Board of Directors Meeting.
“The purpose of this study was to
create creative benchmarking by
industry while defining and validating
our value proposition... This strategy
not only aligns with VEDP’s work,
but it also integrates with the Port of
Virginia’s port study.”
Alliance President & CEO Rick Weddle
and the IBM team present and discuss
the findings of the IBM Study at the
monthly CAO meeting to the Chief
Administrative Officers of 18 localities.
April 17
The Alliance begins sharing the IBM
Study with a presentation to the
Hampton Economic Development
Authority Board.
April 26
The IBM Study is presented to the
Alliance’s Executive Committee.
“The recommendations include a
transformation of the role of the
Alliance. While we do a good job in
lead generation, our present problem
is deal closing. The report contains a
series of recommendations about how
to make the necessary improvements,
which over time will make everyone
more successful.”

12
Thank you to the following localities, businesses and organizations who attended the work sessions,
participated on the steering committee, or otherwise engaged with the Alliance during this process.
Aerotek
BB&T
The Breeden Company
CBRE
Century Express
Chesapeake Economic Development
Christopher Newport University
Clancy & Theys Construction
Columbia Gas
Commonwealth Commercial
Cox Communications
Dominion Energy
ECPI
May 7 MAY
The Alliance presents the IBM Study
to the Peninsula Business Leaders,
a group designed to discuss the
business & economic trends on the
Peninsula, and the need for business
leaders to come together to discuss
what steps need to be taken.
May 10
The IBM Study is presented at
Reinvent Hampton Roads’ May
Board of Directors meeting.
May 17
The Alliance presents the findings of
the IBM Study at the HRPDC Board of
Directors meeting.
May 29
Alliance staff holds a half day work
session to unpack the IBM Go-To-
Market Recommendations and
discuss a timeline and process for
implementing the recommendations
into the Alliance’s business
development, business intelligence
and marketing efforts.
Franklin Southampton Economic
Development, Inc.
Greg Garrett Realty
Hampton Economic Development
Hampton Roads Planning
District Commission
Hampton Roads Workforce Council
Harvey Lindsay Commercial Real Estate
Isle of Wight Economic Development
Jones Lang Lasalle
Liebherr Mining Company
Newport News Economic Development
Norfolk Economic Development
June 5 JUNE
Rick Weddle speaks at the Isle of
Wight State of the County Breakfast
where he explains the importance of
the IBM Study, the recommendations
the study uncovered, and the results
the Go-To-Market Strategy could yield.
June 6
The findings of the IBM Study are
further socialized at a presentation
to Virginia Beach Vision.
June 13
The IBM Study is discussed at the
Hampton Roads Chamber Board of
Directors and Trustee Meeting.
Norfolk State University
Old Dominion University
Old Point National Bank
Paul D. Camp Community College
Peninsula Council for
Workforce Development
Poquoson Economic Development
Port of Virginia
Portsmouth Economic Development
Reinvent Hampton Roads
Runnymede Corporation
Suffolk Economic Development
Thomas Nelson Community College
August 3 AUGUST
At the Alliance Executive Committee
Meeting, the team begins discussing
how to incorporate the 160 slide IBM
Study into an actionable business
plan for the Alliance to implement in
2019.
August 13
Chad Matheson, Director of Business
Intelligence, presents the IBM
Study findings to Hampton Roads
Chamber Suffolk & Portsmouth
Board of Directors.
August 22
Reinvent Hampton Roads and the
HRPDC meet with the Alliance
and IBM to discuss regional
economic development roles and
how the organizations can best
work together to implement IBM’s
recommendations.
Tidewater Community College
Vandeventer Black
Virginia Beach Economic Development
Virginia Beach Public Schools
Virginia Economic
Development Partnership
Virginia Employment Commission
Virginia Maritime Association
Virginia Natural Gas
Ware Insurance
Wells Fargo Bank
Williams Mullen
September 18 SEPTEMBER
In line with the IBM Study, the
Alliance begins working on a Regional
Master Agreement to be signed by
all member localities and drafts
a multi year budget to fund IBM’s
recommendations.
September 29
The Alliance introduces the Regional
Master Agreement at its Board of
Directors Meeting and presents a
staffing plan that includes 11 new
positions over the next five years.
“We believe that essential to the overall
implementation of the IBM plan, and
buying into the core principles, there
needs to be a contract between the
Alliance and public sector investors
including expectations, metrics and
performance dashboards.
October 26 OCTOBER
The Alliance hosts an Investor
Update & Work Session in which the
2019 Business Plan, based on the
IBM Study and Recommendations,
is presented and discussed among
key stakeholders. The agenda also
includes updates on the Alliance’s
management transition, 5-year budget
and staffing plans and the capital
campaign planned for 2019 to fully
resource this new model for regional
economic development.
13
 2018 LEADERSHIP
2018 BOARD OF DIRECTORS

Mr. Buddy League Honorable Richard W. West

PRIVATE SECTOR

PUBLIC SECTOR
In late 2017, the Alliance redesigned its Branscome Inc. City of Chesapeake
governance structure with an enhanced Mr. C. Max Bartholomew, Jr. Honorable Frank M. Rabil
model to improve effectiveness, increase the Dominion Energy City of Franklin
level and quality of stakeholder engagement
Mr. Mark B. Dreyfus Honorable Donnie R. Tuck
and improve the efficacy of private sector ECPI University City of Hampton
funding efforts.
Mr. William E. King, Honorable Richard “Dick” L. Grice
The new structure, approved by the Alliance VP Investor Relations* Isle of Wight County
Harvey Lindsay Commercial Real Estate
Board of Directors in December 2017, took Ms. Cynthia D. Rohlf
effect in January 2018. It retains the key Ms. Susan Jacobs, Secretary* City of Newport News
Huntington Ingalls Industries /
feature of a 50:50 public-private match Newport News Shipbuilding Honorable Martin A. Thomas Jr.
while reducing the size of both the Board of City of Norfolk
Mr. Charles V. McPhillips*
Directors and the Executive Committee. The Kaufman & Canoles, P.C.
Executive Committee is comprised of nine Honorable Carey L. Freeman
(At Large Private Sector Representative) City of Poquoson
members — the seven Alliance officers, an
at large public sector representative and an Mr. Larry “Chip” Filer Honorable John L. Rowe, Jr.
Old Dominion University City of Portsmouth
at large private sector representative.
Mr. Joseph R. Witt, Treasurer* Honorable R. Randolph Cook
A nomination and election process and Old Point Financial Corporation
Southampton County
a new revenue model replace automatic Mr. Howard P. Kern Honorable Linda T. Johnson
private sector board seats based solely Sentara Healthcare
City of Suffolk
on investment level. The new model is Mr. Brian K. Skinner, Vice-Chair*
structured to return the Alliance to a TowneBank Councilmember Shannon Kane
City of Virginia Beach
nationally competitive funding level. Over Mr. George A. Faatz
the next five years, the plan calls for a best Virginia Natural Gas Mr. Douglas Smith*
practice funding support of $2.00 per capita City of Norfolk
Mr. C. Grigsby Scifres, Chair* (At Large Public Sector Representative)
with a 50:50 public-private balance. This Williams Mullen
will be supported through implementation Mr. Kevin Hughes,
of the new governance and engagement Mr. Hobie Ritzel VP Economic Development*
EX OFFICIO

plan with investor benefits and participation Cox Communications Virginia City of Suffolk
(RED Team Representative)
tied to graduated investment levels. (Business Leadership Council)
Mr. Rick L. Weddle* *EXECUTIVE COMMITTEE MEMBERS
Hampton Roads Economic Development Alliance OFFICERS DESIGNATED BY TITLE
(President & CEO/Non-Voting)
Mr. Shawn Avery*
Hampton Roads Workforce Council
(Community Partner Representative)
Mr. John Reinhart
Port of Virginia
(Business Leadership Council)
Mr. Jim Spore*
Reinvent Hampton Roads
(Community Partner Representative)
Mr. Hugh L. Patterson*
Willcox & Savage
(General Counsel)

14
 2018 & 2019 INVESTORS
BUSINESS LEADERSHIP COUNCIL ($50,000+)

BRAND PARTNER ($25,000 - $49,999)

PRIVATE SECTOR RED TEAM ($15,000 - $24,999)

CORPORATE COUNCIL ($10,000 - $14,999)

Willcox & Savage Damuth Trane Old Point Financial Corporation

Bank of America Dixon Hughes Goodman, LLP Runnymede Corporation
Children’s Hospital Dollar Bank Thomas Nelson Community College
of The King’s Daughters Langley Federal Credit Union Tidewater Community College
Clancy & Theys Construction Liebherr Mining Equipment

SMALL BUSINESS ($5,000 - $9,999)

KPMG LLP The Breeden Company Greg Garrett Realty PNC Bank
Ware Insurance Company Capital Concrete, Inc. Harbor Group International, LLC Riverside Health System
Atlantic Dominion Distributors Checkered Flag Harvey Lindsay Commercial Real W.M. Jordan Company
ECPI University Columbia Gas of Virginia Estate Birdsong Peanuts
McGuireWoods LLP Drucker & Falk, LLC Norfolk Airport Authority Christopher Newport University
Wells Fargo Advisors Electronic Systems, Inc. Norfolk Waterside Marriott Jones Lang LaSalle
Aerotek, Inc. Faneuil, Inc. Plasser American Corporation
15
 FINANCIALS

SUPPORT
Corporate Investment & REVENUE
2018 (Revised1) 2019 (Proposed2)

Investment Base $735,860 $739,634

New/Upgrade $45,000 $976,317
Attrition ($41,226) ($36,982)
Total Corporate Investment $739,634 $1,678,969
Municipal Investment
Total Municipal Investment3 $1,399,265 $1,454,099

Miscellaneous
Total Miscellaneous $13,000 $15,000

Total Support & Revenue $2,151,899 $3,148,068

EXPENSES

Program Expenses
2018 (Revised) 2019 (Proposed)

Marketing & Promotion $22,000 $400,000

Business Development $375,000 $540,000
Business Intelligence $157,000 $125,000
Product Improvement — $30,000
Investor Relations4 $82,000 $365,000
General Operations $438,295 $405,650
Staff Expenses $1,376,705 $1,268,750

Total Expenses5 $2,451,000 $3,134,400

Balance (Revenue over Expenses) $(299,101) $13,668

1. 2018 Budget revised and approved at the 9/27/18 Board of Directors Meeting
2. Proposed Budget beginning 2019 start at $3,151,127 and ramp up to $4,092,170 by year 3
3. 2019 Municipal Investments equal the sum of 50% of total 2018 Municipal Investment plus 50% of the propose FY 2019-2020
Municipal Investment as stated within the proposed Master Agreement
4. Capital campaign expenses are $24,500/mo, plus expenses estimated at $11,101/mo for a total of $35,603/mo
5. 2019 Budget with staff expenses allocated across departments

16
 2019 LEADERSHIP

Robert S. Herbert, Interim President & CEO

Hampton Roads Economic Development Alliance

Brian K. Skinner, 2019 Alliance Chair

Chief Banking Officer, TowneBank

2019 BOARD OF DIRECTORS

Mr. Buddy League Honorable Richard W. West Mr. Hobie Ritzel
PRIVATE SECTOR

PUBLIC SECTOR

EX OFFICIO
Branscome Inc. City of Chesapeake Cox Communications Virginia
(Business Leadership Council)
Mr. C. Max Bartholomew, Jr. Honorable Frank M. Rabil
Dominion Energy City of Franklin Mr. Robert S. Herbert*
Hampton Roads Economic Development Alliance
Mr. Mark B. Dreyfus Honorable Donnie R. Tuck (Interim President & CEO/Non-Voting)
ECPI University City of Hampton
Mr. Shawn Avery*
Mr. William E. King, Honorable Richard “Dick” L. Grice Hampton Roads Workforce Council
VP Investor Relations* Isle of Wight County (Community Partner Representative)
Harvey Lindsay Commercial Real Estate
Ms. Cynthia D. Rohlf* Mr. John Reinhart
Ms. Susan Jacobs City of Newport News Port of Virginia
Huntington Ingalls Industries / (At Large Public Sector Representative) (Business Leadership Council)
Newport News Shipbuilding
Honorable Martin A. Thomas Jr. Mr. Jim Spore*
Mr. Charles V. McPhillips, Treasurer* City of Norfolk Reinvent Hampton Roads
Kaufman & Canoles, P.C. (Community Partner Representative)
Honorable Carey L. Freeman
Mr. Larry “Chip” Filer City of Poquoson Mr. Hugh L. Patterson*
Old Dominion University Willcox & Savage
Mr. Joseph R. Witt, Secretary* Honorable John L. Rowe, Jr. (General Counsel)
Old Point Financial Corporation City of Portsmouth

Mr. Howard P. Kern Honorable R. Randolph Cook

*EXECUTIVE COMMITTEE MEMBERS
Sentara Healthcare Southampton County
OFFICERS DESIGNATED BY TITLE
Mr. Brian K. Skinner, Chair* Honorable Linda T. Johnson
TowneBank City of Suffolk

Mr. George A. Faatz Honorable Robert M. Dyer

Virginia Natural Gas City of Virginia Beach

Mr. C. Grigsby Scifres, Mr. Douglas Smith, Vice-Chair*

Immediate Past Chair* City of Norfolk
Williams Mullen
Mr. Chuck Rigney,
VP Economic Development*
City of Hampton
(RED Team Representative)
17
 LOOKING AHEAD
NEW IN 2019
In the early months of 2019, the Alliance embarked on several new initiatives
and reinstated or revamped existing programs to optimize the future success
of the organization and ultimately, the regional economy.

LEADERSHIP
In January, Steve Herbert joined the Alliance as Interim President &
CEO and Chris Lemmon began as Executive Vice President and as the
organization’s first Chief Marketing Officer.
Steve Herbert is a former city administrator, economic developer, city
planner, and naval officer. He previously served as Deputy City Manager
for the City of Virginia Beach. Prior to that role, he held positions as:
Interim City Manager for the City of Hopewell; City Manager for the City
of Suffolk; Assistant Director of Economic Development and Chief Plans
and Policy Officer for the City of Portsmouth; and Assistant Director of
Development for the City of Norfolk.
Chris Lemmon has over 20 years of experience in consumer marketing
and has worked for a number of well-known brands including Enfamil
infant formula, Kellogg’s Pop-Tarts, Reynolds Wrap and Swedish Match.
RED TEAM ENGAGEMENT
This year, the Alliance reconvened the Regional Economic Development
(RED) Team with a new participatory format which has contributed to
100% representation at the first meeting of the year. The RED Team
membership is almost entirely made up of the economic development
directors from each of the Alliance’s 11 member localities. New in 2019,
the Alliance invited James City County, York County and the City of
Williamsburg to join the RED Team, bringing the total number of localities
represented to 14. The Hampton Roads Planning District Commission
(HRPDC) and the Hampton Roads Military and Federal Facilities Alliance
(HRMFFA) also joined the RED Team this year. The Hampton Roads
Workforce Council, Port of Virginia, Dominion Energy and Virginia
Natural Gas have continued their partnership with the Alliance and are
represented on the RED Team as well.

Herbert and Lemmon come to the Alliance with extensive experience
and knowledge in an effort to create a world-class, regional economic
development organization. With new leadership in place, the Alliance
has made aggressive and substantial progress towards the goals and
objectives outlined in the IBM Study and the 2019 Business Plan.
CAPITAL CAMPAIGN
In late 2018, the Alliance set its course on increasing leadership
engagement and private sector investment in the Alliance to $2 million
per year. In addition, the boards of both Reinvent Hampton Roads and
the Hampton Roads Business Roundtable indicated a willingness to
assist the Alliance in reaching this investment goal. Following a detailed

MASTER AGREEMENT
Second to onboarding new leadership, the Alliance has focused heavily
discussion during the Alliance’s October Investor Update & Work Session,
the Alliance’s capital campaign with Convergent Nonprofit Solutions
on collaboration in 2019. Full implementation of the IBM Study and began in earnest in November. The campaign, Propel Hampton Roads,
the 2019 Business Plan requires reorganizing and strengthening the has ramped up in 2019 and is designed to foster regional partnership
Alliance so it can play a more substantial and prosperous role in all to power the region’s potential for a successful future and greater
aspects of regional economic development. economy for all. As of May 17, 2019, the campaign has $1.45 million in
commitments and another $1.75 million in pending pledges from local
During conversations with its member localities regarding new
private sector businesses.
operating alignments and protocols to identify and transform the
Alliance’s role in the regional economic development ecosystem,
it became clear that a regional contract was necessary to ensure
success. In late 2018, these discussions led to the creation of a Master
Agreement for Regional Economic Development in Hampton Roads.
This Master Agreement is the first of its kind in Hampton Roads and
serves to clarify roles and relationships across the region to support a
robust regional economic development delivery system. Spearheaded
by the Alliance, in collaboration with Bob Crum, Executive Director of
HRPDC and Jim Spore, President of Reinvent Hampton Roads, the
agreement was circulated among the Chief Administrative Officers of
all 17 municipalities of the Hampton Roads MSA. Taking their feedback
into consideration, the final agreement was published in Spring 2019
to be approved by the city councils and board of supervisors of each of
the Alliance’s 11 member localities.

18
 INITIATIVES WITH VEDP
The Alliance has increased its marketing trips and strengthened its
relationship with the Virginia Economic Development Partnership (VEDP).
On an executive level, the Alliance reinstated quarterly meetings with
VEDP in their Richmond office. Additional initiatives include one-on-one
meetings with VEDP staff and counterparts to address lead generation
and tracking, incentive programs and quarterly progress reports.

ENHANCED MARKETING
The Alliance has implemented new outreach and lead generation
methods with site consultants to introduce and market Hampton
Roads. To further increase lead generation, the Alliance negotiated new
contracts with business outreach firms, 310 Ltd and RCI, and increased
its partnership with international marketing firm, PM&P. The Alliance
first hired PM&P in 2018 to enhance the Alliance’s international profile,
an initiative that resulted in the Alliance being represented at 11 trade
shows and a total of 99 corporate appointments.
In 2019, the Alliance contracted nationally recognized, corporate
2019 STAFF
expansion marketing firm, Conway, Inc. to:
1. Develop a new visual identity for the Alliance
2. Construct a new, fully automated website
3. Enhance the organization’s national reputation through
strategic public relations and marketing efforts

The results of these numerous marketing initiatives are being tracked

through a detailed, monthly dashboard of Key Performance Indicators.
As of May 15, 2019, the Alliance has conducted 15 marketing missions,
held more than 90 appointments and hosted 9 prospect visits. It has
also opened 19 new projects, a 72% increase over YTD 2018.

BUSINESS RETENTION & TOP ROW

Steve Herbert— Interim President & CEO

EXPANSION PROGRAM
In 2019, the Alliance introduced its first ever Business Retention and
Expansion program, in alignment with VEDP and its eleven member
localities. New protocols and processes are being socialized to support
regional businesses and encourage them to remain and grow in the
Hampton Roads region. The Alliance added a new staff position,
Vice President of Business Development & Customer Relationship
Management, to oversee this initiative. The position is expected to be
filled in June 2019.
Chris Lemmon —­ Executive Vice President & Chief Marketing Officer
Amy Parkhurst — Senior Vice President, Business Development
Laura Hayes — Vice President, Business Development
Chad Matheson — Director, Business Intelligence
BOTTOM ROW
Jillian Goodwin — Director, Marketing & Communications
Angela Parsons — Director, Operations
Addie Mason — Associate Director, Marketing & Communications
Jonathan Holman — Associate Director, Business Intelligence
Adelaide Gilmore — Senior Administrative Assistant

19
500 Main St, Suite 1300 • Norfolk, VA 23510
+1-757- 627-2315 info@hreda.com
www.hreda.com @HamptonRoadsEDA