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COMPANY PROFILE
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 HISTORY

Cloverush Enterprise (SA0210118-H) was first established in January 2012 based on the sole
purpose of solving a problem faced by its founder which is finding the best hijab that is comfortable,
hassle-free and affordable to wear be it for an active lifestyle or work environment to casual wear at
home. It is fully operated virtually, based in Kuala Lumpur, before expanding its operation to a
physical boutique in 2014 located at Wangsa Melawati. It now has various distribution channels from
online, physical boutique, agents/stockists to vendor such as Zalora. From a small home based
operation, it has grown to more than 10 employees that are focussing on various departments such
as Marketing, Sales, Inventory and many more.

VISION

To be internationally preferred brand of choice for comfort lifestyle and a recognized brand for Umrah
& Hajj with our own boutique in Makkah.

MISSION

Cloverush mission in this industry is to be the main provider of the highest quality of ready-to-wear
hijab and fashion apparels that are practical to be worn by women from all kind of background;
anywhere, anytime at an affordable price. All local/imported materials used are finely customized to
ensure customer’s satisfaction. With the best combination for its hijab, Cloverush provide a seamless
transition to hijab wear to those who seek an improvement in their life.

SALES

Since its first establishment, Cloverush has grown from strength to strength in marketing its brand to
the whole country with minimal marketing expenditures. The number of items sold has increased
steadily since the opening of its first boutique in 2014. From an average of 571 pcs per month in 2012
– 2014, the demand has increased to more than 12,000 pcs per month in 2017.

PRODUCT HIGHLIGHTS

Cloverush is well known for its trademark soft awning that is not only comfortable to wear but also
capable of giving a leaner face impression to the wearer. Majority of the products produced were
based on the trademark soft awning. Besides that, the key attributes to its product is the customize
material that produces multiple effect such as ironless, sweat absorbent and comfortable to wear. Lily
scarf, the best seller product combines the soft awning and the material with a unique design to
produce the best hijab that is comfortable, hassle-free and affordable to wear be it for an active
lifestyle or work environment to casual wear at home.

Cloverush Enterprise (SA0210118-H)

No 17, Jalan Dataran Wangsa 1, Wangsa Melawati, 53300 Kuala Lumpur
Tel: +603 4144 2307 www.cloverush.com.my
 BUSINESS ACTIVITIES

Cloverush has up to 4 different distribution channels that are online, physical boutique,
agents/stockists and vendor such as Zalora. It is constantly looking to expand its brand exposure to
all levels of professions, students and people of all ages.

MARKETING STRATEGIES

Apart from an existing market of online and offline customers, Cloverush aim to secure long term
contract from various organizations that find its products suitable for their employees’ daily wear and
best represent the organization. Customize material and design is always possible to cater for each
organizations.

RECOGNITION / TESTIMONY

Marketing expenditure since its establishment was at the minimum. This is largely contributed by word
of mouth by customers that are satisfied with the premium quality of the products and it affordability.
Apart from that, feedback from bloggers, instafamous, celebrities or public figures help in marketing
the brand and products to a bigger market. Bloggers and instafamous such as Fynn Jamal and Fatin
Liyana are among the users of the infamous Lily scarf.

For some woman, wearing her first hijab could be a problematic one in term of selection of hijab. With
Cloverush’s wide range of comfortable scarves, it can provide a seamless transition to those who
seek to change not just their appearance but also an improvement in their life towards the better. It is
a feedback most valued to Cloverush course of being an internationally recognize brand of choice.

Cloverush Enterprise (SA0210118-H)

No 17, Jalan Dataran Wangsa 1, Wangsa Melawati, 53300 Kuala Lumpur
Tel: +603 4144 2307 www.cloverush.com.my