Surabhi Seth

(224) 714-8401 | surabhiseth2019@u.northwestern.edu | linkedin.com/in/surabhi-seth/

Education
Northwestern University (Evanston, IL) Dec 2019 (Expected)
Master of Science in Analytics
Relevant Coursework: Predictive Analytics, Data Mining, Data Visualization, Analytics for Big Data, Deep Learning,
Text Analytics

UP Technical University (Lucknow, India) Jun 2004

Bachelor of Technology (Computer Science & Engineering)
Relevant Coursework: Data Structures, Database Management Systems, Design Analysis of Algorithms, Object
Oriented Programming, Information Systems

Skills

Programming & Software: Python, R, Java, C/C++, SQL, Tableau, Git, Eclipse, IBM Cognos, Hue, Impala, MySQL
Machine Learning Techniques (Expected): Regression Techniques, Clustering, Discriminant Analysis, Survival Analysis,
Time Series Analysis, SVM, Neural Networks, Decision Trees, KNN

Recent Projects

ABC Supply Co. Graduate Student Consultant | Nov 2018 – Till Date
o Forecast future demand by analyzing buying patterns across thousands of SKUs using time series analysis
and demand classification methods.

San Francisco Chronicle Graduate Student Consultant | Jan 2019 – Till Date
o Identify subscriber segments based on clustering user activity and reading history.

Enova Data Smackdown Top 5 Finalist | Jan 2019

o Predicted real estate investments that produce the best returns on investment, exercising linear, logistic and
stepwise regression in R with tuning done using k-fold cross validation.

Professional Experience

ThoughtWorks Technologies (India) Lead Business Analyst | Mar 2015 – Aug 2018
Sales Model Allocation (Caterpillar, US)
o Explored ERP data from multiple data sources (using SQL and R) to conduct data cleansing and feature
engineering.
o Developed a mechanism to classify parts sales to a product family with 90% accuracy, which provided key metrics
needed for C-level reporting.
Opportunity Lead Generation Analyzer (Caterpillar, US)
o Identified the causes of leakages in the aftermarket parts sales by analyzing dealer data.
o Designed a Hadoop based BI product providing preventive maintenance leads. The product was instrumental in
plugging the leakages in sales funnel, leading it to be adopted by 100+ dealers.
o Defined the product roadmap, managed the client’s feedback and helped the client’s team adopt agile practices
enabling monthly product releases.
AdFloe Sales Platform (Exterion Media Group, UK)
o Created user journeys for inventory booking, approval and customer agreement process for campaign
management, reducing the customer service response time from a week to couple of days.

Tata Consultancy Services (India & US) Assistant Consultant | Sep 2004 – Mar 2015
Money Movement (Morgan Stanley, US)
o Led the business analysis for this multi-phase program that aimed at providing a seamless money movement
experience to the clients, financial advisors and the back-office operations through a single online banking platform.
o Ran workshops and focus groups to understand user needs and the requirements for product customization.
o Worked closely with the delivery team to ensure that the delivered product met client’s expectations.
Cash Europe (Societe Generale, France)
o Developed new features and enhancements (in C++) to localize the TCS BaNCS product to suit the Eurozone.
o Supported all stages of acceptance testing and product releases for 3 countries (Germany, UK & Italy).