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Setting goals that challenge everyone in the organization to strive for better performance
is one of the key aspects of the planning process. Goals must be aggressive, but realistic.
Organizations cannot allow themselves to become too satisfied with how they are
currently doing – or they are likely to lose ground to competitors.
Managing Risk And Uncertainty
Managing risk is essential to an organization’s success. Even the largest corporations cannot
control the economic and competitive environment around them. Unforeseen events occur that
must be dealt with quickly, before negative financial consequences from these events become
severe.