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Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Semester V
Specialization- I (Digital Marketing)
CAA-301 Search Engine Optimization
CAA-307 Search Engine Optimization Lab
Semester V
Specialization -I (Web Development)
CAB-301 Web Development – I
CAB-307 Web Development – I Lab
Semester V
Specialization- I (Animation and Multimedia)
CAC-301 Animation and Multimedia – I
CAC-307 Animation and Multimedia – I Lab
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Unit-III [15]
Google AdSense: Google Ad Sense Training, Google Analytics Training, Social Media
Optimization (SMO), My space, Creating Buzz, Developing Marketing Strategies for SMO
training, URL Shortening Tools, Using Tools and Applications for SMO, Viral Marketing for
You tube.
Reports and Management: Website Position Analysis in various search engines, Introduction
to Google Analytics in details, Installing Google Analytics, Basics of Google Analytics, Visitors
Reports, Geographic Reports, Traffic Sources Reports, Keywords Reports, Your Goals and
Conversions.
Text Books: -
1. Step by Step Guide to Seo by Upendra Rana
2. Professional Search Engine Optimization Developer's Guide to SEO by Jaimie Sirovich
Reference Books:
1. WordPress SEO Success: Search Engine Optimization for Your WordPress Website or
Blog by Jake Aull
Department Teaching
University Institute of Computing
the Subject
Program outcome a b c d e f g h i j k L
WEB DEVELOPMENT-I L T P C
Total Contact Hours :45
CAB-301 3 - - 3
Applicable to which branch: BCA
Prerequisite: Basic knowledge of Web designing
Marks
Internal :40 External:60
Course Objective
• Understand the principles of creating an effective web page, including an in-depth
consideration of information architecture.
• Become familiar with graphic design principles that relate to web design and learn how to
implement these theories into practice.
• Learn techniques of responsive web design, including media queries.
III Students will learn database connectivity, plugin and security issues.
Unit–II [15]
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Adding HTML Links: Inserting an HTML Link, editing an HTML Link, removing an HTML
Link, Editing Existing Content, Deleting Content, Full screen Editing, Saving and Publishing
Content.
Categories: Adding Categories within your Post, Post Tags, Adding Tags within your Post.
Media Library: Viewing a File in the Media Library, adding a File to the Media Library,
Editing the File Properties, Editing an Image.
Comments: Replying to a Comment, editing a Comment, Unapprovingly and Approving
Comments, Marking Comments as Spam and Trash.
Working with Themes: Selecting your Theme, Previewing and Customizing your Theme,
Widgets, Using Header and Background Images, Making Other Changes to Themes, Adding
CSS with a Child Theme.
Unit–III [15]
WordPress Menu: Add Menu, Add Menu items, Updating the Menu, editing an Existing Menu
Item, adding a Custom Link Menu Item, Deleting a Menu Item.
Working with Plugins: How Plugins Work, Where Plugins Store Their Data, Plugins Setting,
Evaluating Plugins, Troubleshooting Plugins.
Working with Users: Users, Types of Users, Roles, Roles in Action, Notifications, Moderation,
and Workflow.
Performance and Security: Backing Up the Database and Files, Changing the Database Table
Prefix, Caching, Securing Logins, Removing The Meta Generator Tag, File Permissions
Text Books: -
1. Wordpress-The complete reference, Steven Holzner, McGraw-Hill.
2. Wordpress-MySQL-JavaScript, Robin Nixon, O’Reilly.
Reference Books: -
1. RasmusLerdorf, Kevin Tatroe, Bob Kaehms, RicMcGredy, wordpress, O’REILLY(SPD).
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Department Teaching
University Institute of Computing
the Subject
Program outcome a b c D E f G H i j K L
Mapping of Course
outcome with Program I II III I
outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
L T P C
ANIMATION AND MULTIMEDIA – I
CAC-301
Total Contact Hours : 45
3 - - 3
Applicable to which branch: BCA
Prerequisite: Must have Knowledge of Computer operation & software
Marks
Internal :40 External:60
Course Objective
• Develop the concept of preparation of advertising material and interactive design
• To learn the principles of hardware and software behind the graphical environment. To
learn about the design and implementation of graphical object by understanding basic
algorithms
• To learn the creation of animated objects and their images by knowing various aspects of media
and learn the concept of audio, images and videos.
Unit Course Outcome
I To develop the skill & knowledge of Graphic Designing in Multimedia.
II Students will gain knowledge about Image authoring and editing tools.
Unit-II [15]
Image authoring and editing tools: image file formats, JPEG, TIFF, GIF, PNG, Layers, RGB,
CMYK; contrast, brightness, HUE, Slicing, Contrast Ratio. Aspect ratio. Gray Scale, filters,
blending tools, Image enhancing designing technique
Unit-III [15]
Text Books:
1. Multimedia Communication Systems Rao etal New Delhi, Prentice – Hall India, 2001.
Reference Books:
1. Multimedia: An Introduction John Villamil& Louis Molina New Jersey, Prentice – Hall
India, 2002
2. Dictionary of Multimedia and Internet Applications Francis Botto New York, John
Wiley & Sons, 1999.
3. Multimedia Systems John F. Koegel Buford New Delhi, Persons Education, 2002
CAC-301
ANIMATION AND MULTIMEDIA – I
Department
Teaching the University Institute of Computing
Subject
Program outcome a b c D e f g h I j k L
Mapping of Course
I, II,
outcome with II I II
III
Program outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
COMPUTER GRAPHICS L T P C
Total Contact Hours: 45
CAT-302 3 - - 3
Applicable to which branch:BCA
Prerequisite: C Language, Mathematics
Marks
Internal: 40 External :60
Course Objective
• This course is designed to provide a comprehensive introduction to computer graphics
techniques.
• This course provides basic elements involved in drawing shapes.
• Provide an understanding of how to transform the shapes to fit them as per the picture
definition
Unit–III [15]
Three-Dimensional Transformations: Scaling, Translation, Rotation, Shear Transformations,
Reflection. Projection, Parallel Projection, Perspective Projection.
Text Books: -
Reference Books: -
Department
Teaching the University Institute of Computing
Subject
Program outcome a b c d e f g h i j k L
Mapping of Course I,
outcome with II, III II III
Program outcome III
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
WEB SECURITY L T P C
Total Contact Hours :45
CAT-309 3 - - 3
Applicable to which branch: BCA
Prerequisite: Basic knowledge of web applications
Marks
Internal :40 External:60
Course Objective
• Students will apply the concepts learned in this course to the development of client-server
applications that are Internet and/or World Wide Web based.
• Acquisition of knowledge about dangers that threaten the Internet and how to protect
oneself from them.
• Introduction of methods measures and resources that can be applied in the construction
and development of WWW security system.
III Students will learn how to take the steps required to mitigate those risks.
Text Books: -
1. Web Security by Oscar MeridaPublisher: php[architect]
2. DafyddStuttard, “The Web Application Hacker’s Handbook”, Wiley India Pvt. Ltd.
Reference Books: –
Department
Teaching the University Institute of Computing
Subject
Program a b c d e f g h I j k L
outcome
Mapping of
Course outcome
I I, II, III II
with Program
outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
COMPUTER NETWORKS L T P C
CAT- 312 Total Contact Hours : 45
3 - - 3
Applicable to which branch: BCA
Prerequisite: Must have the knowledge about computer
Marks
Internal :40 External:60
Course Objective
• This course will provide in depth knowledge of data communication.
• This course will provide understanding about functioning of different layers.
• This course will also provide the knowledge of protocols and issues in different layers.
Unit Course Outcome
To be able to demonstrate basics of communication and classify different types of
I
networks.
To be able to identify the TCP/IP protocol suite., Explain the concept of encapsulation and
II
its relationship to layering in the network models.
An ability to understand the services, issues, functions of different layers in network
III
models.
Content of the Syllabus
Unit-I [15]
Data communications concepts: Digital and analog parallel and serial synchronous and
asynchronous, simplex, half duplex, full duplex, multiplexing.
Communication channels: Wired transmissions: Telephone lines, leased lines, switch line,
coaxial cables-base band, broadband, optical fiber transmission.
Unit-II [15]
Wireless transmission: Microwave transmission, infrared transmission, laser transmission,
radio transmission, and satellite transmission. Communication switching techniques; Circuit
switching, message switching, packet switching
Network reference models: Network topologies, OSI references model, TCP/IP reference
model, comparison of OSI and TCI reference model.
Unit-III [15]
Data link layer design issue: Services provided to the network layer, framing, error control,
flow control HDLC, SDLC, data link layer in the internet (SLIP, PPP).
Routing Algorithms: Optimality principled, shortest path routing, Concept of Internet Working
and IPv4.
Application layer: DNS, E-mail, world wide web, HTTP, multimedia. Network security- basic
concepts.
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Text Books: -
1. Data Communication & Networking, Frozen Tata McGraw Hill Publications
2. Computer Networks, ANDREW S. TANENBAUM(PHI)
3. Data & Computer Communications, Stallings PHI, New Delhi.
Reference Books: -
1. TCP/IP Tutorial and Technical Overview (IBM Redbook)
Department
Teaching the University Institute of Computing
Subject
Program outcome a b c d e f g h i j k l
Mapping of Course
I,II,
outcome with II I I II
III
Program outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Text Books: -
Reference Books: -
Department
Teaching the University Institute of Computing
Subject
Program outcome a b c d e f g h i j k l
Mapping of Course
outcome with I I.II.III II III
Program outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Content of Syllabus
Unit-1
1. Basic HTML page
2. Inserting quality meta tags
3. Creating SiteMaps
4. Information Sheet (keyword research)
5. Creating Search friendly design
Unit-II
6. Creating Internal Links, and Robots Files
7. Creating a Blog.
8. Blog Commenting, form signatures and press release
9. Promoting home page and video submission
10. Creating Google Ad sense account.
Unit-III
11. Creating Buzz
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Department
Teaching the University Institute of Computing
Subject
Program outcome a b c d e f g h i j k l
Mapping of I,II,III
Course outcome
I I,II,III I,II I,II,III I,II
with Program
outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
b. Download WordPress
d. Set Up Wizard
a. Add Post
b. Edit Post
c. Delete Post
d. Preview Post
e. Publish Post
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
a. WYSIWYG Editor’
b. Text Insertion
c. Page Attribute
d. Featured Images.
b. Adding Widgets
Text Books: -
1. Wordpress-The complete reference, Steven Holzner, McGraw-Hill.
2. Wordpress-MySQL-JavaScript, Robin Nixon, O’Reilly.
Reference Books: -
1. RasmusLerdorf, Kevin Tatroe, Bob Kaehms, RicMcGredy, wordpress, O’REILLY(SPD).
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Department
Teaching the University Institute of Computing
Subject
Program a b c d e f g h i j k l
outcome
Mapping of
Course outcome I, II,
I
with Program III
outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Unit-I [10]
Getting started with Corel Draw: Introduction to Corel Draw, Features of Corel Draw, Corel
Draw Interface, Tool Box, Moving from Adobe Illustrator to Corel Draw, Common Tasks.
Drawing and Coloring: Introduction, Selecting Objects, Creating Basic Shapes, Reshaping
Objects, Organizing Objects, Applying color fills and Outlines.
Unit-II [10]
Mastering with Text: Introduction, Text Tool, Artistic and paragraph text, Formatting Text,
Embedding Objects into text, Wrapping Text around Object, and Linking Text to Objects.
Applying Effects: Introduction, Power of Blends, Distortion, Contour Effects, Envelopes, Lens
effects, Transparency, Creating Depth Effects, Power Clips.
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Unit-III [10]
Working with Bitmap Commands: Introduction, working with Bitmaps, Editing Bitmaps,
Applying effects on Bitmaps Printing
Corel Draw- Web Resources: Introduction, Internet Tool Bar, setting your webpage, exporting
files Creating buttons with rollover effects.
Text Books:
• Bain Steve, Corel Draw 12. The official Guide, New Delhi: Tata McGraw Hill, 2010
• Miller Deborah, CorelDraw Bible. New Delhi: Wiley,1999
Department
Teaching the University Institute of Computing
Subject
Program a b c d e f g h i j k l
outcome
Mapping of
Course outcome
I I, II, III
with Program
outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
MINOR PROJECT L T P C
Course Objective
• To gain hands on experience on innovative technology.
• To prepare the students to solve/work on the real world/practical/theoretical problems
issues in computer science and engineering.
• To inculcate the spirit of team work in students.
Department
Teaching the University Institute of Computing
Subject
Program outcome a B c D e f g h i j k l
Mapping of Course
outcome with I,II,III I,II,III
Program outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
INDUSTRIAL TRAINNING L T P C
Total Contact Hours: 0
CAY-309 - - - -
Applicable to which branch: BCA
Prerequisite: Knowledge of Dot Net/Java and SQL Server/Oracle
Marks
Internal :00 External:100
Course Objective
• To have hands on experience in the student’s relevant field so that they can relate and
strengthen what has been taught at the department.
• To develop and permute collaboration between industry and university in permoting
knowledgeable society.
• To increase self-confidence of students and helps in finding their own proficiency.
Course Outcomes
I Ability to identify, formulate, model problems and find engineering solutions based on
system approach.
II Ability to be a multiskilled engineer with good technical knowledge, management,
leadership, entrepreneurship skills.
III Ability to utilize technical resources.
Department
Teaching the University Institute of Computing
Subject
Program outcome a b c d e f g h i j k l
Mapping of Course
outcome with I,II,III I,II,III
Program outcome
Batch 2017-2020 (Version 2017)
Bachelor of Computer Applications
Department
Teaching the University Institute of Computing
Subject
Program a b c d e f g h i j k l
outcome
Mapping of
Course outcome
I,II,III III I,II,III
with Program
outcome