MEDIA PACK

Celebrating Scotland
PLATFORMS SOCIAL MEDIA

Facebook
6,428 likes
Twitter
The Scots 19.7k followers
Magazine is the Instagram
1,500 followers
biggest selling
Scottish interest
title in the UK
Over 27,000
social media
followers

It has a
readership of
178,000... WEBSITE

Unique users 6,500

...with 14,000 Monthly page views 17,450
subscribers Online Audience 55.5% Male 44.5% Female
and growing!
DIGITAL EDITION
Advertisers can link
from their ad straight
to their website

Member of the
Audit Bureau of
Circulations

25,073
DEMOGRAPHICS
Our reader is a high-end consumer...
• 46.7% of our readers are the main shopper
for their household.
• Over half of readers pass the magazine on to
someone else once they have finished with it.
• 55.5% of our readers are male
and 44.5% are female.
• The average age of our readers is
44 years old.
•T
 he Scots Magazine is used as a key source
of information – a third of our readers keep
it and refer to it again.
•O
 ver half of our readers have acted upon an
advert they have seen within the magazine.
• Our readers are a prime target for
advertising. They are more likely to act
upon advertising than average.
The Scots Magazine is the
oldest magazine in the
world, still in publication. It
is packed with entertaining
and informative features on
Scotland’s people, places,
culture, and leisure. Every
issue celebrates Scotland’s rich
urban and rural life, from the
great outdoors to the vibrant
city scene: all complemented
by stunning photography.
COPY DEADLINES 2018
Issue Copy Deadline On the Shelves
January 27 November ‘17 20 July
February
March
27 December ‘17
29 January
18 January
15 February
April 26 February 15 March
May 2 April 19 April
June 30 April 17 May
July 28 May 14 June
August 2 July 19 July
September 30 July 16 August
October 27 August 13 September
November 1 October 18 October
December 29 October 15 November
ADVERTISING RATES 1/4
portrait
107[h] x
Advert Type Price 74[w] mm
1/2
portrait
Quarter Page £595 219[h] x
74[w] mm
Half Page £995 1/2 landscape
107[h] x 153[w] mm
Full Page £1795
Double Page Spread £2995
Inside Front Cover £1995
Outside Back Cover £2295 full page
Inserts from £21 261[h] x 191[w] mm bleed
219[h] x 153[w] mm type
255[h] x 185[w] mm trim*
REGULAR ADVERTISERS

DPS
261[h] x 376[w] mm bleed
219[h] x 338[w] mm type
255[h] x 370[w] mm trim*

*NB: trim is only supplied to indicate

finished size of magazine

ADVERTISING CONTACTS

Head of Sales Display Sales

Ger McGuigan Joan Johnston
T: 0141 567 2738 T: 0141 567 2708
gmcguigan@dcthomson.co.uk jjohnston@dcthomson.co.uk