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COM

Report generated: Sun, Aug 25, 2019 4:32 PM 

WEBSITE
Test Server Region: Vancouver, Canada (Shopify servers)

ANALYSIS Using: Chrome (Desktop)

Legend: Desktop Load Time: Mobile Load Time: Requests:

Pass Error

Needs Attention
4.9 sec. 5.8 sec. 125
 PAGE 02 WEBSITE PERFORMANCE AUDIT - SOLUTIONS

CONCLUSION:

Desktop  Mobile
1. For faster downloads and less data consumption 1.   To lower time for screen interactions consider

use image formats like JPEG 2000, JPEG XR, and lazy-loading offscreen and hidden images after all

WebP for better compression than PNG or JPEG  critical resources have finished loading 

2. To save cellular data and improve load time 2. To reduce payload sizes and script parse time
serve images that are appropriately-sized (i.e. Dont (e.g. faster checkouts, quicker load times between

use large images inside small containers) pages) consider minifying JavaScript files.

3. To ensure text is user-visible leverage the font- 3. Remove dead rules from stylesheets and defer the

display CSS feature loading of CSS not used for above-the-fold content

4. A long cache lifetime can speed up repeat visits to reduce unnecessary bytes consumed by network

to your page activity

5. Large network payloads cost users real money and 4. Enable text compression. Text-based resources

are highly correlated with long load times should be served with compression (gzip, deflate or

6. Reduce page loads by decreasing the amount of brotli) to minimize total network bytes.
DOMs loaded on your page (i.e. don't use inner 5. Consider resizing your logo, images, and remove any

sections inside parent sections) unnecessary elements to save load times

Recommended 
Make sure your theme is fully updated

Reduce the number of apps installed; uninstall any unused apps

Reduce the HTTP requests

Combine & inline your CSS scripts

Combine & inline smaller JavaScript's

Minimize the use of large design elements

Compress images using JPEG 2000, JPEG XR and/or convert images to Base 64 code

Once changes are implemented, use https://web.dev/measure to generate a new

report to compare results.

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HOME PAGE ( D E S K T O P VIEW )

Two things:

1. Add more heigh to the hero section (unless the current height is intended)

2. Add a CTA button/hyper link text. Dont assume that your visitors would take this action on their own,

make the decision for them by adding a button/hyper linking the text. The less decisions they have to

make, the less friction in their purchase journey.

Wouldn't hurt to fill this empty space with two

additional categories such as, "trending now",

"best selling", or "on sale".

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HOME PAGE ( M O B I L E VIEW )

This sticky announcement is overlapping the

menu & announcement bar. 

The height here is perfect; add CTA

button/hyper link text.

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PRODUCT PAGES ( D E S K T O P VIEW )

The ATC button color is too subtle. Change the

color to red (red invokes passion, excitement,

and urgency.)

This UI is stretched too wide, as a result it can

be rather confusing & distracting to some

visitors. I recommend taking it down entirely OR

changing the UI's colors & width.

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ABOUT PAGE ( D E S K T O P VIEW )

The image is too small.

I recommended breaking this section into bite sized chucks (so it could be

easier to digest). Here's an example of how I would do it:

PAGE 07 THANK YOU!

THANK YOU FOR READING

F o r a n y a d d i t i o n a l q u e s t i o n s p l e a s e c o n t a c t :

iakovfomin@gmail.com