The Design Sprint

SOLVE Big Problems, TEST New Ideas, in Just FIVE Days

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Agenda
1. WHAT is it?

2. HOW do you do it?

3. WHO is it for?

4. WHERE does it fit for my organization?

5. WHICH reference materials are best?

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Introduction
What exactly is The Design Sprint?

The Sprint is a five-day process for answering critical

business questions through:

• DESIGN
• PROTOTYPING
• TESTING IDEAS (with Customers)

Build BETTER Products, FASTER

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When Can It Be Used?

Uses of The Design Sprint

At the Beginning of a Project

Initiate a change in process or start the
innovation of a product concept.

In the Middle of a Project

Start a new cycle of updates, expanding on an
existing concept or exploring new ways to use
an existing product.

For a Mature Product

Test a single feature or subcomponent of a
product. Allows you to focus on a particular
aspect of the design.
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Where did it come from?

Origins of The Design Sprint

• Period of time • Collaborative

dedicated to working workshop session
on the necessary among designers
design thinking

Design
Agile
Charrettes

Product
Google
Design
Ventures
• Jake Knapp at Google • Digital product design
Ventures that brought that brought a more
them to a broader formal framework for
audience testing ideas out in the
wild
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The Five Day Process

From PROBLEM to DEMO

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

Map out Sketch Make difficult Hammer out a Demo day

problem competing decisions prototype in front of REAL
Choose focus solutions customers

“Fun” “Creative” “Not fun” “Focus” “Feedback”

PROBLEM SOLUTIONS HYPOTHESIS PROTOTYPE DEMO

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Who does it?

The Roles

Product Manager
Project Manager
Designer
Developer
Customer-Facing Expert
Marketing Manager
CEO
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Day 1: Understand
The PROBLEM

Get the Background

Get Inspired
Similar to a Project, Define the Problem
have introductions,
Set goals and anti-goals, Know the user
parking lot, review
review existing
agenda, design sprint
products, competitors Define the problem
rules, review research
and substitutes, review statement, reframe the
and past work. Who-do, personas,
facts and define problem with challenge
assumptions, question maps. customer interviews
formulation technique. and user journey map.
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Day 2: Diverge
The SOLUTIONS

Gear Up Generate More Solutions

Review the Agenda and rules, pitch practice,
background phase recap and job stories. Crazy eights, storyboards, silent critique,
group critique, super vote.

Generate Solutions Individual Wireframes

Mind map, 8-ups (Crazy Eights), storyboard,
silent critique, group critique, super voting. Wireframe storyboard, silent critique, group
critique.
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Day 3: Converge
The DECISIONS

Get Started
Describe the Converge Phase, Pitch Practice
(again!)

Scrutinize Your Work

Recap background, review assumptions,
test/risks, identify alternatives and 2 x 2
Matrix.

Sketch Final Wireframe

Team sketching, ritual dissent, team
sketching, ritual dissent, final sketch.
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Day 4: Prototype
The THING

Schedule/Confirm Interviews
Check your users, recruit test takers, screen
out users who do not fit.

Build the Prototype

Paper, PowerPoint, HTML, prototyping tools,
etc.

Finalize The Test Plan

Review the previous day’s work, plan the day,
delegate and assign tasks, sketch first and
mock up later, make it!
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Day 5: Test and Demo!

The THING

Test Your prototype

“Just test it”, up to 6 hours.

Demos and Interviews

Capture artifacts, user test interviews, siloed
demos, collect feedback.

Debrief & Retrospective

End with final recap and retrospective.
Reference Materials
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Recommended Read: Sprint

The BOOK
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Recommended Guide: Design Sprint

The GUIDE
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Design Sprint: Aspire Ventures 2016

Biogaming
Problem: Physical Therapy cannot be done
autonomously by patients and exercises
assigned to patients aren’t fun or intuitive.
Defining The Problem
Scoring
Early Storyboarding
Lots of Materials…
More Materials…
And more (checkpoints)
User Stories (Agile)
Problem Hypothesis
User Journeys and Scoring
Final Scoring
Problem to…Test Plan
Convincing yours is better
No space wasted!
Storyboard to Prototype Design
Final Storyboard
Prototype Design Flow
Early Prototype
Development, Testing, Design
UX Designer
UX Prototyping
Final Testing
Demo Day Prep!
Q&A
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Want to know more about it?

CONTACT Me

Dominick DeVito
dominick@devpoll.net
845-418-4884