Академический Документы
Профессиональный Документы
Культура Документы
Faculty of Commerce
Centre for Entrepreneurship
1. Objectives
The purpose of this module is to prepare a ground where the students view
Entrepreneurship as a desirable and feasible career option. In particular the
module seeks to build the necessary competencies and motivation for a career in
Entrepreneurship.
GENERAL OBJECTIVES
- Defining entrepreneurship
- Defining an entrepreneur
- Defining the small business
o Qualitative and quantitative definitions
- Why entrepreneurship and small businesses?
o Economic development
o Employment creation
o Broadening of choices
3. ENTREPRENEURSHIP THEORY
GENERAL OBJECTIVES
GENERAL OBJECTIVES
6. ENTREPRENEURSHIP PRACTICE
GENERAL OBJECTIVES
When to set up
Where to set up
Which sector to choose
Barriers to market entry
GENERAL OBJECTIVES
GENERAL OBJECTIVES
GENERAL OBJECTIVES
Understand how E-Commerce can aid in the operations and growth of the
venture.
Reading Text
Barreira, J., and B. Urban. The Entrepreneurial Mindset: Cognition, Motivation and
Behaviours. South Africa: Pearson Education, 2011.
Mariotti, S.,T.Towle, and N. Patel Entrepreneurship: Owning your future, 11th Edition.
New Jersey: Prentice Hall, 2011.
Mariotti, S. and Toni Towle Entrepreneurship: How to Start and Operate a Small
Business, 10th Edition. New Jersey: Prentice Hall, 2011.
Scarborough, N. M., Essentials of Entrepreneurship and Small Business Management,
6th Edition. New Jersey: Prentice Hall, 2011.
Spinelli, S., and R. Adams New Venture Creation, Entrepreneurship for the 21st
Century, 9th Edition. New York: McGraw Hill/Irwin, 2011.
Academic Journals:
Ebscohost - http://search.ebscohost.com/