eBay (A): The Customer Marketplace

(Questions to be answered)

Q1. What is the key service objective of eBay? (Answer in 1 sentence) – (0.5 mark)

Q2. What are the main service features in different phases of service purchase? (Answer in
bullet points) – (1.5 marks)

Q3. List out the major needs of Buyers and Sellers in eBay – not more than 2 in each. (Answer
in bullet points) – (1 mark)

Q4. When you think customer as co-producers, do number of customers as well as selection
and ability of customers in services make any difference in strategy and if so why? – (2 marks)

ANSWER ALL THE QUESTIONS WITHIN ONE PAGE – SUBMIT THE HARD COPY
IN THE NEXT SESSION (SESSION 10).