Purposive Communication
Public speaking requires more formal
Evaluating Messages and/or Images
A) Linguistic Landscapes
The things that can actually see
that do not necessarily needs words to
express.Ex. Landmark,signage,billboards
etc.
B) Geosemiotics
Study of the social meaning of
the material laceement of signs in the
world.
Proper placement, even colors,
font sizes per lines etc.
C) Kinds of Signs
1.) Regulatory- regulations/
legal prohibitions.
2.) Infrastructural-
maintenance of a building
or any infrastructure.
3.) Commercial- Billboard &
advertisements
4.) Transgressive- Grafitti,
violates
5.) Online Landscapes-memes
1. Informative- it gives information base
on facts.
2. Persuasive- to convince/ believe/
support
3. Argumentative- to defend/
demonstrate
-proving that your idea
is better than others.
PUBLIC SPEAKING
1. Public speaking is more highly
structured
2.
language
3. Public speaking requires a different
method of delivery
*Read Speech- reading from a manuscript is the
word-for-word iteration of a written message.
The material is printed or written out.
*Memorized Speech- the recitation of a written
message that the speaker has memorized.
*Impromptu Speech- is not rehearsed. This
type of speaking is a presentation of a short
message without prior preparation.
INTERVIEW
1. Interviews always involve two parties
2. Interviewing is always purposeful
3. There is focus on asking and answering
questions
For good delivery, Elements taken into
consideration
*Volume- Adjust your voice to the acoustic of
the room, the size of the audience, and the
level of the background noise.
*Pitch- Avoid sounding monotonous.use varied
inflections of pitch.
*Rate- Avoid speaking too slowly or too quickly.
* Pauses-Pause at the end of a thought unit.
*Vocal Variety- Change in rate, pitch, and
volume once in a while.
*Pronunciation-ask for feedback from them if
you are mispronouncing any word.
*Articulation- Articulate every vowel, syllable,
and word properly.
*Movement- Avoid distracting mannerisms.
*Gestures- Avoid over-choreographed gestures.

* Eye Contact- It is not enough just to look at

your listeners, how you look at them also
counts.

Six time-tested ways from Lucas (2015)

1. Acquire speaking experience

2. Prepare, Prepare, Prepare
3. Think positively
4. Use the power of visualization
5. Know that most nervousness is not
visible.
6. Do not expect perfection