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Richard Buttny
Starting from the premise that “the racial other” is a discursive object
socially constructed through talk, this chapter examines a particular kind
of talk, reported speech, and how it is used to articulate Pakeha positions.
Reporting speech, for example, quoting another’s words, can be a power-
ful conversational practice due to “the double-voiced quality” of those
words (Bakhtin 1984), in that the words of the original speaker are given
voice by the reporting speaker. In giving voice to another’s words through
reported speech, the current speaker also assesses that speech and discur-
sively positions him/herself in relation to it. In this chapter, Pakeha talk
about the other is examined through a consideration of reported speech
and its surrounding sequential context.
In these studies, however, there are few explicit, old-style racist com-
ments from Whites due to proscriptions against sounding prejudiced
(Billig et al. 1988). As a solution to this dilemma of wanting to criticize
but not wanting to be heard as prejudiced, participants design their com-
ments to be heard as reasoned. One way to do this is to present arguments
to justify their criticisms ( Van Dijk 1987; Wetherell and Potter 1992). For
instance, narratives may be told in which Blacks’ actions create a com-
plication that remains unresolved, thereby implicating that they are the
continuing source of problems for Whites (Van Dijk 1993). Narratives
and concrete examples give the discourse a seemingly “factual” basis
(Potter 1997).
Other interpretative repertoires (e.g., descriptions, metaphors, vivid
images) have been studied to show how difference becomes discursively
constructed (Wetherell and Potter 1992). The racial other is largely rep-
resented in critical or stereotypical ways, as responsible for crime and
disorder, as receiving undeserved advantages from government policies,
or as having attributes that prevent their assimilation into society (Mehan
1997). Whites describe themselves in favorable terms, as “reasonable,”
“well-intentioned,” or “tolerant” (Verkuyten, Dejong, and Masson 1995;
van Dijk 1987). In forming their arguments, Whites can be heard to be
drawing on preexisting discursive formations on ethnicity and race (Omi
and Winant 1994), and institutions may be heard to speak through indi-
viduals (Mehan 1997).
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Multiple voices in talking race 105
“dialogic relationship” between our speech and that of the other (Bakhtin
1984). That is, our speech is dialogic; it draws on multiple voices that
are juxtaposed. So in reported speech, we have the voice of the teller,
the reporting speaker, and the voice of one quoted, the reported speaker
(Volosinov 1971).
In talking about race, people can draw on a variety of conversational
resources: they can tell narratives of incidents, make general claims about
the state of relations, give examples from their own experiences, draw on
images from the media, or propose common-sense explanations. Partici-
pants can also draw on what another said as a part of a narrative or claim
about racial/ethnic conditions as a resource. This practice of reporting
another’s, or one’s own, speech seemed to me to be a particularly rich
phenomenon for investigating how the other is discursively constructed.
There are various types of reported speech (Goffman 1974; Tannen
1989; Volishonov 1971). The familiar distinction between direct and in-
direct speech breaks down (for a discussion see Sternberg 1982). For our
purposes, two types of reported speech appear in the New Zealand data:
direct reported speech and prototypical speech (adapted from Payne n.d.).
Direct reported speech involves supposedly quoting the speech of the
original speaker. So in 1, A directly reports the speech of “one of the
guys” in lines 2–3.
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106 Richard Buttny
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Multiple voices in talking race 107
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108 Richard Buttny
Here we see the vocal and physical qualities of the other becoming the
object of comment by the respondent (lines 3–8). These differences are
comically exaggerated as a resource for portraying the other. Here the
interviewer laughs following the respondent’s vocal imitation or par-
ody. There may be a facial imitation here as well. Such stereotypical
resources can be drawn on, in a sense, to perform the other in a mocking
manner.
The prosody of this direct speech is not illustrating any deficiency of
the sort seen in extract 3 above. The criticism arises in the respondent’s
next utterances (lines 11–14) as he contradicts the claim voiced in the
direct speech of the African. Reported speech opens up a slot for the
reporting speaker to comment on or to assess those words. This format
(reported speech + assessment) is also apparent in extract 3. Following
the prototypical speech of the Maori receptionist’s phone voice (lines 13–
14), the respondent adds the assessment justifying hiring practices (lines
16–17). This format reflects Bakhtin’s point about the dialogical charac-
ter of voices juxtaposed with each other (1984). In each case the reported
voice of the other comes first, followed by the teller’s voice of negative
assessment.
The respondent’s critical assessment of the African’s reported speech
is bolstered by his report of having been to Nigeria for eight years. The
respondent’s report of “having been there” is a way of displaying “how
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110 Richard Buttny
you’ve still got to educate the people that they live in a white society now”
(lines 19–20). We have competing models suggested in this excerpt. The
position that Maoris need to assimilate into White society implies that
this cultural practice of “borrowing/stealing” is deficient. If the cultural
relativism model is taken, then the practices of how material possessions
are treated is merely different from that of the Pakeha.
Another kind of ascribed deficiency of the other is the inability to speak
English. This deficiency is also based on an assimilationist model. In the
following excerpt, the Pakeha respondent distinguishes between groups;
here he is criticizing immigrant islanders, not the Maori. A prototypi-
cal quote is used to illustrate the consequences of not speaking English
(line 7).
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Multiple voices in talking race 113
The reported speech exchange between the Maori and the Pakeha nar-
rator (lines 12–16) displays congenial relations among the locals. The
Pakeha interviewee invokes the voice of the prototypical Maori to dis-
play how he knows that the locals do not care about this golf course’s
location. This firsthand knowledge of the locals’ views is contrasted with
the outside political leader, Eva Rickards, who raises the controversy
over the old Maori burial ground. The notion of the outsider com-
ing in and causing trouble is, of course, a common trope in political
discourse.
This is the first case in which the prototypical speech of the Maori is
not presented in a critical light. Instead, contrast is drawn between Maori
locals and outsiders. Indeed, the voice of the locals is used to undermine
the position of the outside political leader. In the following excerpt we see
a similar kind of distinction between Maori friends and extreme Maori
political positions. The respondent’s Maori friends are presented as not
agreeing with the extreme political views.
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114 Richard Buttny
11. Maori people, (1.0) a::nd ya’know (0.4) I think (1.4) at the
12. moment sort of (0.6) the Europeans are sort of (0.4) They’re
13. just sort of watching [and putting up with it
14. I: [Yeah
15. I: Yeah
16. R: But (.) they’ll only go so fa:r
17. I: Right yeah
18. R: U:hm (1.0) tsk (1.0) ya’know we- we’ve got (.) Maori friends
19. out he:re uhm who we have into the house so yu- ya’know
20. they’re friends
21. (0.6)
22. R: U:hm (2.0) but when things happen an’ they- they suddenly say
23. “Oh they’re going to make (.) M- Maori language
24. compulsory”
25. I: Yeah (.) yeah
26. R: U:hm (0.4) but that is an- antagonizing
27. I: Yeah
28. R: And- (1.4) the Maori friends that we::’ve got (1.0) they
29. don’t agree with it
30. I: Yes (.) yeah
31. R: U::hm (0.2) okay yu- you’ve got extremists there too
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Multiple voices in talking race 115
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116 Richard Buttny
Discussion
In reflecting on how Pakeha respondents use voices and reported speech
in talking race, two points stick out. First, the reported speech works as
part of a larger argument or narrative to criticize various behaviors, de-
ficiencies, or positions. Here the racial other is presented as behaving in
ways inconsistent with mainstream society (extracts 3, 5, 6), as making
false claims (extract 4), or as avowing extreme positions (extracts 7–10).
Even when local Maori are portrayed as congenial or as friends, their
political leaders or positions are cast as problematic (extracts 8–9). The
Pakeha interviewees explicitly or implicitly portray their own group prac-
tices as normative or as the standard, and as resisting extreme political
currents.
The second main point involves the notion of voices: most of the re-
ported speech used here was formed as prototypical reported speech of
the racial other. Of the ten instances of reported speech, only one case is
unambiguously direct discourse, and it is a quote from a television figure.
Prototypical quotes involve reporting the speech of an individual speaker,
while simultaneously purporting this speech to be typical of the group of
which the individual is a member. That is, it ascribes speech to the group
through the words of an (apparent) individual. Prototypical quotes work
to epitomize the group’s ways of speaking, for example, mock prosody of
the Maori (extract 3), or extreme political positions, for example, land
compensation (extract 7).
These instances of prototypical speech of the racial other typically are
followed by the Pakeha’s voice in the same or next available turn to re-
spond to or to assess the voice of the other. This is consistent with the
finding that reported speech involves not only a reporting but also an
editorializing (Buttny 1997). The Pakeha voice commenting on or as-
sessing the voice of the other reflects the presumed Pakeha position of
being normative. Given that much of the reported speech of the racial
other is portrayed as deficient or extreme, it also shares similarities with
the discourse of social accountability (Buttny 1993).
To conclude with a reflexive caution, at times I wonder about my anal-
ysis, given the fact that I have never been to New Zealand, nor do I know
much about its history. As a North American, I am struck by the simi-
lar issues and discourses current in both the USA and New Zealand.
There is probably less analytic difficulty with looking at reported speech
as a conversational practice. The area that I worry about is the discur-
sive analysis: without local knowledge of the scene, the possibility of not
hearing implicated meanings or positions seems more likely. For instance,
in an initial draft of this chapter, I claimed that the preponderance of
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Multiple voices in talking race 117
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