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Stanza Living is a student-first brand that is professionalizing the

student housing market by introducing technology-enabled living spaces
in line with international standards

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Founded in April 2017 by IIT-IIM alumni with blue-chip
corporate experience across multiple geographies & sectors
Anindya Dutta,
MD and Co-founder
• MBA from IIM Ahmedabad; engineering graduate from IIT
Kharagpur
• Gold medallist from IIT Kharagpur; Industrial scholar from
IIM Ahmedabad and Aditya Birla Scholar
• Prior to returning to India to start Stanza, was based in
London and was a Vice President at Oaktree Capital
• Before Oaktree, Anindya worked in the investment
banking division across strategies & sectors at Goldman
Sachs in London
• Extensive experience analyzing and investing in various
global real estate opportunities including student housing
businesses
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Sandeep Dalmia,
MD and Co-founder
• MBA from IIM Ahmedabad and an engineering graduate
from Delhi College of Engineering
• Prior to Stanza, was a Principal at BCG and worked
across geographies –US, South East Asia and India
• Co-founded the Greenshoots program at BCG–an
accelerator for start-ups in India
• Selected amongst ~60 BCG consultants worldwide for
Ambassadorship Program
• Extensive experience in operations management, go-to-
market, sales strategy, program management and large
scale transformation management
Stanza Living today

18 months of research
80+ hostel visits
2,000+ parent-student
Nights spent by students in Stanza interviews
residences

02 residences
95 beds
Growth in 2017-18 100% occupancy
Fastest growing start-up

15+ residences
2,000+ beds
85%+ retention
60+ team strength
Most-funded start-up in the sector

10 new cities in India – launching in

Delhi, Pune, Bengaluru, Dehradun,
Chennai, Coimbatore, Vadodara,
Manipal, Ahmedabad and more
Students are extremely happy with the
15,000+ beds (9,000 locked)
Stanza Living experience
120+ team strength

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Our business offering is founded on four strategic pillars, which
put the student at the centre of everything we do

We create thoughtfully
designed student
residences in line with
international standards,
tailored to the needs and
aspirations of the
new-age student community
We offer world-class facilities
and amenities to ensure a
hassle-free, pleasurable living
experience... because we
understand students have
better tasks to focus on, and
more things to take care of
We build a strongly-knit
community of residents
through specially curated
events, activities and learning
opportunities as well as
through exclusive access to
privileges and deals across
our national brand network
Woven into the very fabric of
our identity & our offering we
leverage technology to create
a connected Stanza
ecosystem through the
internet of things

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 As an extension of its promise of student-centricity,
Stanza Living is introducing the
Stanza Living Future Leaders Program
to engage, develop and nurture top talent across colleges in the country

©2019 - DTwelve Spaces Pvt. Ltd. This material is confidential unless otherwise stated in writing.
 What is the Future Leaders Program?

The Stanza Living Future Leaders Program (SL-FLP) is a first-of-its-kind campus engagement program specifically
curated for immensely talented, young and enterprising college students to become future business leaders in
different fields of their interest.
The program is designed to groom the participants in tackling real-world business situations and providing them a
distinct edge amongst their peers when they formally kick-start their corporate career.

FUTURE LEADERS PROGRAM

1. More Than A 2. Make 3. Earn 4. Flexible & 5. Direct 6. Enviable

Functional Tangible Bragging Customizable Mentorship Benefits and
Internship Business Rights from Industry’s Perks
Impact Finest
SL-FLP will provide SL-FLP provides a SL-FLP is a highly SL-FLP provides a SL-FLP will provide Apart from monthly
the participants an rare opportunity to the competitive program platform to grow participants an stipends and industry-
opportunity to work on participants to lead with multiple tiers and beyond the university opportunity to be leading performance-
a range of strategic from the front and grading across various curriculum. As a directly mentored by based incentives, the
projects and deliver measurable phases. Participants participant moves highly-pedigreed SL-FLP program offers
assignments across business impact by that successfully across phases, the leaders within the a range of highly
business verticals in a contributing to critical complete the program program provides Stanza Living team enviable perks and
dynamic and fast- verticals including are bound to have a flexibility to choose who come from benefits for its
paced environment. brand & marketing, distinct advantage over business verticals of diverse backgrounds participants across the
This will enable them sales, market their peer group interest and enhance and share a common board
to develop strong research, amongst relevant skillsets that passion for achieving
business acumen that others they value the best in everything
will propel their career they do
growth
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 What’s in it for You?
Industry-Leading Monthly Stipend
Technology
Performance-Based Incentives & Perks Human
Resources
Program and Internship Certificates
Community
Stanza Social & Springboard Access Engagement
Holistic
Be Part Of The Fastest Growing Start-up Analytics Corporate
SL-FLP
Develop An Entrepreneurial Mindset Immersion

Develop Skills Based On Interest Operations

Strategy &
Make Your Profile Stand Out Marketing
New
PPI with Stanza For Top Performers Initiatives

Be a Leader On Your Campus

Individual Tier Graduation & Gratification

Bachelors Masters Legends

Milestone-based performance evaluation and incentivization during the program

Spartans
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What’s expected of the Participants?

Participants of the FLP, will be responsible for the following:

Last-mile planning, coordination and execution of all Stanza campus activities

Introduction Video for New Admissions: The team at Stanza will provide all resources necessary to the participant to
create an informative video for the new admission students to explain the accommodation scenario of their college

FLP participants will be allocated a budget to aggressively promote the Stanza Brand for incoming students

FLP participants will have to serve as a conduit for detailed, proactive intelligence/ feedback on all campus-related
activities and developments

Participants will operate as an extended member of the corporate team to finalize all BTL activations in
and around campuses

FLP participants will promote Stanza residences and activities on a variety of college forums, web portals and social
media to drive increased engagement within the broader community

Successful participants of FLP will be absorbed by Stanza in its corporate and city teams

©2019 - DTwelve Spaces Pvt. Ltd. This material is confidential unless otherwise stated in writing.
Future Leaders Program Structure
Phase 1 Phase 2 Phase 3

March + April May June + July August + September

College Events
Summer

Break for Examinations

+ Live Projects
Internship
Project

1st Project 2nd Project

Electives
Business Strategy Marketing

Performance Tier Allocation Performance Tier Allocation Performance Tier Allocation

Bachelors Masters Masters Legends Legends Spartans

Masters will graduate to Phase 2 Legends will graduate to Phase 3 Spartans will be given PPI at Stanza

List of Electives:

Analytics Human Resources Community

Technology Operations New Initiatives
Engagement

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Recruitment February

Shortlisting Based On Impact In College

Shortlisting Online Application &
Resume Leadership Experience

Hot Spots • Identify 3 branding spots in and around college

Identification • Also tell us your selection criteria

• Describe how will you approach the problem of identifying the

3 – Day Mock Project Market target market for Stanza Living in your college
Submitted in a document Format Segmentation • In a word doc, describe your approach and collate a list of
target student with contact details

• Create a college relevant content and post it on your

Social Media
social media as story or wall post
Engagement
• Tag @StanzaLiving on your social media post

Final Interview By Workshop Training For Selected Candidates

Final Selection Manager At Stanza at Stanza Office/ Facility/ Skype

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 Phase 1 Phase 2 Phase 3

College Events & 1st Project

March: Awareness in Campuses April: Creating Corporate Exposure Through

Business Strategy

Mandatory Project 1: Business Strategy

SL-FLP participants will help organize
campus events for Stanza Week 1,2: Business Strategy 101
• Learn about corporate Business Strategy through in
house made Lectures and Literature on Business
Stanza Connect Strategy

DJ Night Band Performance Games Night Week 3,4: College Case Study
• Apply the learnings from week 1&2 to solve a case
study about student accommodation space – specific
Awareness Rally Stand Up Show Movie
to your college

Social Media Engagement

Series of Social Media Ambassador’s video: College Awareness

Posts on Stanza specific video comparing PG/ about the
Social Event Flat/ Stanza Living Stanza P.A.C.T

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 Phase 1 Phase 2 Phase 3

Summer Internship
June + July

Stanza Engagement

Attract Connect Promote Engage

• Posters & Banners
• Kiosk during admissions
• Merchandise distribution
• Attract incoming college
students
• Connect as mentor
• Induct + inform about
college curriculum + Clubs
• Recommend things to do
in and around the campus
• Recommend Stanza
Living as the preferred
residence
• Collect personal data
through review of facility
• Drive visits to Stanza
residence
• Act as a liaison b/w Stanza
rep & student for closure

Hot Spot Branding Logistical Support

College Stanza

Participants act as a link

to Stanza Sales Rep

©2019 - DTwelve Spaces Pvt. Ltd. This material is confidential unless otherwise stated in writing.
 Phase 1 Phase 2 Phase 3

Live Projects August + September

Major Project Minor Project Verticals

Vertical
5 Weeks 3 Weeks
Selection
Technology
Project • Based on the project selection, the participant will be
mapped to the respective Stanza Corporate team
Allocation • The Corporate Team will allocate a project Community
Engagement

• In house training material – videos & literature

Training • Discounted courses from our Education Partners Marketing
• Intra-cluster discussion with other FLP participants

• Final evaluation to be done by Corporate team Operations

Submission • Grades will be allocated on the basis of response to
& Evaluation tests & case study
• Grading system: A+, A, B, C Human Resources

Assessment • Qualitative: Based on final case study

• Quantitative Metrics: Response to Bi-Monthly online tests Analytics
Metrics

New Initiatives
Tier • Final Project Grade: B, C, A – Legends
• Final Project Grade: A+ – Spartans
Graduation
Market Research

©2019 - DTwelve Spaces Pvt. Ltd. This material is confidential unless otherwise stated in writing.
 Tier Graduation & Gratification Bachelor Masters Legend Spartans

Monthly Pay Bonus Pay Variable Pay

Success Metrics
March ₹ 3,000
Phase 1 • Event Participation
• Case Study analysis April ₹ 3,000
Bachelor • Social Media Promotion
Performance Review ₹ 4,500

May - Examinations

June ₹ 4,500
Phase 2 Unlimited
• Verified Visits
• Hot Spot Branding July ₹ 4,500 Performance
Masters • Logistical Support Based Incentive
Performance Review ₹ 6,000

August ₹ 6,000
Phase 3
• Qualitative assessment ₹ 6,000
September
• Bi-weekly tests
Legend
Performance Review ₹ 9,000

Spartans
• Successful Completion of Total Pay = ₹ 46,500 Unlimited
Phase 1, 2 & 3 + ₹ 27,000 + ₹ 19,500 + Performance
Performance Bonus Based Incentive

©2019 - DTwelve Spaces Pvt. Ltd. This material is confidential unless otherwise stated in writing.
Tier Graduation & Gratification: Added Benefits

& Many More…

Partner Brands: Exclusive Deals

& Many More…

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Student Time Commitment

Task Frequency Expected Time Commitment

Social Media Engagement 1 Post/Week

1 hr/ week
(I+Fb+SC) (for 8 weeks)

Once in March – 200 People

Phase 1 Event Management ~ 25 hrs (Total)
Participation
March + April
Events + Project
Mandatory Project: Business • Learning 2 Weeks • Learning: 2hrs/week
Strategy • Case Study 2 Weeks • Case Study: 3hrs/week

Participant’s Video Once in March 1hr (Total)

• 44 hrs (Total)
Total
• 5.5 hrs/week

Verified visits
Phase 2
416 hrs (Total)
June + July* Hot Spot Branding (3 Spots) Full-Time Summer Internship
~ 8 hrs/ day
Summer Internship
Providing Logistical Support

Phase 3 Elective Projects 1 & 2 2 Project ~ 8 Weeks 5hrs/ Week

500 hrs Total

Program Total
~5 hrs/ week

*Summer Internship is customizable to be in line with your Summer Break

©2019 - DTwelve Spaces Pvt. Ltd. This material is confidential unless otherwise stated in writing.
Stanza Living: Creating Leaders of Tomorrow

SL-FLP is designed to groom the participants in tackling real-world business situations and
providing them a distinct edge amongst their peers

Being a student-first
Provide a first-in-class
brand, we aim to curate
customizable program Participants get mentored
our offerings around
where participants can by the best, work with the
student needs and
choose verticals of their best & make their college
aspirations and become a
choice, and build relevant life more rewarding
catalyst to their
skillsets that they value
professional growth

Through Future leaders Program, Stanza Living provides a rare opportunity to the participants to
lead from the front and deliver measurable business impact by contributing to critical verticals

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 Thank You

©2019 - DTwelve Spaces Pvt. Ltd. This material is confidential unless otherwise stated in writing.