MESSAGE / PURPOSE

Core group will serve as trainers

To ensure that brand is applied in all LGU activities

Will highlight hard work and innovation as Caviteño
characteristics that not only serve to build the province
but the nation as well, and which makes the Caviteño
globally-competitive.

Highligt global-competitiveness and service-oriented

personality of Cavite.

A brand ambassador group that is apart from the

government will ensure that the Cavite brand will
continue to be implemented even when there is a
change of leadership in the province.
Showcase products, history, and people of Cavite.

This will further enhance image of Cavite as

entrepreurship capital.

Part of cavite's efforts to promote balanced progress

Narratives are a good way to build a brand name. Will
highlight historical, competitiveness, and visionary
characteristics of a Caviteño.
 DESCRIPTION

Establishment of core group of Brand Ambassadors (CBA)

Application of visual identity designs to LGU collaterals
CBA to cascade of new brand to respective PG offices including legislative through workshop/training

CBA to cascade new brand to municipal level: mayor, vice mayor, IO, TO, Planning Officer, SK, etc. through workshop / trainin
MBA to cascade new brand to barangay level: brgy capt., barangay secretary, etc. through workshop/ training

A brand management team for Cavite comprised of representatives from all levels of LGU, government-run
Promotion of health awareness and personal hygiene among the people of Cavite and make it part of the new "Rebolusyaryo/
Revolution" Caviteño lifestyle.

A series of interesting stories about Caviteño beliefs, traditions, culture will be adapted into several plays which will first be sho
Cavite and eventually showcased in Metro Manila Schools. Will be like play caravan. Plays will be developed for the whole mo
September. Rehearsals will start in October. Shows will start in November. First play may feature Caviteño story centered on tr
beliefs about death (guided by book Pantyon). Last play (one which will feature impact of history to life of a Caviteño today) wi
showcased during Kalayaan Festival 2009.
A weekly Cavite enrichment class in elementary and highschool level held every Wednesday afternoon (after-class activities).
elementary level, students will be taught regarding their heritage as Caviteños/Caviteñas. They will be exposed to the how life
during the Pre-Revolutionary, Revolutionary, American, and Post-War periods. For the highschool level, students will be asked
trivia regarding the Caviteño/Caviteña stereotype as well as pitch in new ideas to bolster an already established identity of the
Result: A multi-faceted Caviteño identity.
Through a seminar, participants will be informed about how to utilize small pockets of their land (i.e. backyard) in order to augm
supply and ensure food availabality to counter the impending food shortage. Introduction of "revolutionary" practices to bolster
starting at home and will channel upwards.

Will try to showcase Cavite as a potential hub for science and technology outside of Metropolitan Manila and the Subic Bay Ar

Contest that would showcase the technological and vocational skills of Cavite's youth. Activities include the production and intr
Cavite-made inventions, robotics, computer programs, and other innovations developed solely by students in Cavite's colleges
universities.
Consultations and discussions regarding what particular technologies must be introduced in Cavite to address the province's p
and problems. It is expected that the introduction of new technologies from interested investors will revolutionize Cavite by enh
productivity and making business processes more efficient in the province. Also, there will also be the opportunity for a "sharin
technology" between external sources and the people of Cavite, which could lead to Caviteños improving upon shared techno
consequently sharing the innovation to the rest of the nation and the world.

A series of media relations efforts wherein Caviteño businesses, products, and businessmen will be featured on TV shows and
Target shows and magazines are those whose audiences are mothers and entrepreneurs. Target stations: ABS-CBN, GMA, Q
23, RPN, ABC. This is also in preparation for the Paskong Caviteno affair. Target magazine/s: Entrepreneur, good housekeepin

The provincial government will raise awareness on the importance of travel safety along Cavite's major roads and thoroughfare
also be discussions regarding the improvement of existing traffic management schemes as well as the formulation of new one
province's municipalities courtesy of the Cavite Traffic Management Office (CTMO). This will pave the way for the promotion of
safe place to travel, thereby potentially increasing tourism as well as lending a hand in urban development. New traffic scheme
will carry the Branding Cavite logo to raise awareness regarding the campaign on the road.

A month long affair featuring the different Christmas practices of Caviteños. The project will include a week-long fair featuring t
products, packed in such a way that it is ready to be given as a Christmas gift; a week-long fair featuring the Caviteño cooking
festival; and Imus Paskuhan. Includes Balikbayan Caviteño. Non-caviteños (i.e. residents of MM, and surrounding provinces w
radio announcement, broadsheet ads)
An event honoring the Caviteño OFWs. Part of Paskong Caviteño. Will feature Caviteño celebrities.

Contest is open to everyone. Objective of each participant is to capture Cavite's personality (historic, progressive, globally-com
service-oriented, and visionary) through photos. Participants may submit as many entries as they want. Winners will be award
prizes. Photos will be complied into a book called Capture Cavite
Rebolusyonaryo Cavite will initially start as a group comprised of representatives of various sectors (including a representative
Brand Management Team) who will become brand ambassadors for Cavite. This group will become resource persons on Cavi
may also include artists who will communicate the Cavite Brand through their respective mediums. It will be an NGO, although
with the LGU. This group will eventually become a province-wide club where one who has interest to promote Cavite or learn m
province, may join by paying a membership fee.
Screening of films in public venues such as covered basketball courts, with proceeds going to the provincal government's coffe
to be shown will have references on the province of Cavite such as "Nardong Putik" and it will also include award-wining films
Caviteño actors or actors that trace their rooits to the province. Aside from these, award-winning Filipino films, independent or
based, will also be shown.

Service-oriented activity that would give a modern twist to one of Cavite's most cherished courting traditions: the "Pagsisilbi." A
include workshops highlighting the importance of service and selflessness not only to their loved ones but also to their neighbo
Filipino virtue and practice of "Bayanihan" will be given a uniquely Caviteño version and this will be part of Branding Cavite's th
province to be service-oriented.

A tour of Cavite by bus. Target audience: visitors staying in Manila. Bus will bring tourists from Manila to Cavite and back to Ma
tour. Tour will be different each day (i.e. Monday: Historical tour, Tuesday: Food Tour, Wednesday: Cavite Products, Thursday:
Friday: Natural sites). Target: families, college students, foreign tourists
Cavite PG, in cooperation with CAVSU, will host a series of entrepreneur workshops were students all over the province, and p
Manila and surrounding provinces, will learn how to start a business. Owners of prominent businesses from all over the provin
invited to give their insights and share their experiences.
Conference to be held in Cavite which will be composed of several local business leaders, external businessmen and investor
municipal and provincial leaders. Topics to be discussed are cooperation betweent the public and private sector within the prov
building exercises, the Cavite brand, and the economic outlook for the province bearing in mind that Cavite is ripe for a change
economics-wise and business-wise.

Promote alternative modes of transportation. At end of the bike tour, participants' names will be placed in used differently color
bottles, which will then be hanged on a tree. The tree will be called the Tree of Life and will become a landmark - a reminder n
the environment in urbanization efforts. Participants will come from all over Luzon, may invite Firefly Brigade.
Volunteer clean-up of Cavite's thoroughfares and roads to be led by students and NGO's both from within Cavite and from the
province. It will also include focus group discussions and seminars on preserving parts of Cavite that have remained untouche
industrialization going on in the province's lowlands.

Showcasing the history of Corregidor Island as the symbol of the bravery of Caviteños and the Filipino in general. There will be
that will include the Branding Cavite logo which will turn this national holiday into a localized iteration within the province. The c
will be held on the ruins of the island itself and it could pave the way for its restoration through the theme, "Be Part of the Revo
the theme connotes change and a new beginning for the Island and for the valor of Filipinos throughout the years. Valor never
the Caviteños way of interpreting it continues to be revolutionized.
Team-building and leisurely activities (i.e. sports, games, etc.) that will cater to the laborers of Cavite throught the province's la
any. The aim is to increase productivity for the investments in Cavite as well as keeping Cavite laborers happy and satisfied th
long activities designed to boost the quality of their production thereby making anything made in Cavite as a world-class produ

A book that shall contain a narrative of Cavite from the point of view of Caviteños - both young and old, supported by historian
contain stories of people in Cavite and how the places' history and values exuded by the people have helped him/her become
Caviteño and Filipino. May include stories from OFW who are Caviteños.
A photobook containing the pictures submitted for the Capture Cavite Photo contest

A review of the accomplishments of the several Cavite-related activities for the past 12 months. Probably a general briefing tha
provincial government, the municipal leaders and selected constituents from different sectors in Cavite (Youth, Private, etc.). T
will also take part in an "assessment seminar" to determine the success of the project and further efforts to strengthen the prog
 ACTIVITY MONTH & Theme

Speaker's Bureau Training JUNE 2008

Visual Identity application 1st six (6) months
Brand Cascade to Provincial Govt Historic Cavite

Efforts
focused
on
Brand cascade to municipal govt JULY internal
Brand cascade to barangay level audience
Launch of new Cavite website

Objective:
establish
Cavite Brand
Cavite Brand Management Team AUGUST locally
K3: Kalusugan at Kalinisan sa Kabite

Launch of Buhay Caviteño Project SEPTEMBER

Caviteño: Dati, Ngayon at Bukas (Project

Caviteño Ako)

Masa-Gana: Seminar on Practical

Agriculture for the general Cavite public

Kawayan Festival
Declaration of October as Technology OCTOBER
Month
Cavite 3000 Teknolohiya
Cavite Technoligy Summit

Spotlight Caviteño Project NOVEMBER

Biyaheng Cavite

Paskong Caviteño DECEMBER

Balikbayan Caviteño Next six (6) months

Efforts
Paskuhan (Imus) focused
Maytinis on
Capture Cavite Photo Contest Launch JANUARY 09 external

Rebolusyonaryo Cavite Launch audience

New Year

Objective:
Establish
 Cavite Brand
FEBRUARY nationwide
Cinema Cavite

Pamilyang Caviteño
Pagsisilbi: Gawa, hindi lang Salita

Launch of Cavite Bus Tour MARCH

Entrepreneur Workshop

Cavite Investors Summit

Bike Tour of Cavite APRIL

Cavite Clean-up (Cavite Kay Ganda, Ating Embracing the Environment:

Ipreserba) Cavite's Balanced Progress

Corregidor: Simbolo ng Katapangan ng

Cavite

Araw ng Kagitingan
MAY
Gawang Cavite, Gawang World-Class Labor Month

Wagayway Festival
Mother's Day
JUNE 2009
Cavite: Rebolusyonaryo Book launch

Capture Cavite Photo book Global Cavite

Cavite in Retrospect: an Exposition

 SECTOR TASK OWNER

Provincial Tourism Office

Provincial Info Office

TOURISM

CACODEC

INVESTMENT

Provincial Planning and Devt Office

Office of the Prov'l Governor

URBAN DEV'T
 Department of Education - Cavite
Youth & Sports Office
Labor & Employment Office

PEOPLE &

SERVICE

PTA

PIO

TOURISM

Local chamber of commerce

PIO
Inustrial Estates
 Local businessmen

INVESTMENT

Local chapter of national NGOs

PIO

URBAN DEV'T

PEOPLE &
SERVICE
 TARGET AUDIENCE

Residents
Historical groups
Private resort owners
Provincial Tourism Authority (PTA)
Local media
Celebrities from Cavite

Local Business Groups

Local cooperatives
Industrial Estates
Union members
Local entrepreneur association
Entrepreneur classes/students - CAVSU

Businessmen from Cavite

Barangay

Residents
Youth
Cultural Groups
Local NGOs
Sports Groups

Media with nationwide coverage

Philippine Chamber of Commerce and Industry

Surrounding provinces
Expo participants
POSITIONING
Makasaysang Kabite
Lupain ng bayaning mamamayan
Buo ang loob sa pagbabago
Matagumpay sa pandaigdigang larangan

PERSONALITIES
Historical
Progressive
Globally-competitive
Service-oriented
Visionary