Investors Attitude Towards Share Market.

BVU, AKIMSS,2018-2019
A
PROJECT REPORT ON
“A STUDY OF INVESTORS ATTITUDE TOWARDS SHARE MARKET
WITH SPECIAL REFERENCE TO SOLAPUR CITY”
WITH SPECIAL REFRENCE TO
“ANGEL BROKING”
SUBMITTED TO
BHARATI VIDYAPEETH DEEMED UNIVERSITY, PUNE

IN PARTIAL FULFILMENT OF DEGREE IN
BACHELOR OF BUSINESS ADMINISTRATION
SUBMITTED BY
MR. ADESH NAIDU
UNDER THE GUIDANCE OF
MISS. SHIVGANGA MAINDARGI

THROUGH
THE DIRECTOR
BHARATI VIDYAPEET
ABHIJEET KADAM INSTITUTE OF MANAGEMENT AND SOCIAL
SCIENCES, SOLAPUR
DIRECTOR’S CERTIFICATE
This is to certify that the project entitled “A STUDY OF INVESTORS ATTITUDE

TOWARDS SHARE MARKET WITH SPECIAL REFERENCE TO SOLAPUR CITY”
completed by Mr. ADESH NAIDU in partial fulfillment of degree in BACHELOR OF
BUSINESS ADMINISTRATION which is carried out under the supervision and
guidance of Miss. SHIVGANGA MAINDARGI and the same is forwarded to the
university.
I also wish him all the best for her career and success to every step he moves in
life.
Place: Solapur
Date:
Dr V.S MANGNALE (DIRECTOR)

GUIDE CERTIFICATE
This is to certify that Mr. ADESH NAIDU has satisfactorily completed the project
work entitled “A STUDY OF INVESTORS ATTITUDE TOWARDS SHARE MARKET
WITH SPECIAL REFERENCE TO SOLAPUR CITY” for the partial fulfillment of BBA-
III submitted to BHARATI VIDYAPEETH DEEMED UNIVERSITY, PUNE during the
academic year 2018-2019 under my guidance. To the best of my knowledge and
belief the matter presented by him is original and not copied from any source.
Also, this report has not been submitted earlier for the award of any degree or
diploma of Bharti Vidyapeeth Deemed University, Pune or any other university.
Place: Solapur
Date:
Miss. SHIVGANGA MAINDARGI

(PROJECT GUIDE)
DECLARATION
I here by declare that the project report entitled “A STUDY OF INVESTORS

ATTITUDE TOWARDS SHARE MARKET WITH SPECIAL REFERENCE TO SOLAPUR
CITY” with reference to an original work prepared by me under the guidance of
Miss. SHIVGANGA MAINDARGI. The empirical findings in this report are based on
the data collected during the project work. The matter included in this report is true
and verified. This report has not been presented anywhere else for the award of any
degree, diploma or title.
I understand that any such coping is there then, I shall be liable to be punishable as
authorities deem fit.
Place: Solapur
Date:
Mr. ADESH NAIDU

ACKNOWLEDGEMENT
This study is an attempt entitled “A STUDY OF INVESTORS ATTITUDE TOWARDS

SHARE MARKET WITH SPECIAL REFERENCE TO SOLAPUR CITY” I owe my deep
sense of gratitude for this successful completion of this project it was made
possible through co-operation of many people. I am deeply conscious of the fact
that study would not have been possible without willing co-operation of Mr. VIJAY
RACHARALA by giving permission for collecting data. I also extend my special
thanks to my project guide Miss. SHIVGANGA MAINDARGI for her valuable
suggestions and guidance. My special thanks to my class coordinator Miss.
SHIVGANGA MAINDARGI and the entire staff of the college for their co-operation.
Place: Solapur
Date:
Mr. ADESH NAIDU

Chapter 1
Introduction to the study

1.1 Introduction to the study
Introduction Chapter deals with a brief note about importance of capital market,
Statement of the problem, Objectives of the study, Hypothesis, scope of the study,
Geographical coverage, Field work and collection of data, Limitations of the study,
Research methodology, Main study, Sample size, Tools used in the study,
Operational definitions and Chapter arrangement.
Most businesses start out as private companies. In other words, they are owned by
the people who set them up, by families, or by a group of backers. And many
businesses stay in private hands, sometimes for generations or even centuries.
Often companies will be looking to raise significant amounts of capital to expand,
or the owners may want to realize some of the value they have built up in the
business. At that point they have the option of floating on the stock market. Put
very simply, in a flotation, outside investors are given the opportunity to buy a
share of the business. Shares are also known as equities, and the two terms are
often used interchangeably. When a company floats on the stock market the shares
will be sold at a certain price, which represents the value placed on the business.
So, if 10 lakh shares are issued in a company at a price of Rs.2 per share, then the
business is valued at Rs.20 lakh.
The stock market allows investors and banking institutions to trade stocks, either
publicly or privately. Stocks are financial instruments that represent partial
ownership of a company. These documents are used extensively by companies as a
means of raising necessary capital. Within the stock market itself are primary
and secondary markets that trade among banks underwriting stock and public
investors trading stock, respectively.
Stocks are categorized in various ways. One way is by the country where the
company is domiciled. For example, Nestlé and Novartis are domiciled in
Switzerland, so they may be considered as part of the Swiss stock market, although
their stock may also be traded on exchanges in other countries,
As of 2015, there are a total of 60 stock exchanges in the world with a total market
capitalization of $69 trillion.
Brief about share market
Most of the trading in the Indian stock market takes place on its two stock
exchanges: the Bombay Stock Exchange (BSE) and the National Stock
Exchange (NSE). The BSE has been in existence since 1875. The NSE, on the
other hand, was founded in 1992 and started trading in 1994. However, both
exchanges follow the same trading mechanism, trading hours, settlement process,
etc.
The stock market is one of the most important ways for companies to raise money,
along with debt markets which are generally more imposing but do not trade
publicly. This allows businesses to be publicly traded, and raise additional
financial capital for expansion by selling shares of ownership of the company in a
public market. The liquidity that an exchange affords the investors enables their
holders to quickly and easily sell securities. This is an attractive feature of
investing in stocks.
1.2 Objective:
 To Study of investors attitude towards stock market in special reference to

Solapur city.
 To study basic concepts and principles of share(stock) market.
 To understand awareness level of stock market in Solapur city.

 To study the satisfaction level and expectation level about stock market of
investors.
1.3 Importance:
 It helps in understanding the investment strategy of share market.

 It helps the organization to know up to date information of share market.
 This information helps the investors in knowing the current scenario of the
market.
 It can help and motivate an individual to invest in stock market.
1.4 Scope:
The scope indicates the boundaries in which the project was undertaken, and
the scope of study was to study the awareness and attitude of investor towards
share market. The scope of the study was:
1. To know the awareness about share market in investors of Solapur.

2. To understand the level of investments done by public in financial market or
physical market.
3. To understand and know the potential growth of share market in Solapur
study.
1.5 limitations
Every work has its own limitation. Limitations are extent to which the process
should not exceed. The limitations of study were :
1. Duration of the project was not enough to make a conclusion on such a vast
subject time constraint has become a big limitation.
2. The sample size being taken for drawing a conclusion was too small to get
an accurate result (limited to 50 respondents).
3. The study is related only to Solapur city.
4. The duration of study was only 40 days.
1.6 Significance
1. This research will be benefitted to the stock market analyst, investors,

savers, professional experts, consultancy in stock market, management
students, etc.
2. This research signifies investors attitude and the awareness level of stock
market which identifies the potentiality of capital market in Solapur city.
1.7 Research methodology
Research methodology can be defined as systematic effort to gain new knowledge.

A research is carried out by different methodologies which have their own pros and
cons. Research methodology is way to solve research in studying and solving
research problem along with logic behind them defined through research
methodology. Thus, while talking about research methodology we are not only
talking about research methods but also considered the logic behind the methods.
We are in context of our research studies and explain why it is used method or
techniques and why the others are not used. so that research results are capable of
being evaluated either by researcher himself or by others.
Research has its significance in solving various

operational and planning problems of business and industry. Research
methodology is the way to systematically solve the research problem.
Methods And Tools Adopted For Analysis
The methodology followed for conducting the study includes the specification of
research design, questionnaire design, data collection and statistical tools used for
analysis in collection of data.
The information collected is by two different sources:
 Primary data
 Secondary data
Primary data:
Primary data is first-hand which is freshly gathered for a specific purpose. Here,
data has been collected by making a survey through questionnaire, consulting and
interacting with concerned administrative authority and staff.
Secondary data:
Secondary data is the data which has been gathered earlier for some other purpose,
which already exists somewhere, here data is collected from the manuals, files,
records, and websites of the organization.
Research instrument:
The structured instrument is used as the research instrument for the study.
Questionnaire design:
The questionnaire framed for the research is structured questionnaire in which all
the questions are predetermines before conducting the study.
1. Sampling plan.
Sampling:
A sample is a finite part of statistical population whose properties are studied to

gain information about the whole. When dealing with people it can be defined as a
set of respondents (people) selected from a larger population for a survey.
Sampling Unit:
Sampling unit is the group or cluster of population from whom the information is
to be collected. Here the respondents are investors, non-investors, brokers,
students, service providers, students, professionals, etc. were the sample unit for
the researcher.
Sample Size:
The sample size is of 50 respondents. To select the sample, random sampling was
used. Random sampling is that method of sample selection which gives each item
in the entire population an equal chance of being included in the sample.
Sampling Procedure:
Here the method used is simple random sampling. This method gives every second
member of the population to get included in the research.
2. Sample Size:
All the items considered in any field of enquiry constitute a universe of population.
In this research only, a few items had been selected from the population for study
purpose. The items selected constitute what is technically called a sample. here the
sample is 50 respondents from the total population the sample is selected based on
convenience.
Methods of Data Collection:
Following are the methods for collection of primary data:
 Questionnaire method
 Interview method
Data collection:
The primary data was collected by using questionnaire to respondents in

public.
The questionnaire has 13 questions in total.
Data collection is the first step for any process. When a process begins, first we
collect data for any process.
The research used many methods for data collection which were very useful for
further processing.
The research collected secondary data from many books and internet.
Discussions with the concerned project guide (Shivamogga mam) for revalidation
of inputs gathered.
CHAPTER – 2
COMPANY PROFILE
THE COMPANY
Overview
Our Company is one of the largest independent full-service retail broking houses in India in
terms of active clients on NSE as of July 31, 2018. We are a technology-led financial services
company, that provides broking and advisory services, margin funding, loans against shares
(through one of our Subsidiary, Angel Fin cap Private Limited), and financial products
distribution to our clients under the brand "Angel Broking". Our broking services are offered
through
(i) our online and digital platforms and
(ii) our network of more than 11,000 sub-brokers, as of June 30, 2018.
We have more than 850,000 downloads of our Angel Broking mobile app and more than
450,000 downloads of Angel BEE app, which enables our clients to avail our services digitally.
Through our network of sub-brokers and over 110 branches, we have a pan-India presence in
over 1,800 cities and towns as of June 30, 2018. As of June 30, 2018, our Company managed
Rs. 113.02 billion in client assets and over 1.11 million active broking accounts.
Angel Broking Limited (formerly known as Angel Broking Private Limited) is a member of the
Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock Exchange
of India (MSEI), NCDEX & MCX. Angel Broking Limited (formerly known as Angel Broking
Private Limited) is also registered as a Depository Participant with CDSL.
We believe that our experience of over two decades has helped us to integrate our knowledge
and expertise in the broking industry with the technology we provide to our retail clients through
various platforms. We have enhanced client engagement and experience through application of
technology to all our services, including the launch of our mobile application for broking
services in the year 2011, KYC authentication and complete client on-boarding through the
electronic and digital medium in the year 2015 and 2016, respectively.
Company Profile
HISTORY:
Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He ventured into stock
trading with an intention to raise capital for his own independent enterprise. However, he
recognized the opportunity offered by the stock market to serve individual investors.
Thus, India’s first retail-focused stock-broking house was established in 1987. Under his
leadership, Angel became the first broking house to embrace new technology for faster, more
effective and affordable services to retail investors. Mr. Thakkar is valued for his understanding
of the economy and the stock-market. The print and electronic media often seek his views on
the market trend as well as investment strategies.
GROUP:
Angel broking is recent years has expended its reach in health care and financial services where
in it has multiple specialty hospital and labs which provided healthcare services and multiple
financial services such as secondary market equity services portfolio management services,
depository services etc. Angel Broking financial services group companies of Angel Broking
Limited, provide services in Equity, Commodity, and financial Services business.
ANGEL BROKING LIMITED is a member of National Stock Exchange of India and Bombay
Stock Exchange of India.
Depository participant with National Securities Depository Limited (NSDL) and Central
Depository Services Limited (CDSL).
A SEBI approved portfolio manager.
OFFICES:
The company has offices located at prime locations in Mumbai, New Delhi, Kolkata and
Chennai. The offices are centrally located to cater to the requirements of Institutional and
corporate clients, and retail clients and for ease of operations due to proximity to stock
exchanges and banks.
COMMUNICATION:
The company has its disposal an efficient network of advance communication system and
intends to install CRM facility, besides this it is implementing interactive clients Information
dissemination system which enables clients to view their latest client information on web. It has
an installed multiple WAN interconnect the branches to communicate on real time basis.
MANAGEMENT:
Mr. Dinesh Thakkar is chief executive officer and Managing Director of Angel Broking
Limited. He is also the CEO&MD of the parent company Angel Broking Limited and is
managing the entire operation of both the company. CEO is supported by various HOD who
are creditable professional of their respective field and they are further working with team of
professional consisting of chartered accountants MBA with varied experience in financial
services and stock broking functions.
The board of Directors consists of Mr. Amit Majumdar as chairman and Mr. Rajeev Phadke Mr.
Vinay Agarwal, Mr. Nikhil Daxini as Directors.
CORPORATE STUCTURE:
The organization is led by individuals who are professionals and leaders in every sense of the
word. Exports in their respective domains, esteem members of board of Directors.
NAME DESIGNATION
MR. DINESH THAKKAR FOUNDER CHAIRMAN
MR. LALIT THAKKAR DIRECTOR-RESEARCH
MR. AMIT MAJUMDAR DIRECTOR-FINANCE
MR. RAJIV PHADKE DIRECTOR-HR
MR. VINAY AGRAWAL DIRECTOR-EQUITY BROKING
MR. NIKHIL DAXINI DIRECTOR-MARKETING
MR. HITUNGSHU DEBNAHT DIRECTOR-WEALTH MANAGEMENT
KEY MANAGERIAL PERSONNEL

Dinesh Thakkar
CHAIRMAN & MANAGING DIRECTOR
Vinay Agrawal
CHIEF EXECUTIVE OFFICER
Vineet Agrawal
CHIEF FINANCIAL OFFICER
Naheed Rehan Patel
COMPANY SECRETARY
SENIOR PERSONNEL
Gagan Singla
CHIEF MARKETING OFFICER
Ketan Shah
CHIEF REVENUE OFFICER
Rohit F Ambosta
CHIEF INFORMATION OFFICER
Sandeep Bhardwaj
CHIEF SALES OFFICER
Santanu Syam
CHIEF OPERATING OFFICER
Subhash Menon
CHIEF - HUMAN RESOURCE & LEARNING
Vineet Agrawal
CHIEF FINANCIAL OFFICER
Vivek Shukla
HEAD PRODUCT MANAGEMNET

PRODUCTS & SERVICES:

 Equity Trading
 Commodity Trading
 Mutual funds promotion
 Depository services
 Margin Financing
 NRI-Desk Management proximity to stock exchanges and banks.
Our Strengths
We believe we have the following competitive strengths:

 One of the largest independent full-service retail broking houses in terms of number of clients on
NSE with strong brand equity
 Ensuring client satisfaction through the implementation of advanced technology and digitization
 Strong client base through our online and digital platform and sub-broker network
 Significant market share in the cash and commodity segment
 Track record of continuous growth and strong financial performance
 Proven and experienced management team and execution strength
Our Vision
To provide best value for money to investors through innovative products, investment strategies,
advanced technology, and personalized service.
Our Motto
To have complete harmony between quality in process and continuous improvement to deliver
exceptional service that will benefit our clients.
Awards
2018
Our Company was granted the 'Fulcrums of Commodity Derivatives Market' award by MCX
2018
Our Company was certified as a 'Great Workplace' after the successful assessment conducted by
Great Place to Work Institute, India for a period between March 2018 and February 2019
2018
Our Company was granted the 'CEO Award for Best Trading Platform of the year 2018 in India,'
and "Angel BEE" was granted the 'CEO Award for Best Mobile App for Mutual Fund
Investments of the year 2018' at the BSE Commodity Equity Outlook Weekend 2018 organized
by Tefla's
CHAPTER – 3
THEORETICAL BACKGROUND
Stock Market https://www.investopedia.com/terms/s/stockmarket.asp#ixzz5RxIzMi4u
https://www.investopedia.com/ask/answers/06/marketstoinvest.asp#ixzz5RxQbRalE
STOCK MARKET
What is the 'Stock Market'

The stock market refers to the collection of markets and exchanges where the issuing and trading
of equities or stocks of publicly held companies, bonds, and other classes of securities take place.
This trade is either through formal exchanges or over-the-counter (OTC) marketplaces.
Also known as the equity market, the stock market is one of the most vital components of a free-
market economy. It provides companies with access to capital in exchange for giving investors a
slice of ownership.
Definition:
It is a place where shares of pubic listed companies are traded. The primary market is where
companies float shares to the public in an initial public offering (IPO) to raise capital.
Description:
Once new securities have been sold in the primary market, they are traded in the secondary
market—where one investor buys shares from another investor at the prevailing market price or
at whatever price both the buyer and seller agree upon. The secondary market or the stock
exchanges are regulated by the regulatory authority. In India, the secondary and primary markets
are governed by the Security and Exchange Board of India (SEBI).
A stock exchange facilitates stock brokers to trade company stocks and other securities. A stock
may be bought or sold only if it is listed on an exchange. Thus, it is the meeting place of the
stock buyers and sellers. India's premier stock exchanges are the Bombay Stock Exchange and
the National Stock Exchange. The stock market consists of two main sections, the primary
market, and the secondary market. The primary market is where new issues are first sold
through initial public offerings (IPOs). All subsequent trading happens in the secondary market,
where participants include both institutional and individual investors
STOCK EXCHANGE
A stock exchange, securities exchange or bourse,[note 1] is a facility where stock

brokers and traders can buy and sell securities, such as shares of stock and bonds and other
financial instruments.
Stock exchanges may also provide for facilities the issue and redemption of such securities and
instruments and capital events including the payment of income and dividends.[citation needed] Securities
traded on a stock exchange include stock issued by listed companies, unit trusts, derivatives, pooled
investment products and bonds. Stock exchanges often function as "continuous auction" markets
with buyers and sellers consummating transactions at a central location such as the floor of the
exchange.[6] Many stock exchanges today use electronic trading, in place of the traditional floor
trading.
Trade on an exchange is restricted to brokers who are members of the exchange.
IPO of stocks and bonds to investors is done in the primary market and subsequent trading is done
in the secondary market. A stock exchange is often the most important component of a stock
market. Supply and demand in stock markets are driven by various factors that, as in all free
markets, affect the price of stocks.
Investor's choice on financial markets

There are a wide variety of markets in which one can invest money. The main markets are stocks
(equity), bonds, forex, derivatives and physical assets. Furthermore, within each of these types of
markets, there can be even more specialty markets.
STOCKS
The market that is most familiar to the average investor is the stock market. This market allows
investors to buy and sell shares of ownership in publicly traded companies.
Money is made in this market in two main ways:
 The first is through capital gains, in which the value of each share increases in value.
 The second is through dividends, in which companies pass on income to investors.
BONDS
The debt market is used by governments, companies and financial intermediaries to issue debt
instruments to raise capital. The debt issuers then make regular payments to debt holders in the
form of coupon payments and, once the debt matures, pay back the principal on the debt.
The most common type of financial instruments issued in this market are:
 Bonds :
bills are short-term obligations issued with a term of one year or less, and because they are sold
at a discount from face value, they do not pay interest before maturity.
 Bills and Notes:
notes and bonds, on the other hand, are securities that have stated interest rates that are paid
semi-annually until maturity. What makes notes and bonds different are the terms to maturity.
Notes are issued in one-, three-, five-, seven- and 10-year terms. Conversely, bonds are long-
term investments with terms of more than 10 years.
 Certificates of deposit :
a certificate issued by a bank to a person depositing money for a specified length of time at a
specified rate of interest.
FOREIGN EXCHANGE (FOREX)

The forex market allows investors to speculate on changes in the exchange rates between
currencies. Investors will purchase one currency by selling another in the hope that the currency
they purchased goes up in value compared to the one they sold.
In this market, because the moves between currencies are generally small and investments are
shorter term, a lot of leverage is used. Some forex brokers allow leverage as high as 500:1, which
means that you can control $500 for every $1 you invest.
PHYSICAL EXCHANGE
The investment in physical assets is essentially the purchase of assets such as metals, jewelry,
real estate, cattle and much more.
In this market, investors hope that the price for which they can sell an asset is more than what
they paid for it. The risks and costs associated with this type of investment will differ with each
type of physical asset.
For example, there can be holding fees on gold; if you own cattle, the cost of caring for them is
considerable.
DERIVATIVES
The last major type of investment is an expansion of all the above types of markets. Derivatives
are securities that derive their value from an underlying asset such as a stock, interest rate,
currency or physical asset.
Investors in these types of securities can go long or short on the underlying asset and can
purchase either the right or obligation to purchase or sell it. As the value of the underlying asset
changes, the value of the derivative changes as well.
The major types of derivatives are:
 Options :
Options are a form of derivatives, which gives holders the right, but not the obligation to buy or
sell an underlying asset at a pre-determined price, somewhere in the future. When you take
an option to buy an asset it is called a ‘call’ and when you obtain the right to sell an asset it is
called a ‘put’. To determine whether it is profitable to exercise an option, the current market
price (spot price) and the price in the option (strike price) need to be compared.
 Why Options?
 Investment – Options can be used to protect existing positions.

 Attractive return – Make large profits on the back of a small capital outlay.
 Limited risk – Buying option is like buying protection against downside.

 Less price and high volatility – Volatility in option market is quite high
 making handsome returns possible.
 Operational in all market scenarios – Options can be traded in both
 trending as well as ranging market.
Higher Leverage in Options
 While trading in Intraday Cash, we need 25% margin of the

 turnover.
 For Equity Future segment we need 10% margin of the
 turnover.
 For Option segment we need 2% (approx. for buying) margin of
 the turnover.
 Thus, Option gives you opportunity to trade higher with little
 money.
 Margin required in Commodity & Currency segment is around
 6 to 8%
 FUTURES:
Futures are exchange organized contracts which determine the size, delivery time and price of
a commodity. Futures can easily be traded because they are standardized by an exchange.
Per commodity traded there are different aspects specified in a futures contract. First is the
quality of a commodity. For a commodity to be traded on the exchange, it must meet the set
requirements. Second is the size of a single contract. The size determines the units of
a commodity that is traded per contract. Thirdly is the delivery date, which determines on which
date or in which month the commodity must be delivered.
ADVANTAGES OF FUTURES …
 Short Position Possible

 Margin Payment
 Index Trading
 BTST/STBT Possible
FUTURES PRICING
FUUTURE PRICE = Intrinsic Value + Cost of Carry
Example - Reliance Industry
 Future Price 2350 = 2338 (Cash market Price) + 12 (Premium)
Or
 Future Price 2350 = 2365 (Cash market Price) + 15 (Discount)
 FORWARDS
Forwards and futures are very similar as they are contracts which give access to a commodity at
a determined price and time somewhere in the future. A forward distinguish itself from a future
that it is traded between two parties directly without using an exchange.
CALL AND PUT OPTION:
 Call Option:
An option contract that gives the holder the right to buy a certain quantity of an underlying
security from the seller of the option at a specified price (strike price) up to a specified date
(expiry date). Call Option usually purchased when trend is bullish.
 Put Option:
An option contract that gives the holder the right to sell a certain quantity of an underlying
security from the seller of the option at a specified price (strike price) up to a specified date
(expiry date). Put option is usually purchased to hedge the portfolio or position from the
falling prices i.e. when the trend is bearish.
WHEN TO INVEST WHAT?
Bullish
• When one is expecting the market to move up, he can buy Calls or sell Puts.
• Eg: If Nifty is at 5700, buy 5700 Call or Sell 5700 Put.
Bearish
• When one is expecting the market to move down, he can buy Puts or sell Calls.
• Eg: If market is at 5700, buy 5700 Put or Sell 5700 Call.
Expecting a movement
• Before an event which is likely to create huge volatility in the markets,
eg: Elections, Results, etc., one can use strategies like Buy Call & Buy Put
• Eg: If market is at 5700, buy 5700 Call and buy 5700 Put. in any direction
Expecting a range
• After an event, when the market is likely to consolidate in a narrow range, one can use
strategies like sell Call and sell Put of different strikes.
• Eg: If market is at 5700, sell 6000 Call and Sell 5400 Put
MUTUAL FUNDS
A mutual fund is a pooled investment vehicle managed by an investment manager that allows
investors to have their money invested in stocks, bonds or other investment vehicles as stated in
the fund’s prospectus.
Mutual funds are valued at the end of trading day and any transactions to buy or sell shares are
executed after the market close as well.
Mutual funds can make distributions in the form of dividends, interest and capital gains. These
distributions will be taxable if held in a non-retirement account. Selling a mutual fund can result
in a gain or loss on the investment, just as with individual stocks or bonds.
Mutual funds allow small investors to instantly buy diversified exposure to several investment
holdings within the fund’s investment objective.
ETFs
ETFs or exchange-traded funds are like mutual funds in many respects but are traded on the
stock exchange during the trading day just like shares of stock. Unlike mutual funds which are
valued at the end of each trading day, ETFs are valued constantly while the markets are open.
Many ETFs track passive market indexes like the S&P 500, the Barclay’s Aggregate Bond
Index, and the Russell 2000 index of small cap stocks and many others.
ALTERNATIVE INVESTMENTS
Beyond stocks, bonds, mutual funds and ETFs, we will discuss the other few ways to invest.
Real estate investments can be made by buying a commercial or residential property directly.
Real estate investment trusts (REITs) pool investor’s money and purchase properties. REITS are
traded like stocks. There are mutual funds and ETFs that invest in REITs as well.
Hedge funds and private equity also fall into the category of alternative investments, although
they are only open to those who meet the income and net worth requirements of being an
accredited investor. Hedge funds may invest almost anywhere and may hold up better than
conventional investment vehicles in turbulent markets.
Private equity allows companies to raise capital without going public. There are also private real
estate funds that offer shares to investors in a pool of properties. Often alternatives have
restrictions in terms of how often investors can have access to their money.
Recently, alternative strategies have been introduced in mutual fund and ETF formats, allowing
for lower minimum investments and great liquidity for investors.
HOW STOCK PRICE MOVES
DISTRIBUTION
MASS PANIC SELLING

PARTICIPATION BY MASSES
PARTICIPATION
ACCUMULATION
BY A SELECT FEW
REASONS TO CONSIDER STOCK MARKET TRADING AND WHY TO JOIN INDIAN

STOCK MARKET
There are so many reasons that have attracted people to stock market trading. Apart from being
an avenue for investment investing in stocks can get you varied benefits in so many ways. Here
we are presenting some practical points that will help you to consider stock market investment.
1. Stock market trading can give you maximum return from your investment. With diligent
investments at the right stocks at the right time you can earn profit that you can never
expect from other investment options that are available.
2. You can invest in the stock market in so many ways. You can do delivery-based trading,
you can do margin trading and you can also choose to do derivative trading. All these
types of trading have different benefits and different procedures for trading. You can
choose any of these trading methods and gain from your investment in your way.
3. You can invest either through the conventional way of buying and selling stocks through
the broker or you can choose online trading. You have got both these mediums for buying
and selling stocks according to your preference.
4. With the introduction of online trading, stock market investment has become easier than
ever. Now you can trade at the stock market with just a few clicks of the mouse and from
any part of the world through the online trading portals.
5. You can even trade in the stock market with a small investment. There is no such limit
for investing in the stock unlike mutual funds and bonds where you need to invest a
certain amount. So, with stock trading you are free to invest with whatever fund you have
got.
6. Stock trading gives you a chance to invest in different sectors. So, if you think that you
want to secure your investment from setback in one industry or sector, you can invest in
companies from diverse sectors.
7. You can trade in the stock market without investing in any company as such. You can
easily invest in the index itself. That will ensure that your investment is not at all
dependent on the performance of a certain company. Rather you will benefit from the
overall performance of the stock market.
8. With the online stock trading you can benefit from the lower brokerage. This lets you
increase your profit. Moreover, with the lower brokerage you can avoid taking the extra
burden of the higher brokerage that will give you more freedom in trading.
9. With the enforcement of different laws and presence of the regulatory boards stock
trading has become much more transparent and authentic. So, you can be rest assured of
the fact that your stock trading process is safe and transparent.
10. Stock market invest is not necessarily a long-term investment. If you want to ensure a
daily income from stock trading, you can get that by daily trading or margin trading.
With margin trading you can invest in certain stock and then settle the deal by the end of
the trading hour on that very day. So, you will be getting the profit for that day.
11. The stock market need not always go up to give you profit. With margin trading and
derivative trading, you can short sell the stocks. Short selling is a unique feature in the
stock trading where you can first sell a stock and then buy it. So, you can sell the stocks
at a higher price and then buy them back when the price goes down and make profit in
this way.
12. With stock market trading you can also earn from the dividends. Dividends are given by
the profit-making companies to the investors to share their profit amongst their investors.
By investing in the dividend stocks, you can ensure a steady regular income from your
investment.
13. Bonus stock is another benefit that you can get by stock trading. These stocks are issued
by companies to their existing stock holder when they are increasing the number of
stocks in the market. These stocks are issued free of cost that is appreciate in the future
giving you maximum returns.
14. Right issue is another benefit that you can get from your already owned stocks. Right
issues are offered by the companies to their existing stock holder at a lower price than the
market value when they are expanding the business and raising fund by issuing new
stocks.
15. If you are investing in the equity market it is better to trade in the stock directly as it will
give you chance to control your investment as you want it. Unlike mutual fund and bonds
here the decisions of the investment lie on you.
Chapter 4 – DATA ANALYSIS AND

INTERPRETATION
1. Table showing income level of respondents.
INCOME LEVEL RESPONDENTS PERCENTAGE OF

RESPONDENTS
RS.1,00,000-3,00,000 23 46%
RS.3,00,000-5,00,000 13 26%
More than RS.5,00,000 14 28%
TOTAL 50 100%
INCOME OF RESPONDENTS
28%
RS.1,00,000-3,00,000
46%
RS.3,00,000-5,00,000
MORE THAN
RS.5,00,000
26%
ANALYSIS:
It is observed that 46% of respondents have income level of RS.1,00,000-3,00,000,26% of

respondents have income level of RS.3,00,000-5,00,000 and 28% of respondents have their
income level more than RS.5,00,000.
2. Table showing number of people who invest in stock market.
INVESTOR NO. OF PERCENTAGE

RESPONDENTS
YES 30 60%
NO 20 40%
TOTAL 50 100%
INVESTORS OF STOCK MARKET
40% YES
NO
60%
ANALYSIS:
Out of the total number of respondents 60% of investors invest in stock market and 40% don’t
invest in stock market
3. Table showing the area of investments made by the respondent.
AREA OF INVESTMENT NO. OF RESPONDENTS PERCENTAGE

GOLD 10 20%
STOCK MARKET 19 38%
REAL ESTATE 6 12%
OTHERS 15 30%
TOTAL 50 100%
AREA OF INVESTMENT
20%
30%
GOLD
STOCK MARKET
REAL ESTATE
OTHERS
12%
38%
ANALYSIS:
20% of investors invest in gold, 38% of the investors invest in stock market, 12% of the
investors invest in real estate, and 30% of investors invest in others.
4. Table showing number of investors in equity market.
INVESTOR IN EQUITY NO. OF RESPONDENTS PERCENTAGE

MARKET
YES 30 60%
NO 20 40%
TOTAL 50 100%
INVESTOR IN EQUITY MARKET
40%
YES
60%
NO
ANALYSIS:
60% of investors invest in equity market, 40% of investors don’t invest in equity market.
5. Table shows the amount of investment done by investors.
AMOUNT OF NO. OF RESPONDENTS PERCENTAGE

INVESTMENT
RS.5,000-10,000 7 14%
RS.10,000-15,000 15 30%
RS.15,000-20,000 15 30%
MORE THAN 20,000 13 26%
TOTAL 50 100%
AMOUNT OF INVESTMENT BY
INVESTORS
RS.5,000-10,000
14%
26% RS.10,000-
15,000
RS.15,000-
20,000
MORE THAN
30% RS.20,000
30%
ANALYSIS:
14% of investors invested Rs.5,000-10,000, 30% of investors invested Rs.10,000-15,000, 30% of

investors invested Rs.15,000-20,000 and 26% of investors invested more than Rs.20,000.
6. Table shows the duration of time respondents invested in stock market.
DURATION OF NO. OF RESPONDENTS PERCENTAGE

INVESTMENT
LESS THAN 1 YEAR 19 38%

1-3 YEARS 17 34%
MORE THAN 3 YEARS 14 28%
TOTAL 50 100%
DURATION OF INVESTMENT
28%
LESS THAN 1
38% YEAR
1-3 YEARS
MORE THAN 3
YEARS
34%
ANALYSIS:
38% of the investors invest for less than 1 year, 34% of investors invest for 1-3 years and 28% of
investors invest for more than 3 years.
7. Table shows objective behind investing in stock market.
OBJECTIVE NO. OF PERCENTAGE

RESPONDENTS
TAX BENEFITS 10 20%

BETTER YIELD 18 36%
INTERESTED IN FINANCIAL ASSETS 17 34%
OTHERS 05 10%
TOTAL 50 100%
OBJECTIVE BEHIND INVESTING IN

STOCK MARKET
10% TAX BENEFITS

20%
BETTER YIELD
INTERESTED IN
FINANCIAL ASSETS
34% OTHERS
36%
ANALYSIS:
20% of investors invest for tax benefits, 36% of investors invest for better yield, 34% of
investors invest because they are interested in financial assets and 10% of investors invest
because of other reasons or benefits.
8. Table shows the return and risk expected by investors in stock market.
EXPECTATED RISK AND RETURN NO. OF PERCENTAGE

RESPONDENTS
HIGH RISK, HIGH RETURN 16 35%

LOW RISK, HIGH RETURN 16 35%
SAFETY, LIQUIDITY AND 14 30%
PROFITABILITY
TOTAL 50 100%
EXPECTED RETURN AND RISK IN STOCK

MARKET
30%
HIGH RISK, HIGH RETURN
35%
LOW RISK, LOW RETURN
SAFETY, LIQUIDITY AND

PROFITABILITY
35%
ANALYSIS:
35% of people expect high risk, high return, 35% people expect low risk, low return and 30% of
people expect safety, liquidity and profitability.
9. Table shows area of interest in equity market.
AREA OF INTEREST NO. OF PERCENTAGE

RESPONDENTS
IT INDUSTRY 18 36%
AGRICULTURE AND PHARMA 4 8%
REAL ESTATE 12 24%
BANKING, INSURANCE AND 10 20%
EDUCATION
AUTOMOBILE 3 6%
HOTEL AND TOURISM 1 2%
OTHERS 2 4%
TOTAL 50 100%
AREA OF INTEREST IN EQUITY MARKET

IT INDUSTRY
2% 4%
6%
AGRICULTURE AND
PHARMA
36%
REAL ESTATE
20%
BANKING, INSURANCE
AND EDUCATION
AUTOMOBILE
8% HOTEL AND TOURISM

24%
OTHERS
ANALYSIS:
36% of investors are interested in IT industry, 8% of investors are interested in agriculture and
pharms, 24% of investors are interested in real estate, 20% of investors are interested in banking,
insurance and education, 6% of investors are interested in automobile, 2% of investors are
interested in hotel and tourism, 4% of investors are interested in others.
10. Table shows experience of investors in equity market towards return and risk.
PAST EXPERIENCE NO. OF RESPONDENTS PERCENTAGE

ABOUT EQUITY MARKET
HIGHLY SATISFIED 12 24%

SATISFIED 20 40%
AVERAGELY SATISFIED 17 34%
NOT AT ALL SATISFIED 1 2%
TOTAL 50 100%
PAST EXPERENCE ABOUT EQUITY

MARKET TOWARDS RISK AND RETURNS
2%
24%
34%
HIGHLY SATISFIED
SATISFIED
AVERAGELY SATISFIED
NOT AT ALL SATISFIED
40%
ANALYSIS:
24% of investors are highly satisfied, 40% of investors are satisfied, 34% of investors are
averagely satisfied and 2% of investors are not at all satisfied.
11. Table shows expected form of dividend by the investors.
FORM OF DIVIDEND NO. OF RESPONDENTS PERCENTAGE

CASH DIVIDEND 11 22%
BONUS SHARES 14 28%
BOTH 25 50%
TOTAL 50 100%
EXPECTED FORM OF DIVIDEND
22%
CASH DIVIDENT
BONUS SHARES
50%
BOTH
28%
ANALYSIS:
22% of investors expect cash dividend, 28% of investors expect bonus shares and 50% of
investors expect both.
12. Table shows whether the investors face difficulties in buying or selling of
shares.
DIFFICULTY IN BUYING NO. OF RESPONDENTS PERCENTAGE

OR SELLING SHARES
YES 6 12%
NO 21 42%
SOME EXTENT 23 46%
TOTAL 50 100%
DIFFICULTY IN BUYING OR SELLING SHARES
12%
YES
NO
46%
SOME EXTENT
42%
ANALYSIS:
12% of investors have difficulty in buying or selling shares, 21% of investors do not have
difficulty in buying or selling shares and 46% of respondents have difficulty up to some extent in
buying or selling shares.
13. Table shows the difficulties, delay in transfer of shares/other processes.
DIFFICULTIES NO. OF PERCENTAGE

RESPONDENTS
HIGH AMOUNT OF SERVICE COST 23 46%
DELAY IN PAYMENT 1 2%
OTHERS 26 52%
TOTAL 50 100%
DIFFICULTIES FACES BY INVESTORS
HIGH AMOUNT OF
SERVICE COST
46% DELAY IN PAYMENT

52%
OTHERS
2%
ANALYSIS:
46% of investors have difficulty because of high amount of service cost, 2% of investors have
difficulty in delay of payment and 52% of investors face other problems.
14. Table shows whether investors are willing for specific training or workshop in
Solapur city.
WILLING FOR NO. OF RESPONDENTS PERCENTAGE

WORKSHOP
YES 26 52%
NO 24 48%
TOTAL 50 100%
WILLINGNESS FOR ANY SPECIFIC TRAINING OR

WORKSHOP
YES NO
48%
52%
ANALYSIS:
52% of respondents want specific training or workshop in Solapur city, 48% of respondents do
not want any specific training or workshop in Solapur city.
Chapter-5 observations and findings.

FINDINGS
1. It is observed that, maximum % of respondents have income level of RS.1,00,000-
3,00,000, minimum % of respondents of respondents have income level of RS.3,00,000-
5,00,000.
2.It was observed that maximum number of investors invest in stock market.
3.It was observed that most of the investors invested in Gold and the lowest reinvrsted in
others.

Investors Attitude Towards Share Market.

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Investors Attitude Towards Share Market.

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BVU, AKIMSS,2018-2019

BHARATI VIDYAPEETH DEEMED UNIVERSITY, PUNE

MR. ADESH NAIDU

UNDER THE GUIDANCE OF

MISS. SHIVGANGA MAINDARGI

This is to certify that the project entitled “A STUDY OF INVESTORS ATTITUDE

Dr V.S MANGNALE (DIRECTOR)

Miss. SHIVGANGA MAINDARGI

I here by declare that the project report entitled “A STUDY OF INVESTORS

Mr. ADESH NAIDU

This study is an attempt entitled “A STUDY OF INVESTORS ATTITUDE TOWARDS

Mr. ADESH NAIDU

Introduction to the study

1.1 Introduction to the study

Brief about share market

 To Study of investors attitude towards stock market in special reference to

 To understand awareness level of stock market in Solapur city.

 It helps in understanding the investment strategy of share market.

1. To know the awareness about share market in investors of Solapur.

1. This research will be benefitted to the stock market analyst, investors,

1.7 Research methodology

Research methodology can be defined as systematic effort to gain new knowledge.

Research has its significance in solving various

Methods And Tools Adopted For Analysis

The information collected is by two different sources:

A sample is a finite part of statistical population whose properties are studied to

Methods of Data Collection:

Following are the methods for collection of primary data:

The primary data was collected by using questionnaire to respondents in

The questionnaire has 13 questions in total.

KEY MANAGERIAL PERSONNEL

CHAIRMAN & MANAGING DIRECTOR

CHIEF EXECUTIVE OFFICER

CHIEF FINANCIAL OFFICER

Naheed Rehan Patel

CHIEF MARKETING OFFICER

CHIEF REVENUE OFFICER

CHIEF INFORMATION OFFICER

CHIEF SALES OFFICER

CHIEF OPERATING OFFICER

CHIEF - HUMAN RESOURCE & LEARNING

CHIEF FINANCIAL OFFICER

HEAD PRODUCT MANAGEMNET

PRODUCTS & SERVICES:

We believe we have the following competitive strengths:

Stock Market https://www.investopedia.com/terms/s/stockmarket.asp#ixzz5RxIzMi4u

What is the 'Stock Market'

A stock exchange, securities exchange or bourse,[note 1] is a facility where stock

Trade on an exchange is restricted to brokers who are members of the exchange.

Investor's choice on financial markets

Money is made in this market in two main ways:

 Bills and Notes:

FOREIGN EXCHANGE (FOREX)

The major types of derivatives are:

 Investment – Options can be used to protect existing positions.

 Limited risk – Buying option is like buying protection against downside.

Higher Leverage in Options

 While trading in Intraday Cash, we need 25% margin of the

 Short Position Possible

FUUTURE PRICE = Intrinsic Value + Cost of Carry

Example - Reliance Industry

 Future Price 2350 = 2338 (Cash market Price) + 12 (Premium)

 Future Price 2350 = 2365 (Cash market Price) + 15 (Discount)

CALL AND PUT OPTION: