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Proposal

to ITIC/
Chicago
Date – August 18, 2010
B2B-TechCopy

464 South President Street #301

Carol Stream, Illinois

60188-2891 U.S.A.

Tel +(630) 384-9856 Fax +206-350-448

Email: randylewiskemp@b2b-techcopy.com

Website: http://www.b2b-techcopy.com

Document Name: ITIC Proposal.odt

© Company 2010. All rights reserved. Page 2 of 9


Table of Contents
1.1 B2B-TECHCOPY’S GOALS AS WE SEE THEM..................................................................................................... 4

1.2 WHAT INVOKES PEOPLE’S INTERESTS AND HOW WE WILL ACHIEVE YOUR GOALS?................................................ 5

2 A BRIEF INTRODUCTION TO B2B-TECHCOPY.................................................................................... 6

2.1 THE B2B-TECHCOPY DIFFERENCE.............................................................................................................. 6

2.2 QUESTIONS WE ASK THE CLIENT IN ORDER TO CREATE EFFECTIVE COPY.................................................................. 6

2.3 THE STEPS TO ACHIEVING YOUR GOALS....................................................................................................... 8

2.4 YOUR INVESTMENT … THE MAIN FACTORS TO CONSIDER................................................................................... 8

2.5 COST SCHEDULE...................................................................................................................................... 8

2.6 VALUE ADDED BONUSES............................................................................................................................. 9

2.7 CONSIDERATIONS...................................................................................................................................... 9

2.8 THE NEXT STEP..................................................................................................................................... 10

2.9 APPENDIX............................................................................................................................................. 11
August 18, 2010
Dear ITIC Client:
Thank you again for the opportunity to present this submission to you.

From what you mentioned it looks like there are some exciting opportunities to do some really innovative
things with your site and brochure, in conjunction with your designated web design company.

1.1 B2B-Techcopy’s goals as we see them


• Create copy geared towards the target audience, that will captivate them to continue reading.

• Work with the owner and designated web design company. This will include their designer, graphic
artist, and SEO specialist.

1.2 What Invokes People’s Interests and How We Will Achieve


Your Goals?
There is copy that just fills up space. Then there is copy geared towards a specific target audience. It's
based upon 2 factors:

1. Knowing the pain points of that target audience.

2. Emphasizing key benefits to utilizing your products and services.

Here’s what I bring to the table and what you pay for:

• 13 years of marketing experience, running my own IT consulting firm

• Over 20 years of technology expertise, working for major fortune 500 firms – like Motorola,
Allstate, United Airlines, and Discover Card.

• Writing experience – over 20 years, both in the corporate and academic worlds.

• Insight into the target audience, from an M.S. in psychology (from the oldest U.S. private
military college) and 5 years of volunteer experience, working under the DuPage Country
Mental Health department.

• Research capacity, as a former Motorola black belt in statistical Six Sigma (where I conducted
Six Sigma projects).

• Web expertise - for seven years, I helped build, support, and host websites for Motorola
engineers.

• Project management expertise, as previously defined.


Here’s what I ask in return:

• Help define with me the project scope. This would include a central corporate contact to
coordinate project milestones and project participants - at the company side.

• Help define the deliverable. This would be the final product, with two rounds of revisions.

• Help define the creative brief.


2 A brief introduction to B2B-TechCopy
B2B-TechCopy is the outgrowth of a creative vision, founded by someone walking the duel path of
technology and writing, for over two decades.

To do that, our services include everything related to technology copywriting and marketing services.

2.1 The B2B-TechCopy Difference


I'm a B2B Technology Copywriter working in Direct Response, Internet and Viral Marketing. I'm an
Inbound Marketing Certified Professional; Certified Internet Marketer. In my previous work life, I've been a
Motorola Six-Sigma Black Belt, Computer Scientist, Writer, Psychologist, former IT Consulting Company
Owner, and Web Specialist. Our business motto is we're committed to Providing Persuasion Artistry for
B2B Technology Marketing Communications.

2.2 Questions we ask the client in order to create effective copy


During the research phase of the project, we will work with you or designated members. All questions
that are applicable to your situation will be addressed, before we begin a word of copy.

1. What is the goal of your copy?

2. What is your overall goal you're trying to achieve? Look to the future six months from now. If this
project could accomplish just one critical task, what would that be?

3. What other goals would you like to achieve with the project?

4. Is there anything about your product or company that will lend credibility to your sales pitch? This
could include awards you won, how long you been in business, how many locations you have,
testimonies from influential clients, etc.

5. What product or services would you be selling?

6. What are all the features of your product? Don't leave anything out – put everything down.

7. What relevant facts and figures have been gathered about your product? Have any studies been
made that provide facts and figures, that will substantiate your claim? Is there an industry trade
counsel that can give you meaningful facts, graphs,charts and statistics about your product? How
does it compare to your competitors product?

8. What are the major benefits your customer gets from your product? The difference between a
fact/feature and a benefit is this: a fact is something the product does, while a benefit is
something it does for your customer.

9. What major benefits do your customers get from doing business with you rather than doing
business with your competition? What makes doing business with you unique? Why should a
prospect favor you with their business rather than your competition?
10. What is your customers main concern?

11. Create a short accurate profile of the type of customer you'd most like to attract?

12. What type of guarantee do you offer?

13. What level of service and support do you offer?

14. Sell me your product as if I were sitting across the table from you (we can record this)?

15. Do you have copies of any marketing pieces and items listed below?

• Sales letters

• Newspaper and magazine ads

• Radio and Television spots

• Brochures

• Catalogs

• Press kits and news releases

• Telemarketing scripts

• Sales training materials

• Back issues of promotional newsletters

• Classified ads

• Marketing plans

• Market research

• Product samples

• Feature articles by you or about you/your company?

• Testimonial letters from satisfied customers

• Complaint letters from dissatisfied customers?

2.3 The Steps to Achieving Your Goals


1. We will identify what's important to you and what you want your site to achieve.

2. Work with ITIC in Chicago, to learn the Chicago business model and approach.

3. Suggest methods and approaches to make the website and brochure more informative and
interesting, thereby reducing the writer research time.

4. Provide you with any value-added bonuses, as we continue the PR creation and publication process.
2.4 Your investment … the Main Factors to Consider
Can someone really understand your computer service business, unless they have worked with in a
similar industry, from the inside? If they have worn the insider’s hat, can they simplify the process, and
highlight the important benefits, in a straightforward – yet engaging – manner?

Quite a number of factors will have an impact on your investment. I'll briefly describe the most costly
elements so you know how to best weigh these up in your decision making process.

2.5 Cost Schedule


NOTES:

 The rate is based upon US industrial standards for copywriting services, for both writing and
research. This is the researched prices for the 2010 quoted rate, and each calendar year (i.e. –
2011), would envision a slight increase.

 The cost per page of web copy (400 – 500 words), including two rounds of revisions, is $500.

 Sales brochure (multi-page at 8.5” by 11” size), with 2 rounds of revisions, is $400 per page.

 Included would be working with the web design company. We will work with their design team
and graphic designer. Any researched keywords and keyword phases, will be included in the
copy.

 We will work with the web design company and owner, to create a project schedule.

2.6 Value added Bonuses


Part of our philosophy is to value add to the brief – going forward – as seen by B2B-TechCopy

2.7 Considerations
The prices mentioned above are consistent through the 2010 calendar year. Research time is included,
as well as writing time. The price is consistent with U.S. industrial parameters for copywriting services.

2.8 The Next Step


Again, thank you very much for providing us with the opportunity to present this submission. If you have
any questions, please feel free to contact us.

Kind regards,

Randy Kemp – Owner

B2B-TechCopy
2.9 Appendix