An

INTERNSHIP REPORT ON
“ORGANISATIONAL STUDY AT GILWOOD FASHION PVT.LTD.
SOMANAHALLI, MANDYA DISTRICT”.

Submitted By:
SUHASA K M
[USN: 1AR18MBA51]

EXTERNAL GUIDE INTERNAL GUIDE

Mr. VENKATESH K M Dr. RAVINDRA N S
HR Manager Professor, MBA Dept
GILWOOD FASHION PVT.LTD. AIEMS, BIDADI
SOMANAHALLI
EXECUTIVE SUMARY:

The internship report at “GILWOOD FASHION PVT.LTD,” deals in order to determine

the efficiency and effectiveness of internship of concerned company.

An operation of a business derives its efficiency and effectiveness from the optimum
internship which acts as a bridge between production and distribution. Internship is a
learning and experience an company environment and skills know about in this
internship.

The internship was conducted for 4 weeks it incudes, starts with an Introduction about
Internship, Industry profile and company, Profile, Back ground, Nature of business, and
its Vision, Mission, Quality Policy, Product /Service profile, Ownership Pattern,
Achievements and Awards and Future growth prospects; Mckinsey’s frame work,
SWOT Analysis’s and the it deals with financial statement analyst’s, learning experience,
Bibliography.
Introduction about Internship
Internship means knowing and getting experience of organization activity. In generally
internship means working for a company or organization for certain period of time in order to
get experience about organization activity conducted. Usually internship is carried for certain
period of time like (4weeks) or month. Which conducted in inside environment of company or
organization for getting practical experience and directly deal with company activity and
digging information about internal aspects of company which is cannot get easily and know their
working culture, ethics, procedures by self-experience.

Industry profile
India’s textiles sector is one of the oldest industries in Indian economy dating back
several centuries. Even today, textiles sector is one of the largest contributors to India’s
exports with approximately 15 per cent of total exports. The textiles industry is also
labour intensive and is one of the largest employers. The textile industry has two broad
segments. First, the unorganized sector consists of handloom, handicrafts and sericulture,
which are operated on as small scale and through traditional tools and methods. The
second is the organized sector consisting of spinning, apparel and garments segment
which apply modern machinery and techniques such as economies of scale.
ORGANIZATION PROFILE
Back ground:
From in modest beginning in 2007, just one production unit, Gilwood Fashion Pvt.Ltd
(GFPL) has now evolved into Rs. 40 crores groups manufacturing apparels – an
upcoming own brands for Indian market in young men’s and boy’s shirts, pants, shirts
and jackets. an aggressive phase of expansion during the last 5 years has brought us to
where we are today – India’s known domestic apparel Brands with Two production
facilities in Bangalore and one at Maddur in Mandya district of Karnataka. Always GFPL
remains committed to provide equality products and services to all customers at all times.
Nature of business:
The following are the important nature of GFPL:
⮚ Buying and Selling
⮚ Production
⮚ Size of the company
⮚ Continuous process
⮚ Profit motive
⮚ Optimum utilization of resources
Vision:
“They Will Satisfy Their Customer Needs and Exceptions”

Mission:
“They improvement of both its responsibilities towards its employees”
“They are always hard to achieve highest level of customer satisfaction
through timely delivers along with quality”
Quality policy:
Committed to meet the customer expectations by continuous efforts to improve process and
technology

Quality policy objective:

⮚ Identify the customer’s needs
⮚ Assess the ability of the organization to meet these needs economically
⮚ Educate and train for quality improvement
⮚ Measure customer satisfaction
⮚ Review the quality management systems to maintain progress
Product and services: Major Brand Name:

Innovated Product Category

 Jacket
 shirt
 short
 Pant
 Sweat Shirt

Achievement/ rewards:
⮚ 2007 Established First unit of “GFPL” at Bannerghatta Road, Bangalore with 200
machines.
⮚ 2008 Introduced own domestic Brands for Indian Market “BillaBangs”, “Rigs & Rags”
and “Bintang” Labels in young men’s Shirts, Shorts, Casual & Formal Pants and Jackets.
⮚ 2009 Established Second Unit “Grateful Apparels Pvt. Ltd” C K Palya with 200
machines.
⮚ 2012 Established Third unit “Gilwood Fashions Pvt. Ltd. (unit –II)” at Maddur in
Mandya state of the art unit with most modern facilities & complains with 800 machines.
Future growth and prospective:
⮚ To improve productivity
⮚ Adopting new technology for growth
⮚ To attract new dealers for more sales
⮚ To increase profitability
MC KINSEY `S 7S FRAMEWORK
The management model is developed by well-known business consultants Robert H. Waterman, jr
and Tom peters. This model is most often used as an organizational analysis tool to assess and
monitor changes in the internal situation of an organization.
The research regarding strategy implementation which was conducted by a consulting firm
McKinsey & Company, led to formulating of the so-called "7-S" model, which shows six distinct
but interrelated variables that are the focus of each process of change implementation. The
McKinsey "7-S" framework gives the frame of seven separate variables that are interrelated and
must be the focus of a process of change management.

1) Strategy:
GFPL main strategy they are under below.
⮚ Innovation in product and services
⮚ Effective and efficient of human resources of relatives outcomes
⮚ Training programs for new workers
⮚ Adopting a new technology
2) Systems:
Every Organizations maintain their own comfort level system of work which helps to get greater
efficiency on work because the system they chosen and followed is directly get impact on their
undertaking activities. This also help to make changes and in fact it very helpful while taking
important decision in organization system followed by GFPL Industries.
3)Structure:
The structure of GFPL is given below. DIRECTORS
MANISH DUGAR
JAI SETHIA

FACTORY MANAGER KRISHINA

GENERAL MANAGER RISHI KOCHER
MURTHY

STORE
P M (HALL A) MANAGE R QA HR MANAGER CAD MANAGER
MANAGER
SIDDEGOWDA DEVARJU RINTU DAS PURUSHOTAM
SACHIN NATH
 4) Skill:
Skills are ability to work very well and handle work each work require their own skills no
employee, employer and worker has all skills but they are specialized at some skills so it is
the challenge of organization to utilize that effectively and efficiently.
 The actual skills and competencies of the employees working for the company.
 Supreme possess the core competencies and distinctive capabilities in all its functions.
 Technical 5) Staff:
 Technological Staff members are helps to run the process and administration
 Entrepreneurial activities efficiently. Staff consist of skilled employee which they are
 Managerial responsible for their under assigned activities they always want to
 Communication avoid conflict and other unnecessary sense in their working culture.
 Leadership ⮚ Records of training are maintained.
 Creative thinking ⮚ Effectiveness of training is periodically assessed.
 Personal management

6.Style:
Style of management is depend on the type of activities they running and sometimes it depends on
personal factor of manager i.e. some manager deal with autocratic and some may be democratic style.
⮚ Style is the pattern of leadership adopted in the organization.
⮚ Style- typical behavior patterns of key groups, such as managers and other professionals
7) Shared value:
It`s definitely easier as a start-up, mainly because we have fewer employees. It begin successful
corporate communication really starts with a healthy business culture that promotes and models the
same value system from the top down. Leaders of the company must clearly define the values of the
organization, the vision of leadership and expected behaviors for employees.
● CORE VALUES
✔ Customer focus
✔ Community
✔ Respect for people
✔ Performance
✔ Leadership
 Porter's Five Force Model

Porter’s Five Forces analyses are an approach to determining just how competitive a given
market is, and consequently, how profitable it may be for a business. This framework draws on
five factors, known as the ‘five forces’, to achieve this.
buyer power — the ability of buyers to decrease the prices they pay
supplier power — the ability of suppliers to increase the cost of their product or service
competitive rivalry — the intensity of competitive activity which might affect how much
business a company receives, or how high sustainable margins are
the threat of new entries/entrants — the threat posed by new entrants in a market
the threat of substitution — the threat posed by the possibility of substituting a product or
service in one market with something else
SWOT ANALYSIS

STRENGTH:
⮚ Availability of labor at low cost.
⮚ Less transportation cost.
⮚ The fibre industries growing at a rapid
speed as large Varity of cotton fibres are
available easily.
Threats:
⮚ Competition is very high
⮚ Striking a balance between the quality and price
of products.
⮚ Striking a balance between demand and supply.

Weakness:
⮚ Lack of knowledge
⮚ Few segments of this industry are not highly productive.
⮚ There is a huge dependency of the industry on cotton.

Opportunities:
⮚ A shift towards the market of branded ready-made Gilwood fashion pvt. Ltd. is being observed.
⮚ More number of emerging malls and retail industries are providing opportunities to industry’s
segments like handicrafts and apparels.
⮚ There is a provision of more FDI and investment opportunities.
ANALYSIS OF FINANCIAL STATEMENT

Introduction:
Ratio analysis is an important and powerful technique or method. Generally used for analysis of
financial statements. Ratios are used a yardstick for evaluating the financial condition and
performance of a firm. Analysis and interpretation of various accounting ratios gives a better
understanding of financial condition and performance of the firm in a better manner than the
perusal and financial statements.
BALANCE SHEET GILWOOD FASHIONS PVT.LTD AS ON 31-03-2017 AND 2018
2018 2017
GRAND TOTAL 1,48,79,72,371 1,19,26,48,275
LEARNING EXPERIENCE
 Learning is a continuous process by which we acquire the knowledge that we apply to our future
endeavour.
 The university has given me an opportunity to learn many aspects pertaining to the working of the
organization. The objective of the project is to study the structure, style, system, skill, strategy, staff,
shared values and functioning of various departments.
 The company has implemented well designed performance management system in the organization
that helps for the appraisal of the employees which motivates the employees to do the job more
effectively and efficiently which helps for his carrier and personal development
 To conclude this report has given me practical exposure in the study of organization, it was a great
experience where I learned many things about the functioning of an organization in accordance with
the present market trend.
 The main purpose of the organization study is to make students acquainted with the theoretical
knowledge about the overall functioning of the organization.
BIBLIOGRAPHY:

● ASWATHAPA (2005) “Human Resource Management

“3rd Edition, Himalaya publishing house
● WWW. GOOGLE. COM
● WWW. GFPL. COM
● IBEF
THANK YOU