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Strategic Marketing Planning Process

Presentation topic:

STRATEGY OF INTERLOOP PVT LTD

GROUP NAME:
TRI STAR (***)

GROUP LEADER:
MUHAMMAD NOUMAN
ROLL # 46

GROUP MEMBERS:
MUHAMMAD TARIQ
ROLL # 22

ASIM FARUQ
ROLL # 47

GROUP CONTACT
DETAILS:

PH # 0301-7174902
mnouman074@gmail.com

AL-HABIB GROUP OF COLLEGES FAISALABAD

INTER-LOOP LIMITED

Mission statement:
Maintenance and improvement in
the quality of our product (Socks) and our
Quality Management System is the corner
stone of our Quality Policy.

Corporate Objectives:

• Provide product of high quality

• Meet the 21st century global challenges
• Increase the strength of Portfolio
• Gain a sophisticated position in world market
• Interloop aims and its team is determined to provide
even better consistent quality services to the best of
its abilities.
Market Audit:

1. In Faisalabad approximately 15 hosieries are making

product (socks).
• New light hosiery
• UA International
• English socks & knitwear industries
• Kamal spinning mills
• Universal hosiery
• US Capital textile pvt ltd

2. In Pakistan energy crises are now at peak.

3. Govt. policies also effecting organization payroll account.
4. There is no company which can take the position of
inter-loop in hosiery.

SWOT Analysis:

SWOT analysis shows the strength, weakness,

opportunity and threats of company. It has two types of analysis.
• Internal Analysis
• External Analysis

In internal analysis the organization’s Strength and Weakness are

observed. &
In external analysis the organization’s Opportunities and Threats
are observed.
Strengths; Weakness:

largest hosiery of Asia Only exporting

7 time best export award Only single product
Americans & Europeans companies No printing machines
are customers. Depend on foreign policies
Low employee turn over Companies are clients not individual
New technology buyers.
No labor Union Works only at orders
Total Quality Management Depends on other hosieries in case of
Competitive advantage big and urgent orders. **1
Extra inventory of yarn 70% *1

Opportunities: Threats:

New product development Energy crises

( sports kits, under garments) New Entry
Printing press Urgent orders **1
Domestic Trade Wrong Govt. policies
New Markets Pakistan internal factors
New units *1

Correlation with SO:

Extra inventory & New Units

Competitive advantage & New Market

Correlation with WT:

Depends on other in case of & Urgent and large orders

big and urgent orders
Marketing Assumptions:

• No company can take the position of Interloop in hosiery

• Energy crises will remain same in future in Pakistan
• Our portfolio is increasing due to low cost & high quality

Marketing Objectives & Strategies:

An objective is an end to be achieved and a strategy
is a means to an end.

• Make a new knitting department to utilize our extra yarn stock

• Install new printing press to reduce cost and time both
• New product develop to create new market
• Waste minimization and resource allocation
• Increase number of employee of company

Forecasting of expected result:

• Resource allocation and waste minimization will reduce our cost & increase our
profitability 10 to 15%
• New product will be cause of increasing our portfolio
• Installation of printing press will reduce our product cost 5 to 10%
• Development of new knitting department will increase production by 1.3 million
dozen per month

Create alternative plan:

Alternative plan work out when the action planned failed to
achieve the required result according to assumption.

• Enlarge the size of company

• Make a new unit
• Reduce our customer size
Marketing budgets:
Budget is a sum of money allocated for a particular purpose or We can
say a budget is a financial document use to project future income and
expenses.

If we want to develop a new knitting department then its budget will be approximately
15 billion rupees.

Detailed action plan:

In the last step of planning model is included implementation of plan and

monitoring of plan to evaluate the results. If plan is ready to implementation and does not
apply in this case it will be cause of loss of resource & time. And also regular monitoring
is a surety to pass out the plan.

• Cross functional meeting to identify ways to achieving goals

• The tolerance level will be minimum
• Senior management must represent it in suitable format to the targeted audience,
because strategic marketing plan are communication vehicles.