PAMANTASAN NG LUNGSOD NG MARIKINA

College of Arts and Sciences, Education, and Criminology

Department of English | COURSE SYLLABUS | 1st SEMESTER, S.Y. 2018-2019

COURSE CODE & TITLE : Purposive Communication| Eng 151

CREDIT UNITS : Three (3) Units
PRE-REQUISITE COURSES : None
PROFESSOR/INSTRUCTOR :

E-mail address:
Class Schedule:
Consultation Hours:

I. COURSE DESCRIPTION
Purposive Communication is about writing, speaking, and presenting to different audiences and for various
purposes. (CMO 20 s 2013)

Purposive Communication is a three-unit course that develops students’ communicative competence and enhances
their cultural and intercultural awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a local or global context. It equips the
students with tools of critical evaluation of a variety of texts and focuses on the power of language and the impact of
images to emphasize the importance of conveying the messages responsively. The knowledge, skills and insights
that students will gain from this course may be used in their academic endeavors, chosen disciplines, and future
careers as they compose and produce relevant oral, written, audio-visual, and/or web-based output for various
purposes.

The focal topics of this course are the following:

1. Communication processes, principles, and ethics

2. Communication and Globalization
3. Varieties and registers of spoken and written language
4. Communication aids and strategies using tools and technology
5. Communication for various purposes
6. Communication for academic purposes
7. Communication for professional/work purposes

II. LEARNING OUTCOMES: At the end of the term, the students will be able to:

KNOWLEDGE

1. Discuss the basic components and models of communication process;

2. Differentiate the communication among people from different culture and races;
3. Examine the language registers present in the 21st century communication platforms;
4. Explain the different technical purposes of communication;

SKILLS
5. Produce a relevant and well-written research papers, business correspondence, and technical reports using
the conventions and ethics in writing;
6. Conduct an oral public speaking using the different techniques, principles, conventions, strategies and aids
of communication;
7. Deliver compelling presentations using remarkable verbal and non-verbal cues, and effective visual aids.

AFFECT AND ATTITUDES

8. Influence the fellow Filipino in embracing effective and proper communication through audio-visual or
web-based campaigns;

III. EVIDENCE OF LEARNING

At the end of the semester, the students shall submit a minimum of 10-page research paper highlighting the concepts
or innovations based on their field of expertise. This research paper, which will be composed of Background of the
 Study, Review of Related Studies, and the Significance of the Study, has to undergo a topic presentation for
maximum of 30 minutes where the students will be measured based on the different principles, ethics, and
components of oral communication. The instructor shall evaluate the output based on the rubrics and give feedback
to ensure the learning experience of the students. The oral presentation is 50% while the research paper is also 50%,
total of 100%.

IV. RUBRICS FOR ASSESSMENT:

Research Paper (minimum of 10 pages): 50%

1-Needs Improvement
Criteria 4-Excellent 3-Good 2-Fair

The main topic is The main topic is The main topic is Instructor’s note
informative and informative and informative but not
relevant. It offers new relevant. It offers new relevant. In some cases,
concepts that contribute concepts that contribute it may be relevant but
to the existing to the existing not informative. It
knowledge of the knowledge of the barely offers new
students. Every example students. Some concepts that fail to
Content is well-researched and examples are not develop existing
6 points supported by evidences supported by evidences knowledge of the
and credible references. and credible references. students. Most of the
examples are supported
by evidences and
credible references.

The themes and ideas The themes and ideas Most of the themes and Instructor’s note
are properly arranged in are properly arranged in ideas are not properly
a way that the readers a way that the readers arranged in a way that
will understand. The will understand. The the readers will
conventions in writing conventions in writing understand. The
such as grammar, such as grammar, conventions in writing
Technical
vocabulary, and vocabulary, and such as grammar,
organization
registers are formal and registers are observed in vocabulary, and
5 points
correct. some sections. There registers are not
are minimal technical observed most of the
Overall, the technicality lapses in some sections. sections
of the paper is very
good. The technicality of the
paper is very good in
some parts.

The word choice is The word choice is Some words are Instructor’s note
formal and appropriate formal and appropriate informal and
Language to the context of the to the context of the inappropriate to the
Mechanics presentation. The tone presentation. The tone context of the
and Registers of the paper is formal of the paper is presentation. The tone
1 point and informative. inconsistent in being of the report is
formal and informative. inconsistent in being
formal and informative.

*Overall impression of the instructor add (0-1 point)


Criteria 4-Excellent
The use of technology
is very proficient. The
powerpoint presentation
is comprehensive
following the
Communica mechanics provided.
tion aids The font style and size
and tools are recognizable.
4 points
The communication
aids and tools are very
pleasant.
The word choice is
formal and appropriate
Language
to the context of the
Mechanics
presentation. The tone
and
of the paper is formal
registers
and informative.
2 points
The speakers’
paralanguage features
complement the
message and the
Paralangua purpose of the topic.
ge and non- Delivery of the
verbal cues presentation has been
6 points aided by the strong and
appropriate non-verbal
cues.
The questions of the
audience have been
addressed properly by
the speakers. The
Discussion
explanations are clear
and
and articulated. The
Conclusion
conclusion shows the
1 point
main points and
recommendations of the
group.
*Overall impression of the instructor add (0-2 points)
Oral Report (maximum of 30 minutes) 50%
3-Good 2-Fair 1-Needs Improvement
The use of technology The use of technology Instructor’s note
is good. The powerpoint is not good. The
presentation is powerpoint presentation
comprehensive is not comprehensive
following some of the and did not follow most
mechanics provided. of the mechanics
The font style and size provided. The font style
are recognizable. and size are almost not
recognizable.
The communication
aids and tools are The communication
pleasant. aids and tools are not
pleasant.
The word choice is Some words are Instructor’s note
formal and appropriate informal and
to the context of the inappropriate to the
presentation. The tone context of the
of the paper is presentation. The tone
inconsistent in being of the report is
formal and informative. inconsistent in being
formal and informative.
The speakers’ The speakers’ Instructor’s note
paralanguage features paralanguage features
complement the do not complement the
message and the message and the
purpose of the topic. purpose of the topic.
Delivery of the Delivery of the
presentation has been presentation has been
aided by the strong and aided by the poor and
appropriate non-verbal inappropriate non-
cues but failed to verbal cues.
capture the interest of
the audience.
The questions of the Some questions of the Instructor’s note
audience have been audience have been
addressed properly by addressed properly by
the speakers. The the speakers. The
explanations are not explanations are not
clear and articulated. clear and articulated.
The conclusion shows The conclusion shows
the main points but the main points but
there are no there are no
recommendations from recommendations from
the group. the group.
 V. LEARNING PLAN
Week Topics
#
1 - Refresher
- 1. Discuss the different agreements of Subject and Verbs.
- Subject-Verb Agreement
- Simple Sentence Structure
2-3 - Communication processes,
principles, and ethics
- 2. Demonstrate the functions of each element of communication.
- Definition of Communication
- Elements of Communication
- Models of Communication
- Prosody
- Principles & ethics of
Communication
4 A. Communication and
Globalization
(Intercultural
Communication)
- 3. Defend the current trends, issues, and innovations in intercultural communication.
- Definition of Intercultural
Communication
- Factors affecting the
intercultural communication
- Current trends in intercultural
communication
5 Varieties and registers
of spoken and written
language
- Formal registers of language
- Informal registers of
language
6 Communication aids
and strategies using
tools and technology
- Content (Non-prose
materials)
- Medium (technology)
7 Communication for
various purposes
- General purpose of
communication
- Technical purposes of
communication (Informative,
Instructive, & Persuasive)
8 Midterm Examination
9-12B. Communication for
academic purposes
Learning Experience / Assessments / Resources
Learning Experience:
2. Show examples of sentences that present correct agreements of Subjects and Verbs.
3. Construct simple sentences
Graded Assessment: Quizzes and seatwork
Learning Activities and Resources: Lecture/Discussion, LCD Projector, & audio-visual
clips from various media
Learning Experience: (LO # 1 & 8)
1. Explain the definition of Communication.
3. Compare and contrast the models of communication.
4. Show the elements of prosody through role playing.
5. Demonstrate the principles and ethics of communication
Graded Assessment: Quizzes, seatwork, speech drills
Learning Activities and Resources: Lecture/Discussion, group presentation, LCD
Projector, & audio-visual clips from various media
Learning Experience: (LO 2, 5, & 6)
1. Discuss the definition of Intercultural communication.
2. Explain the factors that affect the intercultural communication.
Graded Assessment: Reporting, Debate, & long quiz
Learning Activities and Resources: Lecture/Discussion, LCD Projector, audiovisual
materials
Learning Experience: (LO 3, 6, & 7)
1. Discuss the definition of Language registers
2. Examine the different language registers present in the 21 st century communication
platforms.
4. Justify the importance of language registers in the 21 st century communication by
citing examples.
Graded Assessment: Reporting, assignment and long quiz
Learning Activities and Resources: Lecture/Discussion, LCD Projector, audiovisual
materials
Learning Experience: (LO 6, 7, & 8)
1. Create visual aids and materials useful in class presentations.
2. Show non-prose materials such as info-graphics and chart
3. Report the tools created and explain how they make presentations more efficient.
Graded Assessment: Reporting, reflection paper, and long quiz
Learning Activities and Resources: Lecture/Discussion, LCD Projector, audiovisual
materials, brainstorming.
Learning Experience: (LO 4)
1. Discuss the general purpose of communication.
2. Differentiate various purposes such as informative, instructive, & persuasive.
3. Watch documentaries, interviews, and shows
4. Interpret the oral and written forms to know their elements and purpose.
Graded Assessment: Reporting, reflection paper, and long quiz
Learning Activities and Resources: Lecture/Discussion, LCD Projector, audiovisual
materials, brainstorming.
Learning Experience: (LO 4, 5, 6, & 7)
1. Examine the different ways or purposes in communicating for academic
 - purposes.
- Different purposes of
communication in academic
setting (Informative,
Instructive, & Persuasive)
- Techniques & strategies in
becoming effective in each
purpose. (Outlining, Note-
taking, Paragraph
Development)
13-14C. Communication for
professional/work purposes
- purposes.
- Different purposes of
communication in
professional purposes
- Techniques & strategies in
becoming effective in each
purpose (Inter-office
communication, Cover letter,
Resume, & Emailing)
18
2. Discuss the techniques and strategies that could be applied in each purpose
(Outlining, Note-taking, Paragraph Development).
3. Create an informative research paper that talks about anything based on their
field of expertise.
4. Present through oral presentation the research that they have made.
Graded Assessment: Research paper, Oral presentation, and assignment
Learning Activities and Resources: Lecture/Discussion, LCD Projector, audiovisual
materials.
Learning Experience: (LO 4, 5, 6, & 7)
5. Examine the different ways or purposes in communicating for professional/work
6. Discuss the techniques and strategies that could be applied in each purpose.
7. Create a cover letter and a well-made resume.
Graded Assessment: Research paper, Oral presentation, and assignment
Learning Activities and Resources: Lecture/Discussion, LCD Projector, audiovisual
materials.
Final Examination

VI. COURSE REQUIREMENTS [Be as detailed as possible in enumerating all the requirements for the course]

Requirement Points Description %

60 pts 1st LT There will be 3 long tests, each of which will consist of a combination
50 pts 2nd LT of multiple choice, identification, modified true or false, matching
Long Tests 40 pts 3rd LT type, fill-in-the blank, and 1 or 2 essay questions. They will cover 30%
(Total of 150 information from the text and from class lectures, videos,
points) demonstrations, and activities
Over the course of the semester, there will be activities, both in and out
of class, and demonstrations in which active participation is expected.
Group Participation in, and completion of any written work associated with
Activities 100 points these activities is worth 10 to 20 points each. Group activities will be 10%
on a psychological theory/topic shown in an applied and creative
manner. Guidelines for the activities shall be provided.
There will also be announced quizzes worth 10 points each which will 20%
Quizzes and 100 points cover the previous meeting's lecture as well the assigned chapter of the
Recitation day. Recitations shall also be graded and students shall be asked to
recite in class also from the previous meeting’s lectures and/or
assigned topics for the day.
Research Work asks you to find real and practical examples of how
psychological theories describe the human experience and improve our
lives. Students will be asked to research on a particular phenomenon
Group 100 points about the Philippines or the Filipinos, and explain these in terms of 40%
Research psychological theories and concepts using various scientific methods.
Paper The objective of the project is to foster self-reflection, critical thinking,
and writing skills, and the practical application of psychological
theories to real life experiences. Research days shall be designated
throughout the semester, on these days, classes may be converted into
lectures on how to do your research, reserved for consultation or
suspended to help you have time to do your research.
Total 100%
VII. GRADING SYSTEM

MIDTERMS (50%) FINALS (50%) Grading Scale

Performance Task 40% Performance Task 40%
Written Works 30% Written Works 30% 1.00 ----- 96 - above
Major Exam 30% Major Exam 30% 1.25 ----- 93 - 95
1.50 ----- 90 - 92
TOTAL 100% TOTAL 100%
1.75 ----- 87 - 89
*The breakdown of percentages for both 2.00 ----- 84 - 86
midterm and final grades is only a 2.25 ----- 81 - 83
sample. Instructors are free to change 2.50 ----- 78 - 80
how each 50% is broken down. 2.75 ----- 76 - 77
Notes: 3.00 ----- 75
* Minimum grade for Major Subject is 2.00 = 84 (indicate if applicable) 5.00 ----- Below 75
* Transmutation Formula INC ----- Incomplete
(Score/Highest possible score) x 50+50 WP ----- Withdrawal from a
course with permission
UD ----- Unofficially Dropped

VIII. POLICIES: (Policies found in the latest Student Handbook are hereby adopted)

1. Attendance: [indicate specific policies on attendance, classroom behavior and requirements. For example:]
Students are expected to attend class regularly. Students are responsible for all assignments or announcements given
in class. It is expected that all students will be present for all exams and quizzes. Make-up exams are not given
(because these are announced) and missed classroom activities cannot be made up, unless there is compelling reason
to have an excused absence authorized and recognized by the school. Please take note of the following:
a. Maximum number of cuts (stated in student handbook) + 1 more cut = Failure due to Absence
b. 1 late = arriving 15 minutes after class starts (sample only)
c. 3 Lates = 1 cut (sample only)
It is the responsibility of the students to keep track of their absences and incidents of tardiness. They should exercise
wise use of their allotted cuts. Students should not expect a warning upon reaching the maximum number of
allowable cuts.
2. Classroom behavior: Students are expected to be prompt, attentive, honest, and polite. Electronic devices such as
phones and music players should be set aside. The professor has the right to confiscate these devices and file the
necessary corrective action.
3. Requirements: Submit all requirements on time and make sure that it is properly formatted and labeled. Late
submission will be accepted but shall incur 10% deduction for every day the submitted requirement is late.

IX. REFERENCES:

Books:

Ariola, M. M. (2018). Purposive communication: New general education curriculum compliant. Intramuros, Manila:
Unlimited Books.

Chase, R. & Shamo, S. (2013) Elements of Effective Communication; 4th Ed. Washington, Utah: Plain & Precious
Publishing.

Lopez, F.M., & Padilla, EJ.C. (2017). Textscapes: 21st century literary landscapes of the Philippines and of the
world. Innovative Educational Materials, Inc.

Madrunio, M. R., & Martin, I. P. (2018). Purposive communication: Using english in multilingual contexts. South
Triangle, Q.C.: C & E. Publishing.

Suarez, C.A. et al. (2018). Purposive Communication in English.

Tupas, R. & Rabdy, R. (2015). Introduction: from World Englishes to unequal Englishes. In R. Tupas (Ed.) Unequal
Englishes: the politics of Englishes today (pp.1-17). New York, NY: Palgrave Macmillan.

Uychoco, M. T., & Santos, M. L. (2018). Communication for society: Purposive communication. Quezon City,
Philippines: Rex Book Store.
 Valdez, S. (2013) Essentials of Oral Communication Towards Effective and Responsive Speech, Rev. ed. Manila :
Purely Books Trading & Pub. Corporation.

Wakat, G. S. et al. (2018). Purposive communication. Quezon: Lorimar.

Websites:

National Geographic, (2017). Roosevelt’s ‘date of infamy’ speech. National Geographic. Retrieved June 15,
2017from https://www.nationalgeographic.org/media/roosevelts-day-infamy-speech/

Obama, B. (2016, September 20). Final address to the United Nations, C-SPA. Retrieved June 5, 2017 from
https://www.youtube.com/watch?v=Bb3KpfZGspl

Puddicombe, A. (2012, November). All it takes is 10 mindful minutes. TED Talks. Retrieved April 11, 2017 from
https://www.ted.com/talks/andy_puddicombe_all_it_takes_is_10_mindful_minutes

Toegel, G. & Barsoux, J. (2016, June 8). 3 situations where a cross-cultural communication breaks down. Harvard
business review. Retrieved August 15, 2017 from https://hbr.org/2016/06/3-situations-where-cross-cultural-
communication-breaks-down

University of Leicester. (2017). Using Powerpoit. University of Leicester Website. Retrieved April 11, 2017 from
http://www2.le.ac.uk/offices/ld/resources/presentations/using -ppt

Waldinger , R. (2015). What makes a good life? TED Talks. Retrieved April 12, 2017 from
http://www.ted.com/talks/robert waldinger_what makes_a_good_life_lessons_from the_longest
_study_on_happiness

Williams, E. (2017). Effective Persuasive Communication. Chron. Retrieved June 15, 2017 from
http://smallbusiness.chron.com/effective-persuasive-communication-56248html

Yousafzai, M. (2014) . Nobel Peace Prize Speech. Malala Fund. Retrieved June 15, 2017 from
https://www.youtube.com/watch?v=MOqlotJrFVM

___________________ ____________________________ __________________________

English Department Maria Cristina Balmores Ma. Rosario Quejado, Ed. D.
Head Dean
General Education, CASEC CASEC