Changes in the company

ADVERTISING COMPANY (since service type of company yung nasa criteria ni sir)
VISUAL PROMOTIONS (on blogs, vlogs, websites, int’l billboards—if possible, and other media
outlets)

How will we promote PH tourism through our company?

1. We will get clients (PH Companies) that produce or make PH products (such as PH fashion,
food, etc. and promote them by making any kind of ad
2. We will incorporate in our ads a touch of PH culture, PH tourist spots, heritage, etc. –
basically anything that will promote PH in general
3. We will show these ads to local & int’l media outlets such as youtube, vlogs, billboards,
etc.
4. We do not only promote PH products, we also promote everything about PH
5. Of course, main objective of every ad is to entice them to go to the diff places in the PH
& experience our culture & heritage
6. Pre & post surveys will be made

*WE NEED COMPANY NAME ASAP. FEEL FREE TO MESSAGE OR APPROACH ME IF YOU HAVE
IDEAS, CONCERNS, CLARIFICATIONS, ETC.
 TASK #1
Deadline: MARCH 1

Research
Function: Gather information about the content of our ads, how to promote PH tourism
Tasks:
 Possible places to shoot (for Kandaman muna)
 Concept for Kandaman & other concept for advertisements promoting tourism in the Ph
(Target no. advertisements sa presentation ng business plan is 2-3)
 Places/Media kung saan pwede i-advertise yung commercials natin (ex. Youtube,
facebook, airports, etc.)
 International Impact
 Pre-survey:
1. Determine domestic market’s taste (what are the factors that will entice them to visit
a country
2. Determine international market’s taste
3. What are the effective advertising methods (ads/brochures etc.)
 Post-Survey: Determine the effectiveness of our ad campaign (ideally thru FGD so we can
present the data & reactions of the respondents on the day of presentation

External Relations
Function: Look for possible clients
PR: Social media advertisement of our company
Tasks:
 Partnership w/ the gov’t
 Contact vloggers/social media influencers for collab or feature sa channels nila (please
message me so I could give you their emails + if meron pa kayo gusto i-add na vlogger
/s or social media influencer/s go lang)
 Look for possible clients
 CSR (corporate social responsibility)


Production
Function: Set up of location of the shoot
Task:
 Please collaborate with the research team about the concept for Kandama & other
concepts for the advertisements
 Marketing
Function: Editing of the vids, pubmats, posters, & other technical stuffs
Task:
 Paano advertising, paano “ibebenta” yung output natin (anong approach gagawin natin,
strategy or technique)

Legal
Task:
 Permits

Finance
Function: Allocation of Funds
Tasks:
 Crowd sourcing
 How much yung international plugging
 Expenses
 How much talent fee ng company natin for adverstisements, billboards, etc.