SUCCESS STORY OF RAYMOND.

ARCHIS GUPTA
TYBCOM-D
SEMESTER V (2019-20)
40311170254, D-38
 ACKNOWLEDGEMENT

We would want to extend our gratitude towards the University of Mumbai, the course
structure of Bachelors of commerce, Mithibai College to provide us with the topic to
present in the lectures.

We would even want to thank our professor MS Anjali patkar without whose assistance
and unremitting guidance, this presentation would have resulted very toughly to carry out.

INTRODUCTION

Raymond was incorporated in the year 1925. It is a diversified group with majority business
interests in textile & apparel sectors. Raymond as a brand has been consistently delivering world
class quality products to its consumer since the past nine decades. It has 1100 stores spread across
380+ cities.

Raymond has only one warehouse, which is located in Bhiwandi. It is the only warehouse in the
country. It is spread over 1.75 lakh square feet area. It has its manufacturing units in Kolhapur and
Amravati. 80% of the fabric comes from these units and 20% from local vendors. Unloading of
the material takes place at JK Investors. JK Investors is basically a part of Raymonds only where
all the operational work is carried out. The warehouse has suiting and shirting fabrics of various
qualities like exotic, seasonal, linen, etc.

Profile of the Company

Name- Raymond Industries

Sector- Manufacturing Sector
Industry- Textile Industry
COMPANY PERSPECTIVES
Excellence is a way of life at Raymond that has been manifested in all our endeavors over our
entire history. These endeavors have been translated into designing and developing products of
international standards, delivering enhanced values through brand building, distribution and
customer relationship. Raymond today, is a culmination of untiring human efforts based on the
fabric of values.
HISTORY OF RAYMOND LTD.
Raymond Ltd. is one of India's, and the world's, leading producers of worsted fabrics, claiming
some 60 percent of the Indian worsted suiting market. The company's Textiles division, which
accounts for 50 percent of group turnover, produces more than 25 million meters of wool and
wool-blended fabrics each year, placing the company at number three worldwide. Raymond is a
major supplier to the global textile industry, providing fabrics and completed garments to more
than 50 countries, including the North American, European, Middle East, and Japanese markets.
The company is also a major fabric innovator, and is one of just two or three manufacturers in the
world capable of producing the Super 210s and Super 220s grades of pure wool, made from 13.2
micron and 12.69 micron wool, respectively. In the mid-2000s, Raymond also has been investing
heavily in the production of denim; in 2005, the company raised its installed capacity to more than
30 million meters of ring denim, and boosted capacity by another ten million meters in early 2006.
Denim sales accounted for 15 percent of group sales in 2005.
Raymond has long been an integrated textiles group, including production of its own branded
clothing--under the Raymond, Parx, and Manzoni names--as well as retail distribution through an
India-wide network of more than 320 stores, including nearly 20 Be designer clothing stores. The
company also acquired ColorPlus in 2004, giving it control of one of India's leading casualwear
brands. Garment sales contributed more than 20 percent of the company's sales in 2005. Other
Raymond operations include a 50 percent stake in the J.K. Anselljoint venture, which produces
condoms under the Kama Sutra brand. Raymond also controls J.K. Files & Tools, the world's
leading producer of files and rasps. Raymond itself is the flagship of the Singhania Group, a
chemicals producer. The company is led by CEO Gautam Hari Singhania, great-grandson of the
company's founder. Raymond is listed on several stock exchanges in India, including the Mumbai
(Bombay) Stock Exchange.
PRINCIPAL COMPETITORS
National Textile Corporation Ltd.; Rai Saheb Rekhchand Mohta Spg and Wvg Ltd.; Elgin Mills
Ltd.; Ayyappan Textiles Ltd.; Super Polyfabriks Ltd.; APR Ltd.; Grasim Industries Ltd.; Howrah
Mills Company Ltd.; Swan Mills Ltd.; Sree Valliappa Textiles Ltd.; Century Textiles and
Industries Ltd.; Bombay Silk Mills Ltd.; Arvind Mills Ltd.; Maniyar Plast Ltd.; Birla Corporation
Ltd.