L3 Creative Media

Induction
Project:
Production of a TV Advert

Student Name:

Group:

!1
 L3 Creative Media

Scenario
You are completing a 2-week work placement at a local
advertising agency and you have been set the task of
producing a 20-30 second TV advertisement for a specific
product. To complete this task, you will be required to work
in small teams fulfilling a specific production role.

Skills
You will gain new skills & experiences in:

• Research techniques

• Techniques used in TV advertising

• Filming techniques

• Editing techniques Deadline for final edit of TV Advert: Monday 23rd September
• Planning requirements

• Working as part of a production team

!2
L3 Creative Media

GETTING STARTED

Once you have been assigned a specific product, you are required to research similar TV advertisements that have been produced
within the industry. This task should offer you some ideas and inspiration for when you come to develop your own ideas. Make
notes on the 3 adverts you have researched on the next page >>>

!3
L3 Creative Media

Advert 1:
• What persuasive techniques are used within the

advert?

• Is there a narrative? If yes, what is it?

• What specific content can you see/hear?

• Is it an effective advert? Why do you think this?

!4
L3 Creative Media

Advert 2:
• What persuasive techniques are used within the

advert?

• Is there a narrative? If yes, what is it?

• What specific content can you see/hear?

• Is it an effective advert? Why do you think this?

!5
L3 Creative Media

Advert 3:
• What persuasive techniques are used within the

advert?

• Is there a narrative? If yes, what is it?

• What specific content can you see/hear?

• Is it an effective advert? Why do you think this?

!6
L3 Creative Media

Product Research
NAME OF PRODUCT YOU ARE PRODUCING A TV ADVERT FOR: ……………………………………………………………………………………..

KEY FACTS ABOUT PRODUCT:

• ………………………………..………………………………..………………………………..………………………………..………………………………..
………………………………..………………………………..………………………………..………………………………..………………………………..

• ………………………………..………………………………..………………………………..………………………………..………………………………..
………………………………..………………………………..………………………………..………………………………..………………………………..

• ………………………………..………………………………..………………………………..………………………………..………………………………..
………………………………..………………………………..………………………………..………………………………..………………………………..

• ………………………………..………………………………..………………………………..………………………………..………………………………..
………………………………..………………………………..………………………………..………………………………..………………………………..

• ………………………………..………………………………..………………………………..………………………………..………………………………..
………………………………..………………………………..………………………………..………………………………..………………………………..

• ………………………………..………………………………..………………………………..………………………………..………………………………..
………………………………..………………………………..………………………………..………………………………..………………………………..

• ………………………………..………………………………..………………………………..………………………………..………………………………..
………………………………..………………………………..………………………………..………………………………..………………………………..
!7
 L3 Creative Media

Ideas Development
Now create a mind map below of at least 3 different ideas for a 20-30 second advert for your assigned product. REMEMBER to
consider the feasibility of your idea i.e. can you produce your idea by the deadline?

!8
L3 Creative Media

Chosen Idea
Now that you have selected a final idea within your teams, you need to break down your concept even more so that you can
effectively plan your advert.
In the box below, write a summary of what your group’s idea is for the 20-30 second TV advert. You should include: whether it
has a narrative (outline what the narrative is), characters, locations, graphics, music, camera angles & movements, who the
target audience is, what specific persuasive techniques you will use, props and what action you want the audience to take after
watching the advert.

!9
L3 Creative Media

Production Roles
Now that you have your idea sorted, you will need to allocate specific production roles
within your team so that every member of the group has their responsibilities. Discuss
this within your team and allocate the following roles:

Our producer is:

Our director is:

…………………………………………
…………………………………………

Our sound engineer is:

…………………………………………
Our camera operator is:

…………………………………………

!10
L3 Creative Media

Storyboard
As a group, storyboard your idea for the TV advert and insert a copy of it into this page.

!11
L3 Creative Media

Storyboard

!12
L3 Creative Media

Storyboard

!13
L3 Creative Media

Shot List
Shot
Shot Description Location Notes
Number

!14
L3 Creative Media

Shooting Schedule
Date & Time of
Shot Number Location Props Required
Filming

!15
L3 Creative Media

Script
Video Audio

!16
L3 Creative Media

Post-Production
Use this page to keep note of any specific editing techniques you wish to use in
the post-production stage of your advert

!17
L3 Creative Media

Reflection
In the boxes below write a critical reflection of your final advert
and your own performance/contribution during the production
process. Covering the below points:

• Introduce your advert by stating the product you were allocated, its current branding/advert style and the team that you were
working in

• Discuss your role in the production team including what you contributed to: the ideas generation phase & the production
phase

• Explain the initial research you carried out into your allocated product including into its current/previous branding and advert
styles. Go on to explain how this was helpful when you were generating ideas for your advert

• Rate the overall effectiveness of your finished advert edit including: technical skills, persuasive techniques, branding & audio

• List the new skills that you learnt during this project & explain how you think they will be useful when it comes to making
your graded television advert

!18
L3 Creative Media

!19
L3 Creative Media

!20
L3 Creative Media

!21