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NEHA D. JADHAV
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1
Evaluating the Scope of Technical Textile in Raymond
Submitted
By
NEHA D. JADHAV
Submitted
To
2
DECLARATION
I Miss Neha D. Jadhav hereby declare that the Graduation Project
Report entitled “EVALUATING THE SCOPE OF TECHNICAL
TEXTILE FOR RAYMOND” is the result of my own research work
carried out by me during the period from 11th Jan 2016 to 11th April
2016 except as cited in the references. This report has not been
submitted to any other University or Institution for award of any
degree/diploma etc.
However, any other material taken from any other published source has
been suitably referred and acknowledged at various places.
Signature
Name of the Student: NEHA D. JADHAV
Date: 11/05/2016
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CERTIFICATE FROM FACULTY MENTOR
This is to certify that Ms. Neha D. Jadhav of National Institute of
Fashion Technology (NIFT), Mumbai has successfully completed
his/her GRP work titled –“SCOPE OF TECHNICAL TEXTILE FOR
RAYMOND” in partial fulfilment of requirement for the completion of
2 Years Post Graduate Programme "Master of Fashion Management
(MFM)" as prescribed by the Department of Fashion Management
Studies (FMS), National Institute of Fashion Technology.
Signature
FACULTY MENTOR: Mr. Yashwant Misale
Designation: Assistant Professor
Department: FMS (Fashion Management Studies)
Institution: NIFT, Mumbai,
Address: Plot no. 15, Sector 4, Kharghar, Navi Mumbai,
Maharashtra 410210
ACKNOWLEDGEMENTS
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A Project report seems to be an individual effort but it is in fact a
teamwork. Summer training at Raymond Ltd. was an opportunity to
shake hand with the practical world of business.
I am indebted to the individuals who helped me in gaining knowledge
and insight into various aspects of understanding the processes carried
out in an organisation, i.e. a brand.
I want to express my deepest gratitude to Mr Kishor Bhatia-Director,
Raymond ltd, for letting me work in the live project for making me
understand the actual work process.
I am also thankful to all my team mates who helped me sail through the
internship smoothly.
My deepest appreciation also extends to Mr Yashwant Misale, project
mentor, Faculty NIFT- Mumbai, who critically reviewed my project and
provided suggestions.
Last but not the least the most important people in my life, I am grateful
to my parents who supported me whole heartedly in my decisions and
encouraged me to do better in life.
Signature
Name: Neha D. Jadhav
Roll no: MFM/14/372
Semester 4
5
EXTERNAL JURY PROCEEDINGS
NIFT MUMBAI
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RECOMMENDATION
The Research scholar Ms. Neha D. Jadhav presented the salient features
of her GRP work. This was followed by questions from the External
Jury members. The questions raised by the Jury Examiners were also
put to the scholar. The scholar answered the questions to the full
satisfaction of the jury members.
Based on the scholar‟s research work, her presentation and also the
clarifications and answers by the scholar to the questions, the board
recommends that________________________________, be awarded
the Master Degree in "Master of Fashion Management (MFM)"
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EXECUTIVE SUMMARY
Company: Raymond Ltd. Thane
Project: Evaluating the scope of technical textile in India
Date: 11th May 2016
Author: Neha D. Jadhav
Mission: To evaluate the scope of technical textiles and create a
business opportunity in Raymond.
Business Overview: Raymond Limited, the largest integrated
manufacturer of worsted fabric in the world was incorporated as the
Raymond Woollen mill during the year 1925 in the area around Thane
creek. The company comprises in three business divisions, such as
Textiles, Engineering and Aviation. Textile division of the company has
a distribution network of more than 4,000 multi-brand outlets and over
400 exclusive retail shops in the domestic market itself. Suiting‟s are
available in India in over 400 towns through 30,000 retailers and an
exclusive chain is present in over 150 cities across India and overseas
especially the products exports to over 55 countries including USA,
Canada, Europe, Japan and the Middle East. The group has three
engineering divisions, J.K. Files & Tools, J.K. Talabot Ltd. to cater to
national and international markets and a controlling interest in Ring Plus
Aqua Ltd engaged in the manufacture of auto components. Raymond
Ltd. is one of the first Corporate Houses in India to launch Air Charter
Services in India and since then it has been always a way ahead for
Raymond Aviation under the name of Million Air and have a fleet of 3
helicopters and 1 executive jet for the busy corporate executive.
PROJECT STUDY: It has been argued that a comprehensive and
technological change in the textile fabrication forces companies to move
towards looking at the changes in customer demands. If an effective and
technological evolution permits fabrics to emerge, the roles, played by
textile companies in India and abroad can lead to creation and evolution
of textiles. This can also lead to new development of technologies that
may by accepted
8
by the end customers thereby creating a new business opportunity for
the fabric professionals all around the world.
This aim of this research is to study different textiles and their
compositions that are available in the market.
Initially we present an introduction on Raymond and its business
objectives. We narrow down to the new product development process
and the department that performs it in Raymond. Next we investigate
and evaluate the scope of technical textile.
Finally, based on the study, we present a conclusion that summarizes the
major findings unearthed by the study.
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TABLE OF CONTENTS
Chapter Topic Page no
1.0 Introduction 1
1.1 Company Profile 1
1.2 Company Module 3
2.0 Objectives 4
2.1 Project undertaken 4
2.2 Project objectives 4
2.3 Scope of the study 4
2.4 Methodology 5
2.5 Literature Survey 6
2.5.1 Background 6
2.5.2 Various categories 7
2.5.3 Market size 8
2.5.4 Global vs domestic scenario 8
2.5.5 Government initiatives 10
2.5.6 Sector policy 10
2.5.7 Key provisions 10
2.5.8 Tax incentives 12
2.5.9 Challenges & future prospects 13
3.0 Functions of the Department 15
3.1 Collection 15
3.1.1 Exotic collection 16
3.1.2 General collection 17
3.1.3 Exclusive collection 18
3.1.4 Special collection 19
3.1.5 Ready to stitch collection 19
3.2.1 Seasonal collection process 20
3.2.2 New product development 22
3.2.3 Product functions 23
3.3.1 New development in fabric 24
3.3.2 Fibres used in Raymond 25
3.3.3 Need for blending 26
3.3.4 Blend description 27
3.3.5 Raymond‟s business objective 30
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3.3.6 Marketing objective 30
3.3.7 Lead time to the customer 30
4.0 Scope of technical textile 31
4.1 Technical textile (definition &brief) 31
4.2 Consumption of technical textile in India 32
4.3 Distribution of technical textile in India 33
4.4 Market size: National & International 34
4.5 Competitor analysis 36
4.6 Role of fibres in technical textile 38
4.7 Market Survey 40
4.8 Marketing challenges 45
4.9 SWOT Analysis 46
4.10.1 S- Strength 46
4.10.2 W- weakness 47
4.10.3 O- opportunity 49
4.10.4 T- threat 50
4.11 Key success factors 51
5.0 Results 52
5.1 Observations during the project 52
5.2 Suggestions 52
5.3 Conclusion 53
6.0 Miscellaneous 54
11
CHAPTER 1 INTRODUCTION
1.1COMPANY PROFILE
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Raymond Ltd. is among the largest integrated manufacturers of fabrics
in the world. Raymond Apparel Ltd. has in its folio some of the apparel
brands in India – Raymond Premium Apparel, Park Avenue, and Parx.
Color Plus is among the smart casual brand in the premium category in
India.
Silver Parx is a garmenting facility in India that manufactures formal
suits, trousers and jackets.
J.K. Helene Curtis Ltd.is a player in the grooming, accessories and
toiletries category. Raymond also is in joint venture with UCO Denim,
J.K Ansell, ltd and JK Talabot. Along with the above ventures,
Raymond launched its first men‟s ethnic wear brand called ETHNIX in
2011 thereby widening its scope in the traditional market.
Being integrated suppliers of fabrics as wells as garments, Raymond
offers total textile solutions.
Raymond‟s main ventures are into worsted fabrics, tailored clothing,
denim, Jeanswear, shirting‟s, suiting‟s, Dress shirts, corporate wear
woollen outer wear.
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1.2 COMPANY MODULE
Raymond has made its mark as being the foremost and the most
respected men‟s wear brand. Portraying Raymond‟s man as being the
most gentleman through his clothing and tagline which says
RAYMOND-THE COMPLETE MAN, it has reached in almost every
customer‟s priority list.
Raymond has in total 700 EBO (exclusive brand outlets) and about 200
MBO (multi-brand outlets). Its business works on 4 important modules
which are:
1. COCO- Company owned Company Operated stores,
2. COFO- Company owned Franchise Operated stores,
3. FOCO- Franchise owned Company Operated stores,
4. FOFO- Franchise owned Franchise Operated stores.
The core business of Raymond is of SUITINGS which makes around
2200-2400 crores of business being the most profitable one. Next in line
is the shirting business makes around 600-700 crores of business.
Raymond has also started with its high end outlets i.e. RAYMOND-
MADE TO MEASURE. The name itself says the garments are
customised according to the consumer‟s needs.
It also does manufacturing of denims named as UCO DENIM.
Raymond has the biggest mill in Vapis (Gujarat), Bangalore, Kolhapur,
etc. Textile production is done in chindwada in Nagpur
14
CHAPTER 2 - OBJECTIVES
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This study aims at leaning by gaining practical knowledge and
experience by working in an organization with systematic and planned
schedule to
2.4 METHODOLOGY
The primary objective of doing this project was to get first-hand
knowledge of functioning of Innovation in fabrics. As there is no
comparison of two different entities on the basis of some criteria,
learning the core processes was the main aim. Hence, exploratory
research method was adopted.
Further there are few reasons which made me to use exploratory
qualitative research:
It is not always desirable or possible to use fully structured or
formal methods to obtain information from respondents
People may be unable to provide accurate and unwilling to
answer certain questions or unable to give truthful answers which
rarely happened in my case but yes there is a chance.
People may be unable to provide accurate answers to question to
tap their sub consciousness.
Thus, project research methodology is as follows:
In primary research, qualitative research through in depth interviews had
been adopted. For interviews non structured open ended questions were
used. Sitting with the designers and the assistant managers to understand
the processes was an important task involved.
1. In secondary data, both internal and external research was done.
For internal research, ready to use documents were used available
with the organization were used.
16
2. For external research on technical textiles, secondary research
method was used.
3. The Research included:
a. Global Technical textile market
b. Distribution of technical textile in India
c. Market size
The after work included which technical textile is feasible for Raymond
and accordingly suggest a business plan.
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2.5.2 Various Categories
Indian textile industry can be divided into several; segments, come of
which can be listed as below:
Cotton: Second largest cotton and cellulosic fibres producing
country in the world.
Silk: India is the second largest producer of silk and contributes
around 18% of the total world raw silk production.
Wool: India has 3rd largest sheep production in the world, having
6.15 crores sheep, producing 5 million kg of raw wool, and
accounting for 3.1% of total world wool production. India ranks
6th amongst clean wool producer countries and 9th amongst grey
wool producers.
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Manmade fibres the 4th largest in synthetic fibres/ yarns globally.
Jute: India is the largest producer and 2nd largest exporter of jute
goods.
The Indian textile industry has the potential to grow five-fold over
the next ten years to touch US$ 500 billion mark on the back of
growing demand for polyester fabric. The US$ 500 billion marks
consists of domestic sales of US$ 315 billion and exports of 185
billion. The current industry size comprises domestic market of US$
68 billion and exports of US$ 40 billion.
Apparel exports from India have registered a growth of 17.6% in the
period April-September 2014 over the same period in the previous
financial year.
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2.5.4 Global Vs Domestic Scenario
The global trade of textiles and garments was approximately $781
billion in 2013. This is almost 4.6% of the trade of all commodities,
which is estimated at approximately $17 trillion. From 2008 to 2013,
the global textile and market trade has grown at a CAGR of 4
percent.
The current global garment market is estimated at approximately
$1.15 trillion which from nearly 1.8% of the world GDP. Almost
75% of this market is concentrated on Europe, USA, China and
Japan. An analysis of per capita spend on garment in various
countries shows a significant difference in developed and developing
economies. Within the major markets, India has the lowest per capita
spend on garment ($37) which is only 3 % of the highest one viz.
Australia ($1,131).
The top five textile and garment exporting nations are China, India,
Italy, Germany and Turkey. China is the single largest exporter with
39% share while India stood at a distant second place with 5 % share.
The top five importing nations re China, US, Germany, Japan and
United Kingdom. USA is the largest importer with a share of 17% of
the total global trade. The Indian textile and garment industry has an
important presence in the country‟s economy through its
contribution to industrial output, employment whereas its share in
Indian exports stands at a significant 13%. India is the second largest
exporter of textile and garment goods with a global trade share of
approximately 5%.
The Indian domestic consumption of textile and garment is valued at
US$ 63 billion in 2013. Within this, garment retail has the highest
share of 73% contributing $46 billion, technical textile contributes
$13 billion with a share of 21% and home textiles contribute
$4billion with a share of 6%.
In 2013, India became second largest exporter of textile and garment
in the world surpassing Italy and Germany. India exported textile and
garment goods worth $40 billion, with a share of about 5% of global
textile and garment trade. In terms of value, Indian textile and
garment exports is dominated by garment category which has a
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majority share of 40% followed by yarn, fabrics, fibre, made-ups,
and other textiles including carpets, non-woven, etc.
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Allocation of INR 300 million towards the setting up of Hastkala
Academy for the preservation, revival ad documentation of the
handloom/ handicraft sector in PPP mode in Delhi.
Allocation of INR 500 million towards the setting up of
Pashmina promotion programme (P-3) and a programme for the
development of other crafts of Jammu & Kashmir.
The duty free entitlement for import of trimmings and
embellishments used by the readymade textile garment sector for
manufacture of garments for exports is being increased from 3%
to 5%.
Non- fusible embroidery motifs or prints are being included in
the list of items eligible to be imported duty- free for
manufacture of garments for exports.
The list of specified goods required by handicraft manufacturer-
exporters is being expanded by including wire rolls so as to
provide customs duty exemption on import handicrafts
manufacturer-exporters.
Fusible embroidery motifs or prints, anti-thefts devices, pin
bullets for packing, plastic tag bullets, metal tabs, bows, ring and
slider hand rings are being included in the list of items eligible to
be imported duty free for manufacture of handloom made ups or
cotton made ups or manufacture made ups for exports.
Specified goods imported for use in the manufacture of textile
garments for export are fully exempt from Basic Customs Duty
(BCD) and Countervailing Duty (CVD) subject to conditions tha
the manufacturer produces an entitlement certificate from the
Apparel Export Promotion Council or from the Indian Silk
Export Promotion Council.
Basic customs duty on raw materials for manufacture of spandex
yarn viz. polyetramethylene ether glycol and diphenyl methane
4,4 di-isocyanate is being reduced from 5% to NIL.
Any of the following two deductions can be availed:
Investment allowance (additional depreciation) at the rate of 15%
to manufacturing companies that invest more than INR 1billion
in plant and machinery, exceeding INR 250 million, acquired and
installed plant between 01.04.2013 and 31.03.2015, provided the
aggregate amount of investment in new plant and machinery
during the said period exceeds INR 1 billion.
22
In order to provide a fillip to companies engaged in
manufacturing the said benefit of additional deduction of 15% of
the cost of new plant and machinery, exceeding INR 250 million,
acquired and installed during any previous year, until
31.03.2017.
23
a. Incentives for units in SEZ/NIMZ as specified in respective
acts or the setting up of projects in special areas such as the
North east, Jammu and Kashmir, Himachal Pradesh &
Uttarakhand.
24
5. With consumerism and disposable income on the rise, the retail
sector has experienced rapid growth in the past decade, with
many global players entering the Indian market.
6. The centres of excellence focused on testing and evaluation as
well as resource centres and training facilities have been set up.
7. As per the plan for 2012-17, the Integrated Skill Development
Scheme aims to train over 2,675,000 people up to 2017, covering
all sub sectors of the textile sector – textiles and apparel,
handicrafts, handlooms, jute and sericulture.
8. Changing lifestyles and increasing demand for quality products
are set to fuel the need for apparel.
Investment Opportunities
1. Entire value chain of synthetics
2. Value added and speciality fabrics
3. Fabric processing set ups for all kinds of natural and synthetic
textiles
4. Technical textiles
5. Garments
6. Retail brands
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CHAPTER 3 - FUNCTIONS OF THE DEPARTMENT
3.1 COLLECTION
Raymond has a variety of collections designed for every strata of the
society. The major collections include the Domestic Suiting
collections which involves the major profits of Raymond.
This collection is further been divided into 4 seasonal collections:
1. Exotic: Specifically designed for the elite.
2. General: As the name says, designed for the masses.
3. Exclusive: designed for a specific purpose
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4. Special seasonal: Made for a specific season
5. Ready to stitch: Custom made
3.1 Exotic
3.1.1 Exotic collection is further divided into sub categories and they
are:
a. The Chairman‟s collection
b. The Lineage Line
c. The Renaissance collection
d. The Tasmania Collection
e. The Ceremonial Collection
f. Estivo
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3.1.2 GENERAL COLLECTION
The General collection is also further categorized into more
specifics according to the fabrics. This collection caters to the
general mass consumers and thus the commonly used fibres are
used. Among these, the poly wool and the ploy viscose ones are
partly priced high and low respectively according to the blends.
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3.1.3 EXCLUSIVE COLLECTIONS
The name itself suggests supplying exclusive collections to only
selected suppliers/ clients. The main chain of distribution is through
Wholesale only considering selected number of suppliers in North
and East and same in South and West.
North & East included 28 dealers and South & West included 22
dealers.
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3.1.4 SPECIAL COLLECTION
This includes the two most prestigious and the very important
collections which are showcased only occasionally.
It includes 2 events which are:
a. Top Dealer conference: This is held once in every 4 years in
different countries of Asia where all the textile players of Asia
showcase their collections and accordingly forecasting is done.
b. Mini Booking: This is conducted by the company itself where
suppliers are called and a trade show is organised. In this show,
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the suppliers then book their orders as per requirements. This
booking is conducted every half yearly.
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Review of previous collection: In order to start with the
development of new collection, there happens a review of the
season gone by so that accordingly, the new collection is planned.
This step helps the designers to understand the demand of the
consumer i.e. the ongoing trend in the market.
Create a Plan: After the review, starts the planning of the season.
The main responsibility is to plan the product mix which
undergoes lot of changes every season. This is planned depending
on the budget given by the marketing team.
Conceptualization: The design team creates a concept and
accordingly designs the whole collection. This conceptualization
involves a story which includes, colour board, mood board and
design story. It is then presented to the higher authorities for the
approval.
Blanket presentation: This is a very important and a different
step. After the approval of the concept, the designers prepares a
blanket wherein, all the options of the fabrics are weaved with
their respective colour options in small boxes of specific lengths.
This blanket preparation takes around 2 weeks. This blanket is
then cut down to pieces as per the boxes and a file is prepared
which is then approved by the director in order to present it in the
trade show.
Blanket Sorting: After the approval, the selected qualities of the
fabrics along with its colour options are sorted and then issued
further for improvements if required as per the plan.
Feedback from Agents: These selected qualities of the fabrics
are presented to the agents and the sales team at the preview
conference after which the final ones are processed for
production.
Finalization: The final approved fabrics of the designed
collection are then issued for production. The manufacturing
program is then planned as per the forecast accordingly.
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Sample Presentation: Of all the approved fabric options, sample
fabric of specific quantity are made so as to check the look of the
fabric when a garment is prepared out of it. In this process, shade
and finish approval is done considering the final look of the
garment after the stitch.
New product research: Creating new product Information,
designing brand logos, styling garments for booking centres, etc.
are the roles which have to be carried out by the team.
Product training: With all these activities, the marketing team
trains their sales staff and agent staff about the product. Detailed
product information is given so that the staff can further represent
the brand properly.
Attend Booking: To remain updated with the latest trends, an
extensive research is undertaken. This includes attending various
events to understand the market. Similarly, the team attends
various trade shows where the organisation exhibits their products
and the team attends all such shows to get a proper feedback
about their product.
Final Issuing: The most important and the last step for the
collection process is issuing the final booked products for
production. A systematic manufacturing program is set for the
season and accordingly production process is carried out.
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3.2.2 NEW PRODUCT DEVELOPMENT PROCESS
This is a detailed description of the product development process.
This process majorly involves 8 steps which are carried out by the
innovation team of Raymond. These steps are as follows:
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3.2.3 PRODUCT FUNCTIONS
The functions attached to the product development are varied and
needs to be understood properly. Right from planning till the end
finished product involves lot of responsibilities and challenges
which the team faces. Some of the roles involves forecasting,
product development and management, its training to the staff,
outsourcing, studying international trends, etc. The major functions
are listed below
35
3.3.1 NEW DEVELOPMENT IN FABRIC
The backbone of any garment is its raw material. In this sector, it‟s
the fabric which plays an important role in the overall final look of
the garment, so working towards the appearance and the feel of the
fabric becomes very important. This can be brought through
various techniques and mixing of more than one fabric to improve
the performance of the fabric. The 4 most important elements in the
development of new fabric are:
36
3.3.2 FIBRES USED IN RAYMOND
Raymond is the world's largest producer of worsted suiting fabrics
commanding over 60% market share in India. With a capacity of
38 million meters, we are among the few companies in the world,
fully integrated to manufacture worsted fabrics, wool & wool
blended fabrics. We also convert these fabrics into suits, trousers
and apparels that are exported to over 55 countries in the world;
including European Union, USA, Canada, Japan and Australia
amongst others.
The main categories which are produced in Raymond are:
Worsted
Denim and
Shirting
Different types of fibres including natural and manmade are used in
order to create a good quality fabric with god aesthetics and
performance.
37
blends mixed and matched in Raymond so as to create new
qualities every time. The basic blends are set and they are
mandatorily used since years. To identify and order them, the
company has made some codes which identify the fabric blend and
those fabrics are then ordered accordingly. The codes of the blends
are as follows:
FIBRE NAME CODE BLEND PREFIX
Cotton 1 All Wool
Polyester 2 Wool rich
Viscose 3 Poly wool
Merino Wool 4 Poly viscose
Cashmere wool 5 Outside weaving in PV
Angora wool 6 Silk
Mohair 7 Linen
Wool grade 8 Poly wool (diff quality)
Camel hair 9 Outsourced fabric
38
3.3.4 BLEND DESCIPTION
COTTON BLEND
Cotton is the most common fibre which is used in blending as it
has lot of useful properties. The blends sued by Raymond are:
Fine yarn dyed cotton and plains
P/V cotton
Wool/ cotton/silk
Cotton prints
Corduroy
The blend compositions and the breakup is stated below
39
Development in cotton blends and the detailed composition
P/V Cotton Poly Bamboo Cotton
40
Development in Linen blends:
Pure Linen
Wool Linen
Linen Mohair
Linen prints
Linen coated fabrics
Paper yarn
Polyester/ Bamboo/ Linen
Cotton/ Polyamide
Fine cotton for exotic
PU coating
Digital printing
Jute look
Foil print for jacketing
41
3.3.5 RAYMOND’SBUSINESS OBJECTIVE
Every organisation has its business objectives. Similarly, Raymond
has a business agenda which it carries every season. The main
business objectives is to sell 60 CMC (Chairman Collection) suits
in a year.
3.3.6 MARKETING OBJECTIVE
The 3 most important objectives are:
42
CHAPTER 4 - SCOPE OF THE
TECHNICAL TEXTILE
43
&Gamble, 3M, SKAPs, Kimberly Clark, etc. which are
internationally very large players in technical textiles and have set
up their units in India as well. There are some domestic players like
SRF, EntremondePolycoaters, Kusumgarh Corporates, Supreme
Nonwovens Pvt. Ltd., Garware Wall Ropes, Century Enka, Techfab
India Ltd., Pacific Non-Woven, Vardhman, Unimin, etc which are
also very large players in this industry.
44
2012-13.Indutech which currently has only about 6% share of the
total domestic technical textile consumption is expected to grow at
12% year on year for the next five years to reach Rs 4,091 crore.
Rest of the segments have shares of less than 5%. Amongst the
smaller segments, Protech has good growth potential.
The current domestic consumption of Protech is around Rs 1,259
crore and is expected to increase to almost Rs 2,021 crore by 2012-
13 growing at over 9-10% year on year.
45
set up with an initial outlay of 11 crores from the central
government. In 2010, a fund outlay of 200 crores was announced to
support the Mission.
46
Industry has witnessed a significant growth of 16% from 2001-02
to 2009-10 and, is expected to grow at a rate of 11% year-on-year
and reach a market size of US$ 15.1 billion by the year 2012-13.
Domestic consumption is expected to increase to US$ 14.1 billion
by the year 2012-13.
47
significantly owing to their superior functionality and physical
properties and greater research and development.
2. Bombay Dyeing
Bombay Dyeing as established in 1879, as a small operation of
Indian spun cotton yarn dip dyed by hand. The company
48
specialises in stylish linens, towels, home furnishings, leisure
clothing, kids wear and a whole range of other products which
are available in over 350 exclusive Bombay Dyeing Retail or
2000 multi brand outlets. It also has a polyester division which
is engaged in manufacture of 100% virgin polyester staple
fibre and textile grade PET chips. It uses NGSS technology
from Invista Polyester technologies and Chemtex
InternationalInc, USA
3. Arvind Mills
Started in 1931 by three brothers, with a share capital of Rs
2,525, 000 (US$ 41, 957*), Arvind Mills was set up with the
aim of manufacturing high end superfine fabrics in India.
Arvind has carved a niche with brand names like Arrow,
Flying machine, USPA, New port, Mega mart and The
Arvind Store. It has diversified into other major segments
such as fabrics, garments, advanced materials, chemicals and
dyes, retails, engineering, real estate, sustainable agriculture
and telecom.
49
INTERNATIONAL PLAYERS
1. DU Pont (U.S)
2. Asahi Kasei corporation (Japan)
3. Freudenberg (Germany)
4. Kimberly Clark (U.S)
5. Mistui chemicals (Tokyo)
50
PHYSICAL PROPRTIES OF FIBRES FOR TECHNICAL USE
1. WOOL: Though being a natural fibre, wool has technical
characteristics which can be useful for making technical
textiles. The qualities are as follows:
Highly extensible
Low thermal conductivity
Comfort and warmth
Comparatively fire retardant
Used for fire proof padding in aeroplanes
4. VISCOSE RAYON
Better tenacity in wet and dry conditions
Textured and hollow fibers are comparable to cotton
Fire retardant
51
4.7 MARKET SURVEY
In order to check the feasibility of technical textiles in
Raymond, a market survey was conducted by spreading a
questionnaire with a sample size of 50 which included mix
crowd like textile professionals, common people and below
is the survey report.
52
AWARENESS OF TECHNICAL TEXTILE IN INDIA
53
Technical textile industry is the most emerging and inventive
industry. It ranks 5th in the world for high potential in the
textile industry. Innovation is found at the highest level in
this area and as Raymond is associated with innovating new
developments in the market, it will be a good opportunity for
Raymond.
SHOULD RAYMOND CONSIDER INTO
EXPANDING IN TT
DIRECTION OF EXPANSION
15
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The biggest advantage for opting in this will be the brand image
of Raymond which will help the growth of technical textiles.
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The only reason for not being aware about this industry is
no marketing is done up to the mark.
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4.8 MARKETING CHALLENGES
In order to enter in such a big area, building a strong brand
strategy becomes important. Also, with that comes lot of
challenges in front of the organisation which it has to face.
Below are the marketing challenges which can occur for
Raymond:
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4.9 SWOT ANALYSIS
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Steady increase in infrastructure development
Real estate growth
Consideration for geo-textiles in SOR by central ministry
Industrial growth
Growth in automotive sectors
Increase in awareness of healthcare and hygiene products
Urbanisation
Stringent laws on waste management
Popularity of various sports
Disadvantage India
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Indian players to both gain product knowledge as well as
capitalise the market.
Encourage FDI: Vast market potential for future, skilled man
power and abundant availability of raw material gives a cutting
edge advantage to India as an investment hub for the TT sector
for foreign players. Encouraging FDI in the sector will help in
growth of the sector in India as well as provide employment
opportunities.
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Brand – Made in India: Creating a strong „Made in India‟
brand will promote Indian TT across the globe especially for
products where we can differentiate.
Futuristic strategy to meet demand-supply gap: We need to
frame our vision, strategy and action plan by correct
assessment of the demand and supply gap, and position India as
a strong player in the international market for supply of TT.
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for a 7th straight quarter) – showing optimism among
consumers in the economy.
Their (technical textiles) wide range of applications, lack of
competition, and growing consumer and industrial demands
make it a big opportunity area and an attractive option to invest
in. Moreover, factors conducive for the growth of
manufacturing and consumption of TT are also available within
the country. Though India is the second largest textile economy
in the world after China, its contribution to the global TT
industry is only 9 per cent of the total consumption. Currently,
there are very few market players in the TT segment.
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complex products as well. As the process is very short, the
utility consumption is much lower; and due to mass production,
operating costs are minimal as well.
4.10.4 TECHNICAL TEXTILE: THREAT
Technical textile industry is new and growing sector in India,
so the biggest threat can be the entry of new players as this area
has a lot of scope in the future. Also, there are established
international technical textile players which may enter through
FDI.
Thus, we can definitely position India as a potential hub for TT,
provided we develop world class infrastructure, technology
levels, skill development programmes and a government policy
framework which will support our vision. We also need to have
new entrepreneurs with new mind-sets to explore innovative
marketing and manufacturing techniques.
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CHAPTER 5 RESULTS
5.1 OBSERVATIONS DURING THE PROJET
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The brand needs to work 2 seasons prior as compared to other
organizations so that they can come at par with the market.
Hence, by squeezing the time slots for each activity, maximum
time can be saved which will lead to better productivity and
faster delivery of the products and also the brand could be able
to work for future seasons in advance and reach at par with
other competitive companies.
5.3 CONCLUSION
The team members keep the team running.
From the merchandiser‟s point of view, he/she is the mediator of
the company and the buyer. The merchandiser communicates
with the buyer and even within al the departments so as to get the
work done as per the deadlines.
It is always an advantage to know about different fabrics used, the
kind of trims used for every buyer.
From the designer‟s point of view, he/she needs to be abreast
with the latest trends and fashion in the market so as to deliver
innovative products every time.
The most important element is time management which keeps
the team performance at the highest level.
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CHAPTER 6 - MISCELLANEOUS
INDUSTRY CONNECTIONS
The team members of Textiles department
SENIOR AUTHORTIES
Mr. Kishor Bhatia- Director, Raymond apparel Ltd.
SENIOR MANAGERS OF TEXTILE TEAM
Mr. Sandesh Godbole ( Innovation)
Mr. Nameet Srivastava (Ethnix)
Mr. Vijay Panchal (General set)
Mr. J.K. Sharma (Exclusive collection)
Mr. Vijay (Exotic collection)
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Ms Twinkle
Mrs Nimisha
BIBLOGRAPHY
http://www.raymond.in/index.asp
http://www.slideshare.net/VinaliPatil/technical-textiles-future-
of-indian-textile-market
http://www.raymond.in/index.asp
http://www.slideshare.net/VinaliPatil/technical-textiles-
future-of-indian-textile-market
http://www.slideshare.net/VinaliPatil/technical-textiles-
future-of-indian-textile-market
http://www.researchandmarkets.com/reports/3049264/global-
technical-textiles-market-2015-2019
http://technotexindia.in/
file:///E:/NIFT-
2014/SEM%204/Domestic%20Technical%20Textile%20Indu
stry.pdf
file:///E:/NIFT-2014/SEM%204/textile-industry-in-india.pdf
http://www.protex-textile.com/home/innovations/rd-centers/
http://www.intnews.com/TTIBuyersGuide/advertisers
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