A Project Report

On

TO STUDY THE MARKETING STRATEGY OF MSWIPE TECHNOLOGIES WITH

SPECIAL REFERENCE TO ITS CRM IN PUNE AT MSWIPE TECHNOLOGIES PVT.
LTD.

Submitted to

Savitribai Phule Pune University, Pune in Partial fulfilment of requirement for the award of
the degree of

MASTERS OF BUSINESS ADMINISTRATION

By

SOMESH TAMCHIKAR

Under the guidance of

DR. DANIEL PENKAR

S.B Patil Institute of Management

Sector No. 26, Near Akurdi Railway Station, Pradhikaran, Nigdi, Pune, Maharashtra 411044

Batch 2018-20

1
 DECLARATION
I MR.SOMESH BHUPENDRA TAMCHIKAR hereby declare that the Project Report entitled
(TO STUDY THE MARKETING STRATEGY OF MSWIPE TECHNOLOGIES WITH
SPECIAL REFERENCE TO ITS CRM IN PCMC) written and submitted by me to the
Savitribai Phule Pune University, Pune in partial fulfilment of the requirements for the award
of degree of Master of Business Administration under the guidance of (Dr. Daniel Penkar) is
my original work and the conclusions drawn therein are based on the material collected by
me.

Signature of the student

(SOMESH BHUPENDRA TAMCHIKAR)

2
 ACKNOWLEDGEMENT
I am deeply indebted to many people for the successful completion of this project.

I would like to take these opportunities and go on record to thank them for their help and
support.

I am thankful to the S.B. Patil Institute of Management for all their support provided for this
project.

I express my deep sense of gratitude and sincere feelings of obligations to my Project Guide
Dr. Daniel Penkar (Director SBPIM) who helped me in overcoming many difficulties and
who imparted me the necessary conceptual knowledge.

I also wish to acknowledge the excellent support of my Company Guide Mr.Mahindra Singh
for this work.

3
 INDEX
Sr.no Chapters Page no.

1 Chapter 1 : Executive Summary 5

2 Chapter 2 : Profile of the Organization 15

3 Chapter 3: Research Methodology 45

4 Chapter4: Data Analysis 52

5 Chapter 5: Conclusion And Recommendation 63

4
 CHAPTER 1
EXECUTIVE SUMMARY AND
THEORETICAL BACKGROUND

5
1.1 BRIEF SUMMARY
Quick Response code payment is a contactless payment method where a payment is
performed by scanning a QR code from a mobile application. This is an alternative to doing
electronic funds transfer at a point of sale using a payment terminal. This avoids a lot of the
infrastructure traditionally associated with electronic payments such as payment cards,
payment networks, payment terminal and merchant accounts.

To use the QR code payment the consumer scans the QR code displayed by the merchant
with their phones to pay for their goods. They enter the amount they have to pay and finally
submit. This is more secured card-not-present method than others.

Customer Relationship Management (CRM) is an approach to manage a company’s

interaction with current and potential customers. It uses data analysis about customer’s
history with a company to improve business relationships with customers specifically
focusing on customer retention and ultimately driving sales growth.

This project is detailed study of maintaining customer’s relationship in Mswipe Technologies

Pvt. Ltd. There is an analysis about customer’s history with a company to improve business
relations with customers. And a detailed analysis was carried out to evaluate the feedback of
merchants/customers for a given period.

6
1.2 THEORETICAL BACKGROUND
Customer Relationship Management (CRM) is an approach to manage a company’s
interaction with current and potential customers. It uses data analysis about customer history
with a company to improve business relationship with customers, specifically focusing on
customer retention and ultimately driving sales growth.

One important aspect of CRM approach is the system of CRM that compile data from a range
of different communication channels, including a company’s website, telephone, email, live
chat, marketing materials and more recently social media. Though the CRM approach and the
system used to facilitate it. Businesses learn more about the large advances and how to best
cater their needs.

HISTORY OF CRM

The concept of CRM started in the early 1970s when customer satisfaction was evaluated
using annual surveys or by front-line asking. At that time, businesses had to rely on
standalone mainframe system to automated sales, but the extend of technology allowed them
to categorized customers in spread sheets and lists. In 1982, Kate and Robert D. Kestnbaum
introduced the concept of database marketing, namely applying statistical methods to analyse
and gather customer data. By 1986, Pat Sullivan and Mike Muhney released a customer
evaluation system called ACT based on the principle of digital rolodex, which offered a
contact management service for the first time.
The trend was followed by numerous companies and independent developers trying to
maximize leads' potential, including Tom Seibel, who designed the first CRM product Seibel
system in 1993. In order to compete with these new and quickly growing stand-alone CRM
solutions the established enterprise resource planning (ERP) software companies
like Oracle, SAP, PeopleSoft and Navision started extending their sales, distribution and
customer service capabilities with embedded CRM modules. This included embedding sales
force automation or extended customer service (e.g. inquiry, activity management) as CRM
features in their ERP.
Customer relationship management was popularized in 1997, due to the work of
Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched
with shipping and marketing capabilities. Siebel introduced the first mobile CRM app called
Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted and moveable
customer bases was soon adopted by other leading providers at the time,
including PeopleSoft, Oracle, SAP and Salesforce.com

7
TYPES OF CRM

OPERATIONAL CRM -

The primary goal of customer relationship management systems is to integrate and

automate sales, marketing, and customer support. Therefore, these systems typically have a
dashboard that gives an overall view of the three functions on a single customer view, a
single page for each customer that a company may have. The dashboard may provide client
information, past sales, previous marketing efforts, and more, summarizing all of the
relationships between the customer and the firm. Operational CRM is made up of 3 main
components: sales force automation, marketing automation, and service automation.

Sales force automation works with all stages in the sales cycle, from initially entering contact
information to converting a prospective client into actual client.

Marketing automation focuses on easing the overall marketing process to make it more
effective and efficient. CRM tools with marketing automations capabilities can automate
repeated tasks. The goal with marketing automation is to turn a sales lead into full customer.

Service automation is the part of the CRM system that focuses on direct customer services
technology. Through service automation, customer is supported to multiple channels such as
phone, email, knowledge bases.

8
ANALYTICAL-

The role of analytical CRM systems is to analyse customer data collected through multiple
sources and present it so that business managers can make more informed
decisions. Analytical CRM systems use techniques such as data mining, correlation, and
pattern recognition to analyse the customer data. These analytics help improve customer
service by finding small problems which can be solved, perhaps by marketing to different
parts of a consumer audience differently. For example, through the analysis of a customer
base's buying behaviour, a company might see that this customer base has not been buying a
lot of products recently. After scanning through this data, the company might think to market
to this subset of consumers differently, in order to best communicate how this company's
products might benefit this group specifically.

COLLABORATIVE-

The third primary aim of CRM systems is to incorporate external stakeholders such as
suppliers, vendors, and distributors, and share customer information across
groups/departments and organisations. For example, feedback can be collected from technical
support calls, which could help provide direction for marketing products and services to that
particular customer in the future.

WHY CRM IS SO IMPORTANT?

CRM helps businesses build a relationship with their customers that, in turn, create loyalty
and customer retention. Since customer loyalty and revenue are both qualities that affect a
company's revenue, CRM is a management strategy that results in increased profits for a
business. At its core, a CRM tool creates a simple user interface for a collection of data that
helps businesses recognize and communicate with customers in a scalable way.

LEARNINGS-

CRM helps businesses learn about their customers, including who they are and why they
purchase your products, as well as trends in customers' purchasing histories. This allows
businesses to better anticipate their customers' needs and, as a result, fulfil them. Effectively
using customer relationship management can also provide a strategic advantage. Well

9
organized customer data helps companies select the correct recipients for promotions and
new products.

ORGANIZATION-

CRM allows businesses to become more efficient by organizing and automating certain
aspects of the business. From sales processes to marketing campaigns and business analytics
as well as customer data, CRM automates and streamlines these processes for businesses.
This allows the businesses to organize these processes into simpler, easier to understand data.

10
ABOUT MSWIPE MERCHANT APP

The merchant has to download the Mswipe merchant app because by this app the merchant
can track any transaction that is been done by the customers through QR code or through
mPOS machine.

The second step it includes about the login details of the merchants where the merchants are
said to set their login id and password for the Mswipe app.

11
The third step it includes where the merchant can check or track the transactions done by the
customers through QR code at that moment.

The merchant can see the history of the transactions done by customer, whether they have
done the transactions by scanning QR code or by mPOS machine the merchant can check the
card sale as well, by just filtering the app and by clicking the card sale options. It shows the

12
transaction date of the customers as well as the amount that is been scanned or paid to the
merchant. It also shows that how many transaction are been done by scanning QR code or
transaction done by MPOS machines.

This is the summary of one transaction where merchant can understand how much amount of
money is been paid by the customers at what date and also shows the overall card swipes
done by the customers.

13
MERCHANT DETAILS AND THEIR FEEDBACK

Name Mobile no Shop name feedback

Kamal pohari 8408836228 chingari chinese house no issue in transactions
Dhiraj Kumar lo-
7020881315 Anandi automobile no issue in transactions
hade
merchant not receiving
Akbar saikh 7218940308 Akbar fish centre
call
Pravin sahader 7030089644 Shreyas hotel no issue in transactions
Rupesh balu sapkal 9096997621 Morya dairy no issue in transactions
Narsingh karve 7385471536 mahtoba bhojnalaya no issue in transactions
Sitara selection 7020371682 sitara selections merchant not available
Net plus broadband merchant mobile switch
8149481615 net plus broadband
service off
Navnath shrirang 9730211716 sonam paan shop no issue in transactions
Bharat Kumar 8788200699 balaji mobile no issue in transactions
merchant receiving late
Madanlal ahir 9636045817 krishna kachi dabeli
messages
Chandan sen 9111821811 oms saloon merchant not available
tamil nadu special
Mariappan 8056814292 no issue in transactions
dosa
Rakesh pandey 8888134485 waghjai paan shop no issue in transactions
Prashant laxman 9373986467 special bashahi chaat no issue in transactions
Swati bhausaheb 7745041079 shree sai collection no issue in transactions
Sagar sashikant panchmukhi enter-
9637207772 no issue in transactions
swami prises
master mind repairing
Anup bhaskar 8087491064 no issue in transactions
centre

In the above excel sheet the details of the merchants and as well as their shop name are been
given these are the merchants those who have installed the Mswipe QR code.

In this sheet majority of the merchants have no issue in the transactions i.e. merchant have no
issues by collecting payments through Mswipe QR code.

14
 CHAPTER 2
PROFILE OF THE
ORGANIZATION

15
2.1 NAME OF THE COMPANY

MSWIPE TECHNOLOGY PVT LTD

2ND floor Regnant Plaza,

Baner pashan link road,

Baner, Pune

Mswipe Technology was incorporated on 22nd March 2011 by Manish Patel and its
headquarters is in Bycullu, Mumbai with number of employees at present 3500+ and has
specially in POS , Mobile Pos , mPos and card payment . Now Mswipe has 11 branches
offices across India.

Mswipe is India’s largest independent mobile POS merchant acquirer and network provider.
We believe in serving the smallest of merchants. India currently has 290000+ machines in
market from small to big merchants .mswipe aims to provide seamless mobile POS solutions
to such merchants across India and create India’s largest financial service platform.

Mswipe Technology PVT LTD operates as a card payment processor. The company offers
point of sale, business payment solutions and wireless payment terminals. It serves merchants
such as ecommerce, insurance, car rental, retail hospitality, cable, multiplex, events, and
travels.

16
Mswipe is a GPRS enabled low cost, easy to use, secure mobile POS solutions that work with
all smartphones, tablets, and computers that are linked to any bank mPOS as swipe is tied up
with more than 100+ banks across India with public, private, co-operative banks etc.

Recently mswipe has opened new offices for mswipe QR code (MQR) in baner with 50+
employees actively working and all the operations are handled from their and along with
Pune, Kolhapur, Mumbai, Bangalore, Hyderabad, Indore, Goa etc.

17
2.2 VISION

Mswipe is India’s largest independent mobile POS merchant acquirer & network
provider. We believe in serving the smallest of merchants. India currently has 12-15 million
SMEs and mobile POS is the only channel which can efficiently link these SMEs to
mainstream financial services & digital commerce. Today less than 500,000 SMEs have any
type of POS. Mswipe aims to provide seamless mobile POS solutions to such merchants
across India and create India’s largest financial services platform for SMEs.

2.2.1 MISSION

Creating innovative, reliable, secure, and seamless payment solutions making it the
most preferred financial platform.

18
2.3 HISTORICAL BACKGROUND OF ORGANISATION

Point of sale (POS) - that is, the point at which a customer makes a payment to a
merchant in exchange for goods or services - is a critical pain-point with small and mid-sized
merchants in India. Entrepreneur Manish Patel came face-to-face with it when he started a
few wine and beer retail stores in Mumbai in January 2009 and wanted to accept card
payments from customers. His pursuit of a cost-effective POS solution led him to start
up Mswipe Technologies Private Limited.

Mswipe launched the first mobile POS solution in India in 2012 with a card reader which
can be attached to any mobile phone’s audio input jack. With Mswipe's mobile swiper,
merchants can make their mobile phones, even the 'unsmarts' feature phones, accept card
payments. The device can be activated in three simple steps: Plug it into the audio jack of the
phone, launch the application and swipe. The entire solution was developed in-house. This
included an application on multiple mobile platforms, payment gateway and encrypted card
reader.

From salon to AC repair man.

Mswipe mobile swipes have already made POS simpler for about 6,000 merchants across
India and 1,000 merchants in Sri Lanka. For instance, one of Mswipe's early customers ran a
salon in Mumbai. Most of their clients wanted service at home, and many a time, wouldn't
have the cash at hand to pay. "They had to waste a lot of time to collect what is due. Mswipe
completely solved that problem for them," Manish recalls. Just a fortnight ago, the AC
repairman at Manish's office came up to him and asked for an Mswipe. "He was delighted by
how it simplified payments for him when he visited homes and offices for repair jobs."

And it isn't just the small guys who find Mswipe useful. Several big merchants like Reliance
Life Insurance, ICICI Prudential and Eureka Forbes use them too.

The device is easy to use, and works with most phones. To complete a transaction, merchants
should fill in the amount, swipe the customer's card, enter the cardholder's mobile number
and email address, get his/her signature on the screen and send a receipt via sms or email. The
money will be credited to the merchant's account.

From Mswipe to Wisepad.

In December 2013, the team launched the first EMV compliant mobile POS solution,
Wisepad. It is Bluetooth-enabled and requires no physical connection to the phone. It lets
merchants accept credit and debit cards with the same security and speed as conventional
POS terminals at an affordable price and competitive card interchange fees. Besides enabling
cash transactions, it also allows the merchant to cancel unsettled transactions, review the last
30 transactions and check the day's summary. The Mumbai-based start-up has just raised a
second institutional round of funding. The lead funder is Matrix Partners India, followed by
Axis Bank and DSG Consumer Partners. Mswipe intends to use the latest funding to expand

19
its distribution footprint. "Mswipe will partner with leading banks to deploy these terminals
at small and mid-sized merchants across the country and continue innovating on front-end
POS technology to help make businesses more effective," the funding announcement said.

Announcing the current round of funding, Managing Director, Matrix India, Rishi Navani
said: "Mswipe has made significant progress since our seed investment in becoming the
category defining mobile POS Solutions Company." Currently, Mswipe has over 100
employees and a pan-India direct sales agent network to provide after sales support to
customers.

20
INVESTMENT

MSWIPE TECHNOLOGIES FUNDING

Founding date 2011

Mswipe technologies total funding $96m

Mswipe technologies last funding size $30m

Time since last funding 5 months ago

growth
20.00%

15.00%

10.00%

5.00%

0.00%

-5.00%

-10.00%

Mswipe technologies latest funding round in March 2019 was reported to be $30m. In total,
Mswipe technologies have raised $96m.

Mswipe is an independent mobile POS merchant acquirer and network provider. The
company believes in serving the smallest of merchants. India currently has 12-15 million
SMEs and mobile POS is the only channel which can efficiently link these SMEs to
mainstream financial services and digital commerce.
Today less than 500,000 SMEs have any type of POS. Mswipe aims to provide seamless
mobile POS solutions to such merchants across India and create India’s largest financial
services platform for SME.

21
MSWIPE TECHNOLOGIES INVESTORS

22
2.4 ORGANIZATION CHART OF THE COMPANY

23
2.5 PRODUCT PROFILE OF THE COMPANY

24
WISEPAD G2

Mswipe Wisepad G2 accepts all major types of cards like VISA, MASTERCARD, AMEX,
RUPAY cards and work with conventional phones, smartphones, tablets and computers.

Wisepad G2 is compact, wireless device and allows merchants to accept cards payment
anywhere.

It does not require opening an account with any specific bank. Your mswipe account can link
with any bank account of your choice.

Freedom from paper charge slips. We do not have to store charge slips as these are digital and
all charge slips can be accessed online.

Accepts magstrip, EMV or NFC cards on this compact and portable MPOS terminal with fast
transactions speeds enabled by a fast on board secure CPU. Stand-alone operations via Wi-Fi,
SIM / GPRS makes it convenient to use, no phone required! Perform up to 400 transactions
on a single charge with its long lasting battery.

25
MSWIPE WISEPAD

This is called wisepad and it accepts all types of card payments from VISA,
MASTERCARD, AMEX, and RUPAY and works conveniently.

It is also a wireless device allowing merchants to accept cards payments.

It also connects wirelessly with Bluetooth and this is pocket size terminal is capable of
accepting both the chips and magstripe cards.

26
PRODUCT
SPECIFICATION
Functions  EMV card reader
 Magstripe card swiper
 Secure pin pad
Card reader Dual track ( track 1 & 2 or track 2 & 3)

Swipe speed 10cm/sec-100cm/sec

Power & battery Built-in Lithium polymer Rechargeable battery 400mAH

Charging Via micro USB

In / Out put button 10 numerical buttons, 3 functional buttons, on/off button,

pairing button.
Light indicator Green light Flashing-Operating
Red light Flashing-Low battery

Red light on-Charging

Green light on-Charging finish

Software support Android 2.1 or above, IOS 3.2 or above.

Bluetooth 2.0

27
MSWIPE WISEPAD G2 PLUS

Everything we need in one device from chip, magstripe or NFC card acceptance, wireless
connectivity using Wi-Fi or SIM, an integrate receipts, printer, transactions reporters and
account statement in real time on your smartphone this terminal has it all.

Wisepad G2 plus is mainly used for merchants who want to keep records in papers because
when someone swipe their debit or credit card of any amount they get receipts and merchants
also get to check , keep it as a proof with them.

28
PRODUCT
SPECIFICATION

Functions  EMV/PBOC chip card reader

 Triple track magnetic strip card reader
 NFC
 Over the air firm update
 Over the air key injection
 Secure pin pad
 Thermal printer

Display Blacked dot-matrix LCD display

Buttons 10 numerical buttons, ENTER,CANCEL & CLEAN

button
Power on button, setting button , feed paper button
reprint button
Communication interface Bluetooth v21, Bluetooth v4.0, USB, Wi-Fi , GPRS

Power and Battery Lithium rechargeable battery 1400mAh, 3.7V

Charging Via micro USB or cradle (optional)

29
MSWIPE WISEPOS

Mswipe wisepos is packed with feature, this smart POS runs Android, accepts magstripe chip,
or NFC payment, read barcodes, works on Wi-Fi and has dual SIM slots.

This wisepos can be easily seen with traffic police using it for collecting fines who break
traffic rules. It can be also seen with them as they take debit and credit card from people and
insert it in wisepos and charge them.

30
PRODUCT
SPECIFICATION

Functions  Android phone

 EMV/PBOC Chip card reader
 Triple track magnetic strip card reader
 NFC
 Over the air firmware update
 Over the air key injection
 Secure pin pad
 1D barcode scanner
Display 4 LCD display, resolution 480x480

Buttons Power on/off button, life spec 100,000 times

200g(TBC)
Volume+ & Volume-, life spec 100,000 times, 200g
Scan hold key for barcode scanner
4x4 pin key Keypad
Communication interface Bluetooth v4.0 or above, micro USB, WIFI,GPRS

Power & Battery Li-on Battery 3000mAH@3.7v

Charging 5 PIN micro USB connector

31
MSWIPE WISEPOS PLUS

WisePOS Plus is an Android based smart POS mobile terminal with a large bright colour
touch screen. With highest levels of security this terminal enables feature rich payment
applications.

 Highest payment industry security

 Android SDK available for development

Wisepos machine are usually used at petrol pumps, various shopping marts for billing
purpose it accepts all the DEBIT & CREDIT cards, VISA, MASTERCARD, RUPAY etc.

It is also used for delivery purpose for delivery boys working for various companies’ outlets.

32
PRODUCT SPECIFICATION

Version 1.0

Functions EMV/PBOC chip

card reader
Triple track
magnetic strip card reader
Virtual secure pin
pad
1D or 2D barcode
reader

IC card reader Supports 3V / 5V IC

card,ISO PBOC 3.0
EMV4.3

Operating system Android 5.x

Display 5.5 IPS hard screen

Resolution 1280 x 720

33
INTERNSHIP PRODUCT -MSWIPE QR CODE & DIGITAL CARD

34
WHAT IS QR CODE?

QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix
barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in
japan. A barcode is a machine-readable optical label that contains information about the item
to which it is attached. In practice, QR codes often contain data for a locator, identifier,
or tracker that points to a website or application. A QR code uses four standardized encoding
modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently extensions
may also be used.
The Quick Response system became popular outside the automotive industry due to its fast
readability and greater storage capacity compared to standard UPC barcodes. Applications
include product tracking, item identification, time tracking, document management, and
general marketing.
A QR code consists of black squares arranged in a square grid on a white background, which
can be read by an imaging device such as a camera, and processed using Reed Solomon error
connection until the image can be appropriately interpreted. The required data is then
extracted from patterns that are present in both horizontal and vertical components of the
image.

HISTOY OF QR CODE

The QR code system was invented in 1994 by the Japanese company Denso wave. Its
purpose was to track vehicles during manufacturing it was designed to allow high-speed
component scanning. QR codes are now used in a much broader context, including both
commercial tracking applications and convenience-oriented applications aimed at mobile-
phone users (termed mobile tagging). QR codes may be used to display text to the user, to
add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI), to
connect to a wireless network, or to compose an email or text message. There are a great
many QR code generators available as software or as online tools. The QR code has become
one of the most-used types of two-dimensional code.

35
USES OF QR CODE

QR codes have become common in consumer advertising. Typically, a smartphone is used as

a QR code scanner, displaying the code and converting it to some useful form (such as a
standard URL for a website, thereby obviating the need for a user to type it into a web
browser). QR code has become a focus of advertising strategy, since it provides a way to
access a brand's website more quickly than by manually entering a URL. Beyond mere
convenience to the consumer, the importance of this capability is that it increases
the conversion rate the chance that contact with the advertisement will convert to a sale. It
coaxes interested prospects further down the conversion funnel with little delay or effort,
bringing the viewer to the advertiser's website immediately, where a longer and more targeted
sales pitch may lose the viewer's interest.
Although initially used to track parts in vehicle manufacturing, QR codes are used over a
much wider range of applications. These include commercial tracking, entertainment and
transport ticketing, product and loyalty marketing and in-store product labelling. Examples of
marketing include where a company's discounted and percent discount can be captured using
a QR code decoder which is a mobile app, or storing a company's information such as address
and related information alongside its alpha-numeric text data as can be seen in Yellow Pages
directory.
They can also be used in storing personal information for use by organizations. An example
of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now
come with a QR code. Many of these applications target mobile phone users (via mobile
tagging). Users may receive text, add a vCard contact to their device, open a URL, or
compose an e-mail or text message after scanning QR codes. They can generate and print
their own QR codes for others to scan and use by visiting one of several pay or free QR code-
generating sites or apps. Google had an API, now deprecated, to generate QR codes, and apps
for scanning QR codes can be found on nearly all smartphone devices.

36
QR CODE FOR PRODUCT

QR CODE FOR PAYMENT

QR CODE FOR BUSINESS CARDS

Thus, QR codes can be used for other purpose such as for text, URL, giving the information
of the product.

37
QR code is also used for marketing purpose of the product. The companies give the product
information through QR codes thus it helps the companies to get in touched with every
individuals as they know how many times the company’s QR code is been scanned .

CLASSIFICATION OF QR CODES

There are two types of QR codes.

DYNAMIC CODE- Dynamic code gives the QR code owner the ability to change the
address to which the QR code redirects to. By just clicking on the URL that you had
originally entered, changing the address and confirming the changes, the same QR code will
automatically lead scanners to new destination with dynamic QR codes , reprinting the codes
is not necessary even after changing the information.

It allows owners to see how many times your QR code is been scanned.

STATIC CODE- It points out certain addresses and that address is usually fixed. This does
not allow users to change the destination that the QR code land customers or clients once it is
scanned, if you change the destination the QR code links to, you will have to create a new QR
code.

Static QR code is non-traceable and can add more data as it is dense.

Contents which can be added in static QR code include URL, text, contact details, WIFI
credentials, map locations, calendar, events, phone numbers, text etc.

38
2.7 CURRENT POSITION OF THE COMPANY

website traffic rank

350.00%

300.00%

250.00%

200.00%

150.00%

100.00%

50.00%

0.00%
january
february
march
april

WEBSITE TRAFFIC RANK OF MSWIPE TECHNOLOGIES IN 2019

0%
use of Mswipe QR code

10% from how many days you are

using Mswipe QR code ?
a month
36%

1-2 months
30%
1-3 months

more than 3 months

24%

39
Mswipe technologies have currently 1.16k employees and currently the financial growth of
the company is within 5 to 10% as stated above in the first graph.

Mswipe technologies have been ranked in the second graph as the ranking of the company is
getting lower in the year 2019.

2.8 FUTURE PLANS OF THE COMPANY

Digital lending start up Cashed has partnered with card payment company Mswipe to launch
EMI cards for its consumers. The co-branded card will give customers an instant pre-
approved credit of up to Rs 10,000 with a three EMIs (equated monthly instalments)
repayment plan.

The Mcards will allow customers to do transactions for a minimum of Rs 2500 and up to a
limit of Rs 10,000 at any merchant outlet which has Mswipe terminal. Further to enhance
customer convenience. The Cashe application will also allow customers to find out merchants
who accept the EMI card.

Two products are in pipeline. One is what we call a pin swiper. A pin swiper is a device that
lets a mobile point of sales application swipe pin too. In India, nobody has this yet. In this
application you enter the pin on the mPOS device just the way it is done on the ATM
machine. Usually, Maestro debit cards required a pin to be entered but there is a regulation
from RBI that might come soon which will acquire all debit cards to enter pin.

The second product that we are launching is EMV swiper. EMV is a certification protocol for
security chip cards for data stored in chips. There is no market for it in India yet, so this one
is majorly for customers abroad. But it is likely to come to India soon.

40
MARKET SHARE OF MSWIPE TECHNOLOGIES.

Market Share of Mswipe Technologies at various sectors from 2017 to 2024.

Manish Patel founder of Mswipe Technologies rightly said in the reports that Mswipes mPOS
machine gonna be widely used machines for digital payments in coming years

41
MSWIPE TECHNOLOGIES COMPETITORS

RANK COMPANY CEO EMPLOYEES FUNDING REVENUE

Mswipe Manish 1500 $97.6M $3.5M
Technologies Patel

1 Zeta Bays 200 $51M $5M

Namibian

2 Paisa Siddhartha 45 -- $3.5M

Aurora

3 Ft cash Santee 10 $7.3M $1.4M

champak

4 Mosambee Alok Arora 122 $1M $5.8M

5 MobiSwipe Niranj 50 -- $<1M

Sangal

6 Square Jack 3349 $962.7M $3.9B

Dorsey

42
7 Ikaaz Soma 23 -- $3M
Sundarm

8 Comviva Manoranjan 10 -- $10M

Mohaptra

9 Pay u money Nitin Gupta 751 -- $84.8M

10 First Data Frank 19000 $2.9B $9.6B

Bisignano

These are the competitors of Mswipe POS machines.

43
BENEFITS OF QR CODE TO THE MERCHANTS

1. One stop solutions to collect via any bank/card account with minimal cost.

2. BHIM, UPI, BHARAT QR (credit and debit card) accepted.

3. Real time notifications using SMS and emails.

4. Scan and pay, no additional hardware required.

5. Perfect solution for changes issues for small value payments.

6. Low trainings efforts for the staff.

7. Settlement in any bank account of merchant & choice.

8. Smart card which can be carried to anywhere all over India and can accept

Payment through scanning barcode on smart card

HOW DIFFERENT FROM OTHER QR CODES.

1. Free of charges.

2. One registration enable merchants to collect payments via UPI and

BHARAT QR.

3. Get real time updates about transactions and settlements via mobiles,

Notifications

4. Scan and pay, no need to share your card or pin with the merchants.

5. Accepts all types of payments VISA, MasterCard, RuPay and even Amex

Card with one QR code.

6. No limit on transactions means merchant can accept 1lakh rupees one time

On his account.

7. On credit card no charges free up to 20000, means above 20000, 2% is

Charged like in POS machines if someone swipes his/her credit card the

Merchant get charged from 2000 rupees.

44
 CHAPTER 3
RESEARCH METHODOLOGY

45
3.1 OBJECTIVES OF THE STUDY.

o To study and enable valued customer interaction across the channel.

o To study and help them to understand the overall process of the company’s
product.

o To describe a view of integrated customers details during interaction to serve

them in a better way.

3.2 RESEARCH DESIGN AND METHODOLOGY.

RESEARCH DESIGN

Research design is a set of methods and procedures used in collecting and analysing measures
of

The variables specified in the research problem.

 Research is an art of scientific investigation.

 Research is the process of systematic study.

 Research is the search of knowledge through objective and systematic

Method of finding solution to a problem is research.

A research design is a framework that has been created to find answer to research questions.

There are many ways to classify research design, but sometimes the distinction is artificial
and

Other times different designs are combined.

The research design is the conceptual structure within which research is conducted it
constitutes

46
Outline of what the researcher will do from writing the hypothesis and it’s operational

Implications to the final analysis of data.

47
COLLECTION OF DATA

Data Collection begins after a research problem has been defined and research design

Chalked out. While deciding about the method of data collection to be used for the study, the

Researcher should keep in mind two types of data Primary data and Secondary data.

PRIMARY DATA

Primary data is data that is collected by a researcher from first-hand sources, using methods
like surveys, interviews, or experiments. It is collected with the research project in mind,
directly from primary sources. The term is used in contrast with the term secondary data.

SOURCES OF PRIMARY DATA COLLECTION

The Main four methods used in primary data collection are.

 Observations

 Interviews.

 Questionnaires.

 Schedules.

For the purpose of the study structured questionnaires are been used.

SECONDARY DATA

Secondary Data means data that are already available that is they refer to the data which have

Already been collected and analysed by someone else. When the researcher utilizes
secondary

Data, the he has to look into various sources from where he can obtain them. In this case he is

48
Certainly not confronted with the problem that is usually associated with the collection of
original

Data

SOURCES OF DATA COLLECTION

 Books, Magazines, Newspapers.

 Questionnaires.

MARKET RESEARCH

Market Research is the process of systematically gathering, recording and analysing data,

Information about merchant and customers, competitors and the market. It souses includes

Helping create a business plan, launch a new product or services in comparison to existing

Products and services of different companies and expand into new markets. Market Research
can

Be used to determine which portion of the population will purchase a product/ service, based
on

Variable like age, gender, location, income and where merchant will accept it or not and also

Customer will scan using this QR code. Research methodology used with respect to the topic:
in

Short, the Research.

METHODOLOGY APPLIED.

Types of research: Descriptive.

49
Research instrument: Structured Questionnaires.

Primary: Structured Questionnaires.

Secondary data: books, journals, internet.

SAMPLING DESIGN

A sample design is a definite plan for obtaining a sample from a given population. It refers to
the

Technique or the procedure that the researcher would adopt in selecting items for the sample.

Sample design may as well lay down the number of items to be including in the sample that is

The size of the sample. Sample design is determined before data are collected.

SAMPLING FRAME

Merchants who are using Mswipe Technologies QR code.

50
SCOPE OF THE STUDY

The project was undertaken to understand and maintain customer relationship management of
Mswipe QR code by allowing the merchants to give the proper feedback of the QR code.

The area of this research work was done in PCMC market the time duration of my project
was 3/06/2019 to 3/08/2019. The study was done for the merchants who have installed the
Mswipe QR code and to get the proper feedback of the merchants regarding to the QR code.

LIMITATIONS OF THE RESEARCH

 Project duration was not sufficient to get the overall feedback of the
merchants.

 Merchant were not able to understand the process of the product they were
confused with products of Mswipe technologies.

Merchant were not able to give the feedback.

51
 CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION

52
 1) From how many days you are using Mswipe QR code?

A month 18
1-2 months 12
2-3 months 15
More than 3 months 5

use of Mswipe QR code

from how many days you are

10% using Mswipe QR code ?
a month
36%
1-2 months
30%

1-3 months

more than 3 months

24%

Interpretation

From the above diagram it was observed that 36% of the respondents use the Mswipe QR
code since a month, and 30% of the respondents are using Mswipe QR code since 1-2
months, 24% of the respondents are using the QR code since 2-3 months, 10% of the
respondents are using Mswipe QR code more than 3 months.

53
2) Does it scan all the payments applications?

Yes 32
No 14
Sometimes 4

scans all the payment app

0%

8%
does it scans all the
payments application?
28% yes

no
64%

sometimes

Interpretation

From the above diagram it was observed that 64% of the respondents say that the Mswipe QR
code scans all the payments application, 28% of the respondents says that Mswipe QR code
doesn’t scans all the payments applications, 8% of the respondents says that Mswipe QR
code sometimes scans all the payments applications.

54
3) What are the issues that you mainly faced during transactions done by customers?

Messages not been received early 17

Server problem 7
QR code not been scanned by particular 5
app
Money not been transferred early in 21
account

issues faced during transactions

what are the issues mainly

0% faced during transactions done
by customers?
messages not been received
34% early
42%

server problem

14%
10% QR code not been scanned by
particular app

Interpretation

From the above diagram it was observed that 42% of the respondents faces an issue related to
money not been transferred early into the account, 34% of the respondents faces an issues
related to messages not been received early, 14% of the respondents faces an issue related to
the server problem, 10% of the respondents faces issues related to that Mswipe QR code is
not been scanned by particular app. Majority of the respondents faces issues of money not
been transferred early into the account.

55
4) What benefits do you get by using Mswipe QR code?

It is easier and helpful 12

It has no e-wallet rather than other apps 4
Transactions are been done by any app 9
Transaction cost is free 5
All of the above 20
None of the above -

QR code helpful for customers

0%

26%
did you find helpful for your
customers?
yes

54%
no

20% sometimes

Interpretation

From the above diagram it was observed that majority of the respondent’s feels that the
Mswipe QR code is beneficial for the merchants as it is easier and helpful, and has no e-
wallet than the other apps, the transactions can be done through any app, and the transaction
cost is free. It shows that the Mswipe QR code is beneficial for the merchants.

56
5) Did you find helpful for your customers?

Yes 27
No 10
Sometimes 13

QR code helpful for customers

26% did you find helpful for your

customers?
yes
54%
no
20%
sometimes

Interpretation

From the above diagram it was observed that 54% of the respondents says that Mswipe QR
code is helpful for their shops to take payments through mobiles, 20% of the respondents says
that Mswipe QR code is not helpful to take payments through mobiles due to some other
reasons, and 26% of the respondents says that sometimes the Mswipe QR code is helpful as it
scans all the payments apps and the transaction cost is zero so therefore majority of the
respondents says Mswipe QR code is helpful to use and take payments.

57
6) What percentage of the payments do you accept from the Mswipe QR code?

10-20% 32
20-30% 12
30-40% 6
More than 40% -

percentage of payments accepted from

Mswipe QR code
0%

12%

1
24%
2
3
64% 4

Interpretation

From the above diagram it was observed that majority of the respondents accept 10-20% of
their payments through Mswipe QR code as it accepts all the payment apps and also it has no
particular app to download customers can scans through any app such as paytm, phonepe,
mobikwik etc.

58
7) Mostly Through which app do customers scans your Mswipe QR code?

Paytm 18
Phonepe 19
Google pay 9
Mobikwik 4

most scans done by particular app

8%

18% 36%
1
2
3
4

38%

Interpretation

From the above diagram it was observed that most of the customers scan through phonepe
app to make payments of the products whereas 36% of the customers scan through paytm app
to make payments of the products.

59
 8) Does it help in increasing your customer base?

Yes 37
No 8
Somewhat 5

helps in increasing customer base

10%

16%

1
2
3

74%

Interpretation

From the above diagram it was observed that majority of the respondents says that Mswipe
QR code helps them to increase their customer base as most of the customers have other
payment application which can be scanned through their particular QR codes only to make
payments, but through Mswipe QR code the customers can make payments by any app.

60
9) What benefits you got by using digital card with Mswipe QR code?

Easy to carry anywhere 12

Paying through digital card for any 18
products
Easily scan able by any app 15
Can pay through any app 5

benefits by using Mswipe digital card

10%
24%

1
30%
2
3
4

36%

Interpretation

From the above diagram it was observed that majority of the respondents says that
Mswipe digital card is beneficial to make payments through any app for any product.
As it has all features of Mswipe QR code it can scan all the payment application.

61
10) Mention you satisfaction level for service been provided by Mswipe technologies?

Very satisfied 10
Satisfied 28
Neutral 8
Dissatisfied 4
Very dissatisfied -

satisfaction level for service provided by

Mswipe0t%echnologies
8%
20%
16%

1
2
3
4
5

56%

Interpretation

From the above diagram it was observed that majority of the respondents are been satisfied
by the service provided by Mswipe Technologies as the merchants queries are been resolved
within stated time by the service department.

62
 CHAPTER 5
FINDINGS, CONCLUSION,
SUGGESTIONS

63
5.1 FINDINGS OF THE PROJECT.

 Mswipe technologies QR code scans all the payments applications.

 The merchants faces an issues related to Mswipe QR code i.e. their money is
not been transferred early into their accounts.

 Majority of the merchants are benefited by installing the Mswipe QR code.

 Majority of the merchants find helpful for their customers by installing the
Mswipe QR code as it scans the entire payment app.

 The customers need not to wait for installing other apps.

 64% of the merchants accept payment from Mswipe QR code rather than the
other companies QR codes.

 Majority of the customers pay through phonepe app by scanning the Mswipe
payment QR code.

 74% of the merchants have increased their customer base by installing the
Mswipe payment QR code.

 The Mswipe digital card is very beneficial for the merchants as it has the same
feature of Mswipe QR code, the main feature of digital card is it can be carried
anywhere and can be scanned through any app for any product.

 The digital card is helpful for the distributors and for the suppliers as well as
they can scan up to any amount for their goods without any transaction cost.

64
 CONCLUSION

The Mswipe QR code has benefited most of the merchants as it has many more features
rather than the other companies QR codes, it has no e-wallet like pat, phonepe,etc as having
e-wallet to the QR code the transaction cost increases, it can be scan through any app as the
customers need not to wait for the payments to be done to the merchants of the product, it has
a digital card which scans and accept all payments it is more beneficial for the distributors,
suppliers,etc. thus from the above analysis it concludes that Mswipe QR code is the perfect
QR code for accepting payments through mobile phones.

SUGGESTIONS

The company should look forward to the issues that are faced by the merchants by installing
the Mswipe QR code; the company should look forward to the transactions done by the
customers to the merchants that their money should be transferred early into the accounts of
the merchants. The messages of the transaction done by the customers should be given as
soon as the customers pay to the merchants for the product.

65
5.2 LEARNINGS.

 Before this project I was unaware about the transaction costs that are been
charged by the companies for every transactions done through any app.
Through this internship I became familiar with these concepts.

 During my study, I observed that Customer Relation should be maintained by

the companies as this can help the companies to build a strong relationship
with the customers who have taken their products. And also it increases the
market growth of the company by maintaining the relations with the
merchants.

 During the study, I observed that the service should be provided to the
merchants as soon as the merchants face any issues.

66
BIBLIOGRAPHY

http://craft.co/mswipe-technologies/competitors

http://www.owler.com/company/mswipetechnologies

http://www.crunchbase.com/organization/mswipe-technologies

http://www.mswipe.com

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