Вы находитесь на странице: 1из 3

Explain how a SWOT Analysis can help a business to improve

For a business to be successful, it must consider different factors concerning their business. It does not
only exist in isolation, thus, it must conquer or face variety of internal and external environment factors
that will hinder its growth or prosperity.

External and internal market environment pertains to factors, issues or trends that have potential effect
on a business. These are things that are outside or within the control of the company that can influence
its operations or path to success.

For a company to monitor its external and internal market environment, SWOT analysis is used. SWOT
ANALYSIS is a management analysis in determining the strengths and weaknesses of a company. It helps
the company for the identification of its opportunities and threats that it may face in the future. This
analysis aims to reveal company's competitive advantages, analyze different opportunities, help to
prepare for different problems and allow to have a contingency plan for the sake of the company.

SWOT Analysis provides necessary information fo the establishment of a business and its objectives. It
provide a broader view as to the condition of a company.
A business does not exist in isolation, thus, it must be competitive to survive and achieve its goals and
objectives. By doing so, a company must understand its external and internal market environment to be
able to know what strategies it must apply in its management and operations. It needs to consider
variety of factors, trends or issues that is outside or within its control that have potential effect to the
company.

SWOT analysis is used in monitoring the external and internal market environment of a company. It is a
management analysis in determining the strengths and weaknesses of a company. It helps the company
for the identification of its opportunities and threats that it may face in the future. This analysis aims to
reveal company's competitive advantages, analyze different opportunities, help to prepare for different
problems and allow to have a contingency plan for the sake of the company.

By carrying out a SWOT analysis, the business can identify the best strategies that it needs to pursue.
SWOT analysis helps a business to improve by: xxxxxxxx

Strengths

1. Myriad of Customers- It has over 300,000 business customers


2. High Turnover- has £382 million turnover
3. International Service- has 23 partners across European countries
4. Engaged in B2B and B2C service
5. Business Strategies- adopts strategies for improved performance
 Operational Strategies- to improve its efficiency and meet customer needs better
 Promotional Strategies- strengthen its brand presence in key markets

Weaknesses

It has poor operational efficiency regarding to its:

1. Commitment of staffs to work- due to absenteeism of staff, unauthorized sick leave


2. Presence of accidents at work

Opportunities

1. Using Customer-Oriented Approach- an approach to attract and retain key customers by


providing high quality of customer service. It is a strong differentiator in the market.
2. Using strength of organization structure- developing skills of its people to deliver high quality of
customer service
3. Change in Demographic Conditions- being people aged 60 years and above have larger
population, Parcel Force can be first service delivery company to deliver cards that can be read
by people experiencing sight problems and for those who are unable to speak and understand
English

Threats
1. Competing in unregulated market- no rules guiding the conduct of individual firms operating in
the market
2. The company also competes with global rivals with relatively larger market share.
3. Existence of similar services
4. Consumer Power- Parcel Force has little influence in determining the price of its service.