CONTINENTAL COLLEGE OF HIGHER STUDIES CONTINENTAL COLLEGE OF HIGHER STUDIES

Jalvehra, Punjab Affiliated to Punjabi Uni. Patiala Jalvehra, Punjab Affiliated to Punjabi Uni. Patiala

MST-I, February 2016 MST-I, February 2016

Class & Semester: : B.Sc.(FT) Sem-VI Roll No: ……………… Class & Semester: : B.Sc.(FT) Sem-VI Roll No: ………………
Subject Name : Fashion Merchandising Subject Code: BFT-601 Subject Name : Fashion Merchandising Subject Code: BFT-601
Total Marks: 40 Duration: 2:00 Hrs Total Marks: 40 Duration: 2:00 Hrs
Instructions: Instructions:
1. Section-A, B consists of two questions of 15 marks each, Attempt any one 3. Section-A, B consists of two questions of 15 marks each, Attempt any one
out of two from each section. (2*15=30 Marks) out of two from each section. (2*15=30 Marks)
2. Section-C consists of five short answer questions of 2 marks each (All 4. Section-C consists of five short answer questions of 2 marks each (All
Compulsory) (5*2=10 Marks) Compulsory) (5*2=10 Marks)

Section-A (1 * 15 = 15 marks) Section-A (1 * 15 = 15 marks)

Q1) Define merchandising and its application to the Fashion industry. Q1) Define merchandising and its application to the Fashion industry.

Q2) Explain target market. How a fashion market be targeted based upon Q2) Explain target market. How a fashion market be targeted based upon
demographic and psychographic factors? demographic and psychographic factors?

Section-B (1 * 15 = 15 marks) Section-B (1 * 15 = 15 marks)

Q3) Describe merchandising policies of a firm according to the quality of Q3) Describe merchandising policies of a firm according to the quality of
the fashion product. the fashion product.

Q4) Describe merchandising policies of a fashion merchandising firm, Q4) Describe merchandising policies of a fashion merchandising firm,
according to the pricing of the product. according to the pricing of the product.

Section-C (5* 2= 10 marks) Section-C (5* 2= 10 marks)

Q5) What are the different dimensions of quality of a product? Q5) What are the different dimensions of quality of a product?

Q6) What are the objectives of pricing of the product? Q6) What are the objectives of pricing of the product?

Q7) What are quality costs? Q7) What are quality costs?

Q8) What are the roles and responsibilities of a fashion merchandiser? Q8) What are the roles and responsibilities of a fashion merchandiser?

Q9) How can a merchandise better cope up with the changing seasons, Q9) How can a merchandise better cope up with the changing seasons,
trends, customer interests or fashion cycles? trends, customer interests or fashion cycles?