First

1) What are the main features of tourism product ?

OR
Describe Evolution of marketing ?

2) Write a brief note on Buyer decision making process ?

OR
Discuss Internal marketing, Is it different from professional selling if it is yes/no than
explain ?

3) What are the 8 P's of tourism marketing ?

OR
Elaborate different types of pricing strategies ?

4) What are current trends in tourism marketing ?

OR
Elucidate marketing plane and its various types ?

5) Describe gap model of service quality ?

OR
What is creativity and Innovation, how it is important for business?

Second

1) Describe functions and core principles of marketing ?

OR
What do you mean by designing and mapping of tourism products?

2) Write a brief note on market segmentation ?

OR
Elaborate Micro and Macro marketing environment ?

3) What are the different pricing strategies ?

OR
Discuss the use advertisement and its various techniques ?

4) How you will market known and lesser known destination describe in brief ?
OR
Elucidate organizing and managing tourism market, explain why these are important ?

5) Describe Self motivation and personality development and also differentiate both ?
OR
Which types of marketing skill required for tourism business explain in brief ?