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The world of e‐commerce moves fast. The dotcom frenzy of the late 90s, with companies raising vast amounts
of money from investors, for example just to sell dog food over the internet, came and went, and some
organisations removed the dotcom suffix from their names, so much did it become a synonym for failure.
E‐commerce courses in business schools are no longer oversubscribed and no longer preaching that
'everything has changed'. Companies look more at how e‐commerce can be used in conjunction with other
methods of selling: In retailing this means clicks and mortar , combining traditional retail outlets with online
operations, rather than investing pure e‐tailing. Some old‐economy companies, like the UK groceries
company in the US, fell down on the hurdles of logistics: warehousing and delivery.
Amazon is now almost the only pure‐play (exclusively) online seller of goods that has any sort of brands
recognition. The range of goods it offers is becoming ever broader, and its e‐fulfilment systems (order
processing and delivery) are renowned for their efficiency. But its long‐term profitability is still not clear.
However, in services , low‐cost airlines like Easyjet and Ryanair are reporting that more than 90 per cent
of ticket purchases are now made online. This bears out the prediction made a few years ago that online
sales would develop fastest where there are no goods that have to be physically delivered.
And then there is business‐to‐business (B2B) e‐commerce . Competing companies, for example in the car
industry, have set up networks where they can get suppliers to do this. Orders are placed and processed, and
payment made over the internet, hopefully with massive cost reductions through the elimination of
processing on paper. An allied area is business‐to‐government (B2G) . Where companies can bid for govern‐
ment contracts over the Net.
E‐commerce ‐ E‐commerce is the use of electronic communications and digital information processing technology in business
transactions to create, transform, and redefine relationships for value creation between or among organizations, and
between organizations and individuals.
E‐business ‐ The transformation of an organization’s processes to deliver additional customer value through the application of
technologies, philosophies and computing paradigm of the new economy.
Three primary processes are enhanced in e‐business:
1. Production processes, which include procurement, ordering and replenishment of stocks; processing of payments;
electronic links with suppliers; and production control processes, among others;
2. Customer‐focused processes, which include promotional and marketing efforts, selling over the Internet, processing of
customers’ purchase orders and payments, and customer support, among others; and
3. Internal management processes, which include employee services, training, internal information‐sharing, video‐
conferencing, and recruiting. Electronic applications enhance information flow between production and sales forces to
improve sales force productivity. Workgroup communications and electronic publishing of internal business information are
likewise made more efficient.
Dotcom ‐ A company that does most of its business on the internet.
Frenzy ‐ A state or period of uncontrolled excitement or wild behavior ‐ Frenesi
Raising vast amounts of money ‐ Levantando vastas quantias de dinheiro
Oversubscribed ‐ Applied for in greater quantities than are available or expected; (of a course, etc.) having
more applications than available places ‐ Superconcursado / sobrevendido
Preaching ‐ vb Deliver a sermon or religious address to an assembled group of people, typically in church ‐
Pregação
Clicks and mortar ‐ A type of business model that includes both online and offline operations, which typically
include a website and a physical store. A click‐and‐mortar company can offer customers the benefits of fast, online
transactions or traditional, face to face service.
Traditional retail outlets ‐ Lojas tradicionais de varejo
E‐tailing ‐ Electronic commerce ‐ Comércio eletrônico
Old‐economy ‐ The universe of companies and industries that experienced a tremendous amount of growth in the
first part of the 20th century, but have since slowed down with the advent of technology companies. Examples of members of
the old economy include the steel, automobile, and energy industries. It is important to note that the old economy is still
relevant, with most old economy industries representing thousands of jobs and a significant proportion of GDP. ‐ Velha
economia
Gross Domestic Product (GDP) ‐ A measure of the value of the total production in a country, usually in a given year. Gross
domestic product is calculated by adding together total consumer spending, total government spending, total business
spending, and the value of net exports. GDP is considered one of the leader indicators of the health of a nation's economy.
GDP growth is considered desirable and represents the fact that businesses are producing and that consumers and the
government are buying. It is often used as a way to measure a country's standard of living. ‐ Produto Interno Bruto
Fell down on the hurdles of logistics ‐ Caiu sobre as dificuldades da logística
Pure‐play ‐ A pure play is an organization that originated and does business purely through the internet; they have no
physical store (brick and mortar) where customers can shop. Examples of large pure play companies include Amazon.com and
Netflix.com. With a much lower barrier to entry, the Internet affords smaller companies the ability to compete with much
larger brands due to typically lower overhead and marketing costs. Though multi‐channel marketing is a hot buzzword, there
is still plenty of growth opportunity for pure play merchants. ‐ "Empresa exclusiva de vendas online"
Range ‐ A set of different things of the same general type ‐ Variedade
E‐fulfilment systems ‐ Sistemas eletrônicos de satisfação (processamento de pedidos e entrega)
Long‐term profitability ‐ Rentabilidade a longo prazo
Low‐cost ‐ Baixo custo
This bears out the prediction ‐ Isso confirma a previsão
Business‐to‐business e‐commerce ‐ A transaction conducted between two businesses over the Internet. For example, a
publisher may sell books to a retailer, ship them to him/her, and receive payment online without meeting representatives
from the retailer. ‐ "Negócio online de empresa‐a‐empresa"
Competing companies have set up networks where they can get suppliers to do this ‐ Empresas concorrentes criaram redes
onde se pode obter fornecedores para fazer isso
Hopefully with massive cost reductions ‐ Tomara que com enormes reduções de custo
Business‐to‐government ‐ Business‐to‐government (B2G) is a derivative of B2B marketing and often referred to as a market
definition of "public sector marketing" which encompasses marketing products and services to various government levels ‐
including federal, state and local ‐ through integrated marketing communications techniques such as strategic public
relations, branding, marcom, advertising, and web‐based communications. ‐ "Negócio online empresa‐governo"
Companies can bid for government contracts over the Net ‐ As empresas podem concorrer a contratos com o governo
através da Internet.
Questions on Business Brief:
1 ‐ What is e‐commerce?
2 ‐ Is e‐commerce the same as e‐business? Explain.
3 ‐ What are the three primary processes enhanced in e‐business?
4 ‐ What are the different types of e‐commerce mentioned in the text?
5 ‐ How is the Internet relevant to e‐commerce?
6 ‐ With your words, define what clicks and mortar mean.
7 ‐ In your opinion, Are all the pure‐play online sellers' e‐fulfilment systems efficient? Explain your answer.
8 ‐ What are the key things to turn browsers into buyers?
9 ‐ Is e‐commerce profitable?
10 ‐ What security risk does e‐commerce involve?
11 ‐ Do you think online sales are really developing as bore out years ago? If so, what makes you to think of that? If not,
explain and give suggestions that could help online sales develop, at least a little bit.
12 ‐ Now, give your own comprehension of what is e‐commerce, e‐business, B2B and B2G.