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DESIGN
FUTURE OF
WORKBOOK:
GUIDING THE
CIRCULARITY
1
NIKE CIRCULARITY WORKBOOK INTRODUCTION 2
CIR·CU·LAR·IT·Y
CREATING
PRODUCTS
THAT LAST
LONGER
AND ARE
DESIGNED
WITH THE
END IN MIND.
NIKE CIRCULARITY WORKBOOK INTRODUCTION 3
NIKE
At Nike, we believe We have an obligation to consider the
complete design solution, inclusive of
Design has the opportunity to take on
a powerful role in making the world
in the unlimited how we source it, make it, use it, return
it, and, ultimately, how we reimagine it.
a better place. Circularity puts us on
a journey that focuses on achieving
potential of athletes. Inspired by Global Fashion Agenda, we
progress hour by hour, day by day, week
by week, year by year.
have created Circularity: Guiding the
Our job is to unlock that potential. We Future of Design. The guide and its By focusing on progress and not
do so by imagining breathtaking and related workbook share principles that perfection and by making better choices,
groundbreaking product that solves for support a universal call to action for our we embrace the chance to reconsider
problems holistically—thinking about industry: We must all come together and our craft in hope that it forms a ground
design culturally, emotionally, and have a more positive impact swell of change.
structurally. Fully. on our planet.
THE FUTURE OF
DESIGN IS ONE
OF OPPORTUNITY.
NIKE CIRCULARITY WORKBOOK INTRODUCTION
4
CIRCULAR WASTE
PACKAGING AVOIDANCE
PURPOSEFUL PACKAGING, MADE MINIMIZING OR ELIMINATING WASTE IN
OF MATERIALS THAT CAN BE THE PRODUCT CREATION PROCESS.
REPURPOSED, RECYCLED, OR
BIODEGRADE.
DURABILITY DISASSEMBLY
PRODUCTS MADE STRONGER PRODUCTS THAT CAN EASILY BE
BY METHOD OF MAKE AND TAKEN APART; RECOGNIZING THE
MATERIAL CHOICES. VALUE OF EACH COMPONENT.
GREEN
VERSATILITY REFURBISHMENT CHEMISTRY
PRODUCTS THAT EASILY ADAPT TO PROLONGING THE USE OF A PRODUCT CHEMICAL PRODUCTS & PROCESSES
GROWTH, STYLE, TREND, GENDER THROUGH REPAIR OF COMPONENT THAT REDUCE OR ELIMINATE THE USE
ACTIVITY, AND PURPOSE. PARTS OR MATERIALS. OF HAZARDOUS SUBSTANCES.
NIKE CIRCULARITY WORKBOOK INTRODUCTION 5
ACHIEVING
CIRCULARITY AND A
MORE SUSTAINABLE
WORLD IS A
COLLECTIVE EFFORT,
STRENGTHENED BY
THE EXPERTISE AND
COMMITMENT OF MANY,
AND ALWAYS EVOLVING.
THIS GUIDE IS NOT SO
DIFFERENT.
Circularity: Guiding the Future of Design Through multi-day workshops and
was created in collaboration with the individual interviews, they graciously
students and staff of Central Saint Martins, offered their considerations and best
University of the Arts London, and with practices to inform how we all might design
inspiration from Global Fashion Agenda, and create for greater circularity.
and insights from the Ellen MacArthur
Foundation. Collectively, their candor, A special thanks to the industry leaders
and passion, shared through countless and innovators who generously allowed
conversations and work sessions small for their products, business models, and
and large, informed a resource with wide ideas to be featured in this guide as case
reaching application. We are also grateful studies.
to have drawn on the expertise of Nike
product creators across categories.
MATERIAL
NIKE CIRCULARITY WORKBOOK MATERIAL CHOICES 6
CHOICES
SELECTING
LOW IMPACT
MATERIALS
THAT USE
PRE- & POST-
CONSUMER
RECYCLED
FEEDSTOCK.
NIKE CIRCULARITY WORKBOOK MATERIAL CHOICES 7
MATERIALS DESIGN
NIKE SPORTSWEAR
SENIOR DIRECTOR,
GOLNAZ ARMIN,
NIKE CIRCULARITY WORKBOOK
MATERIAL CHOICES
GOLNAZ ARMIN,
SENIOR DIRECTOR,
MATERIALS DESIGN
NIKE SPORTSWEAR
8
NIKE CIRCULARITY WORKBOOK MATERIAL CHOICES INTERVIEW 9
INTERVIEW
WITH GOLNAZ
ARMIN
What considerations go into your
material choices?
“Materials often have the biggest impact the chemistry of airbags and figuring out our material choices in a way that balances
on the environment. At a company like waterless dye processes. Material choices consumer insights with design goals with
Nike, it’s around 60% of our total impact is more than material selection. It’s at a circular design goals. For example, if you
when you consider chemistry, energy, and micro-level. It’s about method of make. don’t have a choice of switching from
water. The way I see it we have no other You might, for example, be using the same leather to Flyleather, how can you be more
choice. We have to make better material yarn but are you designing in a way that precise about the amount of leather you’ll
choices. It’s complex, especially for minimizes waste? There are manufacturing need? Are you using leather from a factory
footwear. To balance our aims of creating considerations. What kind of glues are you that has a recycling water system, or are
better products and more sustainable using? What kind of stitch are you using? they using renewable energy? Can you think
products, we have a lot of processes within Are you using heat to mold something about your pattern cutting or aesthetic in
our systems. We test every single material or to add texture? As well, how can we a way that minimizes waste? Nobody has
for restricted substances. We constantly recycle waste to create new materials? As the golden answer. But our questions about
update those restrictions to elevate designers, we can’t always impact the brief our own processes and learning from others
standards. We innovate, such as changing as much as we’d like. But we can consider moves us all forward.”
b u n d g a a r d
n i e l s e n
Circle Dress 1.0 from designer A great challenge for the textile recycling Flyleather is Nike’s most sustainable
Bundgaard-Nielsen represents an advance industry is to separate fiber blends so the engineered leather material ever, made
towards circular economy. Namely in different fibers can be recycled in their from at least 50% leather fiber.
regards to the choice of material, as different systems. By creating a product It’s created using leather manufacturing
the dress is made from upcycled pre- that consists of only one material, a scraps that would otherwise go to landfill.
consumer waste, re-introducing textile mono-material product, Tierra facilitates
deadstock. The textile is locally sourced and optimizes the recycling process. The
and aims to minimize the demand for new Tierra Flon Jacket is an example of a
raw materials as well as diverting it from circular economy as it is made of 100%
unnecessary incineration or disposal onto recycled polyester from PET-bottles and
landfills as waste. is optimized for future recycling as well.
FLYLEATHER
NIELSEN
TIERRA
NIKE
NIKE CIRCULARITY WORKBOOK MATERIAL CHOICES INSPIRATION 15
TED Textiles
NIKE CIRCULARITY WORKBOOK CYCLABILITY 17
DESIGNING
WITH THE END
IN MIND;
THINKING
THROUGH HOW
A PRODUCT
CYCLABILITY
WILL BE
CYCLED AT
END OF USE.
“Are there elements in this cycle
that actually enhance the value of
something? Can we design a product
that increases in value
with use?”
NOAH MURPHY-REINHERTZ,
NIKE SUSTAINABLE DESIGN LEAD
NIKE SPACE KITCHEN
NIKE CIRCULARITY WORKBOOK
CYCLABILITY
NOAH MURPHY-REINHERTZ,
NIKE SUSTAINABLE DESIGN LEAD
NIKE SPACE KITCHEN
18
NIKE CIRCULARITY WORKBOOK CYCLABILITY INTERVIEW 19
NOAH
MURPHY-
REINHERTZ
When did cyclabiltiy become a driver
for your work?
“In consumer products you really start It allowed us to think about immediate does to that performance. If a material
to see the impact of product life cycle. and future impact of the design process, won’t last past one or two cycles, that’s not
How long can any of these things that to pull a number of different levers from a ideal. We’re also considering refurbishment
we’re designing last given the rate of design point of view, and to think beyond potential and modularity—can we augment
technological change or fashion cycles the initial material choice of the initial the design to increase the life cycle? Can
and material choices? As I got deeper in inputs. We asked questions like, “Are there additional services re-up the value, or
my career, I was seeing a one-way stream elements in this cycle that actually enhance even elevate it? What does disassembly
of materials and investment going off the the value of something?” and “Can we look like? There’s a lot to consider, and
cliff and wanted to figure out what to do design a product that increases in value significant challenges, with cyclability.
about it. Circular design and Cyclability with use?” We consider material value up That’s fun because, as a designer, you want
emerged as the farthest reaching approach. front and what processing and recycling more interesting challenges all the time.”
Levi Strauss & Co. makes garments that Twenty-five years ago, a revolutionary An essential part of creating a circular
are built to last, and its commitment to idea was born. To use the power of fashion system is to set up collection
sustainability does not end at the point sport to create a zero waste future and systems, integrate circular design, and
of sale. healthier planet, demand that materials consider how to manage end-of-use of
perform beyond a single use, and to garments. The GFA Textile Recycling
Through LS&Co.’s partnership with do more with less. What began as a Toolbox is a learning tool designed to
Cotton Incorporated’s Blue Jeans Go grassroots initiative that collected and support fashion brands and retailers
Green™ denim recycling program, recycled used shoes to create basketball who would like to increase the share of
consumers in the US and Canada courts is now a global sustainability recycled post-consumer textile fibers in
who bring used denim—of any brand, in innovation that spans the sport industry their production. Today, less than 1%
any color and condition, as long and beyond. Last year, Nike and of material used to produce clothing is
as it is dry and clean—into stores get Converse contract factories recycled over recycled into new clothing. Check out/
20% off one full-priced item, and 3 million pounds of Grind rubber back Download this toolbox for more circularity
the denim is later transformed into into our footwear. actions, and steps brands can take
insulation for community buildings towards improvement.
and low-income housing.
NIKE
NIKE CIRCULARITY WORKBOOK CYCLABILITY THOUGHT STARTERS 21
Helen Kirkum
Priya Ahluwalia
Fashion Revolution
Textile Exchange Preferred
Materials Report
Katharine Hamnett
WASTE
NIKE CIRCULARITY WORKBOOK WASTE AVOIDANCE 24
AVOIDANCE
MINIMIZING OR
ELIMINATING
WASTE IN THE
PRODUCT
CREATION
PROCESS.
NIKE CIRCULARITY WORKBOOK WASTE AVOIDANCE 25
JOANNE JØRGENSEN,
NIKE KNIT
NIKE CIRCULARITY WORKBOOK
WASTE AVOIDANCE
JOANNE JØRGENSEN,
DIRECTOR MATERIALS DESIGN
NIKE KNIT
26
NIKE CIRCULARITY WORKBOOK WASTE AVOIDANCE INTERVIEW 27
INTERVIEW WITH
JOANNE
JØRGENSEN
How do you combine your passion for
knit with circular design practices?
“I’ve been exploring uses for knit my entire creation process and from recycling plastic we make yarns that are more sustainable?
career. It never appealed to me to cut bottles to make some of the yarns. More performant to support more
shapes out of flat materials. I was looking categories? It requires us to design with
at knits for shoe design and performance The whole framework for it was a massive modularity in mind. And to think about new
sports but it was the 90s and nobody was “How might we…” question. We refurbished business models.
doing it. I was very excited when Flyknit machines, thought through supply chains,
launched in 2012. Eighteen years later, and expanded our understanding of It’s really exciting and compelling that so
someone was doing what I wanted to do. the expertise required. With Flyknit, we many circularity principles interweave:
are bridging the gap between design waste avoidance, new business models,
Flyknit disrupts the traditional “cut- and advanced manufacturing. Our team repair, durability, and versatility. The
and-sew” method. Footwear uppers are is diverse and specialized. It’s more piece I’m really excited to sort out is
made directly from yarns to the precise specialized than I think most people would refurbishment. Flyknit is challenging
specifications of the shoe. Because we’re assume is required to make a shoe. because once the yarns start to unravel, it’s
only making what we need, a shoe made easy to assume the product is useless. You
with Flyknit creates 60% less scrap waste But that’s a key to circular design—we have can’t darn it like a sweater. But what if you
than a typical shoe upper. To date, NIKE to think about everything, and relentlessly could? We’re thinking about wear points,
has transformed more than 6 billion plastic ask questions. We see the waste that we durability, and new yarns that could solve
bottles into recycled polyester footwear and create. What do we do with that waste? for a longer life cycle to prolong the shoe’s
apparel. That’s from waste reduction in the We’re always investigating what’s new. Can story and journey with the consumer.”
A collaborative, creative fashion studio Nike Flyknit disrupts the traditional shoe EILEEN FISHER is taking responsibility
where daily design meets responsible making “cut-and-sew” method where for what it makes, starting by designing
production, alongside monthly events, material pieces were cut into shapes, clothes that last. When customers no
discussions and workshops. Christopher leaving behind a lot of waste. Instead, it longer need them, the brand takes its
and his team have pioneered the creates footwear uppers directly from yarn clothing back—1.2 million pieces since
reworking of surplus fabrics and to the precise specifications of the shoe. 2009—to be reworn, remade, or felted
garments to create distinctive and into something new. It’s how they’re
functional pieces, bringing responsible designing a future without waste.
design to a main-stream fashion audience
and presenting a new definition of luxury
with integrity.
CHRISTOPHER
RAEBURN
FLYKNIT
FISHER
EILEEN
NIKE
NIKE CIRCULARITY WORKBOOK WASTE AVOIDANCE THOUGHT STARTERS 29
Fashion East
Viewpoint
NIKE CIRCULARITY WORKBOOK WASTE AVOIDANCE INSPIRATION 32
Sarabande Foundation
SMHR + Clash
1 Granary
Dazed Fashion
Another Mag
NIKE CIRCULARITY WORKBOOK DISASSEMBLY 33
PRODUCTS
THAT CAN
EASILY BE
DISASSEMBLY
TAKEN APART;
RECOGNIZING
THE VALUE
OF EACH
COMPONENT.
NIKE CIRCULARITY WORKBOOK DISASSEMBLY 34
CHEM—
ISTRY
CHEMICAL
PRODUCTS &
PROCESSES THAT
REDUCE OR
ELIMINATE THE USE
OF HAZARDOUS
SUBSTANCES.
NIKE CIRCULARITY WORKBOOK GREEN CHEMISTRY 40
Chemistry is essential to product Better chemistry is key to unlocking Cradle to Cradle Certified™ is a globally
innovation and manufacturing, but can the economic potential of the circular recognized measure of safe and
affect the sustainability of our product economy. sustainable products for the circular
creation process. Our target is to achieve economy. The standard serves as a
zero discharge of hazardous chemicals MaterialWise offers free access to the transformative pathway for designing and
(ZDHC). most extensive database of known making products that positively impact
hazards so that you can proactively humans and the environment, beginning
eliminate ingredients that can with a material health requirement that
contaminate future recycled feedstocks. helps designers and product developers
start with the greenest material
Knowing what not to use is a good start,
chemistries—resulting in products that
but wondering what to use instead?
are both safe and circular.
MaterialWise helps industry participants
identify and evaluate safer alternatives
with an innovative cost-sharing model
that will ensure the value of material
feedstocks being put into the market and
avoid regrettable substitutions.
MATERIAL-
CRADLE
CRADLE
WISE
NIKE
TO
NIKE CIRCULARITY WORKBOOK GREEN CHEMISTRY THOUGHT STARTERS 42
H. WHAT OUTSIDE H.
RESOURCES COULD YOU
LEVERAGE TO ADHERE
TO GREEN CHEMISTRY
STANDARDS?
Bluesign
AFIRM Group
NIKE CIRCULARITY WORKBOOK REFURBISHMENT 46
REFURB–
ISHMENT
“I think designing for
refurbishment is critical
in returning to an attitude
of retaining and coveting
products with stories,
and looking to extend
those stories.”
PROLONGING THE
USE OF A PRODUCT
THROUGH REPAIR OF
COMPONENT PARTS
OR MATERIALS.
NIKE CIRCULARITY WORKBOOK
REFURBISHMENT
MARIE CROW,
DIRECTOR MATERIALS DESIGN
NIKE WOMEN’S SPORTSWEAR
47
NIKE CIRCULARITY WORKBOOK
MARIE CROW,
DIRECTOR MATERIALS DESIGN
NIKE WOMEN’S SPORTSWEAR
REFURBISHMENT
48
NIKE CIRCULARITY WORKBOOK REFURBISHMENT INTERVIEW
INTERVIEW
49
INTERVIEW
WITH MARIE
CROW
What influences your appreciation
of refurbishment?
“As professional designers, now more than If shoes wore down, the cobbler could We also get there by thinking through the
ever, we’re working through a colossal re-sole them. We’ve moved away from details of the product. Where will it wear
materials waste challenge. It would be this mindset in current culture but I think out first? Can we push our wear-test norms
irresponsible to be working in the field of designing for refurbishment is critical in to better understand that detail? How can
design and not be challenging myself to returning to an attitude of retaining and high-use areas be re-designed? Can we
consider how to extend the life of what coveting products with stories, and looking resource the consumer with education,
I make or the life of what already exists. to extend those stories. It directly impacts repair kits, how tos, etc.? What about
My mum and grandmother came from a cultural shift to purchasing product that pop-up shops dedicated to refurbishing
the post-World War ll era of the “make, we want to retain. We can encourage that or customizing a loved piece? That’s a
do and mend” initiative. That was a shift by designing for customer insights particularly fun idea: how do we resource
significant influence on my own ideas about and needs, making progressive and the consumer to become the designer and
refurbishment, what it can look like to be desirable products so there is value in director of their product’s next life?”
resourceful, respectful, and creative with repairing and refurbishing them and the
materials. If a jacket tore, you patched it. wearer feels invested.
Since 2005, Patagonia’s Worn Wear Every pair of Nudie Jeans comes with Waste Less. Reimagine More.
program has been encouraging its a promise of free repairs. The free
customers to keep their gear in use by repair service is deeply rooted in Nudie Atelier & Repairs is an initiative - leading
recycling, repairing, and reusing their Jeans effort to take responsibility for with design and creativity to drive social
garments. In 2015, Worn Wear hit the the product’s lifecycle. Nudie Jeans and environmental change towards a
road to repair clothing out of their truck philosophy of break-in, repair, reuse, and circular economy. Inspired by the principle
and trailer around the U.S., and now, recycle is all about closing the loop. of refurbishment we re-imagine what
Worn Wear tours are on the road in already exists through intentional design
Europe, Japan, and South America to In 2018, Nudie Jeans repaired a total of by transforming the found and leftover
repair any brand of clothing (not just 55,173 pairs of jeans, prolonging the life into well-made and
Patagonia) for free. Then, in 2017, Worn of the garments and saving a lot of water long-lasting pieces.
Wear began buying back functional, used and energy.
0% Production. 100% Transformation.
Patagonia gear from its customers and
launched its own re-commerce business,
where consumers can buy quality used
Patagonia gear on WornWear.com for a
fraction of the new garment price.
NUDIE JEANS
PATAGONIA
& REPAIRS
ATELIER
NIKE CIRCULARITY WORKBOOK REFURBISHMENT THOUGHT STARTERS 51
Materiom
Faye Toogood
Apartamento
Disegno
INSPIRATION
NIKE CIRCULARITY WORKBOOK VERSATILITY 55
VERSATILITY
NIKE CIRCULARITY WORKBOOK VERSATILITY 56
RAJ MISTRY,
APPAREL DESIGNER II
NIKE MEN’S SPORTSWEAR
PRODUCTS THAT
EASILY ADAPT TO
GROWTH, STYLE,
TREND, GENDER,
ACTIVITY, AND
PURPOSE.
“As designers, we get to
build versatility in from
the beginning. Can this
garment transition from
running to a night on the
town? Can I design it in a
way that is gender-fluid?”
NIKE CIRCULARITY WORKBOOK
VERSATILITY
RAJ MISTRY,
APPAREL DESIGNER II
NIKE MEN’S SPORTSWEAR
57
NIKE CIRCULARITY WORKBOOK VERSATILITY INTERVIEW 58
INTERVIEW
WITH RAJ
MISTRY
“As designers, we get to build versatility kimono is a highly versatile silhouette, not there to tell the consumer ‘this does
in from the beginning. Can this garment minimizes waste, and can be adapted and this and that’. They decide, ‘Oh this looks
transition from running to a night on the customized. When we create with a curious, good, I’m going to do this.’ But we can
town? Can I design it in a way that is “what if” ethos, we pass that same ethos join in that journey through our designs.
gender-fluid? To get there, gentle briefs, on to our consumers through products that And when we create versatile products, we
good guidelines not mandates, are what encourage their own exploration. We can create greater opportunity for consumers
spark ideas and encourage creators show the versatility of a product, script it to emotionally connect and value them,
to explore. We can think outside the and the way it can be used, and showcase effectively prolonging the life and use of
status quo or consider history to inform that on social media and in our digital and those products.”
our current designs. For example, the retail experiences. But in reality, we’re
NIKE CIRCULARITY WORKBOOK VERSATILITY THOUGHT STARTERS 59
“There isn’t a
one-size-fits-all metric
for durability. It is an
exercise in balancing
priorities for creators
and consumers.”
DURABILITY
PRODUCTS
MADE
STRONGER
BY METHOD
OF MAKE AND
MATERIAL
CHOICES.
NIKE CIRCULARITY WORKBOOK DURABILITY 64
SHELBY STEINER,
APPAREL DESIGNER II
NIKE LAB
NIKE CIRCULARITY WORKBOOK DURABILITY INTERVIEW 65
“There isn’t a one-size-fits-all metric for As a designer, I start with research and my meet expectations, the concept and design
durability. It is an exercise in balancing briefs. And then, as I sketch, I’m thinking phase is where I can have a bit more of
priorities for creators and consumers. about how I can imbue durability while a “perfectly imperfect” mindset, test,
For example, in performance wear, there staying true to the aesthetic of the output. prototype, and try new ideas to improve
is a desire and need to use lightweight Can I use a flat-lock seam? It’s an extra the product. I think that goes a long way in
materials. Too lightweight, however, could step but it is more secure and aesthetically allowing me to focus on the possibilities,
compromise tear strength. And none of us it looks beautiful. Can I reinforce points I think through my approach and make
want to buy something we think is going know will wear quicker? And can I do that confident decisions in my approach and
to fall apart but we might determine that by using excess material from my pattern how I use my resources.”
a t-shirt lasting a year is blue-sky but a cutting to avoid waste? I try to remind
piece of outerwear should last a decade. myself that while my final product has to
INTERVIEW
WITH SHELBY
STEINER
VERMONT®
TOUGH
DARN
NIKE CIRCULARITY WORKBOOK DURABILITY THOUGHT STARTERS 68
Venus Project
“Behind The Curve: Science and the “Sapiens: A Brief History of Humankind”
Politics of Global Warming” by Yuval Noah Harari
by Joshua P. Howe
NIKE CIRCULARITY WORKBOOK CIRCULAR PACKAGING 72
PACKAGING
CIRCULAR
NIKE CIRCULARITY WORKBOOK CIRCULAR PACKAGING 73
PURPOSEFUL
PACKAGING,
MADE OF
MATERIALS
THAT CAN BE
REPURPOSED,
RECYCLED, OR
BIODEGRADE.
Ooho!
Skipping Rocks Lab is an innovative Doing away with single-use plastic bags Ecovative developed the MycoComposite™
sustainable packaging start-up based in has been a hot topic for Outerknown platform, a bio-based technology that uses
London. They are pioneering the use of since before they had a name. Since their mycelium (the root structure of mushrooms)
natural materials extracted from plants inception they have used Green PE poly and the agricultural byproduct of hemp, to
and seaweed, to create packaging with bags by Avery Denison that are made grow 100% home compostable packaging.
low environmental impact. Ooho is a from renewable Brazilian sugarcane. The product, Mushroom® Packaging, offers
naturally biodegradable, even edible OuterKnown’s poly bags can be returned a high-performance packaging solution that
packaging for liquids contained in a to standard recycling streams and the is also certified Cradle 2 Cradle (C2C Gold),
biodegradable material made from sugar cane is a non-GMO, non-food the highest certification for sustainable
seaweed. Ooho is an alternative to source and has a low impact in regard to goods. Ecovative’s mission is to grow better
single-use plastic packaging. land use conversion. OUTERKNOWN materials that are compatible with Earth.
ECOVATIVE
OOHO
NIKE CIRCULARITY WORKBOOK CIRCULAR PACKAGING THOUGHT STARTERS 75
ESTABLISHING
NEW SERVICE
AND BUSINESS
MODELS
TO EXTEND
PRODUCT
LIFE CYCLE.
NIKE CIRCULARITY WORKBOOK NEW MODELS 80
DEBORAH CASTEL,
MATERIALS DESIGN MANAGER
NIKE KIDS
NIKE CIRCULARITY WORKBOOK
NEW MODELS
DEBORAH CASTEL,
MATERIALS DESIGN MANAGER
NIKE KIDS
81
NIKE CIRCULARITY WORKBOOK NEW MODELS INTERVIEW 82
INTERVIEW WITH
DEBORAH CASTEL
“When you say sustainability, everyone kind not about Nike simply making product. fluid decisions. We’re generating innovative
of sparks. They’re interested in it. They It’s going to be about how we create a business models to meet their needs and
don’t always know how to really be the product and an experience to connect ideals, to spark their curiosity about the
cause and effect. They just know that they with the entire lifecycle of that product, make, and encourage connection. AR. VR.
want to make a difference. There are a lot whether it’s subscription, customization, or Material choices. Packaging as storytelling.
of people looking for something new and simply a long term emotional connection. It all can be considered in a way that puts a
there are a lot of people with really great The next generation of consumers will be new idea in the market and generates trust
ideas doing something new. Longterm it’s making very well thought out, smart, and with consumers.”
LE TOTE
For Days aims to free people from The Renewal Workshop (TRW) is one Le Tote is a fashion rental service that
burden of closet clutter and clothing of the leading providers of circular allows members to borrow clothing and
waste. Their closed loop, access model solutions for apparel and textile brands. accessories for a flat monthly fee. On
changes ownership for apparel we wear TRW helps brands reduce their negative average, women do not utilize 80% of their
every day. When you join, your tees environmental impacts and expand wardrobe, resulting in millions of dollars
come with a membership which means their businesses by adopting circular wasted each year on items that never leave
when you are ready for a new shirt, you practices. For example, they work with the back of the closet. In addition, the
can swap the old one out for just $8, leading companies to repair and refurbish average American throws away 65 pounds
anytime, forever. For Days upcycles all inventory to ensure it lives up to its full of clothing per year, 85% of which ends
the returned materials and you collect potential. Their proprietary Renewal up in landfills. Le Tote’s wear-return-repeat
impact points rather than junk. System takes discarded apparel and model gives women the access they
textiles and turns them into Renewed want, without the wasteful spending and
Products, upcycling materials or feedstock environmental impact that accompanies
for recycling. traditional retail.
WORKSHOP
FOR DAYS
RENEWAL
LE TOTE
THE
NIKE CIRCULARITY WORKBOOK NEW MODELS THOUGHT STARTERS 84
WTVox
Business of Fashion
FashNerd
Fab Scrap
GLOSSARY
NIKE CIRCULARITY WORKBOOK GLOSSARY OF TERMINOLOGY 87
OF TERMS
01
CIRCULAR DESIGN
The creation of products with the intent to design out waste, avoid negative environmental
impact, and the use of material components that extend the products life and can be
returned to the fashion system as valuable feedstock.
02
WASTE
03
RECYCLABLE
04
RECYCLED CONTENTS
Contents of a new material or product in the form of recycled raw material, well used,
reconditioned, and re-manufactured components that would have otherwise entered
the waste stream.
05
DOWNCYCLE
The recycling of a waste material or product where the resulting product is of lesser
value or quality than the original.
06
UPCYCLE
Interception of products and materials destined for the landfill and using them in the
design of a product of increased value and purpose from the original.
NIKE CIRCULARITY WORKBOOK GLOSSARY OF TERMINOLOGY 88
07
REPURPOSE
The use of waste, excess material, or product in the design of a new product.
08
POST-CONSUMER
A product or material that has served its intended consumer use and has been
intercepted from a waste stream as a recovered material.
09
PRE-CONSUMER/POST-INDUSTRIAL
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BIO-BASED MATERIAL
Materials synthesized from renewable, plant-based ingredients with the intent of avoiding
environmental degradation and pollution. Most, but not all, bio-based materials are
compostable or biodegradable.
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BIO-DEGRADABLE/BIODEGRADABILITY
A material or product that will break down into elements found in nature within a
reasonably short amount of time (1 year) when exposed to air, moisture, and microbes.
Biodegradable does not specify level of toxicity, thus, for safe biodegradation the
entire composition of a product or material must be non-toxic.
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COMPOSTABLE
A material or product that will break down into elements found in nature within 180
days at an industrial composting facility releasing no toxic substances.
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NIKE CIRCULARITY WORKBOOK
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