CODE: ECM-133

FINAL EXAM

Faculty : COMPUTER SCIENCE AND MULTIMEDIA

Program : BACHELOR OF COMPUTER SCIENCE (HONS) (NETWORK

TECHNOLOGY AND CYBERSECURITY)

Subject : E-COMMERCE

Lecturer : MADHAWA S RANAWAKE

Date : 18th MARCH 2018

Time Allowed: 3 HOURS

Start : 10.30 A.M Finish : 1.00 P.M

INSTRUCTION TO CANDIDATES

1. This question paper has THREE (3) SECTIONS.

2. SECTION A, Multiple Choice Questions. TWENTY (20) questions. Answer ALL.
3. SECTION B, Structured questions. FOUR (4) questions. Answer ALL.
4. SECTION C, Essay Question. TWO (2) questions. Answer ONE
5. No scripts or answer sheets are to be taken out of the Examination Hall.
6. Start the answer for each question on a new page.
7. Write in DARK BLUE or BLACK pen ONLY.
8. Write clearly, illegible answers will not be marked.

Do Not Open the Examination Paper Until Instructed

This question paper consists of six (6) printed pages (inclusive of cover page)
SECTION A (20 Marks)
ANSWER ALL QUESTIONS
Instruction: Please circle the correct answer.

1. Which of the following describes e‐commerce?

a) Doing business electronically
b) Doing business
c) Sale of goods
d) All of the above

2. Which of the following is part of the four main types for e‐commerce?
a) B2B
b) B2C
c) C2B
d) All of the above

3. Which segment do eBay, Amazon.com belong?

a) B2Bs
b) B2Cs
c) C2Bs
d) C2Cs

4. Which type of e‐commerce focuses on consumers dealing with each other?

a) B2B
b) B2C
c) C2B
d) C2C

5. Which segment is eBay an example?

a) B2B
b) C2B
c) C2C
d) None of the above

6. Which type deals with auction?

a) B2B
b) B2C
c) C2B
d) C2C

7. In which website Global Easy Buy is facilitated?

a) Ebay.com
b) Amazon.com
c) Yepme.com
d) None of these

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8. The best products to sell in B2C e‐commerce are:
a) Small products
b) Digital products
c) Specialty products
d) Fresh products

9. Which products are people most likely to be more uncomfortable buying on the Internet?
a) Books
b) Furniture
c) Movies
d) All of the above

10. Which products are people most likely to be comfortable buying on the Internet?
a) Books
b) PCs
c) CDs
d) All of the above

11. Digital products are best suited for B2C e‐commerce because they:
a) Are commodity like products
b) Can be mass‐customized and personalized
c) Can be delivered at the time of purchase
d) All of the above

12. The solution for all business needs is

a) EDI
b) ERP
c) SCM
d) None of the above

13. All of the following are techniques B2C e‐commerce companies use to attract customers,
except:
a) Registering with search engines
b) Viral marketing
c) Online ads
d) Virtual marketing

14. Which is not a function of E‐commerce

a) Marketing
b) Advertising
c) Warehousing
d) None of the above

15. Which term represents a count of the number of people who visit one site, click on an ad,
and are taken to the site of the advertiser?
a) Affiliate programs
b) Click‐through
c) Spam
d) All of the above

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16. What is the percentage of customers who visit a Web site and actually buy something
called?
a) Affiliate programs
b) Click‐through
c) Spam
d) Conversion rate

17. What are materials used in production in a manufacturing company or are placed on the
shelf for sale in a retail environment?
a) Direct materials
b) Indirect materials
c) EDI
d) None of the above

18. What are materials that are necessary for running a modern corporation, but do not relate to
the company's primary business activities?
a) Direct materials
b) Indirect materials
c) EDI
d) None of the above

19. What are ballpoint pens purchased by a clothing company?

a) Direct materials
b) Indirect materials
c) EDI
d) None of the above

20. Which type of products is lesser purchased using ecommerce?

a) Automobiles
b) Books
c) Software
d) None

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SECTION B (40 Marks)

Answer ALL questions

Question 1

a. In the case of ‘Cat Orders Viagra’, how are the online pharmaceutical sales and online diagnosis
going on?
b. How is USA e-pharmacies regulated?
c. Outline the seven major Business-to-consumer (B2C) business models. Given examples
d. Differentiate between Hypertext Markup Language and Extensible Markup Language

Question 2

Write short notes on the on the following terms

a. TCP.
b. IP.
c. HTTP.
d. SMTP
e. POP

Question 3

a. State and briefly explain TWO key components of effective business model?
b. Name and describe TWO services currently available through the web?
c. State TWO potential benefits of B2B e-commerce?

Question 4

a. Describe TWO e-commerce payment systems currently available to consumer for online shopping?
b. Describe TWO current limitations of online credit card payments system?
c. Name and define TWO methods of purchasing goods?

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SECTION C (40 Marks)
Answer ALL the questions

Quection1

a. Briefly explain what is SET (secure electronic transaction).

b. How SET has attempted to solve the security issue in credit industry?
c. Explain in detailed how SET transaction works.

Question2

a. State the factors that you must consider when building an e-commerce web site.
b. Discuss FOUR core capabilities that a Web server program should have.

END OF QUESTION PAPER

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E-COMMERCE