CENCOSUD

Ethical issues

In the ethical section, CENCOSUD has a code of ethics, which must follow all

the people who work in this organization, with this it is related to the workers /

collaborators, of the countries where it is located, CENCOSUD, must comply with

this code, what is the correct way to act and define an organizational culture so that

it is like having an effective way of acting and making decisions. The basic pillars for

CENCOSUD are: vision, challenge, entrepreneurship and perseverance.

Importance of management in the internationalization process.

CENCOSUD is a retail company, which, during the 90's, has found a

government policy where CENCOSUD is located, its commercial policy was opened

so that at the time it generated a high arrival of companies international, so the

Chilean companies and in this case CENCOSUD, that had to re-make a strategy to

face this, that the gender exit the country to avoid the existing saturation, in this way,

and due to the strategy of internationalization of CENCOSUD, achieved that this

company mar one of the largest retail. So the real management derived from a

strategy, has achieved that the internationalization of this company is effective and

successful.

International strategy
 CENCOSUD has used a consolidation strategy in its initial market, where it is

protected from the entry of competitors, also with the improvement in processes,

after this it expands through taking advantage of the experience acquired in the

competition process in its own country, began to expand markets to be able to have

knowledge about the culture, and how these markets worked, after dominating and

establishing in closer markets, they decided to markets a little more distant, but still

they would be within the South American region ( Colombia), and finally it has

expanded globally, to the point of having offices in China.

Entry model

CENCOSUD to enter the markets use the acquisition, CENCOSUD in the

pioses that has entered has bought and has taken the position of the companies that

have become a problem, you have been legal, commercial, or that the same impact

does not it has been the planned, as well as the infrastructure and the location to

carry out the activity correctly, at the same time obtaining part of the knowledge.

coupling in the market for CENCOSUD.

• Direct foreign investment

CENCOSUD is a great organization, which does not receive a direct

investment, the same level of operation, which is once the money, the money that is

used directly to reinvest, or inject the capital. He is a capital observer for the countries

of the region.

It should be noted that Cencosud is a multilatin.