Summer Training Project Report

On

CUSTOMER OFFERINGS AND CUSTOMER

SATISFACTION AMONGST HNI CUSTOMERS

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD

OF DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
TO
GAUTAM BUDDHA TECHNICAL UNIVERSITY, LICKNOW
FOR THE SESSION
2015- 16

​ nder Guidance of​ :

U ​ ubmitted by​ :
S
Miss Shipra Srivastava Abhilasha Bhatt
Branch Manager MBA 3​rd​ sem
HDFC Ltd
 
 ​DECLARATION
The study on “​Customer offerings and customer satisfaction amongst HNI

customers”​”, submitted by us in partial fulfillment of the requirement for MBA

from SRMGPC, Faizabad Road, Lucknow is an original work of my own. I declare

that this project has not been published previously elsewhere; it is the result of my

own effort & has been taken fully for academic purpose. All education materials

consulted in the course of the study have been declared in the reference. I have

done this work independently under guidance of our External Guide: Mrs. Shipra

Srivastava, Manager, HDFC Ltd. This work has not been submitted in full or part

to any Institute or University for the award of any degree or diploma.

___________________

Abhilasha Bhatt
Roll No. : 1412270002
 ACKNOWLEDGEMENT

I owe a great many thanks to a great many people who helped and supported me during the

writing of this project. My deepest thanks to Miss Shipra Srivastava the Guide of the project for

guiding and correcting various documents of mine with attention and care. He has taken pain to

go through the project and make necessary correction as and when needed. I express my thanks

to the Principal of, SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL

COLLEGE, LUCKNOW, for extending his support. Thanks and appreciation to the helpful

people HDFC Ltd, GORAKHPUR, for their support. I would also thank my Institution and my

faculty members without whom this project would have been a distant reality. I also extend my

heartfelt thanks to my family and well wishers.

ABHILASHA BHATT

MBA-III Sem.
 PREFACE
The success of any business entirely depends on marketing and research on the

consumer preferences, their satisfaction and attitude towards the product.

Marketing plays a vital role in a business to make it a success. It is such a topic

which cannot be learned through books only. It needs to be learned through

practical exposure. In this project I have tried to find out the way the company like

HDFC Ltd uses marketing as a key to success. I have put my best effort to

complete this task on the basis of the skill that I have achieved during my two

months internship in HDFC Ltd .

However, I would appreciate if any mistakes are brought to my notice by the

readers.

Abhilasha Bhatt

Roll No. : 1412270002

 TABEL OF CONTENTS

1. Introduction 1

2. Company Profile 2-5

3. Research Objectives 6-7

4. HNI Customers 8-15

5. Products 16-27

6. Loans 28-34

7. Cards 35-44

8. Research Methodology 45-48

9. Data Analysis 49-66

10. Suggestion 67-68

11. Conclusion 69

12. Bibliography 70