Book Name: E-BUSINESS TERMS MDM-01

Author: Pradeep Kumar

Detail: The Icfai Dictionary of E-Business Terms.

Pages: 650 Price: 420/- (approx..)

Book Name: REALITY TELEVISION MDM-02

Author: Salonee Priya
Detail: The Reality Television Wave: A Sea Change, The New
Surrealism: Loft Stories, Reality Television and Amateur
Dream Censors, commodification of Voter’ Voice.
Pages: 195 Price: 400/- (approx..)

Book Name: RADIO AS AN ADVERTISING MEDIUM MDM-03

Author: Pramod Rao
Detail: Radio- Making a Comeback as an Advertising Medium,
Radio Advertising Costs Less than you Think, The Creative,
Challenge of Radio Advertising, Fm Radio
Pages: 231 Price: 450/- (approx..)

Book Name: CORPORATE BRANDING MDM-04

Author: R J Devi
Detail: Understanding Corporate Brands and Corporate Branding,
Conceptual Framework on corporate Branding, Brand Your
Business: Why Your Company Needs a Corporate Brand
Identity and Strategy.
Pages: 223 Price: 450/- (approx..)

Book Name: INDIAN FILM INDUSTRY MDM-05

Author: Nasreen Taher, Swapna Gopalan
Detail: Bollywood, Indian Cinema the Bollywood Saga,
Internationalisation of the Indian Film Industry, The
Beginnings of Cmmercialisation in Bengali Theatre in Late
Nineteenth Century Calcutta.
Pages: 247 Price: 450/- (approx..)
 Book Name: INDIAN ENTERTAINMENT INDUSTRY MDM-06
Author: Dhandapani alagiri
Detail: Entertainment Industry Convergence : The Growth Mantra,
Media and Entertainment Industry: The show goes on, In
Movie Advertising in India, Independent Film-making and
Distribution: some Trends.
Pages: 231 Price: 450/- (approx..)

Book Name: MANAGEMENT OF PUBLIC MDM-07

RELATIONS AND COMMUNICATION
Author: Sailesh Sengupta
Detail: The Principles of Public Relations, Public Relations
Defined: Scope and dimensions, PR and Other Forms of
Public Communications, Organisation of PR Department
: Staff and Budgeting, Organisation, Management and PR.
Pages: 246 Price: 200/- (approx..)

Book Name: ADVERTISING MDM-08

Author: Frank Jefkins
Detail: Advertising and the Marketing function, Types of
Advertising, The Advertising Agency, Advertising Media:
Above-the -line, Advertising Media: Below-the-line, Sales
Promotion, sponsorship.
Pages: 323 Price: 1000/- (approx..)

Book Name: EVENT MANAGEMENT AND MDM-09

MARKETING
Author: N Kalai Selvan
Detail: An Effective Marketing Tool if Executed Rith, Event
Management, Sports Tourism and the Development of
Sports Events, Cutting Edge Technologies Set New
Benchmarks in Event Management.
Pages: 243 Price: 1000/- (approx..)

Book Name: PUBLIC RELATIONS FOR YOU MDM-10

Author: Suresh Gaur
Detail: Definitions of Public relations, Elements of Public Relations,
Public of Public Relations Professional requirements and
Qualities of Public relations officer, Public Relation Value.
Pages: 181 Price: 200/- (approx..)
 Book Name: PUBLIC RELATIONS MDM-11
Author: Iqbal S. Sachdeva
Detail: Public Relation Fundamental, Emergence of Public
Relations, Public Relations in India, Scan The Environment,
Marketing PR and Integrated Marketing Communication.
Pages: 563 Price: 450/- (approx..)

Book Name: BRAND MANAGEMENT MDM-12

Author: Kirti Dutta
Detail: Creating a Brand, Understanding Organizational Culture for
Successful Brand Management, Researching for Brand
Equity, Branding and the Marketing Programme.
Pages: 446 Price: 550/- (approx..)

Book Name: ADERTISING MEDIA PLANNING MDM-13

Author: Roger B. Baron
Detail: Introduction to Media Planning: The Art of Matching Media
to the Advertiser’s Marketing Needs, Sample Media Plan
Presentation, Advanced Measurements and Calculations,
Marketing Strategy and Media Planning.
Pages: 421 Price: 500/- (approx..)

Book Name: MARKETING RESEARCH MDM-14

Author: Sunanda Easwaran, Sharmila J. singh
Detail: Nature and Scope of Marketing Research, The role f
Research in Marketing, Practical Tips for Researchers,
Building Attitude Exploration into Questionnaires,
Implementing Research: Quantitative Surveys.
Pages: 602 Price: 400/- (approx..)

Book Name: MEDIA PLANNING AND BUYING MDM-15

Author: Arpita Manon
Detail: Role and Structures, Media Basics, Media Strategy, TG
Definition, Market Prioritization, Media weights, Media Mix
Decisions, Building a Plan, Evaluating Media Buys, The
Buying Process, Plan Implementation.
Pages: 341 Price: 450/- (approx..)
 Book Name: ADVERTISING MANAGEMENT MDM-16
Author: Jaishri Jethwaney
Detail: Introduction to Advertising Management, Advertising in
Historical Perspective, Brand Building and Advertising
Management, Media Strategy and Planning.
Pages: 716 Price: 450/- (approx..)

Book Name: ORGANIZATIONAL BEHAVIOUR MDM-17

Author: Dipak Kumar Bhattacharyya
Detail: Introduction to Organizational Behaviour and Management,
Evolution of Organizational Behaviour and Management,
Organizational Strategies and Policies, Conflict
Management and Stress in Organizations.
Pages: 621 Price: 450/- (approx..)

Book Name: BUSINESS RESEARCH METHODS MDM-18

Author: Alan Bryman
Detail: Business Research Strategies, Research Designs,
Planning a Research Project and formulating Research
Questions, Sampling, Structured Interviewing, Self-
completin Questionnaires, Asking Questions.
Pages: 690 Price: 450/- (approx..)

Book Name: BUSINESS COMMUNICATION MDM-19

Author: Meenakshi Raman and Prakash Singh
Detail: Understanding Business Communication, Writing Business
Messages And Documents, Understanding specific
communication Needs, Writing Business Messages and
Documents, Developing Oral Communication Skills.
Pages: 617 Price: 500/- (approx..)

Book Name: SOCIAL RESEARCH METHODS MDM-20

Author: Alan Bryman
Detail: Social research Strategies, Research Designs, Planning a
Research Project and formulating Research Questions,
The Nature of Quantitative research.
Pages: 733 Price: 650/- (approx..)
 Book Name: HUMAN RESOURCE MANAGEMENT MDM-21
Author: P. Jyothi and D. N. Venkatesh
Detail: Nature and Concept of HRM, HRM in a Dynamic
Environment, Human Resource Planning, Job Analysis and
Design, recruitment and Retention, Employee Selection.
Pages: 560 Price: 400/- (approx..)

Book Name: BUSINESS COMMUNICATION MDM-22

Author: Prakash Singh
Detail: Nature and Scope of Communication, Non-verbal
Communication, Effective Listening, Business
Presentations and Public Speaking, Meetings and
Conferences, Team Briefing.
Pages: 591 Price: 350/- (approx..)

Book Name: MAMAGEMENT MDM-23

Author: Anil Bhat and Arya Kumar
Detail: Management Functions and Business Environment,
Organizational Structure, Economic And Financial Analysis.
marketing Planning, Emotional Intelligence, Stress
Management.
Pages: 582 Price: 600/- (approx..)

Book Name: MARKETING COMMUNICATIONS MDM-24

Author: PR Smith and Ze Zook
Detail: New Marketing Communications, Branding, Customer
Relationship, Management, Customer Psychology and
buyer Behaviour, The Changing Communications
environment, Websites and social Media.
Pages: 471 Price: 3600/- (approx..)

Book Name: THE SOCIAL MEDIA MANAGEMENT MDM-25

HAND BOOK
Author: Nick Smith & Robert Wollan
Detail: Social Media Strategy fo Organizations, Marketing and
Sales in Social Media,
Pages: 328 Price: 1850/- (approx..)