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MANAGAMENT, RANCHI.
1
DECLARATION
SPECIALIZATION:-MBA
(MARKETING)
2
ROLL NO: - 12MBA01020
PLACE- RANCHI
ACKNOWLEDGEMENT
A project report is never the sole product of a person whose name appears
on the cover. I deem it a time bound privilege and function to dedicate this
page of mine to helping hands for their cooperation & guidance that enabled
me to dedicate time and effort in framing analysis in conceivable system.
3
SUBMITED BY:-
EXECUTIVE SUMMARY
This study suggests that people are reluctant while investing in stock and
commodity market due to lack of knowledge.
4
Through this report we were also able to understand, what are our
Company’s (Share khan Ltd). Positive and strong points, on the basis of
which we come to know what, can be the basis of pitching to a potential
client.
TABLE OF CONTENT
Chapter 1: Introduction
……………………………………………………………………….7-18
Introduction…………………….……………………………………………7
Back ground of stock exchange in India……………………....8-10
Basics of stock market……..……………………….……………....11-14
Securities available for trading…………………………………...15-18
Introduction to company…………………………………………..19
Work structure of share khan ltd………………………………20-28
Market strategies………………………..……………...............28-30
5
SWOT Analysis……………………..………………………………….31-32
Research methodology……………………………………….49-50
Method of data collection………………………………….50-52
Observation ………………………………………………………63
Finding …………………………………...……………………..…64
Suggestion……………………………….………………………..65
Chapter 8: Conclusion…………………………………………………………………68-
6
Chapter 9: Bibliography………………………………………………………………69
7
CHAPTER-1
INTRODUCTION
In most of the metros, people like to put their money in stock options
instead of dumping it in the bank-lockers. Now, this trend pick pace in small
but fast developing cities like Delhi, Chandigarh, Gorgon, etc. My research is
based on the residents of Delhi and its nearby areas.
8
BACKGROUND OF STOCK EXCHANGE IN INDIA
Between 1840 and 1850, only half a dozen brokers existed for the limited
business. But during the share mania of 1860-65, the number of brokers
increased considerably. By 1860, the number of brokers was about 60 and
during the exciting period of the American Civil war, their number increased
to about 200 to 250. The end of American Civil war brought disillusionment
and many failures and the brokers decreased in number and prosperity. It
was in those troublesome times between 1868 and 1875 that brokers
organized an informal association and finally as recited in the Indenture
constituting the “Articles of Association of the Exchange”. On or about 9 th day
of July,1875, a few native brokers doing brokerage business in shares and
stocks resolved upon forming in Bombay an association for protecting the
character, status and interest of native share and stock brokers and
providing a hall or building for the use of the members of such association.
9
As a meeting held in the broker’ Hall on the 5 th day of February, 1887, it was
resolved to execute a formal deal of association and to constitute the first
managing committee and to appoint the first trustees. Accordingly, the
Articles of Association of the Exchange and the Stock Exchange was formally
established in Bombay on 3rd day of December, 1887. The Association is now
known as “The Stock Exchange
The entrance fee for new member was Re.1 and there were 318 members on
the list, when the exchange was constituted. The numbers of members
increased to 333 in 1896, 362 in 1916and 478 in 1920 and the entrance fee
was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in 1916 and Rs. 48,000
in 1920. At present there are 23 recognized stock exchanges with about
6000 stock brokers. Organization structure of stock exchange varies.
These exchange do not work of its own, rather, these are run by some
persons and with the help of some persons and institution. All these are
down as functionaries on stock exchange. These are
1. Stockbrokers
2. sub-broker
3. market makers
4. Portfolio consultants etc.
1.) Stockbrokers
10
Stock brokers are the members of stock exchanges.
These are the persons who buy, sell or deal in securities. A certificate of
registration from SEBI is mandatory to act as a broker. SEBI can impose
certain conditions while granting the certificate of registrations. It is
obligatory for the person to abide by the rules, regulations and the buy-law.
Stock brokers are commission broker, floor broker, arbitrageur etc.
9000 24,000
2.) Sub-broker
11
A combination of securities such as stocks, bonds and
money market instruments is collectively called as portfolio. Whereas the
portfolio consultants are the persons, firms or companies who advise, direct
or undertake the management or administration of securities or funds on
behalf of their clients.
Before getting familiar with share market, the first and foremost things we
should know is to know are the basic of share market.
1. WHAT IS SHARES?
Also, by buying and selling the shares you get capital gain. So, your return is
the dividend plus the capital gain. However, you also run a risk of making a
capital loss if you have sold the share at a price below your buying price.
12
Stock Market is an organized set-up with a regulatory body and the members
who trade in shares are registered with the stock market and regulatory body
SEBI.
A stock market is a market for the trading of company stocks, share and
derivatives.
Thus, the shares listed in the Bombay Stock Exchange (BSE) will be different
from those in the Delhi Stock Exchange (DSE), because a company may not
want to be listed in a particular stock exchange or may not fit the eligibility
requirements of the particular exchange.
The stock market is also called the secondary market as it involves trading
between two investors.
Primary markets
The primary markets is that part of the capital markets that deals with the
issuance of new securities are bought by way of the public issue directly
from the company.
Secondary markets
The secondary marking is the financial market for trading of securities that
have already been issued in an initial private or public offering. In
the secondary market, securities are sold by and transferred from one
investor or speculator to another.
13
The Bombay stock exchange limited or BSE has a nation-wide reach with a
presence in 417 cities and towns of India. Its index or market indicator is
known as the sensex.
The S&P CNX NIFTY or simply NIFTY is the leading for large companies on
the National Stock Exchange of India. It consists of 50 companies
representing 24 sectors of the economy, and representing approximately
47% of the traded value of all stocks on the National Stock Exchange of
India.
4. WHO IS A BROKER?
14
National Securities Depository, or NSDL and Central Depository Services
(India), or CDSL –to be the custodian of dematerialized securities.
The procedure for selling dematerialized securities is very simple. After you
have sold the securities, you would instruct your DP to debit your account
with the number of securities sold by you and credit your broker’s clearing
account. This delivery instruction has to be given to your DP using the
delivery instruction slips given to you by your DP at the time of opening the
account.
For receiving de-mat securities you may give a one-time standing instruction
to your DP. This standing instruction can be given at the time of account
opening or later, alternatively, you may choose to give separate receipt
instruction every time some securities are to be received.
The stock market has, perhaps, the most exciting investment opportunities
for the investor community. At the same time, it could be unnerving and
scary. In fact, equity investment has always remained a big challenge, not
only for retail but institutional investors too.
15
In short, investing in equities can be a difficult proposition for retail
investors. However, equity must from a part of every investor’s age,
monetary requirement, risk appetite etc.
1. Share
o Equity share
o Preference share
16
2. Debentures
o Partly convertible debentures
o Fully convertible debentures
o Non convertible debentures
o Warrants/coupons/secured premium notes/other hybrid
o Bonds
STOCK EXACHAGE
The stock exchange in India, under the overall supervision of the regulatory
authority, the securities and exchange Broad of India (SEBI), provide a
trading platform, where buyers and sellers can meet to transact in securities.
17
Ahmadabad Stock Exchange
Bangalore Stock Exchange
Bombay Stock Exchange
Calcutta Stock Exchange
Delhi Stock Exchange Association
Hyderabad stock exchange
Inter-connected stock exchange of India
Jaipur stock exchange
Ludhiana stock exchange association
Mumbai stock exchange
National stock exchange of India (NSE)
OTC exchange of India
NASDAQ
HANG SANG
S&P 500
DOWJONES
NIFTY
18
Nifty is an indicator of all the major companies of NSE.
The Nifty index is a composite of the top 50stocks listed on the
National stock exchange. It is a simplified tool which helps investors &
ordinary people alike, understand what happen in the stock market by
extension, the economy.
SENEX
MARKETING TIMINGS
Trading on the equities segment takes place on all days of the week (except
Saturday and Sunday holiday declared by the exchange in advance).
19
The market timing of the equities segment is:-
CHAPTER-2
Share khan is one of the leading retail brokerage of City Venture which is
running successfully since 1922 in the country. Earlier it was the retail
broking arm of the Mumbai-based SSKI Group, which has over eight decades
of experience in the stock broking business. Share khan offers its customers
a wide range of equity related services including trade execution on BSE,
NSE, Derivatives, depository services, online trading, investment advice etc.
Earlier with a legacy of more than 80 years in the stock markets, the SSKI
group ventured into institutional broking and corporate finance 18 years ago.
SSKI is one of the leading players in institutional broking and corporate
finance activities. SSKI holds a sizeable portion of the market in each of
these segments. SSKI’s institutional broking arm accounts for 7% of the
market for Foreign Institutional portfolio investment and 5% of all Domestic
Institutional portfolio investment in the country. It has 60 institutional clients
spread over India, Far East, UK and US. Foreign Institutional Investors
generate about 65% of the organization’s revenue, with a daily turnover of
over US$ 2 million.
20
The content-rich and research oriented portal has stood out among its
contemporaries because of its steadfast dedication to offering customers
best-of-breed technology and superior market information. The objective has
been to let customers make informed decisions and to simplify the process of
investing in stocks.
VISION
To be the best retail brokering Brand in the retail business of stock market.
MISSION
To educate and empower the individual investor to make better investment
decisions through quality advice and superior service.
WORK STRUCTURE OF SHAREKHAN
On April 17, 2002 Share khan launched Speed Trade and Trade Tiger, are
net-based executable application that emulates the broker terminals along
with host of other information relevant to the Day Traders. This was for the
first time that a net-based trading station of this caliber was offered to the
traders. In the last six months Speed Trade has become a de facto standard
for the Day Trading community over the net.
Share khan’s ground network includes over 700+ Share shops in 130+ cities
in India.
21
The firm’s online trading and investment site - www.sharekhan.com - was
launched on Feb 8, 2000. The site gives access to superior content and
transaction facility to retail customers across the country. Known for its
jargon-free, investor friendly language and high quality research, the site has
a registered base of over 3 Lacks customers. The number of trading
members currently stands at over 7 Lacks. While online trading currently
accounts for just over 5 per cent of the daily trading in stocks in India, Share
khan alone accounts for 27 per cent of the volumes traded online.
The Corporate Finance section has a list of very prestigious clients and has
many ‘firsts’ to its credit, in terms of the size of deal, sector tapped etc. The
group has placed over US$ 5 billion in private equity deals. Some of the
clients include BPL Cellular Holding, Gujarat Pipavav, Essar, Hutchison,
Planetasia, and Shopper’s Stop.
Finally, Share khan shifted hands and City venture get holds on it.
22
BENEFITS OF SHARE KHAN
23
· Personalized Price and Account Alerts delivered instantly to your Mobile
Phone & E-mail address.
· Anytime Ordering.
CLASSIC ACCOUNT
This is a User Friendly Product which allows the client to trade through
website www.sharekhan.com and is suitable for the retail investors who is
risk-averse and hence prefers to invest in stocks or who do not trade too
frequently.
Features
24
· Online trading account for investing in Equity and Derivatives via
www.sharekhan.com
· Live Terminal and Single terminal for NSE Cash, NSE F&O & BSE.
· Provision to enter price trigger and view the same online in market watch.
SPEEDTRADE
It is ideal for active traders and jobbers who transact frequently during
day’s session to capitalize on intra-day price movement.
Features
· Single screen trading terminal for NSE Cash, NSE F&O & BSE.
25
· Technical Studies.
· Multiple Charting.
DIAL-N-TRADE
Along with enabling access for trade online, the CLASSIC and SPEEDTRADE
ACCOUNT also gives Dial-n-trade services. With this service, one can dial
share khan’s dedicated phone lines 1-800-22-7500, 3970-7500.
SHAREMOBILE
Share khan had introduced Share mobile, A mobile based software where
one can watch Stock Prices, Intra Day Charts, Research & Advice and Trading
Calls live on the Mobile.
PREPAID ACCOUNT
26
Prepaid Classic Account : - Rs. 2000
IPO ON-LINE
Customers can apply to all the forthcoming IPOs online. This is quite hassle-
free, paperless and time saving. Simply allocate fund to IPO Account, Apply
for the IPO and Sit Back & Relax.
Share khan had tied-up with ICICI bank for Zero Balance Account for Share
khan’s Clients. Now their customers can have a Zero Balance Saving Account
with ICICI Bank after your de-mat Account creation with Share khan.
CHARGE STRUCTURE
27
Monthly Rs. NIL Rs. NIL
Commitment
Depository Charges
SSKI has more than eight decades of trust and credibility in the Indian stock
market. In the Asia Money broker's poll held recently, SSKI won the 'India's
best broking house for 2004' award. Ever since it launched Share khan as its
retail broking division in February 2000, it has been providing institutional-
level research and broking services to individual investors.
Technology
28
With their online trading account one can buy and sell shares in an instant
from any PC with an internet connection. Customers get access to the
powerful online trading tools that will help them to take complete control
over their investment in shares.
Accessibility
Knowledge
In a business where the right information at the right time can translate into
direct profits, investors get access to a wide range of information on the
content-rich portal, www.sharekhan.com. Investors will also get a useful set
of knowledge-based tools that will empower them to take informed decisions.
Convenience
One can call Share khan’s Dial-N-Trade number to get investment advice and
execute his/her transactions. They have a dedicated call-center to provide
this service via a Toll Free Number 1800-22-7500 & 39707500 from anywhere
in India.
Customer Service
Its customer service team assist their customer for any help that they need
relating to transactions, billing, de-mat and other queries. Their customer
service can be contacted via a toll-free number, email or live chat on
www.sharekhan.com.
Investment Advice
29
Share khan has dedicated research teams of more than 30 people for
fundamental and technical research. Their analysts constantly track the
pulse of the market and provide timely investment advice to customer in the
form of daily research emails, online chat, printed reports etc.
30
Markets, cinemas, hotels, atm or etc where people come in good
numbers.
Direct Marketing: Share khan executive’s reaches to the does of the
customer by fixing appointments with the interested customer, they
describe the details of the product. Executive give demonstration of
the products so that customer can understand better.
Advertising: Advertising is the most important tool of increasing
awareness of the product and this is the most widely used technique
by the company to tell about the new features and new lunch by giving
briefing of the product. Share khan use banners, distribution of
pamphlets, and advertisement in newspapers, magazines.
References: Share khan strategy is to satisfy the customer in terms of
their need by providing them timely services and knowledge about the
trade in equities, mutual funs by giving tips for investment advises
through e-mails or toll free calls for this purpose customers are
provided relationship manager who give investment advice and also
make transaction on their behalf on demand. B satisfying customer
executives ask their references that not only increase the awareness
but also increase the good will of the company.
Competitiveness: The Company is innovative and uses the latest
technology to improve the product to fulfill the demands of the
customers. Share khan makes it easy for the customer to make online
transaction of shares. The company is competitive in terms of the
product price and facilities it offers to the customer.
Internet: Company provides detailed information about the products
on Internet so that customer can know about the product easily and
completely
31
SHAREKHAN BUSINESS
1. Brokering business
32
BRANCHES ALL OVER INDIA
SWOT ANALYSIS
Strengths:
33
SSKI the parent company of Share Khan has more than eight decades
of trust and credibility in the Indian stock market. In the Asian Money
Broker’s poll SSKI won the “India’s best broking house for 2004” award.
Weakness:
Opportunities:
34
Abolition of long term capital gain tax on shares and reduction in short
term capital gain is making stock market as hot destination for
investment among small investors.
Increasing usage of internet through broadband connectivity may
boost a whole new breed of investors for trading in securities.
Threats:
More and more players are venturing into this domain which can
further reduce the earnings of Share Khan.
CHAPTER-3
With a Share khan online trading account, you can buy and sell shares in an
instant! Anytime you like and from anywhere you like.
You can choose the online trading account that suits your trading habits and
preferences - the Classic Account for most investors and Trade tiger for active day
35
traders. Your Classic Account also comes with Dial- n-Trade completely free,
which is an exclusive service for trading shares by using your telephone.
36
These accounts for active traders who trade frequently during the day's
trading session .Following are few popular features of Speed Trade account.
A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,
NCDEX, Mutual Funds, IPOs
Multiple Charts with Tick by Tick Intraday and End of Day Charting
powered with various Studies
User can save his own defined screen as well as graph template,
that is, saving the layout for future use
37
Tools available to gauge market such as Tick Query, Ticker, Market
Summary, Action Watch, Option Premium Calculator, Span Calculator
38
39
PROCESS ON ACCOUNT OPENING
LEAD MANAGEMENT SYSTEM (LMS)/ REFERENCES
CONTACT
APPOINMENT
DEMONSTRATION
AGREE DISAGREE N
o
DOCUMENTATION
TRADING
40
For online trading with Share khan, investor has to open an account.
Following are the ways to open an account with Share khan:
Call them at phone number provided below and ask that you want to
open an account with them.
Visit one of their branches. Share khan has a huge network all over
India. Click on http://sharekhan.com/Locateus.aspx this link to find out your nearest
branch. Just select the place near you and you'll find a manager to
assist you there.
If you wish to chat with customer service representative, you can join the
chat session
41
COMPETITORS INFORMATION
There are many competitors in the north region like KARVY, HDFC
khan ltd.
1. 5paisa.com
2. Kodak Street
3. India Bull
4. ICICI Direct
5. HDFC Security
5PAISE.COM
Company Background
India info line was founded in 1995 and was positioned as a research firm in
2000 e-broking was started under the brand name of 5paisa.com. Apart
from offering online trading in stock market the company offers mutual funds
online. It also acts as a distributor of various financial services i.e. GOI
42
securities, Company Fixed Deposits, Insurance, Limited ground network,
present in 20 Cities.
1. Investor terminal
Brokerage:
Intraday- 0.10% + ST
Delivery – 0.50% + ST
2. Trader Terminal
A/c opening: 500
De-mat: 250
Brokerage
Intraday- 0.10% + ST
Delivery - 0.50% + ST
43
Account access charges
Downtime
Recent past 5 paisa trader terminal is experiencing high frequency downtime
between 3:00 to 3:30 pm due to server load
Manual accounting
The 5 paisa accounting system is manual, online fund transfer through bank
is not credited unstably.
Limit is provided EOD for shares sold from DP, or call. Similarly limit released
for shares sold under BTST is manual. Delay in receiving payout of clear
funds from trading to bank account.
KOTAK STREET
Company Background
Kotak Street is the retail arm of kotak securities. Kotak Securities limited is a
joint venture between Kotak Mahindra Bank and Goldman Sachs.
44
Online account type
Free way: flat Rs 999 cover charge p.m. 0.03% per transaction.
High traders: 6 times exposure cash and derivatives, auto sq off 2:55
For kotak fast lane/ keatlite/ keat desktop are trading interfaces keat desktop
with advanced tools comes at a charge of Rs. 500 non refundable.
Pricing of kotak
A.O. 500, De-mat 22.5 per month, Initial margin: Rs 5000, Min margin
retainable: Rs. 100 Brokerage slab wise: - Higher the volume, lower the
brokerage. Even older customers (on 0.25% and 0.40%) have been moved to
the slab wise structure.
45
60 lakhs – 2 cr. 0.25%
* DP charges extra
INDIABULLS
Company Background
Signature account: Plain vanilla account with focus on equity analysis. The
equity analysis is a paid service even for account holders.
Signature account:
Brokerage: negotiable
46
De-mat Rs. 200 if POA is signed, No AMC for this DP
Brokerage: negotiable
Paid Research
Scheme Facility
Web based 1 month 500 View and print on website
Web based 1 year 6000 View and print on website
Print report 1 month 750 View and print on website + 10 reports
delivered
Print report 1 year 9000 View and print on website + 10 reports
delivered
All shares held by client trading with IB are moved to IB Pool Account and the
same is shown as a reflection in client DP account. Charges are levied to
move shares from IB pool Account to client DP account
Access to a research even for and IB trading account hold is charges a min.
of Rs 500 a month.
47
Each RM is looked upon as revenue generator and he gets a % on business
generator from client. This can lead to over leveraged (interest) & high
frequency (brokerage) trading, which may no be in the best interest of the
client.
ICICI DIRECT
Company Background
De-mat nil 1st year charges included in account opening plus a facility open
additional 4 DP’s
Brokerage:
48
Slow website interface with no real time quotes crates dissatisfaction among
high frequency traders.
Being one of the websites with larger no. of after hour orders which are
pushed 1st thing in the morning, creates a choking of orders to the exchange,
causes delay of confirmation for new order placed during the early morning
trades
Restriction of BTST
Delivery is restricted to the total money allotted into the trading account.
49
The delivery brokerage is pegged at 0.85% and trading at 0.15% each side,
this makes is very unviable for customers dealing in large volumes. Although
progressively the delivery and trading brokerage reduce as volume go up.
HDFC SECURITIES
Company Background
The HDFC BANK, HDFC and Chase Capital Partners and their associates
promote HDFC SECURITIES LTD. Pioneers in setting up Dial-a-share services
with the largest team of Tele-brokers.
50
Account opening: 750
De-mat: 1st year charges included in account opening
Initial margin: Rs. 5000 for non HDFC bank customers
AMC: first year nil and Rs. 450 per year from 2nd year onwards.
Brokerages
Trading 0.15%
Delivery 0.50%
Deal clinchers V/S HDFC securities
A part from having no product to cater to day – traders the HDFC securities
online website is plagued with downtime. The same is currently being
revamped.
No leverage
51
No flexibility in commercial terms
The delivery brokerage is pegged at 0.5% and trading and 0.15% side, this
makes it unviable for customers dealing in large volume.
COMPARATIVE ANALYSIS
52
Cash Y Y Y Y Y Y
BTST Y N Y Y Y Y
Funded Y Y N N Y N
margin
Margin Y Y Y Y Y Y
Derivatives Y Y N Y Y Y
Commoditi Y N N Y Y Y
es
IPO Y Y Y Y N Y
MF Y N Y N N Y
Small Y N N N N Y
Savings
Insurance Y N N N N Y
CHAPTER-4
RESEARCH METHODOLOGY
Research Methodology:
Research design is a basic frame work, which provides guidelines for the rest
of research process. It is a map or blue print according to which the research
is to be conducted.
Objective of Research
Each research study has its own specific purpose. It is like to discover to
Question through the application of scientific procedure. But the main aim of
our research to find out the truth that is hidden and which has not been
discovered as yet. Our research study has two objectives.
53
Primary objective: -How Share khan Ltd is best services providers as a
stock broker in the north region
Secondary objective: -
1. To know about the awareness towards stock brokers and share market.
3. To study about the effectiveness & efficiency of Share khan Ltd in relation
to its customer
4. To study about whether people are satisfied with Share khan Services &
Management System or not
Research Design
Research design is the conceptual structure within which the research would
take place. The presentation of such a design facilitates research to be as
efficient as possible yielding maximum information.
54
2. Questionnaire.
3. Sample Selection.
4. Feedback Collection.
5. Analysis.
Types of research
1. Primary Data
2. Secondary Data.
Experiment
Survey
Personal Interviews
Questionnaire
Tele-calling
55
2. Secondary sources of data
Books
Journals
Internets
News papers
Pamphlets
Broacher
Magazines
-Element- Consumers
Delhi
56
• Sample Size: - 30 Respondents
Personal Interviews.
• Research instruments: -
Respondents.
Questions were
- Open-ended
- Close ended
CHAPTER-5
Yes No
57
AWARNESS ABOUT SHARE MARKET AND ONLINE TRADING
YES 93.33
NO 6.67
58
PERCENTAGE OF INVESTMENT IN FINANCIAL INSTRUMENT
35
30
25
20
15
10
Interpretations: This shows that although the mutual funds is on the rise
yet , the most favored investment continues to be in the share market so
with a more transparent system . Investment in the stock market can
definitely be increased
PURPOSE OF PERCENTAGE OF
INVESTMENT INVESTMENT
Liquidity 10%
Returns 50%
Capitals 16.67%
Tax benefits 13.33%
Risk covering 10%
59
PURPOSE OF INVESTMENT
60
50
40
30
20
10
0
LIQUIDITY RETURNS CAPITALS TAX BENEFITS RISK COVERING
Interpretation: - 73.33% people are interested in, returns, liquidity and tax
benefits. And remaining 26.67% are interested in capitals, risk covering.
Yes NO
60
PERRCENTAGE OF HAVING DEMAT AND TRADING A/C
61
SOURCE OF NEWS OF PERCENTAGE OF
BROKING FIRM SOURCE
20
Newspaper
Journal 10
TV Advertisement 10
Internet 23.33
Friend 26.67
Other 10
62
India bulls 13.33%
5paisa.com 0%
Other 10%
PERCENTAGE OF RESPONDENT
OTHER F; 10%
KOTACK SECURITY; 3%
63
7. How important do you think these factors influence in
choosing a broking firm?
Low brokerage :-( Not important) (Important) ( Extremely
important)
Better customer service:- ( Not important) (Important )
(Extremely important)
Brand loyalty:- ( Not important) ( Important) (Extremely
important)
Good trading tips:- (Not important) (Important) (Extremely
important)
Margin money:- ( Not important) (Important) (Extremely
important)
Timely research report:- (Not important) ( Important) (Extremely
important)
Friend recommendations:- (Not important) ( Important)
( Extremely important)
80
70
60
50
40
30
20
10
NOT IMPORTANT IMPORTANT EXTREMELY IMPORTANT
0
64
Interpretations:- 70% people thinks brandloyaty and friend
recommendations is extremely important. 50% people think low
brokerage and timely research report is extremely important. 47%
people think better customer service, good trading tips and margin
money is extremely important.
65
HIERACHY LEVEL OF BROKING COMPANY
OTHER
HDFC SECURITY
ICICI DIRECT
KOTAK STREET
INDIA BULLS
SHARE KHAN
0 5 10 15 20 25 30 35 40 45 50
Interpretations: - the chat shows that this brand image should further
leveraged by the company to increase in market share over its competitors
Yes No
66
Yes 43.33%
No 56.67%
60
50
Series 1
40
30
20
10
0
YES NO
10. Most important things you take into your mind while making
investments?
Risk
67
Return
Both
FACTOR %AGE
Risk 3.33%
Returns 40%
Both 56.67%
FACTOR OF INVESTMENT
60
50
40
30
20
10
0
RISK RETURNS BOTH
Interpretation: 96.67% people are considered the both factors risk as well
as returns but, only 43.33% considered the risk or returns factor.
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CHAPTER-6
To study the sales and distribution management and improve the Customer
Acquisition Process by analyzing the consumer behavior, response and
mindset towards the product and services the company offers.
1. Preference of Investment:
72% consumers are aware of online share trading and 28% consumers are
not aware of online share trading.
70% consumers are known about Share khan ltd. and 30% consumers are
not known about Share khan ltd.
In Share khan Ltd 38% respondents have De-mat & trading account because
of better services and no annual maintenance and other charges.
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FINDINGS
Coming to faith 70% say Share khan Ltd is better than others stock
brokers due to Customer’s satisfaction.
Investors take risk as well as returns into their mind while making the
investment.
Businessmen are more interested in the stock market than the others.
People want to invest their money in the security market but they
haven’t the proper knowledge.
SUGGESTION
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Commitment should be equalized for every person.
Provide the facility of free demonstrations for all.
Improvement in the opening of De-mat & contract notice procedure is
required.
customer.
present customers.
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CHAPTER-7
ADVANTAGES:-
Lower brokerage and fees (in almost all cases). Fees can be even lower if
you're a frequent trader.
More control on your transactions. You can decide exactly what price and
time you wish to buy, down to the fraction of a second, as well as change
your order whenever you feel like. No waiting on the phone or having to go in
person to a branch.
More flexibility in terms of being able to see what options are available to
you and scan the market.
With online trading, you often have access to lower-fee mutual fund products
since you are your own advisor and nobody gets a cut along the way.
.
Handy tools to model interest earned, yield, returns etc, as well as financial
screeners to research stocks and bonds.
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Good research tools and newsfeeds on each stock, which you can delve
deeper into in your own time. A conventional offline broker may not always
be able or willing to offer you all of these. You can also get many of these for
free from sites like Market watch, Fool.com etc.
LIMITATIONS:-
Since the area is not known before it takes lot of time in convincing people to
start investing in shares primarily in IPO’s.
AS people are doing trading from their respective brokers, they are quite
comfortable to trade via physical form of paper.
Since most of the people are quite experienced and also they are not techno
Savvy. Also Internet penetration is poor in India.
Some respondents either do not have time or willing does not respond, as
they are quite annoyed with the phone call.
Inaccurate Leads:
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Sometimes leads are provided which had error in it, which varies from only 5-
Digit phone number to wrong phone number
CHAPTER-8
CONCLUSION
With the increases in cyber education awareness toward share market and
share trading has leaps and bounds; the awareness is expected to increases
future with the increase in internet education.
On the basis of the study it is found that share khan ltd is better services
provider than the other share brokers because of their study and research
and personalized advice on what stocks to buy and sell. Share khan ltd
provides TRADE TIGER as well as relationship manager the facility for
encouragement and protect the interest of the investors. It also provides the
information through the mail and mobile alerts that what IPOs are coming in
the market and it also provides its research on the future prospect of the
IPOs.
Study also concludes that people are not much aware of commodity market
and while it’s going to be biggest market in India
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The company should also organize seminars and similar activities to enhance
the knowledge of prospective, and existing customers, so that the feel more
comfortable while investing in the stock market
CHAPTER-9
BIBILIOGRAPHY
o Websites
www.bseindia.com
o
o www.google.com
www.nseindia.com
www.moneycontrol.com
www.sharekhan.com
www.icicidirect.com
www.5paisa.com
www.indiabulls.com
o Newspaper
ECONOMIC TIMES
TIMES OF INDIA
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CHAPTER-10
ANNEXURE
Please tick your response whenever appropriate:
NAME:-
PROFESSION:-
ADDRESS:-
CONTACT NO:-
Newspaper
Journal
TV Advertisement
Internet
Friend
Other
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6. Which company provides you large no. of product and services?
Share khan
India bulls
ICICI Direct
HDFC Security
KOTAK Street
5Paisa.com
Other
Share khan
India bulls
KOTAK Street
ICICI Direct
HDFC Security
Other
Yes No
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10. Most important things you take into your mind while making
investments?
Risk
Return
Both
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