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PROCESS VIEW OF A SUPPLY

CHAIN
Supply Chain
 Supply Chain
 Sequence of processes and flows that take place
within and between different stages and combine to
fill a customer need for a product.

 Twodifferent ways to view the processes


performed in a supply chain
 Cycle View
 Push/Pull view
Cycle View of Supply Chain Processes
Customer

Customer Order Cycle

Retailer

Replenishment Cycle
Distributor

Manufacturing Cycle
Manufacturing

Procurement Cycle

Supplier
Cycle View of Supply Chain Processes
 Veryuseful when considering operational
decisions because it clearly specifies the roles
and responsibilities of each member of the
supply chain

 The detailed process description of a supply


chain in the cycle view forces a supply chain
designer to consider the infrastructure required
to support these processes
Cycle View of Supply Chain Processes
 Customer Order Cycle
 Includes all the processes directly involved in
receiving and filling the customer’s order.

Customer Customer Order


Arrival Receiving

Customer Order Customer Order


Entry Fulfillment
Cycle View of Supply Chain Processes
 Replenishment Cycle
 Includes all the processes involved in replenishing
retailer inventory

Retailer Order Retail Order


Trigger Receiving

Retail Order Retail Order


Entry Fulfillment
Cycle View of Supply Chain Processes
 Manufacturing Cycle
 Includes all the processes involved in replenishing
distributor/retailer inventory

Order Receiving
Arrival

Production Manufacturing
Scheduling and Shipping
Cycle View of Supply Chain Processes
 Procurement Cycle
 Includes all the processes necessary to ensure that
materials are available for manufacturing to occur
according to schedule

Order Based on Receiving at


Manufacturer’s production Manufacturer
Schedule or Supplier’s
Stocking Needs

Component
Supplier Production
Manufacturing and
Scheduling
Shipping
Push/Pull View of Supply Chain
Processes
 Pull process (reactive process)
 Execution is initiated in response to a customer
order

 Push process (speculative process)


 Execution is initiated in anticipation of customer
order

 Push/pull boundary
Push/Pull View of Supply Chain
Processes
 Veryuseful when considering strategic
decisions relating to supply chain design

 Forcesa more global consideration of supply


chain processes as they relate to customer
order
Examples
 L.L. Bean
Customer

Customer
Order PULL Customer Order Cycle
Cycle PROCESSES
L.L. Bean
Customer
Order
Arrives Replenishment and
Manufacturing Cycle
Procurement, Manufacturer
Manufacturing,
PUSH
Replenishment
PROCESSES Procurement Cycle
Cycles

Supplier
Examples
 Dell

Customer
Order and PULL
Manufacturing PROCESSES
Cycles

Customer Order and Customer


Customer Manufacturing Cycle
Order Manufacturer
Arrives (Dell)
Procurement Procurement Cycle
Cycle PUSH
PROCESSES
Supplier

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