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Synopsis

On

A STUDY ON CONSUMER PERCEPTION TOWARDS VEDAAZ ORGANIC DAIRY

PRODUCTS

SUBMITTED BY
BHAVIN CHAUDHARY

SUBMITTED TO
PROF. RIPAL MADHANI

Dr. D.Y. Patil Unitech Society’s

Dr. D. Y. Patil Institute Of Management & Research

In The Partial Fulfillment Of The Requirements For The Subject

Summer Internship Project

Batch 2018-2020
Title: A Study On Consumer Perception Towards Vedaaz Organic Dairy Product.

Company Name: Vedaaz Organic Pvt Ltd.

Objectives :

1. To Understand Consumer Perception Towards Vedaaz Organic Products.

2. To Know Consumer Awareness Level About Organic Products.
3. To Know The Satisfaction Level Of Consumers About Vedaaz Organic Dairy Products.

Research Methodology :

 Meaning Of Research

Research Is A Process Of Steps Used To Collect And Analyze Information To Increase Our
Understanding Of A Topic Or Issue.

Research Is "Creative And Systematic Work Undertaken To Increase The Stock Of Knowledge,
Including Knowledge Of Humans, Culture And Society, And The Use Of This Stock Of
Knowledge To Devise New Applications.”

Types Of Research Design :

There Are 3 Types Of Research Designs Which Are:

Exploratory Research: Just As The Word Implies, It Explores, That Is To Find Out About
Something By Answering The Question In “What” Or “How” Manner.

Descriptive Research: This Is A More In-Depth Research That Answered The Question What
And How.

Explanatory Research: This Seeks To Explain The Subject Matter Being Researched And Tries
To Answer The Question What, How And Why.

I Would Use Descriptive Research Method

 Type Of Research Methodology Used:

The Type Of Research Methodology That I Have Used In This Study Is A Descriptive One.
Descriptive Research Is Research Used To “Describe” A Situation, Subject, Behavior, Or
Phenomenon. It Is Used To Answer Questions Of Who, What, When, Where, And How
Associated With A Particular Research Question Or Problem. Descriptive Studies Are Often
Described As Studies That Are Concerned With Finding Out “What Is”. It Attempts To Gather
Quantifiable Information That Can Be Used To Statistically Analyze A Target Audience Or A
Particular Subject. Description Research Is Used To Observe And Describe A Research Subject
Or Problem Without Influencing Or Manipulating The Variables In Any Manner.

Sample Type And Size

Sampling Method: Non Random , Convenience Sampling

Convenience Sampling Is A Type Of Non-Probability Sampling That Involves The Sample

Being Drawn From That Part Of The Population That Is Close To Hand
Sampling Unit: Customers Of Vedaaz Organic Pvt Ltd.

Sample Size: 100

Sources Of Data Collection

Two Types Of Sources
Primary Data: Primary Data Is Data That Is Collected By A Researcher From First-Hand
Sources, Using Methods Like Questionnaire, Surveys, Direct Interviews, Or Experiments. It Is
Collected With The Research Project In Mind, Directly From Primary Sources.
Secondary Data: Secondary Data Is Data Gathered From Magazines, Reference Books,
Brochures, Previous Records, Websites Etc.
 Plan Of Data Analysis
Questionnaire:
1. Which Brand Dairy Product Do You Consume?
A) Amul
B) Gokul
C) Katraj
D) Other

2. Have You Heard About Vedaaz Organic Dairy Products?

A) Yes
B) No

3. From Where Did You Come To Know About Vedaaz Organic Dairy Product?
A) Friends
B) News Paper
C) Internet
D) Advertise
E) Social Media

4. Are You Aware About Organic Products?

A) Yes
B) No
5. Why Do You Choose Organic Products?
A) Ethical Reasons
B) Protect The Environment
C) Prefer The Taste/Texture
D) Quality Of The Product
E) For Better Health

6. Do You Believe That Organic Products Are “Healthier”?

A) Strongly Agree
B) Agree
C) Undecided
D) Disagree
E) Strongly Disagree

7. What Do You Think About The Products Of Vedaaz?

A) Excellent
B) Good
C) Fair
D) Poor
E) Very Poor

8. What Do You Think About Quality Of The Products They Offer?

A) Excellent
B) Good
C) Fair
D) Poor
E) Very Poor
9. What Did You Think About Taste Of The Product ?
A) Excellent
B) Good
C) Fair
D) Poor
E) Very Poor

10. Are You Satisfied With Delivery Time Of The Product?

A) Excellent
B) Good
C) Fair
D) Poor
E) Very Poor

11. Are You Satisfied With The Availability Of Product Whenever Needed?
A) Yes
B) No

12. Would You Still Like To Purchase The Organic Products If In Case Their Price Rises?
A) Definitely
B) Probably
C) Possibly.
D) Probably Not
E) Definitely Not
13. How Much Are You Satisfied With The Organic Dairy Products Offered By Vedaaz?
A) Excellent
B) Good
C) Fair
D) Poor
E) Very Poor

In This Report The Data Will Be Represented In The Form Of Percentage Graphs, Charts So
That The Data Interpretation Can Be Done Accurately.