The Significance of the Study

The topic will be emphasized more in this study. The researcher wants to know
Significance of Social Media in Tourism Management. The findings of this study would be
beneficial to the following:

To the Students – The study helped and served as a guide and reference for the students
that are taking similar studies. This study refers to the students, especially in tourism
major, who want to improve communication skills and develop social interaction with the
use of social media. The result may provide positive outcomes with communicating with
others as well as the tourists.

To the Teacher- The research would aid them their discussion regarding related lesson.
It will be easier for them to tackle the topic about this research. This research paper
provides information that will serve as a guide and evidence to the teachers on what the
student needs to improve and they will help the students with the problem may encounter
specially in our field.

To the Future Researcher – The research will be a useful reference for those future
researchers who would plan to make any related study as a guide related to the standard
of Tourism & Hospitality under Technical Vocational Strand.
Background of the Study

One of the most competitive fields of Service sector is tourism industry, which
requires effective management of natural, financial and human resources existing in
country. For developing tourism industry in any country is therefore important to provide
relevant Infrastructure, improve service quality and increase of customer satisfaction. The
essence of successful marketing is to provide sufficient value to gain loyal, long-term
customers. There are different types of instruments in marketing, which aims to achieve
of customer satisfaction and loathly. Social media is a crucial tool for success in business
today. People are already talking about the business using social media , companies
could establish good relations directly to the customers. Use of the internet for booking
tends to be higher in countries that have high internet penetration levels and usage of
credit cards, especial in the USA and UK. But the highest levels, interestingly, can be
found in some smaller Travel and Tourism markets such as Scandinavia (65% and
higher) and Australia. Globally, different estimates suggest that more than 50% of leisure
trips and 40% of business trips are booked online. By 2014, over 3 billion of the
world's adult population will be able to transact electronically via mobile or internet
technology with a 90% mobile penetration rate and 6.5 billion mobile connections. (Travel
and Tourism , World Travel Tourism Council in 2011) Social media refers the activities of
different customers in the society , gathering and sharing online information and
knowledge. Marketers know that theoretically, social media should be a powerful way to
generate sustainable, positive word-of-mouth marketing. It is very important that
marketers select the right social media platform, design the right message and engage
the right users to spread that message for implementing successful campaign. Tourism
review team works daily with a number of collaborative media for tourism industry and
attracting millions visitors from different countries. Facebook, Twitter, YouTube, Podcasts
and travelshake are the best known and effective social media networks for marketing in
tourism and hospitality industry. The impact and usage of social media marketing
strategies are very crucial for satisfying tourist demand in the global world. The creation
and accessibility of internet space has radically changed tourists motivation to plan and
book trips with different destination. Companies grow their confidence and familiarity with
the social web to receive all successful information from researching travel on websites.
Online marketing has grown inimportance in the tourism industryover the years. Social
media allows companies to interact directly with customers via various online platforms.
It also allows companies to monitor and interact with customers. ... The most popular sites
on the internet are the online social networking sites.
Statement of the Problem

The study aims to determine The Awareness of Tourism Students in the development
of the tourist spots in the Philippines. The researchers specifically seek to answer the
following questions:

1. What are the benefits of the development of tourist spots in the Philippines?
 One of the benefits that we can have in the development of tourist spots
here in the Philippines is that it can attract more tourists both International
& Domestic.
2. What are the processes of development that may apply?
 One of its processes, modernized the structures & facilities to make it more
durable but maintaining its natural concerns & culture-traditions vibes.
3. If you’re a tourism student, what can you do to spread awareness about this
development?
 As one of the tourism students, I will promote & educate my co-tourism
students to build cooperation & unity to spread awareness by understanding
DOs & DON’Ts in a specific tourist spot here.
4. How can you say that a tourist is satisfied with the changes?
 One of the possible way that a tourist became satisfy if their ratings &
feedbacks are very recommendable towards the tourist spot.
Conceptual Framework

Awareness of Tourism
Students in the development
of tourist spot in the
Philippines.

Effects of the development of

tourist spots.

Advantages Disadvantages

Improve the knowledge and experience of the Tourism Students (SHS).

Figure 2