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 What’s the Conversation About?

The Challenge to Staying Ahead in an Age of Hyper-Digital

The 6 Steps to Turning Your Catalog Into a Driver of Growth

How Amdocs’ CatalogONE Helps Drive the Business

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 The Challenge to
Staying Ahead in an
Age of Hyper-Digital

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 Rather, the competitive landscape has exploded, and now
includes OTTs, webscale, social networks, content and
media providers, messaging and voice platforms, and even
For service providers today, it’s a whole new ballgame. smart device vendors.

The rules of the game have changed. What this means is that the days of it being just about
connectivity are long gone. Today the competition is on to
Competition for customer attention and wallet share is no deliver the digital lifestyle.
longer with just the same old line-up of players.

Safaricom will Improving

enhance the
these
Enterprise
domains Business Unit operation

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 The new mandate:
bring ground-breaking digital
constantly and faster
The only way to not only keep up, but to stay ahead
of these new competitors and ahead of consumer
demands is to continually bring to market ground-
breaking new services for the digital lifestyle, and to
roll them out faster than ever.
It’s all about bringing innovation and value faster
than the next guy.
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The opportunity is great . . .
and can’t be ignored
For example, VoD monetization is expected to reach
over $33 billion by 2023.
The IoT telecom services market is expected to reach
over $17 billion by 2021.
And that’s just the tip of the iceberg.
The opportunities for delivering innovation and value in
an age of hyper-digital are tremendous.
The question is, how to tap into it . . and do it quickly?
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 The hurdles to accelerating innovation are many

Once a great new digital product or service is

ready to launch…

Once the perfectly complementing third-party service is

ready to bundle…

Configuring the new offering or promotion in the catalog entails a

process that is often slow, requiring navigation among multiple catalogs
as well as coding, and involving complex definitions and a lot of manual
work to move the new offer from the authoring tools
to the runtime environment.

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 And there’s more . . .

No access to one, No way to

quickly create No way to understand
unified, intuitive view
and launch offers how to best optimize
of all products and
and promotions offers to meet
services across every
that include third predefined KPIs, as well
line of business,
party products as to identify which
making creating offers
and services. active offers are
that require cross-LoB
A catalog that isn’t cannibalizing others, so
bundling very
always-on, nor as to recommend the
challenging.
Little to no elastic and requisite changes.
automation and scalable, nor which
governance includes a runtime
over the full environment to
product meet changing
lifecycle. needs.

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 The 6 Steps to
Turning Your
Catalog into a
Growth Driver

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 The 6 Steps 1. Ensure that the catalog has an intuitive interface that
empowers business users to define and create new
offers and promotions.

2. Ensure that the catalog is centralized for improved

data consistency and management of products and
services.

3. Include intelligence for ensuring that offers are meeting

KPIs while avoiding cannibalization.

4. Catalog federation for quickly creating and launching

innovative offers and promotions with third-party
products and services and in compliance with the TM
Forum.

5. Product lifecycle management across the organization.

6. A cloud native architecture for maximum flexibility with

a low operational footprint.
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 How Amdocs’
CatalogONE
Helps Service
Providers Drive
the Business
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 Introducing a Whole New Kind of Catalog
CatalogONE presents a whole new way to accelerate time-to-
market of innovative products and services with unprecedented
ease and speed.
It enables every stakeholder to configure and launch new
products and services, pricing, channels, segments, and more
– in just minutes.
No code. No deployment overhead.
It is driven by a decoupled, cloud-native architecture for
unmatched flexibility and a low operational footprint.
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With its openness, CatalogONE can serve as a central
catalog for any line of business and partner. It provides clarity,
enabling collaboration both within the organization, as well as
with third party partners.
This also ensures consistent product definitions, activation
flow, charging, billing, and more.
In addition, CatalogONE offers runtime services, the ability to
launch offers into production at the click of a button, as well as to
configure once for launching to all channels including self-
service, mobile, the B2B portal, and more.
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 CatalogONE Highlights

Anyone can Has intelligence Accelerates partner

configure offers, for smart onboarding and
in recommendations third-party offer
minutes launch

Cloud-native, Can serve as a Automates

microservices-based, central catalog for product lifecycle
TMF open APIs, AWS clarity and management
certified collaboration

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 Since CatalogONE requires no system nor catalog
replacements, service providers can overcome one
catalog hurdle at a time for a catalog
modernization path that is attuned to the
organization’s needs and priorities.
So, whether the goal is an easier way for creating
offers, or only a faster way to launch new
promotions or third party services – CatalogONE can
make it happen, and with no impact on the business
nor on day-to-day operations.

Catalog Organization No impact on

modernization needs & priorities the business
path

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 Unprecedented Flexibility
CatalogONE delivers unmatched flexibility through its cloud-
native architecture, which is driven by microservices and
containers. Cost to Operate

This architecture enables it to easily integrate to existing

53% Average FTE & cost reduction
catalogs, third party catalogs, as well as Amdocs’ DigitalONE,
for a complete digital commerce solution.

Being cloud native also means that it enables automated

release management and the ‘always on’ experience. And, Cost to Maintain
coming as a single catalog instance, it also comes with a low
operational footprint.
87% Reduction in effort
Moreover, the low operational footprint is also enabled by the 92% Reduction in duration
decoupled architecture that is open and standard.

CatalogONE is open source-driven, provides the choice for

public or private cloud, and offers runtime services.
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 Empowering Business Users
with CatalogONE Commerce

CatalogONE Commerce is a standalone application, which

comes as a layer on top of existing catalogs and systems,
enabling service providers to accelerate the time to market of
new offers and promotions.
With its intuitive interface, a role-based UI, ready to use
templates and building blocks, it provides business stakeholders
the power to create promotions and bundles and launch third
party offers – easily and at unprecedented speed, within days
vs. weeks or months.
It also comes with a predefined integration with DigitalONE for
a complete commerce solution.

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 CatalogONE Commerce is also federated to enable service
providers to launch innovative offers and promotions for third
party services and products.

Integration with third party catalogs is made easy through a

federation via TMF open APIs, accelerating time to market, and
reducing operating costs.

CatalogONE Federated supports any of today’s telco-specific

catalog needs, embedding best practices and use cases that
are based on Amdocs’ extensive industry experience.

Note: Catalog federation is also available out of the box with

the other catalog options of CatalogONE.
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 Simplifying Pricing Schemas and
Policies with CatalogONE Charging

CatalogONE Charging provides an intuitive UI to manage the

process of implementing, extending, validating, and approving
complex pricing logic, pricing schemas and policies with zero
coding.

Note: Existing MEC, RLC, and Charging 9 customers (with no

OMS) can upgrade to the CatalogONE Charging Catalog (NG
RLC) and gain the benefits of CatalogONE without having to
upgrade their charging application.

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 Clarity & Consolidation
with CatalogONE Centralized
CatalogONE Centralized is also a standalone application. It
centralizes multiple local catalogs and applies a consistent and
unified data model to the many pricing, charging, and billing rules. It
can include the Charging Catalog only, or both the Charging and
Commerce Catalogs.
Online Catalog Services
It integrates to all of the service provider’s applications (e.g. billing, Collaborative Authoring
charging, etc.), and can serve as a master catalog. This enables
centralized authoring for a newly unified ecosystem, publishing Testing Automation
catalog information to multiple consuming applications, and A/B Testing
optionally to various embedded catalogs. Auto-Release
The solution can also go down to the network to create resources and Management
services, and enable catalog consolidation for any environment.

With its intuitive UI, it profoundly simplifies the process of implementing,

extending, validating, and approving complex pricing logic, rules,
and data, ensuring data consistency across all LoBs.
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 With dashboards and analytics, it reduces
iCatalog for Intelligence the new offer ideation cycle time, as well
as the risk of rolling out sub-optimal offers.

iCatalog offers intelligence for optimizing

offers and avoiding promotion
cannibalization.

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 CatalogONE Product Lifecycle Management (PLM)
enables automation and governance for managing the
lifecycle of products from ideation through creation,
implementation, and up to end-of-life.

Service providers can manage all the changes that

occur during the product’s lifecycle with short iterative
cycles, working in agile mode, as well as through
simulations, automation, parallel work, and workflow
and approval management.

The result is effective collaboration both within and

outside the organization.

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 In Summary:
CatalogONE enables
the 6 steps that turn the catalog
into a growth driver
1. An intuitive catalog interface that 4. Catalog federation for quickly creating
empowers business users to define and and launching innovative offers and
create new offers and promotions. promotions with third-party products and
services.
2. A centralized catalog that centralizes
multiple local catalogs and applies a 5. Product lifecycle management across the
consistent and unified data model. organization.

3. Intelligence for optimized offers and 6. A cloud native architecture that is

avoiding promotion cannibalization.
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microservices based.
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 Multiple options
for addressing catalog needs
one priority at a time

CatalogONE Commerce Product Lifecycle Management

CatalogONE Charging iCatalog

CatalogONE Centralized

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 Amdocs is a leading software and services provider
to communications and media companies of all
sizes, accelerating the industry’s dynamic and
continuous digital transformation.

With a rich set of innovative solutions, long-term

business relationships with 350 communications and
media providers, and technology and distribution
ties to 600 content creators, Amdocs delivers
business improvements to drive growth. Amdocs
and its 25,000 employees serve customers in over
85 countries. Listed on the NASDAQ Global Select
Market, Amdocs had revenue of $4.0 billion in
fiscal 2018.

Contact us to learn more about CatalogONE.

Catalogone@amdocs.com

www.amdocs.com
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