How to Use This Document

1) Go to “File” -> “Make a copy” to get the editable version

2) Fill the first page of the canvas

3) Go deeper with the second page of the canvas

4) Turn this content into a real landing page using this ​free cheatsheet

[Optional] Email me what you came up with: ​pedro@cortes.design

Print this out and try it!​ Or go to “File” and “Make a Copy” to use it digitally.​ ​By Pedro Cortés from the book “The SaaS Landing Page Blueprint” 
Title: Author(s): Date:

#1- Your One-Liner #2- The Big Problem #3- Your Solution
Let your team describe the product/business in What’s the #1 problem your product solves? How does the product solve the big problem in
one short paragraph. 3-5 steps (max)?

#4 - The Costs #5- Social Proof #6 - The Call To Action

What are the costs of switching to your product? Use ​result driven​ testimonials from current What call to action will you be using? I.e. “Get
I.e. Migration, setup time, learning curve. customers that are the most similar to your ideal Started”, “Schedule Demo”, “Contact us”...
customer. (Write examples below)

#7 - The Alternative
If they are not ready to sign up NOW how can you
convert them long term? I.e. Demos, Webinars,
Lead magnets ...

Print this out and try it!​ Or go to “File” and “Make a Copy” to use it digitally.​ ​By Pedro Cortés from the book “The SaaS Landing Page Blueprint” 
Title:
GOING EVEN DEEPER​ ​(​examples in the book​)
#1- Your One-Liner
Narrow it down to:
Most business struggle with [main problem],
that’s why created a [explain your solution
here] so they can [get the desired result]
Unlike our competition [USP goes here]
#4 - The Costs
How Can You Reduce Those Costs?
i.e. Onboarding, free setup, training, special
offers...
Print this out and try it!​ Or go to “File” and “Make a Copy” to use it digitally.​ ​By Pedro Cortés from the book “The SaaS Landing Page Blueprint”
Author(s):
#2- The Big Problem
What’s wrong with their current
tools/process?
How much is not fixing the problem costing
them?
Why can’t they fix it themselves?
#5- Social Proof
What are some of the desired results your
product has generated for customers?
These will be your best social proof ;)
Date:
#3- Your Solution
Why is your product better, faster or more
user-friendly than the other options they have
on the market?
#6 - The Call To Action
What call to action will you be using? I.e. “Get
Started”, “Schedule Demo”, “Contact us”...
#7 - The Alternative
If they are not ready to sign up NOW how can you
convert them long term? I.e. Demos, Webinars,
Lead magnets ...