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SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY

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THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

CHAPTER 1

THE PROBLEM AND ITS BACKGROUND

INTRODUCTION

There is nothing quite like traveling, like seeing a new place for the first time or
returning to a favorite place. People of all ages, from all countries, travel to foreign places
for many different reasons like work, family and leisure. Whether by plane, train, ship or
automobile, travel is generally a pleasurable experience, at least for the people who can
financially afford comfortable and safe methods of travel. But it has more benefits than
satisfying one’s need to make money, as well as to see loved ones and enjoy one’s self on
vacation. There are lots of destinations you can travel that is worthy like Southern Leyte.

Southern Leyte is a province in the Philippines located in the Eastern Visayas


region.Its capital is the city of Maasin. Southern Leyte was a sub-province of Leyte until it
was made into an independent province. Southern Leyte includes Limasawa, an island to
the south where the first Roman Catholic Mass in Philippine soil is believed to have taken
place and thus considered to be birthplace of Roman Catholicism in the Philippines. The
province, being part of Leyte Island, is believed to be influenced by Datu Ete, ruler of the
historic community of Mairete, meaning Land of Ete, which was centered in Tacloban. The
area which is to be Southern Leyte is believed to have been occupied by animist Visayan
ethnic groups from Bohol. There is no proof that the indigenous animist Warays of Samar,
who at the time occupied northeast Leyte, ever occupied Southern Leyte.

The province of Southern Leyte has numerous things to show, sell, develop and
enhance in terms of tourism potential for, it has world class spots such as dive sites, caves
extreme adventures sites, waterfalls, safari, river trekking, crater, lake trekking, fish
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

feeding, vain forest tramping, scuba diving and whale shark interaction, island escapades,
beach fun, religious journeys, etc.

This research study will give you idea how beautiful Southern Leyte is. The things
can it offer in terms of delicacies, tourists destinations especially the new one, and the
adventures and relaxation a traveler can do there. In the end , you can distinguish how
worth to travel the province of Southern Leyte.

RESEARCH PARADIGM

This study was conducted by the Research Paradigm, and it viewed by beliefs that deals
the ultimate principles.

INPUT PROCESS OUTPUT

Southern Leyte
destination video play

Respondents Profile
> Conduct survey
Rsearch Value using survey Southern Leyte's
questionnaire finest tourist
Age:
attraction
> Use of mean and promoted to
1. Gender
percentage & looking Local
2. Employment frequency
Travelers
status distribution
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

C0NCEPTUAL FRAMEWORK

This will be the guide to all readers, that they will understand easily, what our
Research is all about, and its conclusions.

TRAVELERS

Southern Leyte's finest Delicious


Good looking tourist attraction food
view  Islands
 Mountain parks
 White beaches
 Caves
 Falls
 Fish Sanctuaries
Virtue Affordable
 Whale shark
experience and
Economical
fee

Figure1. Expectation of the Traveler

The Figure above explains the expectations of tthe travelers when they visit
Southern Leyte's finest tourist attraction, every places has own unique stunning views. The
places has different great delicacies will be offered that surely mouth-watery one. Each
spot has different activities for adventure and relaxation to experience. The places are very
affordable just because its just for economical budget set and some places are free to visit.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

THEORETICAL CONSTRUCT OF THE STUDY

The first Roman Catholic Mass in Philippine soil is believed to have taken place
and thus considered to be birthplace of Roman Catholicism in the Philippines.

As early as 1898 during the Spanish and American periods, there had already
existed a "sub-province" consisting of the municipalities from Palompon to Hinunangan,
with Maasin as the center. Some government offices had already been established in
Maasin on the southwestern part of Leyte govern the area.Before Southern Leyte is part of
Leyte but now it is an independent province as now. Since then Southern Leyte is composed
of 1 congressional District 1 city 18 municipalities and 500 barangay Problem a total
population of 399, 137 in 2010. Even before the fall of the Spaniards to the Americans on
August 13, 1898 a court of first instance had already been established in Western Leyte.
There was the office of the "promoter fiscal" equivalent to the provincial treasure.

Southern Leyte is one of the six provinces in Region 8 or Eastern Visayas Region.
It is approximately located within the geographic coordinates of 9?52’ to 10?37’ North
Latitude and 124?45’ to 125?15’ East Longitude.It is about 1 hour by air transport from
NAIA-Manila Airport to Tacloban City Airport and 3 -4 hours mega taxi ride from
Tacloban to Maasin City. It is about 1 hour by air transport from NAIA-Manila Airport to
Mactan International Airport in Cebu Province, about 30 minutes taxi ride from Mactan
Airport to Cebu City Port and about 6 hours slow boat ride from Cebu City Port to
Maasin City Port or about 2 hours fast craft ride from Cebu City Port to Hilongos and/or
Bato Port, Leyte to Maasin City. It is about 36 hours land transport from Pasay City or
Cubao, Quezon City to Maasin City.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

STATEMENT OF THE PROBLEM

The objective of this study was to gather information that would address all the
issues associated with the promotion of Southern Leyte's tourist attraction.

1. What is Southern Leyte?

1.1. Rich in cultures and tradition

1.2. Lot of tourist spot attraction

1.3. Full of adventures and relaxation

1.4. Hospitable and kind people

1.5. Lot of delicacies to offer

2.0 What are some famous places found in Southern Leyte?

2.1. San Pablo Island

2.2. Pungkay Mountain Park

2.3. Molopolo White Beach

2.4. Calag-itan Fish Sanctuary

2.5. Agas-Agas Bridge

3.0 What are the possible things Southern Leyte van offer to the travelers?

3.1. Stunning views of certain places.


SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

3.2. Activities for adventure and Relaxation to experience.

3.3. Great delicacies offered.

3.4. Affordable Economical budget set for each place.

4.0 Is Southern Leyte is worth to travel?

HYPOTHESIS

This study was conducted to assess the hypothesis of the proponents that there are
lot of undiscovered tourist spots and some travelers also wants new places to visit. One of
the places is the province of Southern Leyte that has new discovered destinations but there
only few people know those places.

In order to awareness of everyone the researchers wanted to promote the Southern Leyte's
finest tourist spot for those looking travelers. By introducing some of World class Spots in
Southern Leyte like Agas-Agas Bridge, Calag-itan Fish Sanctuary, Pintuyan Whale Shark,
Tagbak Marine Park, San Pedro & San Pablo Islands, Molopolo White Beach and etc,
Including the activities that will experience such as adventure; dive, fish feeding, whale
shark interaction, Island escapades and etc. The stunning views of the places there will give
you a relaxation. Add also the delicious delicacies offered of the great Southern Leyte. All
of these can experience in economical budget set for those places. These are some reasons
that will convince the travelers to pack up their things and travel the Southern Leyte. If
this study would succeed, the hidden beauty of Southern Leyte will be promoted to those
looking travelers.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

SIGNIFICANCE OF THE STUDY

The findings of this study wouldl benefit the researchers to be aware of the Tourist
Spots in Southern Leyte, may share ideas about the natural heritage and know value and
essense of studying the tourist destinations in the Philippines.

Travelers- They will be aware about new places in Southern Leyte, and may consider to
visit as it is worth to travel.

Travel Agents- They will benefit from the researchers to give ideas about new discovered
destination where they can offer to the travelers for tour.

Tourist- They will benefit from this study by additional place for a checklist to travel.

Future Researchers- This research will be beneficial for future researchers on related
topics. The data will be able to contribute their data and the method used in this study and
findings could serve as a guide for them.

People's in Southern Leyte- They will benefit by introducing the Southern Leyte's finest
tourist spots that will help them to discover the place.

Scope and Limitations

This study only scope for the age, status, and suggestions thought of the respondents
related to the subject topics. The researchers' aim was to promote Southern Leyte's finest
tourist Attraction, it is also focused on particular destinations with stunning views,
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

delicious delicacies offered, adventurous and relating to experience and economical budget
for travelers.

DEFINITION OF TERMS

The terms are defined conceptually and operationally to understand better the study.

Destination- The place to which someone or something is going or being sent

Experience- Practical contact with and observation of facts or events

Impact- The action of one object coming forcibly into contact with another

Inaugurated- Begin or introduced

Promoter fiscal- Promoter one that promotes, fiscal is used to describe something

Promote- Further the progress of (something, venture or aim)

Southern Leyte- Is a province in the Philippines located in the Eastern Visayas

Sovereign- Is used to describe the person or institution that has the highest power in a
country

Sparsely- Thinly scattered or distributed

Tourism- The commercial organization and operation of vacation and visits to places of
interest

Tourist Spot- A characteristic that attracts tourists

Travelers- A person who is traveling or who often travels


SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

CHAPTER 2

Review of Related Literature and Studies

Related Studies are studies or investigations already conducted to which the present
proposed study are related or has some bearing or similarity.

LOCAL LITERATURE

Local Literature are the discussions regarding a certain phenomena that could be
testable and descriptively or experimentally the following are the articles about promoting
Southern Leyte.

According to community in Southern Leyte Province is one of the six provinces in


the Eastern Visayas Region, neighboring Leyte Province in the north, facing the Pacific in
the east, Camotes Sea in the west and Sogod Gulf in the south. It boasts a total landmass
of 1,734.8 square kilometers, and its terrain features relatively flat land along its coastal
area and rugged mountainous interior regions, with many rivers. In the east, there is no dry
season and a very pronounced maximum rain period occurs in the months of November to
January. In the west, the rainfall is more or less evenly distributed throughout the year. The
province abounds with many sorts of mineral resources, including such metallic minerals
as gold, copper, iron, lead and zinc, and such non-metallic ones as clay, limestone and
marble. It has 334 hectares of land planted with red woods.

Based on the article of to the Glossary of Filipino food (2015),The Southern Leyte
Delicacies. Chuletas Sagmani Minuron Kabkab BinagolTres Marias suman Magsaysay
Sarungsong Arasip Buko-cassava pie - Palo delicacy Pinaypay Pinto Pinaputok Tostados
De caña Delicias de piliRoscas Tinaba Adobong Kay-kay Fresh talaba (oysters) Kinilaw
na sunlutan (sea cucumber).
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

According to Travel Padi, The Leyte Dive Resort Adventure Tours is located in the
central part of Sogod Bay, and is perfect for small groups of people looking for privacy
and intimacy. They offer great macro and muck diving with several local sites, specializing
in this activity. Their sites called, Little Lembeh, as the name suggests, is a great site for
macro. Here you will find nudibranchs, seahorse, mimic octopus, and other strange
creatures. Apart from scuba diving, They can offer our guests adventure trips, like caving,
ziplining, and trekking in the interior. Leyte Dive Resort offers great muck diving for
macro enthusiast at the local dive sites. But also there is wonderful wall and drift diving
with beautiful hard and soft corals, visibility is good year round. We also have excellent
night diving at Malitbog Pier and the house dive site. We also offer Whale Shark Tour
which you'll be able to swim with the gentle giant of the sea.

Based on Underwater Playground in Sogod Bay, The Southern Leyte is standing


quietly on a plaza on the western tip of Southern Leyte is the monument of martyred priest
Fr. Jose Burgos (of the GomBurZa fame during the Spanish regime). Passing through this
rustic town named after him seems to be uneventful, but wait till you discover what lies
beneath its waters. This where the town gets its drawing power. Sogod Bay, the expansive
body of water embraced by most of the municipalities in Southern Leyte, is an unheralded
underwater world which can spring a pleasant surprise to lovers of the sea. It is habitat to
a diverse marine life waiting to be explored in uncrowded dive sites with its exceptional
reefs, coral gardens, steep drop-offs, shelves, and walls, to name a few..

To nurture this underwater wonder, the Southern Leyte provincial government has
partnered with Coral Cay, a foreign non-profit organization to help locals maintain the fish
sanctuaries, conduct awareness programs on ocean life preservation and clean-up activities
on Sogod Bay’s shorelines.

Those who want a more laid-back seaside interlude can laze in the white sands of Tangkaan
Beach, a short strip on Padre Burgos’ southernmost point.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

FOREIGN LITERATURE

A foreign literature is the studies or investigations conducted internationally related


to the Southern Leyte

According to Emily Holland ,her article of’ 6 reasons why traveling is good for you’.
Anybody who has traveled outside his or her comfort zone can attest to the excitement
that comes from being in a new environment. As research has shown, travel is not only
exciting; it also offers the following six health benefits.
Based on the Tourism Article, On April 11, 2011, the newly completed construction
of the much-awaited zipline, an environment friendly tourist attraction, has become an
added feature of Agas-agas Bridge, the tallest bridge in the Philippines located in Sogod,
Southern Leyte. The zipline extreme sports facility is the typical Public Private Partnership
(PPP) undertaking by the provincial government of Southern Leyte and a local investor,
Edwin Sakdalan, who is based in Camp Sabros, Digos City.It is dubbed as the highest and
longest zipline ever constructed in the country at present. It is one kilometer in length and
has a height of more than 1000 meters. Ziplines have mushroomed in the Philippines. The
Agas-agas zip experience affords a picturesque view of the surrounding thick forest. With
a helmet, harness, and carabiner, the flyer poised like a “superman” takes off from a hill
and gets across the T-shaped bridge in only 30 seconds on the average depending on one’s
weight. It is a gradual descent and slightly winding towards the finish line. The wind
against one’s face is refreshing, which seems like a reward for a personal triumph.

According to the Amesty International,Southern Leyte times that the London based
international human rights organization Amnesty International has contacted the Southern
Leyte Times and expressed its willingness to help Rodelia Palima who was arrested in Iran
for alleged drug trafficking.Amnesty International is a global human rights organization
which has 3 million members and support groups in more than 150 countries. It addresses
grave human rights abuses particularly concerning women and fights for the abolition of
the death penalty.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

LOCAL STUDIES

Local Studies are the discussions regarding a certain phenomena that could be
descriptively or experimentally the following are studies about promoting Southern Leyte.

According to the Local Economy the Agriculture in Southern Leyte is basically an


agricultural province complemented by the growth in the services sector. The major
sources of income in the province are farming and fishing. The major crops grown are
coconut, rice, banana, rice, root crops, fruits, and vegetables.

According to the Marinologists obeservation and study the Whale sharks have been
sighted in the waters of Panaon Island, Southern Leyte for decades. Anecdotal reports by
local fishermen speak of spotted giants that would haunt their time at sea. This wasn’t the
case for the people of Barangay Son-ok II, part of the Municipality of Pintuyan, who took
the initiative to start ecotourism activities with the giants in their waters in 2007.
Championing sustainable tourism

To date, Southern Leyte remains the most sustainable whale shark tourism practice
in the country, which is why the local whale shark guides were chosen to star in the Their
Future Our Future campaign film promoting sustainable marine wildlife tourism. Watch
the video opposite which explains why snorkelers should always keep their distance when
interacting with marine animals.

Based on the studies on Government of the Philippines that Southern Leyte is a


province in the Philippines located in the Eastern Visayas region. Its capital is the city of
Maasin. Southern Leyte was a sub-province of Leyte until it was made into an independent
province. Southern Leyte includes Limasawa, an island to the south where the first Roman
Catholic Mass was held and considered to be the birthplace of Roman Catholicism in the
Philippines.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

Southern Leyte forms an important part of the inter-island transportation system of the
country, with ferries transporting people and goods between Liloan and Surigao del Norte
in Mindanao. The province is well known for its quality abaca products and is the country's
major producer of abaca fiber. Southern Leyte.

According to the study of Family Organization,On July 1, 1960, Southern Leyte


was inaugurated as a province with sixteen municipalities: Maasin, as the capital town and
seat of the provincial government, Malitbog, Bontoc, Sogod, Libagon, Pintuyan, San
Francisco, St. Bernard, Cabalian (now San Juan), Anahawan, Hinundayan, Hinunangan
and Silago.

FOREIGN STUDIES

A Foreign study is the studies or investigatons conducted interactionally related to


the Southern Leyte.

Based on the study of the Province of Southern Leyte, Region VIII - Easter Visayas,
PhilippinesSouthern Leyte has a total land area of 173,480 hectares or 1,734.8 square
kilometers equivalent to about 8.1% of the total land area of Eastern Visayas. Relatively
flat lands along the coastal areas where population centers lay, but rugged and mountainous
towards the interior characterize the province.Southern Leyte has numerous small rivers in
addition to at least eleven (11) major rivers include Canturing River in Maasin, Amparo
River in Macrohon, Divsoria River in Bontoc, Subang Daku River in Sogod, Lawigan and
Hitungao Rivers in San Juan, Das-ay and Pondol Rivers in Hinunangan, and Maag River
in Silago.

Based on the study of the Southern Leyte Tourism Industry.Tourism is undeniably


a paramount piece in the economy. Different sectors subsist all together and play different
roles but with the same aspiration of gaining substantial income. Social, cultural and
educational constituencies are affected positively as tourism status arises in distinctareas
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

of the country. This study assessed the status of Southern Leyte Tourism Industry regarding
the tourism attractions, tourism services, and products that support the tourism industry to
develop an advance tourism marketing strategy through the use of Information Technology
concept. Tourist market of Southern Leyte’s tourism and the problems exist that affect the
province tourism industry were also determined.

Based on the studies of Southern Leyte plays tourism card By Cris Evert B. Lato
“We are positioning Southern Leyte as the Bohol of Eastern Visayas, where our remoteness
is our competitive advantage,” says Robert Castañares, chamber president. While the
SLCCI is only eight months old, Castañares said its members saw the need to make tourism
the main economic driver of Southern Leyte due to its natural attractions.

Tourism target The hubs will be located in Silago, Maasin, Sogod (Agas-Agas), San
Francisco (Napantau) and Limasawa Island. This initiative has been headlined by the
launching of the Agas-Agas zipline in Sogod town earlier this year, which is now gaining
attention from local and foreign tourists.

“Tourism is our development strategy. It is easy to start because the natural attractions are
already there. This is going to be a private sector-led initiative,” Castañares says.

Based on the study of Armenia P. T. The Project site which included 797 randomly
chosen household respondents in the five pilot REDD+ sites in Southern Leyte was
conducted to establish a socioeconomic baseline to describe the pre-project socio-
economic conditions at the REDD+ pilot project sites and Non-REDD+ sites or control
sites. The survey was conducted from May 11, 2011 to June 29, 2011 in 71 REDD+ pilot
barangays and 21 Non-REDD+ barangays in Bontoc, Sogod, Tomas Oppus, Silago, and
Maasin City, Southern Leyte.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

CHAPTER 3

RESEARCH DESIGN AND METHODOLOGY

This chapter presents the research method, population and sample of the study,
research instrument validation of the research instrument, data gathering procedure and
statistical use in the study.

RESEARCH METHOD

The research use descriptive survey with questionnaire method to asses socio-
demographic profile such as age, gender and stand. It was appropriate to use this because
this was focused on determining the impact of promoting southern Leyte's finest tourist
spots. The descriptive research method of research is a process of gathering data, analyzing,
classifying and tabulating data about the students expectation in Southern Leyte. The
researcher will use the descriptive method technique for survey method researcher are able
to statistically study the specific areas where the proponent must concentrate. Findings
regarding the common practices being done and the method which are commonly adopted
by researchers are obtained with the use of the survey method.

POPULATION AND SAMPLE OF THE STUDY

The population of this study consists of Grade 12 Senior High School of South
East-Asia Institute of Trade and Technology School year 2018-2019. The respondents were
sourced from the four strands, the ABM, STEM, ICT,and H.E. which consists of HRM and
Tourism. The Senior High School students as target respondents were selected through
purposive sampling. They were chosen on the basis meeting the purpose of the research
study, which is their expectation about Southern Leyte finest attraction. On the other hand,
the Senior High School students were selected through convenience sampling. They were
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

those who regularly come to school then offer. The classes were easy to approach and illicit
their cooperation in answering the instrument of the researchers.

The distribution of the respondents is by Senior High School Grade 12 South East-Asia
Institute of Trade and Technology is shown below:

STRAND STUDENTS

ABM 21

STEM 17

ICT 41

H.E. 71

TOTAL 150

INSTRUMENTATION AND VALIDATION

RESEARCH INSTRUMENT

This research adapted a pre-designed questionnaire (see appendix). The purpose of


the questions was to help the researcher focus on specific topics of this research. The
questionnaire was developed by the researchers to gain understanding regarding, the
impact of Southern Leyte to the selected Grade 12 students of South East-Asia Institute of
Trade and Technology.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

VALIDATION OF THE RESEARCH INSTRUMENT

The questionnaires for this study consists of two parts:

Part I. Demographic Profile

This part is composed of respondent's personal profile. It prompted is composed of


respondent's personal profile. It prompted data on Track or Strand, Grade level and others
if needed, such as age and gender.

Part II. Question Items

This part is composed of the of the Impact of Promoting Southern Leyte Finest
tourist Spot as basis for Captivating Local travelers as perceived by selected Grade 12
students of South East-Asia Institute of Trade and Technology. Their assessment and stand
about the expectations as a traveler.

DATA GATHERING PROCEDURE

To gather the data needed in the study, is to make a request letter to the Grade 12
Head Coordinator for their permission to conduct a survey to the students then; the
researchers personally administered the research instrument to the respondents. They
conferred and discussed the significance of the study and accomplished the distribution of
instrument properly.

The respondents were given time to accomplish the forms to prevent them from
giving nasty response. After that the researcher personally collected all the answered
questionnaires, the said questionnaires have been accomplished the result were tallied and
tabulated. These data became the based of analysis and interpretation.
SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

STATISTICAL TREATMENT

This study aimed to determine the impact of promoting Southern Leyte as perceived
by the selected Grade 12 students of South East-Asia Institute of Trade and Technology.

Frequency and Percentage Distribution. These were used to determine and evaluate the
impact of promoting Southern Leyte's tourist spots being implemented in the one hundred
fifty selected Senior High School students of South East-Asia Institute of Trade and
Technology respondents

Formula: P=F/N ×100

Where: P= Percentage

F= frequency

N= Total No. of Respondents

Ranking - The ranking represents the scale of statistical value adoped in this thesis study
one as follows.

SCALE DESCRIPTIVE RATING RATING

5 Strongly Agree 90%-100%

4 Agree 70%-89%

3 Moderately Agree 60%-79%

2 Disagree 50%-69%

1 Strongly Disagree 10%-49%


SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

CHAPTER 4

Presentation, Analysis and Interpretation of Data

This chapter presents the analysis and interpretation of data obtained


through a survey using a questionnaire pertaining to the specific problem of the study. The
literature and related studies were used in enriching the analysis and interpretation of data.

Table 1
Frequency Distribution of the Assessment of the Respondents for Southern Leyte.

STATISTICAL MEASURE TOTALS

INDICATORS DESCRIPTIVE
5 4 3 2 1
RATING
F % F % F % F % F % F %

Rich in culture 83 55.33 47 31.33 16 10.67 2 1.33 2 1.33 150 99.99 Strongly Agree
and tradition.

Lot of tourist
attractions. 75 50 59 39.33 14 9.33 1 0.66 1 0.66 150 99.98 Strongly Agree

Hospitable and 72 48 61 40.67 16 10.67 0 0 1 0.66 150 100 Strongly Agree


kind people.

Lot to offer Strongly Agree


delicacies. 73 48.67 51 34 17 11.33 8 5.36 1 0.66 150 99.99

81 54 49 32.67 14 9.33 3 2 3 2 150 100 Strongly Agree


Full of
adventures and
relaxation.

The table shown above the assessment of the respondents in Southern Leyte. The
Highest indicator is ‘Rich in culture and tradition’ with recorded percentage of 55.33% and
recorded frequency of 83 respondents. The Lowest indicator is ‘Hospitable and kind people’
with recorded percentage of 48% and recorded frequency of 72 respondents.
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Table 2

.Frequency Distribution of the Assessment of Respondents for Famous Attraction


found in Southern Leyte.

STATISTICAL MEASURE TOTALS

INDICATORS DESCRIPTIV
5 4 3 2 1
E RATING
F % F % F % F % F % F %

San pedro island


is the famous Strongly
island in 73 48.67 47 31.33 23 15.33 3 1.33 2 1.33 150 100 Agree
Southern leyte.

Mo-lopolo white
beach it has 72 48 47 31.33 23 15.33 7 4.67 1 0.66 150 99.99
finest white sand Strongly
that makes its Agree
famous.

Agas-agas
79 52.67 43 28.67 26 17.33 2 1.33 0 0 150 100
bridge is the
highest bridge in
Strongly
Southern leyte.
Agree
Calag-itan fish
sanctuary is the 70 46.67 56 37.33 21 14 3 2 0 0 150 100
best sanctuary to
visit because of
the friendly Strongly
fishes. Agree

Pungkay
Mountain park is
great to hike 76 50.67 52 34.67 15 10 6 4 1 0.66 150 100 Strongly
because of its Agree
intagramable
scenic view.

The table shown above the assessment of the famous attraction found in Southern
Leyte. The Highest indicator is ‘Agas-agas bridge’ which it is the highest bridge in
Southern leyte, with recorded percentage of 52.67% and recorded frequency of 79
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THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

respondents. The Lowest indicator is ‘Calag-itan fish sanctuary’ with recorded percentage
of 46.67% and recorded frequency of 70 respondents.

Table 3

.Frequency Distribution of the Assessment of the Respondents for the things can offer of
the Southern Leyte.

STATISTICAL MEASURE TOTALS

INDICATORS DESCRIPTIVE
5 4 3 2 1
RATING
F % F % F % F % F % F %

Stunning views 83 55.33 44 29.33 15 10 5 3.33 3 2 150 99.99 Strongly Agree


and certain
places.

Activities for 76 50.67 51 34 16 10.67 5 3.33 2 1.33 150 100 Strongly Agree
adventure and
relaxation to
experience. Strongly Agree
81 54 43 28.67 20 13.33 6 4 0 0 150 100
Great delicacies
offered.
81 54 46 30.67 16 10.67 5 3.33 2 1.33 150 100 Strongly Agree
Affordable
economical
budget set for
each places.

The table shown above the Assessment of the possible things Southern Leyte can
offer to the Travelers. The Highest indicator is ‘Stunning views and certain places’ with
recorded percentage of 55.33% and recorded frequency of 83 respondents. The Lowest
indicator is ‘Activities for adventure and relaxation to experience’ with recorded
percentage of 50% and recorded frequency of 76 respondents.
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THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

Table 4.

Frequency Distribution of the Assessment of the Proper ways to Promote Southern Leyte.

STATISTICAL MEASURE TOTALS

INDICATORS DESCRIPTIVE
5 4 3 2 1
RATING
F % F % F % F % F % F %

Through 57 38 30 20 39 26 23 15.33 1 0.66 150 99.99 Strongly Agree


Flyers.

Through Strongly Agree


Video blog. 78 52 40 26.67 25 16.67 5 3.33 2 1.33 150 100

Telling Others. 70 46.67 42 28 26 17.33 11 7.33 1 0.66 150 99.99 Strongly Agree
Posting on 72 48 44 29.33 27 18 7 4.67 2 1.33 150 100
Strongly Agree
Facebook

Making a
81 54 40 26.67 22 14.67 4 2.67 3 2 150 100 Strongly Agree
page.

The table shown above the assessment of proper ways to Promote Southern Leyte.
The Highest recorded indicator is ‘Making a page’ with recorded percentage of 54% and
recorded frequency of 81 respondents. The Lowest indicator is ‘Through flyers’ with
recorded percentage of 38% and recorded frequency of 57 respondents.
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CHAPTER 5

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter summarizes the thesis research findings, conclusion, and suggested
research recommendation program for further analysis. Conclusion and recommendations
were taken from an interview result given by the key researcher of the study.

SUMMARY

This study is about bringing the mind of the student in promoting Southern Leyte's
finest tourist spots, to give them some sort of insight about this study. The key Informants
of the study were the Grade 12 students of tourism who were concerned about the
undiscovered tourist attractions n Southern Leyte. The data were obtained through an actual
interview with the use of an interview guide questionnaires.

SUMMARY OF FINDINGS

Based on the results and observations from an interview with data that was gathered
to the key informants of students of South East-Asia Institute of Trade and Technology, at
this point are the summary of findings of the research.
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1. ASSESMENT FOR SOUTHERN LEYTE

The assessment of the respondents on Southern Leyte. The indicator ‘Hospitable


and kind people’ and ‘Full of adventure and relaxation’ has the highest percent assessed
with 100% while the lowest is’ Lot of tourist spot attractions’ with 99.98%. All the
indicators are assessed by the respondents as Strongly Agree.

2. ASSESSMENTS FOR FAMOUS ATTRACTION FOUND IN SOUTHERN


LEYTE

It shows that the famous attraction found in Southern Leyte are " San Pablo Island"
"Molopolo white beach" " Agas-Agas bridge" " Calag-itan Fish Sanctuary" which are the
indicators.

The indicator ‘ Molopolo Beach’ was assessed of 99.99% which is the lowest and
rest indicators are assessed of 100%, All the indicators are assessed by the students as a
Strongly Agree.

3. ASSESSMENTS OF THE RESPONDENTS ON THE THINGS SOUTHERN


LEYTE CAN OFFER

It shows that the Respondents on the things Southern Leyte can offer. The indicators
are "Stunning views and certain places", "Activities for adventure and relaxation to
experience", " Great delicacies offered", and "Affordable economical budget set for each
place".

The lowest indicator is ‘Stunning views and certain places’ has 99.99% while the
indicators rest has 100%.All were assessed by the students as a Strongly Agree.
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4. ASSESSMENT FOR THE RESPONDENTS OF THE PROPER WAYS TO


PROMOTE SOUTHERN LEYTE

It shows that the respondents of the proper ways to promote Southern Leyte. The
Indicators "Through Flyers" "Through Video blog" "Telling others" "Posting on p-
Facebook" and "Making a page" was the students assesed strongly agree.

The indicators the lowest recorded are ‘Through Flyers’ and ‘Telling Others’ with
recorded percentage of 99.99%.The highest indicators are ‘Through video blog’, ‘Posting
on Facebook’, and ‘Making a page’. All the indicators are assessed as Strongly Agree.
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CONCLUSION

Most of the respondents strongly agreed on the survey questionnaire for they still believe
on what Southern Leyte can offer to the travelers. Most of the respondents answered strongly agreed
for promoting Southern Leyte for they believe that Southern Leyte is a beautiful place and worth it
to travel. Everyone has their idea even if they did not yet visit the place, they didn't know the actual
scenic beauty of Southern Leyte yet but through this study they encounter it not by experience but
on the ideas and information given on this research. However, they became aware somehow about
the province of Southern Leyte but still it is the best when you will experience it as yourself.

All this stages, the respondents still believed that the people living in Southern Leyte have
a good heart and kind people, lots of places to visit, great delicacies to offer and adventure to
experience and the same way to relax. Based on the findings of the survey the respondents are was
not able to visit the said place and they want to experience and to know more the beauty of Southern
Leyte.

Indeed, Southern Leyte is a worth to travel for it almost world class tourist
attractions and best things they can offer. Therefore, Southern Leyte give a great impact
to everyone in order to captivate the travelers and also the tourists.

RECOMMENDATIONS

In view of the findings and conclusion research drawn from an interview and
observation conducted, the following recommendation is being suggested.

1. Promoting and uploading pictures and articles about the Souuthern Leyte's
tourist attractions in order the ravelers will become aware of.

2. Maintain the culture and tradition like festivals in every town to captivate
tourists.
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3. Visit the places in the Philippines before other countries to support our own
country.
4. Continue promoting the province of Souuthern Leyte to develop their tourism
industry.

5. Nurture the scenic views of the places in order to be discovered by travelers.


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ABSTRACT

Title: " The impact of promoting Southern Leyte finest Tourist Spots as, basis for
captivating local travelers "

Researchers:
Agrano,HannaMarie N.
Espina,Jeannes A.
Hemerga,RebeccaB.
Petilo,MarkCalebD.S

Adviser: Mr. Jun S. Foronda M.P.AMA.T


Institution: South East Asia Institute of Trade and Technology
Strand: Tourism
SchoolYear: 2018-2019

Southern Leyte is a province in the Philippines located in the eastern visayas


region. Its capital is the city of maasin. It was a sub province of Leyte until it was made
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into an independent province. It is where the first Roman Catholic Mass in the Philippine
soil is believed to have taken place and thus considered to be birthplace of Roman
Catholicism in the Philippines.
This study was conducted by a research paradigm where the input is respondents profile
such as
age, gender and strand. It will be process by conduct survey using survey questionnaire
and use of frequency distribution to have an output of that promotes the province of
Southern Leyte. The concept is all about the expectation of the travelers to Southern Leyte's
tourist attractions that has good looking views, virtue of experience, delicious delicacies
and affordable economical fee.

The province of Southern Leyte has numerous things to show, sell, develop and enhance
in terms of tourism potential for it has world class spots such as dive sites , caves extreme
adventures site, waterfalls, safari river trekking, crater lake trekking, fish feeding, vain
forest tramping, scuba diving and whale shark interaction, island escapades, beach fun,
religious journey, etc.

The object of this study was to gather the information that would address all the issues
associated with the promotion of southern Leyte tourist attraction such the essence of
Southern Leyte, that is rich in culture and tradition, lot of tourist spots attraction, full of
adventure and relaxation, hospitable and kind people an lot of delicacies to offer. Some
famous places found in Southern Leyte are San Pablo and San Pedro Island, Molopolo
white beach, Agas-Agas bridge, Calag-itan fish sanctuary and pungkay mountain park. The
best things can offers of Southern Leyte to the travelers are stunning views, activities for
adventure and relaxation to experience, affordable economical fee and great delicacies.
There are different ways to promote Southern Leyte are through flyers, video blog, telling
others, posting on Facebook or making a page.

This study was conducted to assess the hypothesis of the proponents that there are lot of
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undiscovered tourist spots and monthly travelers also wants new place to visit. One of the
best place is Southern Leyte that has new discovered destinations but there are few people
know those place. In order for the awareness of everyone is to promoted the province of
Southern Leyte.

The findings of this study will help the travelers to have new place to go visit and worth it
to travel, to travel agent to have ideas about new discovered destination where they can
offer to the travelers for tour, future researchers can use this study as a guide and the
people's in Southern Leyte as it will introduce their place and help them to discover their
place.
Based on some literature related to the topic, Southern Leyte has lots of activities to
experience in order satisfy the travelers. Based on other studies, Southern Leyte has lot of
new discovered destination that will captivate the travelers especially because of their
delicacies.

The research use descriptive survey with questionnaire method and assess to one hundred
fifty grade twelve students of South East Asia Institute of Trade and Technology where
personally administrative with permission to conduct a survey and use frequency and
percentage distribution average weighted mean to determine the descriptive ranking where
strongly Agree, Agree, majority agree, disagree, strongly disagree as basis to determine the
impact of promoting Southern Leyte to the respondents. All of indicators assessed by the
students as strongly agree. Therefore the Southern Leyte is worth it to travel for its lots and
great offers.

The researchers recommend to support the Philippines destinations. Cultures, traditions,


delicacies, and others to captivate tourist and develop the tourism potential industry of the
society.
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SOUTH EAST ASIA


INSTITUTE OF TRADE AND TECHNOLOGY

THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT


AS BASIS FOR CAPTIVATING LOCAL TRAVELERS

A Thesis
Presented to the faculty of
Senior High School Department
South East Asia Institute of Trade and Technology

In Partial Fulfillment
of the Requirements for the
Subject Practical Research II

By
Agrano, Ma. Hanna Marie N.
Espina, Jeannes A.
Hemerga, Rebecca B.
Petilo, Mark Caleb D.S

2018
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BASIS FOR CAPTIVATING LOCAL TRAVELERS

APPROVAL SHEET
In partial fulfillment of the requirements for the subject Practical Research II this
thesis entitled "THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT
AS, BASIS FOR CAPTIVATING LOCAL TRAVELERS" has been prepared and submitted by a
Group 9 Tourism Grade 12 who are Hereby recommended for the corresponding oral
examination.

JUN S. FORONDA M.P.A TA


Resarch Adviser

PANEL EXAMINEES
Approved during the oral examination with the grade of___ on October 9,2018

Mr. Daniel Mergenio


Chairman

Ms. Marrianne Radoc Mr. Rafael Anacleto


Statistician. Interpreter

Ms. Dolly Wadwadan


Grammarian.

Approved and accepted in partial fulfillment of the requirements in the subject Practical
Research II.

October 9, 2018
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THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
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ACKNOWLEDGEMENT

Foremost, We would like to express our sincere gratitude to our adviser Mentor Jun
S. Foronda for the continuous support of our study Research, for his, motivation,
enthusiasm, and postpositively knowledge, and also to our Family, Friends and teachers
and especially to our mighty God!

The researchers
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THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
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CERTICATICATE OF ORIGANILITY

This is to certify that this thesis is original and authentic work of the Researchers
with all efforts and dedication and by the means of working us, we gathered and
collaborated the idea that needed for this study. We also assured and consultation with our
thesis adviser and other professionals who had post positively knowledge regarding this.

The Researchers
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DEDICATION

We dedicated this Research study to ourselves and family as an achievement,


especially to our parents who unconditionally loving and supporting us always, our source
of inspirations and strength is God, to our friends who keep on believing that we can.

The Researchers
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THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

VICINITY MAP OF SOUTHERN LEYTE PROVINCE


SOUTH EAST ASIA INSTITUTE OF TRADE AND TECHNOLOGY
Crownlink 1,Regalado Avenue,Greater Lagro,Quezon City
THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT AS,
BASIS FOR CAPTIVATING LOCAL TRAVELERS

THE IMPACT OF PROMOTING SOUTHERN LEYTE FINEST TOURIST SPOT


AS BASIS FOR CAPTIVATING LOCAL TRAVELERS

A Thesis
Presented to the faculty of
Senior High School Department
South East Asia Institute of Trade and Technology

In Partial Fulfillment
of the Requirements for the
Subject Practical Research II

By
Agrano, Ma. Hanna Marie N.
Espina, Jeannes A.
Hemerga, Rebecca
Petilo, Mark Caleb D.S

2018

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